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시장보고서
상품코드
2078728
고구마 시장 규모, 점유율, 성장 분석 : 제품 유형별, 품종별, 용도별, 유통 채널별, 최종사용자별, 성질별, 지역별 - 업계 예측(2026-2033년)Sweet Potatoes Market Size, Share, and Growth Analysis, By Product Type (Fresh Sweet Potatoes, Frozen Sweet Potatoes), By Variety, By Application, By Distribution Channel, By End User, By Nature, By Region - Industry Forecast 2026-2033 |
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세계의 고구마 시장 규모는 2024년에 124억 7,000만 달러로 평가되었고, 2025년 131억 1,000만 달러에서 2033년까지 195억 2,000만 달러로 성장하여 예측 기간(2026-2033년)에 CAGR 5.1%를 기록할 전망입니다.
세계 고구마 시장은 건강을 중시하는 식생활에 대한 소비자의 선호도가 높아지는 것을 배경으로, 뿌리채소 부문에서 중요한 시장 부문으로서 성장세를 보이고 있습니다. 기존에는 동아프리카나 동남아시아 등의 지역과 연관되어 왔으나, 공급망 개선과 농업 조사를 통한 혁신적인 품종 개발로 인해 북미와 유럽에서도 생산이 현저히 확대되고 있습니다. 고구마는 식이섬유와 비타민 A가 풍부하게 함유되어 있어 그 인기가 높아지고 있습니다. 수요는 전문 소매점에서 슈퍼마켓에 이르기까지 폭넓게 나타나며, 시장 성장을 뒷받침하는 소비자 동향을 반영하고 있습니다. 또한, 고구마는 식물성 식품 및 가공식품의 주요 원료로 점점 더 널리 활용되고 있으며, 단백질 바나 즉석식사 등의 제품을 생산하는 기업들 중 밀이나 옥수수를 대체할 수 있는 비용 대비 효과가 높고 영양가가 뛰어난 대체재를 찾는 기업들에게 새로운 비즈니스 기회를 창출하고 있습니다.
세계 고구마 시장의 성장 요인
세계 고구마 시장의 주요 성장 요인 중 하나는 더 건강한 식품을 찾는 소비자들의 경향이 강해지고 있다는 점입니다. 영양적 이점에 대한 인식이 계속해서 높아지는 가운데, 고구마는 비타민, 미네랄, 항산화 물질을 풍부하게 함유하고 있어 인기를 끌고 있습니다. 고구마는 기존의 전분질 식품을 대체할 수 있는 용도가 다양하고 영양가가 높은 대체 식품으로 인식되고 있으며, 건강을 중시하는 소비자나 글루텐 프리 식단을 선호하는 사람들에게 지지를 받고 있습니다. 또한, 채식이나 “클린 이팅”에 대한 관심이 높아지면서 고구마에 대한 수요가 더욱 증가하고 있으며, 가정 요리와 외식 산업 모두에서 고구마는 필수 식재료로서의 입지를 굳혀가고 있습니다.
세계 고구마 시장의 제약 요인
세계 고구마 시장의 주요 제약 요인 중 하나는 기후 변화와 해충에 대한 작물의 취약성입니다. 고구마는 가뭄이나 과도한 강우와 같은 악천후의 영향을 받기 쉬우며, 이로 인해 수확량이 줄어들거나 품질이 저하될 가능성이 있습니다. 또한, 해충 피해나 병해충도 생산량에 중대한 영향을 미쳐, 공급 부족이나 가격 급등을 초래할 가능성이 있습니다. 이러한 예측 불가능성으로 인해 농가와 투자자들이 고구마 재배에 충분한 자원을 투입하는 것을 주저하게 되며, 결국 시장의 성장을 저해하고 이 영양가 높은 괴경에 대한 소비자 증가하는 수요에 대응하는 능력을 방해하게 됩니다.
세계 고구마 시장 동향
세계 고구마 시장에서는 소비자들이 이 다용도 뿌리채소의 건강 효능, 특히 천연 식물성 단백질 함량을 점점 더 인식함에 따라 큰 변화가 나타나고 있습니다. 이러한 인식의 확산이 식품 업계의 혁신을 주도하고 있으며, 각 제조업체들은 고구마를 주요 원료로 활용한 단백질 파우더, 바, 육류 대체 식품 등 다양한 신제품을 개발하고 있습니다. 고구마의 “글루텐 프리”이자 “지속 가능한”라는 특성은 그 매력을 한층 더 높여주며, 건강하고 책임감 있게 조달된 식재료를 찾는 소비자들의 취향과 부합합니다. 이러한 추세는 영양가 높은 식품을 일상 식단에 포함시키려는 광범위한 움직임을 반영하고 있으며, 이에 따라 고구마를 원료로 한 제품 시장 잠재력이 확대되고 있습니다.
자주 묻는 질문
목차
서론
조사 방법
주요 요약
시장 역학과 전망
주요 시장 인사이트
세계의 고구마 시장 규모 : 제품 유형별
세계의 고구마 시장 규모 : 품종별
세계의 고구마 시장 규모 : 용도별
세계의 고구마 시장 규모 : 유통 채널별
세계의 고구마 시장 규모 : 최종사용자별
세계의 고구마 시장 규모 : 성질별
세계의 고구마 시장 규모 : 지역별
경쟁 정보
주요 기업 개요
결론과 제안
LSH 26.07.09Global Sweet Potatoes Market size was valued at USD 12.47 Billion in 2024 and is poised to grow from USD 13.11 Billion in 2025 to USD 19.52 Billion by 2033, growing at a CAGR of 5.1% during the forecast period (2026-2033).
