세계의 플러그인 하이브리드 EV 시장 예측(-2032년) : 차종별, 배터리 용량별, 파워트레인별, 충전 모드별, 기능별, 최종사용자별, 지역별 세계 분석

According to Stratistics MRC, the Global Plug-in Hybrid EV Market is accounted for $158.5 billion in 2025 and is expected to reach $292.6 billion by 2032 growing at a CAGR of 9.1% during the forecast period. Plug-in Hybrid EVs combine an internal combustion engine with an electric motor and rechargeable battery, allowing charging via external power sources. These vehicles can switch between electric and fuel modes, enhancing fuel efficiency and reducing emissions. The dual system offers flexibility for varied driving conditions and supports sustainability goals. Plug-in hybrids serve as a transitional technology, bridging the gap between conventional and fully electric vehicles, making them ideal for consumers seeking lower emissions without full reliance on charging infrastructure.

According to IEA Global EV Outlook, plug-in hybrids remain a transitional technology, offering flexibility for long-distance travel while supporting electrification goals in regions with limited charging infrastructure.

Market Dynamics:

Driver:

Government incentives boosting hybrid adoption

Government incentives boosting hybrid adoption are driving the plug-in hybrid EV market. Policies such as tax credits, subsidies, and rebates encourage consumers to purchase environmentally friendly vehicles. Spurred by emission reduction targets and sustainable mobility initiatives, automakers are increasing hybrid production and expanding model offerings. Additionally, incentives for research, development, and deployment of plug-in hybrid technologies foster innovation in batteries, powertrains, and vehicle efficiency. Together, these measures enhance market adoption and accelerate transition toward low-emission transportation globally.

Restraint:

Complex drivetrain and maintenance challenges

Complex drivetrain and maintenance challenges remain key restraints for the plug-in hybrid EV market. Integrating internal combustion engines with electric powertrains increases mechanical and electronic system complexity. This complexity raises maintenance costs, requires specialized service infrastructure, and may reduce long-term reliability perceptions among consumers. Additionally, servicing multiple powertrain components and ensuring seamless integration of software and battery management systems pose operational challenges. Manufacturers are investing in training programs, technical support, and modular design solutions to mitigate these barriers while supporting adoption.

Opportunity:

Charging infrastructure and range expansion

Charging infrastructure and range expansion present significant growth opportunities for the plug-in hybrid EV market. Improved public charging networks, fast-charging stations, and home charging solutions enhance vehicle usability and consumer confidence. Spurred by advances in battery energy density and range optimization, plug-in hybrids can travel longer distances on electric power alone. Integration with smart grid systems and vehicle-to-grid technologies further supports efficient energy utilization. These developments create favorable conditions for increased adoption, reducing range anxiety and accelerating market penetration globally.

Threat:

Competition from pure electric vehicles

Competition from pure electric vehicles poses a major threat to the plug-in hybrid EV market. With declining battery costs, extended EV range, and expanding charging infrastructure, fully electric vehicles are increasingly preferred by environmentally conscious consumers. OEMs are prioritizing all-electric platforms, which may limit plug-in hybrid model availability. Additionally, EV incentives and technological advancements shift consumer preference toward zero-emission mobility. To remain competitive, plug-in hybrid providers must innovate, optimize performance, and balance electric-only range with hybrid efficiency while differentiating their offerings in the market.

Covid-19 Impact:

The COVID-19 pandemic temporarily slowed plug-in hybrid EV adoption due to production halts, supply chain disruptions, and reduced automotive sales. Spurred by economic uncertainty and lockdowns, consumer demand for new vehicles declined. However, post-pandemic recovery, government stimulus packages, and renewed environmental focus revived interest in plug-in hybrids. Consumers increasingly valued fuel efficiency, reduced emissions, and versatile driving modes. OEMs adapted by accelerating hybrid model launches, implementing digital sales channels, and enhancing aftersales support, supporting sustained growth in the global plug-in hybrid EV market.

The passenger cars segment is expected to be the largest during the forecast period

The passenger cars segment is expected to account for the largest market share during the forecast period, resulting from increasing consumer preference for hybrid-powered personal vehicles. Fueled by incentives, environmental awareness, and urban mobility regulations, passenger cars dominate plug-in hybrid sales. Automakers are expanding model availability across sedan, hatchback, and SUV categories. Spurred by fuel efficiency benefits and reduced emissions, passenger cars remain the primary focus of market expansion, supported by dealer networks, e-commerce platforms, and strategic marketing campaigns globally.

