커넥티드카 데이터 플랫폼 시장 예측(-2032년) : 차량 유형, 서비스, 커넥티비티, 통신, 네트워크, 최종사용자, 지역별 세계 분석

According to Stratistics MRC, the Global Connected Vehicle Data Platforms Market is accounted for $7.4 billion in 2025 and is expected to reach $28.1 billion by 2032 growing at a CAGR of 20.8% during the forecast period. Connected vehicle data platforms are cloud-based systems that collect, manage, and analyze vast amounts of data generated by sensors in modern cars. This data includes vehicle health, location, driving behavior, and infotainment usage. The platforms process this information for services like usage-based insurance, predictive maintenance, fleet management, and smart city traffic optimization. They act as the essential middleware, turning raw vehicle data into actionable insights for consumers, automakers, and third-party service providers.

According to McKinsey & Company, connected vehicle platforms are central to mobility ecosystems, enabling predictive maintenance, usage-based insurance, and real-time traffic optimization through sensor-driven analytics.

Market Dynamics:

Driver:

Rising adoption of connected cars

The growth of the Connected Vehicle Data Platforms Market is propelled by the surging adoption of connected cars, driven by the need for enhanced safety, real-time navigation, and infotainment solutions. Automakers are increasingly integrating IoT and telematics systems to gather vehicle data, improving user experience and fleet efficiency. Additionally, rising consumer expectations for smart mobility solutions further stimulate demand. Collectively, these trends are fostering strong adoption of connected data platforms across global automotive ecosystems.

Restraint:

High infrastructure investment

A major restraint hindering market growth is the substantial infrastructure investment required to deploy and maintain connected vehicle ecosystems. The integration of cloud computing, 5G connectivity, and data analytics demands extensive capital allocation. Smaller players often struggle to meet these technological and operational costs, limiting scalability. Furthermore, high data management and cybersecurity expenditures exacerbate financial challenges, restricting widespread adoption across developing regions and low-margin automotive manufacturers.

Opportunity:

Expansion into fleet management services

The market presents significant opportunities through expansion into fleet management applications. Leveraging connected vehicle data enables predictive maintenance, driver behavior monitoring, and optimized route planning. Fleet operators increasingly adopt these platforms to reduce downtime and operational costs. Moreover, integration with AI and telematics enhances real-time decision-making, promoting efficient logistics management. This growing demand from commercial fleets positions connected data solutions as a key enabler of next-generation mobility ecosystems.

Threat:

Competition from OEM proprietary platforms

A key threat to the Connected Vehicle Data Platforms Market is the rise of OEM-developed proprietary systems that limit third-party integrations. Major automakers are increasingly creating closed ecosystems to retain control over user data and brand engagement. This strategy restricts interoperability with independent service providers, hindering market fragmentation. Consequently, third-party platform providers face competitive pressures, reduced access to vehicle data, and slower customer acquisition across global automotive networks.

Covid-19 Impact:

The COVID-19 pandemic initially disrupted automotive production and delayed connected vehicle deployments due to supply chain bottlenecks. However, it simultaneously accelerated the digital transformation of mobility, as remote diagnostics and data-driven maintenance gained traction. The need for contactless services and enhanced vehicle connectivity increased investment in cloud-based data platforms. Over time, post-pandemic recovery and rising smart mobility initiatives revived demand, reinforcing connected data platforms as integral to resilient automotive infrastructure.

The passenger cars segment is expected to be the largest during the forecast period

The passenger cars segment is expected to account for the largest market share during the forecast period, driven by the widespread integration of telematics and infotainment technologies. Increasing demand for real-time navigation, predictive maintenance, and personalized user experiences enhances platform adoption. Automakers are embedding connectivity features to comply with safety mandates and consumer expectations. Consequently, connected data ecosystems are becoming essential for improving performance, convenience, and regulatory compliance in passenger vehicles worldwide.

The safety & security segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the safety & security segment is predicted to witness the highest growth rate, fueled by stringent vehicle safety regulations and consumer awareness of data-driven protection systems. Connected platforms enable real-time crash detection, emergency alerts, and cybersecurity monitoring. Furthermore, integration with AI enhances predictive risk analysis, improving on-road safety outcomes. As connected vehicles evolve, demand for secure data exchange and accident prevention technologies will continue to surge globally.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rapid vehicle digitization, rising consumer preference for connected technologies, and strong government support for smart mobility initiatives. Countries such as China, Japan, and South Korea are leading in 5G adoption and automotive innovation. Additionally, the expanding EV ecosystem and growing urbanization further drive demand for connected vehicle data infrastructure across the region.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong technological adoption, established automotive infrastructure, and increasing collaborations between OEMs and data analytics providers. The presence of major telematics and cloud companies enhances market scalability. Furthermore, supportive regulatory frameworks for vehicle safety and real-time connectivity spur innovation. The region's mature digital ecosystem continues to foster rapid expansion of connected vehicle data platforms.

