세계의 웨어러블 혈압 모니터 시장 예측(-2032년) : 제품 유형별, 연결성별, 유통 채널별, 기술별, 용도별, 최종사용자별, 지역별 분석

According to Stratistics MRC, the Global Wearable Blood Pressure Monitor Market is accounted for $3.41 billion in 2025 and is expected to reach $10.68 billion by 2032 growing at a CAGR of 15.7% during the forecast period. A wearable blood pressure monitor is a compact device that individuals can wear on the body often on the wrist, upper arm, or within smartwatches to measure blood pressure continuously. Using optical sensors, oscillometric methods, or smart algorithms, it tracks systolic and diastolic readings during routine activities. The device simplifies blood pressure management by offering real-time insights, identifying unusual trends, and enabling seamless data sharing with clinicians, which helps in proactive healthcare and more accurate long-term cardiovascular monitoring.

Market Dynamics:

Driver:

Rising Prevalence of Hypertension and Cardiovascular Diseases

With aging populations and sedentary lifestyles, the incidence of these conditions continues to rise across both developed and emerging economies. Patients and healthcare providers are increasingly turning to continuous monitoring solutions to manage long-term risks more effectively. Wearable devices enable early detection of abnormal blood pressure fluctuations, reducing hospital visits and improving preventive care. Advances in sensor technology and digital health integration are enhancing accuracy and usability. As awareness of cardiovascular health grows, adoption of wearable monitors is accelerating worldwide.

Restraint:

High cost of advanced wearable devices

Premium devices equipped with AI-driven analytics, wireless connectivity, and advanced sensors often exceed affordability for middle-income consumers. Healthcare systems in developing regions struggle to integrate these devices due to budget constraints. Smaller manufacturers face challenges in balancing innovation with cost-effective production. Price sensitivity among consumers limits penetration in cost-conscious markets. Unless production costs decline, affordability will continue to restrain market expansion.

Opportunity:

Focus on multifunctional health trackers

Consumers increasingly prefer devices that measure heart rate, oxygen saturation, and activity levels alongside blood pressure. Integration with smartphones and cloud-based platforms enhances data accessibility and personalized health insights. Advances in miniaturization and wearable design are enabling compact, user-friendly devices. Multifunctional trackers also appeal to fitness-conscious individuals, expanding the target audience beyond patients. This convergence of wellness and medical monitoring is opening lucrative growth avenues for manufacturers.

Threat:

Competitive rivalry from tech giants

Companies such as Apple, Samsung, and Fitbit are integrating blood pressure monitoring into their broader wearable ecosystems. Their strong brand recognition, distribution networks, and R&D capabilities pose challenges for smaller players. Continuous innovation cycles and frequent product launches intensify rivalry. Startups struggle to differentiate themselves amid aggressive marketing and pricing strategies by established firms.

Covid-19 Impact:

The COVID-19 pandemic reshaped consumer behavior, accelerating adoption of wearable health monitoring devices. Lockdowns and hospital restrictions increased reliance on remote patient monitoring solutions. Demand surged as individuals sought to track cardiovascular health at home, reducing exposure to healthcare facilities. Manufacturers responded by enhancing telehealth integration and remote data sharing capabilities. Regulatory agencies introduced fast-track approvals to ensure timely availability of digital health tools. Post-pandemic, the emphasis on preventive care and decentralized monitoring continues to drive market growth.

The bluetooth segment is expected to be the largest during the forecast period

The bluetooth segment is expected to account for the largest market share during the forecast period, due to its widespread compatibility and ease of use. Bluetooth-enabled devices seamlessly connect with smartphones and healthcare apps, allowing real-time data transfer. This connectivity supports remote monitoring and integration with telehealth platforms. Consumers prefer Bluetooth devices for their convenience and affordability compared to advanced wireless alternatives. Continuous improvements in Bluetooth technology enhance battery efficiency and data security.

The homecare settings segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the homecare settings segment is predicted to witness the highest growth rate, driven by rising demand for self-monitoring solutions. Patients increasingly prefer managing blood pressure at home to avoid frequent hospital visits. Homecare devices empower individuals to track health trends and share data with physicians remotely. The pandemic accelerated this shift, highlighting the importance of decentralized healthcare. Advances in user-friendly designs and mobile integration are making homecare devices more accessible.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by rising hypertension prevalence and expanding healthcare infrastructure. Countries such as China, India, and Japan are witnessing rapid adoption of wearable health technologies. Government initiatives promoting digital health and local manufacturing are supporting market growth. Increasing awareness of preventive healthcare among urban populations is driving demand. Strategic collaborations between global brands and regional firms are enhancing accessibility and affordability.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong technological innovation and healthcare digitization. The U.S. and Canada are leading in the adoption of AI-driven wearable devices and telehealth platforms. Robust reimbursement frameworks and supportive regulations encourage faster commercialization of advanced monitors. Consumers in the region show high willingness to invest in premium health technologies. Integration of IoT and cloud-based analytics is optimizing patient monitoring and physician workflows.

