세계의 동충하초 시장 예측(-2032년) : 제품 유형, 형태, 유통 채널, 용도, 최종사용자, 지역별 분석

According to Stratistics MRC, the Global Cordyceps Militaris Market is accounted for $1.36 billion in 2025 and is expected to reach $3.51 billion by 2032 growing at a CAGR of 14.5% during the forecast period. Cordyceps militaris is a medicinal mushroom traditionally valued in Asian medicine for its wide range of health benefits. As a natural adaptogen, it is thought to boost immunity and improve energy, endurance, and stress tolerance. Based on current research, Cordyceps militaris may have anti-inflammatory, anti-aging, and possibly anticancer effects because it contains bioactive substances like cordycepin, polysaccharides, and antioxidants. Moreover, Cordyceps militaris is more widely available for use in dietary supplements, teas, and functional foods due to its more sustainable cultivation compared to its wild counterpart, Cordyceps sinensis.

According to the International Journal of Food Science and Technology, The highest recorded concentration of cordycepin in Cordyceps militaris fruiting bodies was 377.82 mg per 100 g dry weight, and the highest ergothioneine concentration was 29.58 mg per 100 g dry weight.

Market Dynamics:

Driver:

Growing interest in natural and preventive medical solutions

The market for Cordyceps militaris is being driven largely by the global trend toward preventive healthcare and natural remedies. Consumers are looking for alternatives to synthetic pharmaceuticals as their concerns about lifestyle-related illnesses, immunity, and long-term wellness grow. The immunomodulatory, anti-inflammatory, and antioxidant properties of Cordyceps militaris make it a perfect fit for the growing trend toward holistic medicine. Credibility is further enhanced by its historical application in Chinese and Ayurvedic medicine, and contemporary scientific research confirms its effectiveness. Demand for Cordyceps militaris supplements, teas, and extracts is predicted to increase as more people embrace preventive healthcare practices, positioning it as a key component of natural health products.

Restraint:

Expensive manufacturing and restricted scalability

The high cost of cultivation and extraction is one of the main factors limiting the market for Cordyceps militaris. Large-scale production is still costly because it requires specialized substrates, sterile environments, and controlled conditions, despite technological advancements. In contrast to many other medicinal mushrooms, Cordyceps militaris necessitates close observation to guarantee steady levels of cordycepin and other active ingredients, which raises operating expenses. Due to these costs, finished products are frequently more costly than competing supplements, making them unaffordable for middle-class and lower-class consumers. Additionally, high costs prevent broad adoption in developing nations with lower purchasing power, limiting growth to premium health product categories.

Opportunity:

Growth of functional foods and drinks

A highly promising market for Cordyceps militaris is the rapidly expanding functional foods and beverages industry. Products like energy bars, teas, protein shakes, and fortified coffees that offer additional health benefits beyond basic nutrition are becoming more and more popular with consumers. Cordyceps militaris is ideally suited to meet this need due to its adaptogenic and endurance-enhancing qualities. New product introductions that appeal to both fitness enthusiasts and consumers who are generally health-conscious include wellness tonics, nutraceutical snacks, and lattes with mushrooms. Moreover, companies can transcend specialized supplements and connect with a large global consumer base by establishing Cordyceps as a common ingredient in everyday foods.

Threat:

Strong competition from superfoods and other adaptogens

The well-known adaptogens and medicinal mushrooms like reishi, lion's mane, chaga, ashwagandha, and maca dominate the crowded wellness and nutraceutical market in which Cordyceps militaris competes. Many of these substitutes are already more widely known, have more scientific support, and are less expensive to produce, which increases their accessibility to customers. Additionally, they address related health issues like energy enhancement, stress reduction, and immunity, which reduces differentiation and causes overlap. Brands of cordyceps must consistently make investments in research, product development, and effective marketing to inform consumers of its special advantages if they want to thrive. Competition from these alternatives could impede Cordyceps's worldwide adoption and reduce its market share if it lacks a clear positioning.

Covid-19 Impact:

The Cordyceps militaris market was affected by the COVID-19 pandemic in a mixed but generally positive way. On the one hand, agriculture, processing, and distribution were momentarily slowed, particularly in the first few months of 2020, by supply chain interruptions, labor shortages, and restrictions on international trade. The crisis did, however, greatly increase consumer demand for natural health products that reduce stress and boost immunity. Cordyceps militaris gained popularity due to its immune-supporting, adaptogenic, and antioxidant qualities. The expansion of e-commerce channels, growing supplement consumption, and growing health consciousness all sped up market penetration. Therefore, in spite of short-term production issues, the pandemic eventually increased long-term demand and established Cordyceps militaris as a major contributor to trends in preventive healthcare.

The capsules segment is expected to be the largest during the forecast period

The capsules segment is expected to account for the largest market share during the forecast period because of their ease of use, portability, and convenience, capsules are the go-to option for daily supplementation, which accounts for their dominance. The pre-measured, standardized doses that capsules provide, as opposed to powders or tinctures, increase consumer confidence and guarantee consistency in cordycepin and other active ingredients. Additionally, they cover up the earthy flavor of cordyceps, making them more palatable to a larger range of customers, particularly in Western markets. In nutraceuticals, capsules are becoming more and more popular due to busy lifestyles and growing health consciousness, which guarantees their sustained dominance in the global Cordyceps militaris market.

