야외용 LED 디스플레이 시장 예측(-2030년) : 제품 유형별, 유형별, 배포 유형별, 컬러 디스플레이별, 용도별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Outdoor LED Display Market is accounted for $10.4 billion in 2024 and is expected to reach $20.5 billion by 2030 growing at a CAGR of 12% during the forecast period. Using light-emitting diodes (LEDs), an outdoor LED display is a high-brightness digital screen made for outdoor settings that produces vibrant images even in direct sunlight. These displays are perfect for digital billboards, public events, sports stadiums, transit hubs, and advertising since they are energy-efficient, waterproof, and long-lasting. High-resolution, dynamic content capabilities and remote control choices are just a few of the features that make outdoor LED displays ideal for a wide range of commercial and informational applications.

According to IAB Global (2023), digital-out-of-home (DOOH) advertising, powered by outdoor LED displays, grew by 24% year-over-year in 2022.

Market Dynamics:

Driver:

Growing demand for digital out-of-home (DOOH) advertising

The outdoor LED display market is propelled by the exponential demand for DOOH advertising, driven by brands seeking dynamic, high-impact visual engagement in urban centers, transit hubs, and retail environments. These displays enable real-time content updates, audience targeting, and superior visibility compared to static ads, aligning with the shift toward data-driven marketing. Innovations like 8K resolution and energy-efficient panels further attract advertisers, while sectors like retail, entertainment, and transportation prioritize LED billboards for brand differentiation.

Restraint:

High energy consumption

Outdoor LED displays face growth barriers due to high energy demands, particularly for high-brightness panels required for daylight visibility. Elevated operational costs and environmental concerns challenge adoption, especially in regions with stringent efficiency regulations like the EU. Competitors such as LCDs or printed billboards offer lower energy alternatives, pressuring manufacturers to innovate. While solutions like solar integration and adaptive dimming are emerging, upfront R&D costs and ROI uncertainties deter smaller players, creating a fragmented competitive landscape.

Opportunity:

Integration with IoT and smart technologies

The fusion of IoT with outdoor LED displays unlocks transformative potential, enabling real-time content adjustments based on traffic, weather, or audience analytics. Smart city initiatives leverage these systems for traffic management, safety alerts, and environmental monitoring, expanding applications beyond advertising. Partnerships with 5G and AI providers enhance remote management and predictive maintenance, reducing downtime. This integration positions LED displays as critical infrastructure in urban digitization, driving demand in transportation, retail, and public services.

Threat:

Cybersecurity risks

Networked LED systems are increasingly vulnerable to cyberattacks, including data breaches and ransomware, threatening operational integrity. High-profile incidents, such as hacked billboards displaying malicious content, erode stakeholder trust. Compliance with evolving regulations (e.g., GDPR, CCPA) escalates costs, while manufacturers face pressure to embed robust encryption and access controls. These risks are acute in public safety and transportation applications, where breaches could disrupt critical services, necessitating heavy investments in cybersecurity infrastructure.

Covid-19 Impact:

The covid-19 pandemic initially stalled the market due to lockdowns, supply chain disruptions, and reduced ad spending. Public events and retail deployments were postponed, shrinking revenues. However, recovery accelerated post-COVID as DOOH advertising gained traction for its cost efficiency and reach in transit hubs, healthcare facilities, and drive-in venues. Hybrid events and contactless interactions further boosted demand, with the market rebounding to pre-pandemic levels by 2023, driven by pent-up infrastructure investments and digitalization trends.

The LED billboards segment is expected to be the largest during the forecast period

The LED billboards segment is expected to account for the largest market share during the forecast period driven by their critical role in digital out-of-home (DOOH) advertising and public infrastructure. Engineered for 10,000+ nits brightness and IP65-rated weather resistance, these displays excel in high-traffic zones such as highways, sports arenas, and urban centers. Municipalities leverage their durability for real-time traffic alerts and emergency broadcasts, while brands capitalize on 24/7 visibility to amplify consumer engagement. Moreover, innovations like curved LED configurations and AI-driven dynamic content further solidify dominance.

The surface mounted segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the surface mounted segment is predicted to witness the highest growth rate, fueled by demand for ultra-high-definition visual solutions in premium applications. SMDs' sub-1.5mm pixel pitch delivers cinematic clarity for close-proximity environments, including luxury retail facades, corporate lobbies, and smart city command centers. Modular architectures enable rapid deployment on non-planar surfaces, slashing installation costs by 20-30% versus conventional systems. Adoption surges in architectural projects and entertainment venues while advancements in Chip-on-Board (COB) technology enhance durability against vandalism and moisture. This positions SMDs as the rapidly growing segment.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by rapid urbanization, smart city projects, and booming advertising industries in China, India, and Southeast Asia. Governments invest heavily in public infrastructure, deploying LED displays for transportation hubs and urban signage. China's dominance in LED manufacturing ensures cost-competitive supply chains, while India's expanding retail and entertainment sectors drive demand. Additionally, the high population density and tech-savvy consumers further cement the region's leadership, with countries like Japan and South Korea pioneering advanced display technologies.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by infrastructural investments and digital transformation. Emerging economies like Indonesia and Vietnam adopt LED displays for tourism and retail, while China's 5G rollout enables smart advertising solutions. Supportive policies, such as India's Digital India initiative, promote LED integration in public services. The region's low manufacturing costs and rising disposable incomes create a fertile ground for innovation, ensuring sustained high growth. Collaborations between tech giants and local governments further accelerate adoption, solidifying Asia Pacific as the fastest-growing market.