The global sweet potato market has gained momentum as a vital segment within the root vegetable category, driven by rising consumer preferences for health-conscious diets. While traditionally associated with regions like East Africa and Southeast Asia, production has expanded markedly in North America and Europe due to better supply chain practices and innovative cultivars stemming from agricultural research. Sweet potatoes are rich in dietary fiber and vitamin A, which enhances their appeal. Demand spans from specialty retailers to supermarkets, reflecting consumer trends that propel market growth. Additionally, sweet potatoes are increasingly used as key ingredients in plant-based and processed foods, driving opportunities for companies seeking cost-effective, nutritious alternatives to wheat and corn in products such as protein bars and ready meals.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sweet Potatoes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Sweet Potatoes Market Segments Analysis
Global sweet potatoes market is segmented by product type, variety, application, distribution channel, end user, nature and region. Based on product type, no specific sub-segments were identified. Based on variety, no specific sub-segments were identified. Based on application, no specific sub-segments were identified. Based on distribution channel, no specific sub-segments were identified. Based on end user, no specific sub-segments were identified. Based on nature, no specific sub-segments were identified. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Sweet Potatoes Market
One key market driver for the global sweet potatoes market is the increasing consumer preference for healthier food options. As awareness of nutritional benefits continues to grow, sweet potatoes are gaining popularity due to their rich content of vitamins, minerals, and antioxidants. They are perceived as a versatile and nutritious alternative to traditional starchy foods, appealing to health-conscious consumers and those seeking gluten-free options. Additionally, the rise in plant-based diets and clean eating trends further bolsters the demand for sweet potatoes, positioning them as a staple in both home cooking and the foodservice industry.
Restraints in the Global Sweet Potatoes Market
One key market restraint for the global sweet potato market is the vulnerability of crops to climatic changes and pests. Sweet potatoes are sensitive to adverse weather conditions, such as drought or excessive rainfall, which can lead to reduced yields and compromised quality. Additionally, pest infestations and diseases can significantly impact production levels, leading to supply shortages and increased prices. This unpredictability can deter farmers and investors from fully committing resources to sweet potato cultivation, ultimately constraining market growth and hindering the ability to meet increasing consumer demand for this nutritious tuber.
Market Trends of the Global Sweet Potatoes Market
The Global Sweet Potatoes market is witnessing a significant shift as consumers increasingly recognize the health benefits of this versatile tuber, particularly its natural plant protein content. This growing awareness is driving innovation in the food industry, with manufacturers developing a range of new products, such as protein powders, bars, and meat substitutes that leverage sweet potatoes as a key ingredient. The gluten-free and sustainable attributes of sweet potatoes further enhance their appeal, aligning with consumer preferences for wholesome, responsibly sourced ingredients. This trend reflects a broader movement towards integrating nutrient-rich foods into everyday diets, thereby expanding the market potential for sweet potato-based offerings.
Table of Contents
Introduction
- Objectives of the Study
- Market Definition & Scope
Research Methodology
- Research Process
- Secondary & Primary Data Methods
- Market Size Estimation Methods
Executive Summary
- Global Market Outlook
- Key Market Highlights
- Segmental Overview
- Competition Overview
Market Dynamics & Outlook
- Macro-Economic Indicators
- Drivers & Opportunities
- Restraints & Challenges
- Supply Side Trends
- Demand Side Trends
- Porters Analysis & Impact
- Competitive Rivalry
- Threat of Substitute
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Key Market Insights
- Key Success Factors
- Market Impacting Factors
- Top Investment Pockets
- Ecosystem Mapping
- Market Attractiveness Index 2025
- PESTEL Analysis
- Regulatory Landscape
Global Sweet Potatoes Market Size by Product Type & CAGR (2026-2033)
- Market Overview
- Fresh Sweet Potatoes
- Frozen Sweet Potatoes
- Processed Sweet Potatoes
- Others
Global Sweet Potatoes Market Size by Variety & CAGR (2026-2033)
- Market Overview
- Orange Flesh Sweet Potatoes
- White Flesh Sweet Potatoes
- Purple Flesh Sweet Potatoes
- Others
Global Sweet Potatoes Market Size by Application & CAGR (2026-2033)
- Market Overview
- Food Processing
- Animal Feed
- Industrial Processing
- Others
Global Sweet Potatoes Market Size by Distribution Channel & CAGR (2026-2033)
- Market Overview
- Retail Stores
- Foodservice
- Industrial Sales
- Others
Global Sweet Potatoes Market Size by End User & CAGR (2026-2033)
- Market Overview
- Household Consumers
- Food Manufacturers
- Feed Manufacturers
- Others
Global Sweet Potatoes Market Size by Nature & CAGR (2026-2033)
- Market Overview
- Conventional
- Organic
Global Sweet Potatoes Market Size & CAGR (2026-2033)
- North America (Product Type, Variety, Application, Distribution Channel, End User, Nature)
- US
- Canada
- Europe (Product Type, Variety, Application, Distribution Channel, End User, Nature)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Product Type, Variety, Application, Distribution Channel, End User, Nature)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Product Type, Variety, Application, Distribution Channel, End User, Nature)
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa (Product Type, Variety, Application, Distribution Channel, End User, Nature)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2025
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2025
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)
Key Company Profiles
- Lamb Weston Holdings, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- McCain Foods Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Simplot Global Food
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Aviko B.V.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Farm Frites International B.V.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Kraft Heinz Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Conagra Brands, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Dole Food Company, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bako Sweet LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nash Produce LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ham Farms LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Scott Farms International, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Southern Sweet Potato Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Vick Family Farms, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Greenyard NV
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Meijer Frozen Foods B.V.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ardo NV
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bonduelle S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hong Kong Gourmet Foods Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Agristo NV
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