Key players in the market

Some of the key players in Connected Vehicle Data Platforms Market include Otonomo, Wejo, High Mobility, Caruso, HERE Technologies, Verisk, Microsoft, Google, Amazon Web Services, LG Electronics, Harman, Tesla, Xevo, Nexar, Zubie, Mojio, and Geotab.

Key Developments:

In August 2025, Wejo announced a strategic partnership with a major national insurance provider to launch a usage-based insurance (UBI) product. The program leverages Wejo's connected vehicle data for precise risk assessment, offering personalized premiums based on actual driving behavior.

In July 2025, HERE Technologies introduced its "HERE EV Range Prediction" service. This cloud-based API uses real-time connected vehicle data on battery state, topography, weather, and driving style to provide highly accurate range forecasts for electric vehicle drivers and fleet operators.

In June 2025, Microsoft unveiled new data governance and privacy tools within its "Azure Connected Vehicle Platform." The suite enables automakers to implement granular, user-consent-driven data sharing policies, ensuring compliance with evolving global regulations like GDPR.

Vehicle Types Covered:

• Passenger Cars
• Light Commercial Vehicles
• Heavy Commercial Vehicles
• Two & Three Wheelers
• Electric Vehicles

Services Covered:

• Safety & Security
• Remote Operations
• Navigation & Infotainment
• Vehicle Management
• Driver Assistance
• eCall & SOS
• Over-the-Air (OTA) Updates
• Cybersecurity

Connectivities Covered:

• Embedded
• Tethered
• Integrated

Communications Covered:

• Vehicle-to-Vehicle (V2V)
• Vehicle-to-Infrastructure (V2I)
• Vehicle-to-Everything (V2X)

Networks Covered:

• Satellite
• DSRC
• Cellular

End Users Covered:

• OEMs
• Fleet Operators
• Insurers
• Mobility Service Providers

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Connected Vehicle Data Platforms Market, By Vehicle Type

• 5.1 Introduction
• 5.2 Passenger Cars
• 5.3 Light Commercial Vehicles
• 5.4 Heavy Commercial Vehicles
• 5.5 Two & Three Wheelers
• 5.6 Electric Vehicles

6 Global Connected Vehicle Data Platforms Market, By Service

• 6.1 Introduction
• 6.2 Safety & Security
• 6.3 Remote Operations
• 6.4 Navigation & Infotainment
• 6.5 Vehicle Management
• 6.6 Driver Assistance
• 6.7 eCall & SOS
• 6.8 Over-the-Air (OTA) Updates
• 6.9 Cybersecurity

7 Global Connected Vehicle Data Platforms Market, By Connectivity

• 7.1 Introduction
• 7.2 Embedded
• 7.3 Tethered
• 7.4 Integrated

8 Global Connected Vehicle Data Platforms Market, By Communication

• 8.1 Introduction
• 8.2 Vehicle-to-Vehicle (V2V)
• 8.3 Vehicle-to-Infrastructure (V2I)
• 8.4 Vehicle-to-Everything (V2X)

9 Global Connected Vehicle Data Platforms Market, By Network

• 9.1 Introduction
• 9.2 Satellite
• 9.3 DSRC
• 9.4 Cellular

10 Global Connected Vehicle Data Platforms Market, By End User

• 10.1 Introduction
• 10.2 OEMs
• 10.3 Fleet Operators
• 10.4 Insurers
• 10.5 Mobility Service Providers

11 Global Connected Vehicle Data Platforms Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Otonomo
• 13.2 Wejo
• 13.3 High Mobility
• 13.4 Caruso
• 13.5 HERE Technologies
• 13.6 Verisk
• 13.7 Microsoft
• 13.8 Google
• 13.9 Amazon Web Services
• 13.10 LG Electronics
• 13.11 Harman
• 13.12 Tesla
• 13.13 Xevo
• 13.14 Nexar
• 13.15 Zubie
• 13.16 Mojio
• 13.17 Geotab