세계의 보이스 커머스 시장 예측(-2032년) : 디바이스 유형별, 전개 모드별, 용도별, 최종 사용자별, 지역별 분석

According to Stratistics MRC, the Global Voice Commerce Market is accounted for $67.3 billion in 2025 and is expected to reach $332.1 billion by 2032 growing at a CAGR of 25.6% during the forecast period. Voice Commerce, or V-commerce, refers to the use of voice assistants and voice recognition technology to make purchases or perform commercial transactions. This includes ordering products, checking order status, or managing shopping lists through smart speakers (e.g., Amazon Echo, Google Home), smartphones, or other voice-enabled devices. It offers a hands-free and convenient shopping experience, relying on natural language processing to understand user commands and facilitate transactions, transforming how consumers interact with online retail platforms.

According to Robert, CEO & Co-Founder of Expert Computer Solutions / ECS, "Voice search optimization is still in its early stages and many businesses are struggling to keep up with the changes.

Market Dynamics:

Driver:

Surge in smart speaker adoption and AI-driven assistants

The rapid increase in smart speaker usage, such as Amazon Echo and Google Home, drives the growth of the voice commerce market. AI-driven assistants like Alexa and Siri enhance user experiences with seamless voice-based transactions. Advancements in natural language processing improve the accuracy of voice interactions, boosting consumer confidence. The integration of voice assistants with mobile and IoT devices expands market reach. Rising consumer demand for hands-free, convenient shopping experiences accelerates market growth.

Restraint:

Limited language support and voice recognition accuracy

The accuracy of voice recognition systems remains a challenge, particularly for non-English languages and regional accents. Limited language support restricts market penetration in diverse linguistic regions. The complexity of handling conversational nuances in voice interactions hinders user adoption. High development costs for multilingual voice systems pose challenges for smaller providers. These limitations slow the expansion of voice commerce in emerging markets.

Opportunity:

Growing adoption in emerging markets with mobile-first users

Emerging markets with high smartphone penetration, like India and Brazil, present significant opportunities for voice commerce growth. Mobile-first users in these regions are increasingly adopting voice assistants for shopping and services. Partnerships between e-commerce platforms and voice tech providers enhance accessibility. Government initiatives promoting digital economies support the adoption of voice-based solutions. The growing middle class in these regions fuels demand for convenient shopping technologies.

Threat:

Increasing regulatory scrutiny over voice data handling

Growing concerns over data privacy and security in voice commerce raise regulatory challenges. Strict regulations, such as GDPR in Europe, impose compliance burdens on voice tech providers. Consumer fears about voice data collection and potential misuse deter adoption. The lack of standardized privacy protocols across regions complicates global market expansion. High-profile data breaches involving voice assistants erode consumer trust. These regulatory and privacy challenges threaten the growth of the voice commerce market.

Covid-19 Impact:

The COVID-19 pandemic boosted voice commerce adoption as consumers turned to contactless shopping solutions during lockdowns. The surge in e-commerce drove demand for voice-activated purchasing through smart speakers. However, economic uncertainties initially limited investments in voice technology development. The pandemic increased consumer reliance on home-based smart devices, accelerating market growth. Post-pandemic, the focus on convenience and hands-free shopping continues to drive adoption.

The smart speakers segment is expected to be the largest during the forecast period

The smart speakers segment is expected to account for the largest market share during the forecast period propelled by the widespread adoption of devices like Amazon Echo and Google Home. These devices serve as primary platforms for voice-based transactions in households. Integration with e-commerce platforms enhances their utility for seamless shopping experiences. Continuous improvements in AI and natural language processing boost user engagement. The segment's dominance is further supported by partnerships between retailers and voice tech providers.

