세계의 식품 구독 시장 예측(-2032년) - 서비스 유형별, 식품 유형별, 구독 플랜별, 서빙 사이즈별, 유통 채널별, 최종 사용자별, 지역별 분석

According to Stratistics MRC, the Global Food Subscription Market is accounted for $6.36 billion in 2025 and is expected to reach $13.71 billion by 2032 growing at a CAGR of 11.6% during the forecast period. A food subscription is a recurring service that provides consumers with meal kits, prepared meals, groceries, or snacks through weekly, monthly, or personalized plans. Focused on convenience, it enables customers to enjoy fresh food options aligned with their dietary needs and lifestyle choices. Typically managed through digital platforms and apps, these services offer flexibility, variety, and cost-effectiveness while reducing the effort spent on shopping, cooking, and meal preparation.

According to the U.S. Bureau of Labor Statistics, in 2022, 169.8 million people worked at some point during 2022, up by 2.9 million from 2021.

Market Dynamics:

Driver:

Changing consumer lifestyles and demand for convenience

As daily routines become more hectic, consumers are increasingly turning to meal solutions that save time and effort. Subscription-based food services simplify life by offering ready-made meals, curated ingredients, and flexible dietary options that eliminate the need for traditional grocery shopping. This model resonates strongly with busy professionals, young families, and health-focused individuals. The integration of mobile platforms and user-friendly interfaces has made access seamless and efficient. Additionally, the rising focus on balanced nutrition and wellness is prompting users to seek convenient yet wholesome alternatives. These evolving preferences are fueling the expansion of the food subscription market, making convenience a central driver of growth.

Restraint:

High customer churn rate

Despite growing interest, food subscription providers struggle to maintain consistent customer loyalty. Many subscribers discontinue services due to repetitive menus, fluctuating quality, or perceived lack of value. Temporary promotions and seasonal trends often lead to short-term engagement rather than sustained usage. Consumers also tend to explore multiple platforms before committing, which fragments brand allegiance. To counter this, companies must continuously innovate and personalize their offerings to retain users. Consequently, high churn rates remain a major hurdle, affecting both profitability and long-term market stability.

Opportunity:

Growth in personalization and customization

With the help of smart technologies, food subscription platforms are now able to deliver highly customized meal plans based on individual preferences and health needs. Customers increasingly expect control over ingredients, portion sizes, and delivery schedules. This level of personalization boosts satisfaction and encourages repeat usage, especially among niche dietary groups like paleo, plant-based, or allergen-sensitive consumers. By analyzing user behavior, providers can suggest meals that align with past choices and evolving tastes. As customization becomes a core differentiator, platforms that prioritize adaptive services are likely to gain a competitive edge. The growing appetite for personalized food experiences presents a strong opportunity for expansion.

Threat:

Competition from traditional retail and food service

Established grocery stores and restaurant chains continue to challenge the growth of subscription-based food services. Many traditional outlets now offer meal kits and ready-to-eat options that rival subscriptions in both convenience and affordability. Additionally, food delivery apps provide instant access to a wide range of cuisines, reducing the appeal of recurring meal plans. Consumer loyalty in the food sector is fluid, often driven by price, variety, and accessibility. Physical stores also benefit from brand familiarity and in-person engagement, which digital platforms may lack. As a result, competition from conventional food providers intensifies the need for subscription services to innovate and differentiate.

Covid-19 Impact:

The pandemic disrupted logistics and supply chains for food subscription companies, causing delays and shortages. However, as in-person shopping became risky, demand for home-delivered meals surged. Consumers prioritized safety, nutrition, and convenience, leading to a rapid shift toward digital ordering and contactless delivery. Providers responded by expanding menu options, enhancing packaging standards, and introducing immunity-supporting meals. The crisis also accelerated the adoption of mobile apps and flexible subscription models, making services more accessible.

The meal-based subscriptions segment is expected to be the largest during the forecast period

The meal-based subscriptions segment is expected to account for the largest market share during the forecast period, driven by rising demand for convenience, health-conscious eating, and personalized nutrition. Emerging trends include AI-powered meal planning, sustainable packaging, and dietary-specific offerings like keto, vegan, and gluten-free kits. Key developments such as flexible subscription models and mobile app integration enhance user experience and retention. Technologies enabling real-time customization and predictive analytics are reshaping consumer engagement. As digital platforms evolve, these innovations collectively fuel growth and transform how consumers access and enjoy meals.

