세계 나타드코코 시장 예측(-2030년) : 제품 유형, 포장, 유통 채널, 최종 사용자, 지역별 분석

According to Stratistics MRC, the Global Nata De Coco Market is accounted for $836.93 million in 2023 and is expected to reach $1217.46 million by 2030 growing at a CAGR of 5.5% during the forecast period. Nata de Coco is a chewy, translucent jelly-like product. It is made through the fermentation of coconut water with the help of Acetobacter xylinum bacteria, resulting in the formation of a cellulose structure. It has a unique texture and is often used in a variety of culinary applications. Due to its neutral taste and ability to absorb flavours, Nata de Coco is commonly used in desserts, beverages, salads, and snacks. It has gained popularity globally, particularly in Asian cuisines, and is appreciated for its versatility and association with healthier food choices.

According to India Brand Equity Foundation (IBEF), The e-commerce industry in India has changed how business is conducted there and opened up a variety of market niches, including business-to-business, consumer-to-business, direct-to-consumer, and consumer-to-consumer.

Market Dynamics:

Driver:

Global culinary trends

The rise of globalised food culture and the exploration of international cuisines have heightened demand for unique ingredients. Nata De Coco, with its origins in Asian culinary traditions, meets this demand by offering a distinct and tropical element to a variety of dishes. Furthermore, its ability to enhance both sweet and savoury dishes aligns with the evolving preferences of consumers seeking novel and adventurous gastronomic experiences, contributing to the continued growth of the Nata de Coco market worldwide.

Restraint:

Cost concerns

The production process, including coconut-derived raw materials and specific technologies, may contribute to elevated production costs. This factor can potentially lead to higher retail prices, impacting the competitiveness of Nata De Coco products compared to alternative dessert ingredients. Balancing the quality and affordability of Nata De Coco becomes crucial for market acceptance, as consumers may be sensitive to price fluctuations. As a result, it will impede market growth.

Opportunity:

Innovation in product development

Innovation in product development involves exploring creative and diverse applications of Nata De Coco to meet evolving consumer preferences. Manufacturers can introduce flavour variants, pre-packaged snacks, or incorporate Nata De Coco into novel food and beverage formulations. Experimentation with textures, combinations, and culinary techniques allows for the creation of unique and enticing products that appeal to a broader audience. Furthermore, collaborations with chefs and culinary experts can bring fresh perspectives, leading to the development of innovative recipes. Therefore, these innovations are accelerating market growth.

Threat:

Limited marketing and awareness

Limited marketing and awareness pose a threat to the Nata De Coco market, as potential consumers may remain unaware of the product's existence or its versatile applications. Inadequate promotional efforts hinder market penetration, impacting consumer education about the benefits and usage of Nata de Coco. Insufficient visibility in the marketplace may lead to slower adoption rates, limiting the product's recognition and acceptance.

Covid-19 Impact

The pandemic disrupted supply chains, impacting raw material availability and distribution. Lockdowns and restrictions affected production and market demand, leading to temporary closures of businesses. Shifts in consumer behaviour towards essential goods also affected the market. However, as restrictions eased, the market demonstrated resilience with an increased focus on health-conscious choices, potentially driving demand for Nata De Coco due to its natural and versatile characteristics.

The jelly segment is expected to be the largest during the forecast period

The jelly segment is estimated to hold the largest share. Nata De Coco jelly has gained popularity as a dessert ingredient due to its ability to absorb and carry various flavours, making it a versatile addition to a wide range of culinary applications. It is commonly used in desserts like fruit salads, ice creams, puddings, and bubble teas. The versatility of Nata De Coco jelly makes it an appealing ingredient for both traditional and innovative recipes, contributing to its distinct presence in the broader Nata De Coco market.