The entertainment industry segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the entertainment industry segment is predicted to witness the highest growth rate influenced by the increasing integration of voice assistants with online retail platforms. Voice-activated shopping enhances user convenience, driving adoption among tech-savvy consumers. Partnerships between e-commerce giants and voice tech providers accelerate segment growth. Innovations in secure payment processing via voice commands boost consumer confidence. The growing demand for personalized shopping experiences further fuels the segment's expansion.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by high smartphone penetration and rapid adoption of smart speakers in countries like China and India. The region's large consumer base drives demand for voice-based e-commerce solutions. Government initiatives promoting digital economies, such as China's tech innovation policies, support market growth. E-commerce giants in the region are integrating voice assistants to enhance customer experiences. High internet connectivity and affordable devices further accelerate market expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by its advanced technological infrastructure and early adoption of voice commerce solutions. The presence of major players like Amazon and Google fosters innovation in voice technology. The region's strong e-commerce sector supports the integration of voice assistants with retail platforms. Investments in AI and natural language processing enhance the accuracy of voice systems. The focus on personalized and secure shopping experiences accelerates market expansion.

Key players in the market

Some of the key players in Voice Commerce Market include Adobe Inc., Algolia Inc., Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., BigCommerce Pty. Ltd., Salesforce Inc., Samsung Electronics Co., Sonos Inc., Sony Corp., Twilio Inc., Vizio Inc., Nuance Communications, and Pandora (SiriusXM).

Key Developments:

In May 2025, Amazon.com Inc. updated its Alexa Shopping voice assistant to support multiple regional languages in India and Latin America, enhancing accessibility for diverse user groups.

In April 2025, Apple Inc. upgraded Siri's voice commerce capabilities through tighter integration with Apple Pay and iMessage, enabling conversational purchases from select retail partners.

In March 2025, Google LLC rolled out enhanced voice search-based shopping features via Google Assistant for Android, including personalized recommendations and real-time inventory availability.

In February 2025, Samsung Electronics Co. embedded Bixby voice commerce into its SmartThings ecosystem, allowing hands-free appliance-related purchases like filters and parts.

Device Types Covered:

• Smart Speakers
• Voice Assistant
• Virtual Digital Assistant
• Smartphones
• Wearables
• In-Car Systems
• Other Device Types

Deployment Modes Covered:

• Cloud-Based
• On-Premises

Applications Covered:

• Personal Care
• Electronics
• Household Appliances
• Groceries
• Arts & Crafts
• Other Applications

End Users Covered:

• Travel Industry
• Hospitality Industry
• Entertainment Industry
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Application Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Voice Commerce Market, By Device Type

• 5.1 Introduction
• 5.2 Smart Speakers
  • 5.2.1 Amazon Echo
  • 5.2.2 Google Home
  • 5.2.3 Apple HomePod
• 5.3 Voice Assistant
  • 5.3.1 Google Assistant
  • 5.3.2 Amazon Alexa
  • 5.3.3 Apple Siri
  • 5.3.4 Microsoft Cortana
• 5.4 Virtual Digital Assistant
• 5.5 Smartphones
• 5.6 Wearables
• 5.7 In-Car Systems
• 5.8 Other Device Types

6 Global Voice Commerce Market, By Deployment Mode

• 6.1 Introduction
• 6.2 Cloud-Based
• 6.3 On-Premises

7 Global Voice Commerce Market, By Application

• 7.1 Introduction
• 7.2 Personal Care
• 7.3 Electronics
• 7.4 Household Appliances
• 7.5 Groceries
• 7.6 Arts & Crafts
• 7.7 Other Applications

8 Global Voice Commerce Market, By End User

• 8.1 Introduction
• 8.2 Travel Industry
• 8.3 Hospitality Industry
• 8.4 Entertainment Industry
• 8.5 Other End Users

9 Global Voice Commerce Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Adobe Inc.
• 11.2 Algolia Inc.
• 11.3 Alibaba Group Holding Ltd.
• 11.4 Alphabet Inc.
• 11.5 Amazon.com Inc.
• 11.6 Apple Inc.
• 11.7 Baidu Inc.
• 11.8 BigCommerce Pty. Ltd.
• 11.9 Salesforce Inc.
• 11.10 Samsung Electronics Co.
• 11.11 Sonos Inc.
• 11.12 Sony Corp.
• 11.13 Twilio Inc.
• 11.14 Vizio Inc.
• 11.15 Nuance Communications
• 11.16 Pandora (SiriusXM)