세계의 자동차 인포테인먼트 시장 : 예측 - 제품별, 차종별, 설치 유형별, 운영 체제별, 커넥티비티별, 용도별, 지역별 분석(-2032년)

According to Stratistics MRC, the Global Automotive Infotainment Market is accounted for $18.6 billion in 2025 and is expected to reach $40.9 billion by 2032 growing at a CAGR of 11.9% during the forecast period. Automotive infotainment refers to integrated in-vehicle systems that deliver a combination of entertainment, information, and connectivity features to drivers and passengers. These systems typically include touchscreens, audio and video playback, GPS navigation, smartphone integration (such as Apple CarPlay or Android Auto), voice control, and internet access. Designed to enhance the driving experience, automotive infotainment systems also provide real-time traffic updates, hands-free communication, and access to various apps. Modern vehicles often use these systems as central hubs for controlling climate, media, and vehicle settings, promoting both convenience and safety through intuitive interfaces and advanced connectivity with external digital ecosystems.

According to the International Energy Agency, EVs sales are anticipated to reach approximately 17 million in 2024, globally.

Market Dynamics:

Driver:

Rising Demand for In-Vehicle Connectivity

The rising demand for in-vehicle connectivity is absolutely driving the automotive infotainment market by transforming vehicles into smart mobility hubs. Consumers increasingly seek seamless integration of smartphones, navigation, voice control, and real-time data, boosting demand for advanced infotainment systems. Automakers are responding with innovative solutions, enhancing user experience, safety, and convenience. This connectivity trend not only fuels market growth but also accelerates collaborations between tech companies and automakers, shaping the future of intelligent, connected transportation.

Restraint:

High Cost of Advanced Infotainment Systems

The high cost of advanced infotainment systems has a negative and hindering impact on the automotive infotainment market, particularly in price-sensitive regions. Expensive features like touchscreens, AI integration, and advanced connectivity increase vehicle prices, limiting adoption among budget-conscious consumers. This deters manufacturers from offering high-end infotainment options in lower-priced models, slowing the market's overall growth. Additionally, the cost can delay upgrades or prevent entry-level vehicles from featuring the latest infotainment technologies.

Opportunity:

Integration of AI and IoT

The integration of AI and IoT is completely transforming the automotive infotainment market by enhancing user experiences through intelligent, real-time personalization and connectivity. AI-driven voice assistants, predictive navigation, and behavior-based content recommendations improve convenience and safety. IoT enables seamless integration with smart devices and cloud services, allowing vehicles to stay updated and connected. This synergy drives innovation, boosts consumer demand, and opens new revenue streams for automakers, positioning infotainment systems as central hubs in the evolving smart mobility ecosystem.

Threat:

Cybersecurity Concerns

Cybersecurity concerns pose a significant challenge to the automotive infotainment market. As vehicles become more connected, the risk of cyberattacks targeting infotainment systems increases. These vulnerabilities can lead to data breaches, unauthorized access, and system malfunctions, undermining consumer trust. The need for enhanced security measures raises costs for automakers and delays the deployment of new technologies, hindering market growth and adoption of advanced infotainment features in vehicles.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the automotive infotainment market, causing disruptions in production, supply chains, and consumer demand. With automotive manufacturing halted during lockdowns, the rollout of new infotainment systems slowed. However, the shift to remote work and increased in-car entertainment demand accelerated the adoption of connected technologies. Post-pandemic, the market saw a resurgence, driven by advancements in AI, connectivity, and driver assistance features.

The payment services segment is expected to be the largest during the forecast period

The payment services segment is expected to account for the largest market share during the forecast period, as it enables seamless transactions for fuel, tolls, parking, and food, driving consumer adoption. This innovation boosts user engagement and differentiates infotainment systems as multifunctional platforms. Additionally, it opens revenue streams for automakers and service providers through partnerships. Overall, payment services are elevating the driving experience, fostering technological advancements, and accelerating growth in the automotive infotainment market.