The food and beverages segment is expected to have the highest CAGR during the forecast period

The food and beverages segment is anticipated to have lucrative growth during the forecast period. It encompasses a wide array of finished products and applications that incorporate Nata De Coco as a key ingredient. Nata De Coco is commonly used in the production of desserts such as fruit salads, puddings, ice creams, and gelatin-based sweets. It is often featured in various beverages, including bubble teas, smoothies, and fruit-flavoured drinks. As a result, Nata De Coco contributes to the overall growth and diversification of the broader food and beverage market.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period. Nata de Coco, a popular gelatinous dessert ingredient derived from coconut water fermentation, enjoys widespread popularity in countries like Indonesia, the Philippines, Thailand, and Vietnam. Increasing consumer awareness of healthier food choices, coupled with a rising preference for natural and organic products, has fuelled the market's expansion. Additionally, the region's rich coconut cultivation and processing capabilities contribute to the robust supply chain.

Region with highest CAGR:

North America is expected to witness profitable growth over the projection period. Increasing globalisation and multicultural influences have spurred its presence in North America. The market is driven by a growing demand for unique and exotic food experiences, with consumers seeking innovative ingredients. Health-conscious trends and a preference for natural products contribute to the rising popularity of Nata De Coco. As a result, North America presents opportunities for market expansion, as diverse palates and a willingness to explore new culinary trends contribute to the product's acceptance.

Key players in the market

Some of the key players in the Nata De Coco Market include Happy Alliance (M) Sdn Bhd, Hainan Yeguo Foods, Schmecken Agro Food Products, Shireli Manufacturing, Siva Foods, HTK Foods, Mogu Mogu Manila, Nata De Coco Manufacturing Sdn Bhd, F&N Magnolia, Choke Mahachai Beverage Co., Ltd., The Prachuab Fruit Canning Co., Ltd. and Jeram Coconut Sdn. Bhd.

Key Developments:

In April 2021, Cass Materials, a start-up based in Australia, developed a new edible scaffold that cellular agriculture food scientists can use to make cultured proteins. The company's biodegradable scaffolding, made from nata de coco, can provide a set for animal cells to grow in and is an excellent substitute for the gelatin-centered fibers that many lab-grown meat makers still utilize.

In October 2020, HTK and Flooid Announce Partnership. This partnership will deliver more options for personalised customer experiences across retail touchpoints

Product Types Covered:

• Jelly Drink
• Juice Drink
• Pudding
• Jelly
• Other Product Types

Packagings Covered:

• Bottle
• Box
• Cup
• Can
• Sachet
• Other Packagings

Distribution Channels Covered:

• Hypermarket
• Supermarket
• E-commerce
• Convenience Stores

End Users Covered:

• Food and Beverages
• Pharmaceutical
• Cosmetics
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Nata De Coco Market, By Product Type

• 5.1 Introduction
• 5.2 Jelly Drink
• 5.3 Juice Drink
• 5.4 Pudding
• 5.5 Jelly
• 5.6 Other Product Types

6 Global Nata De Coco Market, By Packaging

• 6.1 Introduction
• 6.2 Bottle
• 6.3 Box
• 6.4 Cup
• 6.5 Can
• 6.6 Sachet
• 6.7 Other Packagings

7 Global Nata De Coco Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Hypermarket
• 7.3 Supermarket
• 7.4 E-commerce
• 7.5 Convenience Stores

8 Global Nata De Coco Market, By End User

• 8.1 Introduction
• 8.2 Food and Beverages
• 8.3 Pharmaceutical
• 8.4 Cosmetics
• 8.5 Other End Users

9 Global Nata De Coco Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Happy Alliance (M) Sdn Bhd
• 11.2 Hainan Yeguo Foods
• 11.3 Schmecken Agro Food Products
• 11.4 Shireli Manufacturing
• 11.5 Siva Foods
• 11.6 HTK Foods
• 11.7 Mogu Mogu Manila
• 11.8 Nata De Coco Manufacturing Sdn Bhd
• 11.9 F&N Magnolia
• 11.10 Choke Mahachai Beverage Co., Ltd.
• 11.11 The Prachuab Fruit Canning Co., Ltd.
• 11.12 Jeram Coconut Sdn. Bhd.