The functional foods & beverages segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the functional foods & beverages segment is predicted to witness the highest growth rate. This increase is being driven by consumers' increasing preference for health-promoting ingredients in commonplace consumables like energy bars, teas, fortified beverages, and wellness snacks. Cordyceps militaris's functional qualities-such as immune support, increased stamina, and natural adaptogen benefits-are becoming more and more sought after as it makes its way into mainstream diets through convenient, value-added products. As a result, this market is growing quickly and surpassing more established sectors like pharmaceuticals and nutraceuticals.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, motivated by its strong traditional and cultural ties to nations like China, Japan, Korea, and India. Strong local demand is guaranteed because cordyceps has long been prized in Ayurveda and Traditional Chinese Medicine for enhancing vitality, energy, and immunity. Additionally, Asia-Pacific's leadership is further reinforced by growing nutraceutical consumption, rising disposable incomes, and government support for herbal medicine. This region continues to dominate the production and consumption of Cordyceps militaris worldwide, owing to both historical acceptance and contemporary innovations.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by growing consumer knowledge of natural health supplements, adaptogens, and functional foods. Adoption is accelerating due to rising demand for ingredients that boost immunity and energy levels as well as growing interest in plant-based wellness products. Rapid growth is further supported by the region's robust e-commerce infrastructure, high disposable incomes, and fitness-focused culture. Furthermore, continuing studies and clinical trials in the US and Canada are increasing Cordyceps' legitimacy and promoting its widespread use in sports nutrition, functional drinks, and nutraceuticals. All of these factors combine to make North America the Cordyceps militaris market with the fastest rate of growth in the world.

Key players in the market

Some of the key players in Cordyceps Militaris Market include Nutra Green Biotechnology Co., Ltd., Dalong Biotechnology Co., Ltd., Sunrise Nutrachem Group Ltd., Naturalin Bio-Resources Co., Ltd., Host Defense Cordyceps, Aloha Medicinals, MRM Cordyceps, BulkSupplements Pure, Real Herbs Cordyceps, Swanson Health Products, Nammex, Dalian Lanshi Cordyceps Biotech Co. Ltd., Henan Huazhong Biotech Co. Ltd., Beijing Jingdu Cordyceps Biotech Co. Ltd., Jiangmen Honghao Bioscience Co. Ltd. and Nutrastar International, Inc.

Key Developments:

In October 2023, Nammex is introducing two new mushroom-based ingredients: ErgoGold, a natural extract from Golden Oyster mushrooms that delivers ergothioneine along with beta-glucans, ergosterol, and dietary fiber as a clean-label, whole-food alternative to synthetic sources; and a mushroom-derived vitamin D2 ingredient produced using pulsed UV light to convert ergosterol into high-potency vitamin D2, offering a vegan-friendly solution that meets daily nutritional needs with just 60 mg.

In September 2018, Swanson Health Selects Alliance Data's Conversant For Personalized Digital Marketing Services. Conversant(R), the digital media arm of Epsilon(R), an Alliance Data company, announced a new agreement with Swanson Health, a wellness leader for nearly five decades. Conversant will lead Swanson Health's personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency.

Product Types Covered:

• Powder
• Extract
• Capsules
• Tinctures

Forms Covered:

• Dried
• Fresh

Distribution Channels Covered:

• Online Retail
• Health & Wellness Stores
• Pharmacies
• Specialty Herbal Stores
• Direct-to-Consumer

Applications Covered:

• Nutraceuticals
• Pharmaceuticals
• Functional Foods & Beverages
• Cosmetics & Personal Care
• Veterinary & Pet Health

End Users Covered:

• Health-conscious Consumers
• Athletes & Fitness Enthusiasts
• Medical Practitioners & Researchers
• Product Manufacturers & Formulators

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Cordyceps Militaris Market, By Product Type

• 5.1 Introduction
• 5.2 Powder
• 5.3 Extract
• 5.4 Capsules
• 5.5 Tinctures

6 Global Cordyceps Militaris Market, By Form

• 6.1 Introduction
• 6.2 Dried
• 6.3 Fresh

7 Global Cordyceps Militaris Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Online Retail
• 7.3 Health & Wellness Stores
• 7.4 Pharmacies
• 7.5 Specialty Herbal Stores
• 7.6 Direct-to-Consumer

8 Global Cordyceps Militaris Market, By Application

• 8.1 Introduction
• 8.2 Nutraceuticals
• 8.3 Pharmaceuticals
• 8.4 Functional Foods & Beverages
• 8.5 Cosmetics & Personal Care
• 8.6 Veterinary & Pet Health

9 Global Cordyceps Militaris Market, By End User

• 9.1 Introduction
• 9.2 Health-conscious Consumers
• 9.3 Athletes & Fitness Enthusiasts
• 9.4 Medical Practitioners & Researchers
• 9.5 Product Manufacturers & Formulators

10 Global Cordyceps Militaris Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Nutra Green Biotechnology Co., Ltd.
• 12.2 Dalong Biotechnology Co., Ltd.
• 12.3 Sunrise Nutrachem Group Ltd.
• 12.4 Naturalin Bio-Resources Co., Ltd.
• 12.5 Host Defense Cordyceps
• 12.6 Aloha Medicinals
• 12.7 MRM Cordyceps
• 12.8 BulkSupplements Pure
• 12.9 Real Herbs Cordyceps
• 12.10 Swanson Health Products
• 12.11 Nammex
• 12.12 Dalian Lanshi Cordyceps Biotech Co. Ltd.
• 12.13 Henan Huazhong Biotech Co. Ltd.
• 12.14 Beijing Jingdu Cordyceps Biotech Co. Ltd.
• 12.15 Jiangmen Honghao Bioscience Co. Ltd.
• 12.16 Nutrastar International, Inc.