The android segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the android segment is predicted to witness the highest growth rate, because its open-source platform enables automakers to integrate advanced features like voice control, navigation, and smartphone mirroring, enhancing the overall driving experience. With continuous updates and access to a wide range of apps, Android ensures infotainment systems remain current and engaging. This flexibility and innovation drive consumer preference and boost demand, positioning Android as a key growth engine in the automotive infotainment space.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to Rising consumer demand for smart vehicles and growing smartphone penetration are fueling innovation. This market is driving economic growth through increased investments in automotive electronics and software development. Additionally, it enhances road safety and user convenience by enabling voice controls, real-time traffic updates, and seamless smartphone integration, making driving more engaging, efficient, and connected across the region.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced technologies such as AI, voice recognition, and seamless smartphone connectivity. These systems enhance driver safety, comfort, and convenience through real-time navigation, entertainment, and communication tools. The growing consumer demand for connected vehicles and smart mobility solutions is driving innovation and investment in the sector. This market growth supports regional economic development, fosters tech-driven job creation, and strengthens North America's position as a leader in automotive technology.

Key players in the market

Some of the key players profiled in the Automotive Infotainment Market include Robert Bosch GmbH, Panasonic Corporation, Continental AG, Denso Corporation, Alpine Electronics, Inc., Pioneer Corporation, Visteon Corporation, Mitsubishi Electric Corporation, Clarion Co., Ltd., Garmin Ltd., Aptiv PLC, TomTom International BV, Nvidia Corporation, Apple Inc., Google LLC, Hyundai Mobis and Sony Corporation.

Key Developments:

In September 2024, Continental India, in collaboration with Amrita Vishwa Vidyapeetham and MathWorks, has launched a specialized course titled "Automotive Systems and Layered Architecture" to bridge the gap between academic learning and industry requirements in the automotive sector.

In June 2024, Continental and Samsara have partnered to develop integrated, data-driven fleet management solutions, focusing on enhancing efficiency and sustainability in truck trailer operations.

Products Covered:

• Audio Unit
• Display Unit
• Head-Up Display
• Navigation Unit
• Communication Unit

Vehicle Types Covered:

• Passenger Cars
• Light Commercial Vehicles (LCVs)
• Heavy Commercial Vehicles (HCVs)

Installation Types Covered:

• In-Dash Infotainment
• Rear Seat Infotainment

Operating Systems Covered:

• Linux
• QNX
• Microsoft
• Android
• iOS

Connectivities Covered:

• Bluetooth
• Wi-Fi
• 4G/5G
• USB

Applications Covered:

• Navigation
• Media
• Communication
• Payment Services
• Telematics
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Application Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Automotive Infotainment Market, By Product

• 5.1 Introduction
• 5.2 Audio Unit
• 5.3 Display Unit
• 5.4 Head-Up Display
• 5.5 Navigation Unit
• 5.6 Communication Unit

6 Global Automotive Infotainment Market, By Vehicle Type

• 6.1 Introduction
• 6.2 Passenger Cars
• 6.3 Light Commercial Vehicles (LCVs)
• 6.4 Heavy Commercial Vehicles (HCVs)

7 Global Automotive Infotainment Market, By Installation Type

• 7.1 Introduction
• 7.2 In-Dash Infotainment
• 7.3 Rear Seat Infotainment

8 Global Automotive Infotainment Market, By Operating System

• 8.1 Introduction
• 8.2 Linux
• 8.3 QNX
• 8.4 Microsoft
• 8.5 Android
• 8.6 iOS

9 Global Automotive Infotainment Market, By Connectivity

• 9.1 Introduction
• 9.2 Bluetooth
• 9.3 Wi-Fi
• 9.4 4G/5G
• 9.5 USB

10 Global Automotive Infotainment Market, By Application

• 10.1 Introduction
• 10.2 Navigation
• 10.3 Media
• 10.4 Communication
• 10.5 Payment Services
• 10.6 Telematics
• 10.7 Other Applications

11 Global Automotive Infotainment Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Robert Bosch GmbH
• 13.2 Panasonic Corporation
• 13.3 Continental AG
• 13.4 Denso Corporation
• 13.5 Alpine Electronics, Inc.
• 13.6 Pioneer Corporation
• 13.7 Visteon Corporation
• 13.8 Mitsubishi Electric Corporation
• 13.9 Clarion Co., Ltd.
• 13.10 Garmin Ltd.
• 13.11 Aptiv PLC
• 13.12 TomTom International BV
• 13.13 Nvidia Corporation
• 13.14 Apple Inc.
• 13.15 Google LLC
• 13.16 Hyundai Mobis
• 13.17 Sony Corporation