The parallel hybrid segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the parallel hybrid segment is predicted to witness the highest growth rate, propelled by increasing adoption of efficient dual-powertrain systems. Spurred by advancements in engine-electric integration, regenerative braking, and energy management, parallel hybrids offer enhanced fuel economy and lower emissions. Automotive manufacturers are focusing on SUVs, sedans, and commercial vehicles with parallel hybrid configurations to meet consumer demand. Continuous R&D, government incentives, and infrastructure expansion further reinforce growth, making this segment the fastest-growing within the plug-in hybrid EV market globally.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to strong government policies, rising EV adoption, and growing automotive manufacturing hubs. Countries such as China, Japan, South Korea, and India are witnessing increasing deployment of plug-in hybrids for urban and suburban mobility. Infrastructure development, local incentives, and consumer interest in sustainable transportation support regional market leadership. Asia Pacific is emerging as the dominant market for plug-in hybrid EVs, driven by favorable policy, production, and consumption trends globally.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong environmental awareness, government incentives, and expanding charging infrastructure. The U.S. and Canada are witnessing increasing hybrid vehicle adoption across personal and fleet segments. Spurred by technological advancements, favorable policies, and growing investments from OEMs, plug-in hybrids are becoming attractive for urban and suburban consumers. Continuous innovation in battery, drivetrain, and smart connectivity solutions ensures North America's robust growth trajectory within the global plug-in hybrid EV market.

Key players in the market

Some of the key players in Plug-in Hybrid EV Market include Toyota, Volkswagen, BMW, Mercedes-Benz, Ford, Mitsubishi, Kia, Hyundai, Volvo Cars, Porsche, Lexus, Audi, Peugeot, Jaguar Land Rover, Honda, Subaru, Chery, and Geely.

Key Developments:

In September 2025, Volkswagen announced a major expansion of its PHEV lineup with the new "Golf GTE with Range Extender Mode." This feature uses AI to learn driving routes and automatically reserves battery power for urban, zero-emission zones, ensuring compliance with city regulations and optimizing fuel efficiency.

In August 2025, Ford launched the all-new "Ford Escape PHEV Trailer Tow Package." This factory-certified package includes an upgraded cooling system for the battery and electric motor, a transmission oil cooler, and revised software, enabling the vehicle to tow up to 3,500 lbs while maximizing electric-only driving during non-towing trips.

In July 2025, BMW introduced its "BMW eDrive Zone" technology as a standard feature on all its plug-in hybrid models in Europe. The geofencing system automatically switches the vehicle to pure-electric mode upon entering a low-emission zone, and now integrates with navigation to pre-condition the battery for optimal EV performance upon arrival.

Vehicle Types Covered:

• Passenger Cars
• SUVs
• Vans
• Buses

Battery Capacities Covered:

• Low (<10 kWh)
• Medium (10-20 kWh)
• High (>20 kWh)

Powertrains Covered:

• Parallel Hybrid
• Series Hybrid
• Series-Parallel

Charging Modes Covered:

• Plug-in AC
• DC Fast Charge
• Wireless Charging

Features Covered:

• Advanced Infotainment
• Autonomous Driving
• Connected Car Features

End Users Covered:

• Individual Consumers
• Corporate Fleets
• Government Vehicles

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 End User Analysis
• 3.7 Emerging Markets
• 3.8 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Plug-in Hybrid EV Market, By Vehicle Type

• 5.1 Introduction
• 5.2 Passenger Cars
• 5.3 SUVs
• 5.4 Vans
• 5.5 Buses

6 Global Plug-in Hybrid EV Market, By Battery Capacity

• 6.1 Introduction
• 6.2 Low (<10 kWh)
• 6.3 Medium (10-20 kWh)
• 6.4 High (>20 kWh)

7 Global Plug-in Hybrid EV Market, By Powertrain

• 7.1 Introduction
• 7.2 Parallel Hybrid
• 7.3 Series Hybrid
• 7.4 Series-Parallel

8 Global Plug-in Hybrid EV Market, By Charging Mode

• 8.1 Introduction
• 8.2 Plug-in AC
• 8.3 DC Fast Charge
• 8.4 Wireless Charging

9 Global Plug-in Hybrid EV Market, By Feature

• 9.1 Introduction
• 9.2 Advanced Infotainment
• 9.3 Autonomous Driving
• 9.4 Connected Car Features

10 Global Plug-in Hybrid EV Market, By End User

• 10.1 Introduction
• 10.2 Individual Consumers
• 10.3 Corporate Fleets
• 10.4 Government Vehicles

11 Global Plug-in Hybrid EV Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Toyota
• 13.2 Volkswagen
• 13.3 BMW
• 13.4 Mercedes-Benz
• 13.5 Ford
• 13.6 Mitsubishi
• 13.7 Kia
• 13.8 Hyundai
• 13.9 Volvo Cars
• 13.10 Porsche
• 13.11 Lexus
• 13.12 Audi
• 13.13 Peugeot
• 13.14 Jaguar Land Rover
• 13.15 Honda
• 13.16 Subaru
• 13.17 Chery
• 13.18 Geely