Key players in the market

Some of the key players in Outdoor LED Display Market include Samsung Electronics Co., Ltd., LG Electronics Inc., Sony Corporation, Panasonic Corporation, NEC Corporation, Barco NV, Daktronics, Inc., Leyard Optoelectronic Co., Ltd., Absen Optoelectronic Co., Ltd., Lighthouse Technologies Limited, Unilumin Group Co., Ltd., Shenzhen AOTO Electronics Co., Ltd., Delta Electronics, Inc., SiliconCore Technology, Inc., Yaham Electronics Co., Ltd., Liantronics Co., Ltd. and QSTECH Co., Ltd.

Key Developments:

In July 2023, Samsung launched the 2023 Outdoor LED Display Series with enhanced brightness (5,000 nits) for sunlight visibility and IP65 weatherproofing.

In July 2023, LG Electronics Inc. introduced LG Magnit, a modular MicroLED outdoor display with 4K resolution and HDR10+ support.

In June 2023, NEC Corporation partnered with global stadiums to deploy NEC Canvas LED Video Walls with 10,000-nit brightness for outdoor sports.

Product Types Covered:

• LED Billboards
• Perimeter LED Boards
• LED Mobile Panels
• LED Traffic Lights
• LED Video Walls
• LED Mesh Displays
• Architectural LED Displays

Types Covered:

• Surface Mounted
• Individually Mounted

Deployment Types Covered:

• Installed
• Rental

Color Displays Covered:

• Monochrome
• Tri-Color
• Full-Color

Applications Covered:

• Advertising & Marketing
• Sports & Entertainment
• Smart Cities & Transportation
• Retail & Hospitality
• Architectural

End Users Covered:

• Advertising Agencies & Media Companies
• Sports Organizations & Stadiums
• Transportation Authorities
• Government & Municipal Bodies
• Corporate & Event Organizers

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Outdoor LED Display Market, By Product Type

• 5.1 Introduction
• 5.2 LED Billboards
• 5.3 Perimeter LED Boards
• 5.4 LED Mobile Panels
• 5.5 LED Traffic Lights
• 5.6 LED Video Walls
• 5.7 LED Mesh Displays
• 5.8 Architectural LED Displays

6 Global Outdoor LED Display Market, By Type

• 6.1 Introduction
• 6.2 Surface Mounted
• 6.3 Individually Mounted

7 Global Outdoor LED Display Market, By Deployment Type

• 7.1 Introduction
• 7.2 Installed
• 7.3 Rental

8 Global Outdoor LED Display Market, By Color Display

• 8.1 Introduction
• 8.2 Monochrome
• 8.3 Tri-Color
• 8.4 Full-Color

9 Global Outdoor LED Display Market, By Application

• 9.1 Introduction
• 9.2 Advertising & Marketing
• 9.3 Sports & Entertainment
• 9.4 Smart Cities & Transportation
• 9.5 Retail & Hospitality
• 9.6 Architectural

10 Global Outdoor LED Display Market, By End User

• 10.1 Introduction
• 10.2 Advertising Agencies & Media Companies
• 10.3 Sports Organizations & Stadiums
• 10.4 Transportation Authorities
• 10.5 Government & Municipal Bodies
• 10.6 Corporate & Event Organizers

11 Global Outdoor LED Display Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Samsung Electronics Co., Ltd.
• 13.2 LG Electronics Inc.
• 13.3 Sony Corporation
• 13.4 Panasonic Corporation
• 13.5 NEC Corporation
• 13.6 Barco NV
• 13.7 Daktronics, Inc.
• 13.8 Leyard Optoelectronic Co., Ltd.
• 13.9 Absen Optoelectronic Co., Ltd.
• 13.10 Lighthouse Technologies Limited
• 13.11 Unilumin Group Co., Ltd.
• 13.12 Shenzhen AOTO Electronics Co., Ltd.
• 13.13 Delta Electronics, Inc.
• 13.14 SiliconCore Technology, Inc.
• 13.15 Barco NV
• 13.16 Yaham Electronics Co., Ltd.
• 13.17 Liantronics Co., Ltd.
• 13.18 QSTECH Co., Ltd.