The corporate / office subscription plans segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the corporate / office subscription plans segment is predicted to witness the highest growth rate, due to rising demand for employee wellness, productivity, and hassle-free meal solutions. Companies are adopting tech-enabled platforms that offer automated ordering, dietary customization, and real-time feedback integration. Emerging trends include AI-driven menu planning, sustainable packaging, and hybrid workplace meal models. Key developments such as centralized billing, flexible delivery slots, and integration with HR wellness programs enhance operational efficiency. These innovations are reshaping workplace dining, making food subscriptions a strategic tool for employee engagement and retention.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by rising urban populations, increasing disposable income, and a shift toward healthier, time-efficient eating habits. Technological advancements like AI-based personalization and real-time analytics are enhancing customer engagement. Key innovations include app-based ordering, flexible delivery models, and tailored meal plans. Emerging trends such as eco-friendly packaging, plant-forward diets, and age-specific nutrition are gaining popularity. Rapid digital adoption and robust e-commerce infrastructure continue to accelerate regional market expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, due to busy lifestyles, growing health awareness, and the appeal of convenient meal delivery. Advanced technologies like AI-based customization, mobile platforms, and data analytics are improving user retention. Notable innovations include adaptable subscription plans, eco-conscious packaging, and integration with wellness initiatives. Trends such as functional foods, plant-forward menus, and workplace meal solutions are reshaping consumer habits. With strong digital infrastructure and widespread tech adoption, North America remains a frontrunner in subscription-based food services.

Key players in the market

Some of the key players in Food Subscription Market include HelloFresh, Fresh n' Lean, Blue Apron, The Good Kitchen, Home Chef, Daily Harvest, Wonder Group, Purple Carrot, Marley Spoon, Gobble, Gousto, Mindful Chef, Sun Basket, Freshly, and Hungryroot.

Key Developments:

In March 2024, Hach introduced the new BioTector B7000 Online ATP Monitoring System for real-time detection of microbial contamination in water treatment processes. It provides rapid results in 5-10 minutes.

In March 2024, Thermo Fisher launched the new Dionex Inuvion Ion Chromatography system designed for simplified and versatile ion analysis for environmental, industrial and municipal water testing labs.

In February 2024, Thermo Fisher announced the launch of its 'Make in India' Class 1 analyser-based Continuous Ambient Air Quality Monitoring System (CAAQMS) to support India's environmental monitoring efforts.

Service Types Covered:

• Meal-based Subscriptions
• Pantry Subscriptions
• Prepared Meal Subscription
• Grocery Subscription
• Snack Box Subscription

Food Types Covered:

• Vegetarian
• Gluten-Free
• Non-Vegetarian
• Organic & Natural
• Keto

Subscription Plans Covered:

• Weekly
• Monthly
• Quarterly
• Annual

Serving Sizes Covered:

• Single Serving
• Multiple Serving

Distribution Channels Covered:

• Online Platforms
• Direct-to-Consumer Delivery Services
• Mobile Applications
• Third-Party E-commerce Platforms

End Users Covered:

• Household / Individual Consumers
• Corporate / Office Subscription Plans
• Institutions
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Food Subscription Market, By Service Type

• 5.1 Introduction
• 5.2 Meal-based Subscriptions
• 5.3 Pantry Subscriptions
• 5.4 Prepared Meal Subscription
• 5.5 Grocery Subscription
• 5.6 Snack Box Subscription

6 Global Food Subscription Market, By Food Type

• 6.1 Introduction
• 6.2 Vegetarian
• 6.3 Gluten-Free
• 6.4 Non-Vegetarian
• 6.5 Organic & Natural
• 6.6 Keto

7 Global Food Subscription Market, By Subscription Plan

• 7.1 Introduction
• 7.2 Weekly
• 7.3 Monthly
• 7.4 Quarterly
• 7.5 Annual

8 Global Food Subscription Market, By Serving Size

• 8.1 Introduction
• 8.2 Single Serving
• 8.3 Multiple Serving

9 Global Food Subscription Market, By Distribution Channel

• 9.1 Introduction
• 9.2 Online Platforms
• 9.3 Direct-to-Consumer Delivery Services
• 9.4 Mobile Applications
• 9.5 Third-Party E-commerce Platforms

10 Global Food Subscription Market, By End User

• 10.1 Introduction
• 10.2 Household / Individual Consumers
• 10.3 Corporate / Office Subscription Plans
• 10.4 Institutions
• 10.5 Other End Users

11 Global Food Subscription Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 HelloFresh
• 13.2 Fresh n' Lean
• 13.3 Blue Apron
• 13.4 The Good Kitchen
• 13.5 Home Chef
• 13.6 Daily Harvest
• 13.7 Wonder Group
• 13.8 Purple Carrot
• 13.9 Marley Spoon
• 13.10 Gobble
• 13.11 Gousto
• 13.12 Mindful Chef
• 13.13 Sun Basket
• 13.14 Freshly
• 13.15 Hungryroot