Key players in the market

Some of the key players in Wearable Blood Pressure Monitor Market include Omron Healthcare, Qardio, Philips, Masimo Corporation, Withings, Microlife Corporation, Apple, iHealth Labs, Samsung Electronics, Aktiia SA, Garmin, Biobeat Technologies, Huawei, A&D Company, and Xiaomi.

Key Developments:

In November 2025, Samsung Electronics announced that it has completed the acquisition of FlaktGroup, Europe's largest HVAC Company. Samsung plans to leverage FlaktGroup's production and sales units to expand R&D and strengthen the supply chain, progressively integrating products and services to maximize synergies.

In October 2025, The Stroke Association and OMRON Healthcare UK have joined together for a three-year partnership to raise awareness of Atrial Fibrillation (AFib) and how it is a major risk factor for stroke. The collaboration aims to educate individuals, pharmacists and healthcare professionals (HCPs) on the importance of early detection and regular monitoring of heart health.

Product Types Covered:

• Wrist-based Wearable BP Monitors
• Arm-based Wearable BP Monitors
• Finger-based Wearable BP Monitors
• Smartwatch-integrated BP Monitors
• Patch-based BP Monitors
• Other Product Types

Connectivity Covered:

• Bluetooth
• Wi-Fi
• Hybrid / Multi-modal Connectivity

Distribution Channels Covered:

• Online Retail
• Offline/Pharmacy Stores
• Hospital & Clinic Supply Channels

Technologies Covered:

• Oscillometric Technology
• Tonometric Technology
• Optical/PPG-based BP Monitoring
• Pulse Transit Time (PTT) Technology
• AI-based & Continuous Monitoring Technologies

Applications Covered:

• Home Healthcare
• Remote Patient Monitoring
• Sports & Fitness
• Ambulatory BP Monitoring
• Chronic Disease Management
• Other Applications

End Users Covered:

• Hospitals & Clinics
• Ambulatory Surgical Centers
• Homecare Settings
• Fitness & Wellness Centers
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Technology Analysis
• 3.8 Application Analysis
• 3.9 End User Analysis
• 3.10 Emerging Markets
• 3.11 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Wearable Blood Pressure Monitor Market, By Product Type

• 5.1 Introduction
• 5.2 Wrist-based Wearable BP Monitors
• 5.3 Arm-based Wearable BP Monitors
• 5.4 Finger-based Wearable BP Monitors
• 5.5 Smartwatch-integrated BP Monitors
• 5.6 Patch-based BP Monitors
• 5.7 Other Product Types

6 Global Wearable Blood Pressure Monitor Market, By Connectivity

• 6.1 Introduction
• 6.2 Bluetooth
• 6.3 Wi-Fi
• 6.4 Hybrid / Multi-modal Connectivity

7 Global Wearable Blood Pressure Monitor Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Online Retail
• 7.3 Offline/Pharmacy Stores
• 7.4 Hospital & Clinic Supply Channels

8 Global Wearable Blood Pressure Monitor Market, By Technology

• 8.1 Introduction
• 8.2 Oscillometric Technology
• 8.3 Tonometric Technology
• 8.4 Optical/PPG-based BP Monitoring
• 8.5 Pulse Transit Time (PTT) Technology
• 8.6 AI-based & Continuous Monitoring Technologies

9 Global Wearable Blood Pressure Monitor Market, By Application

• 9.1 Introduction
• 9.2 Home Healthcare
• 9.3 Remote Patient Monitoring
• 9.4 Sports & Fitness
• 9.5 Ambulatory BP Monitoring
• 9.6 Chronic Disease Management
• 9.7 Other Applications

10 Global Wearable Blood Pressure Monitor Market, By End User

• 10.1 Introduction
• 10.2 Hospitals & Clinics
• 10.3 Ambulatory Surgical Centers
• 10.4 Homecare Settings
• 10.5 Fitness & Wellness Centers
• 10.6 Other End Users

11 Global Wearable Blood Pressure Monitor Market, By Geography

• 11.1 Introduction
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
  • 11.2.3 Mexico
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 Italy
  • 11.3.4 France
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 Japan
  • 11.4.2 China
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 New Zealand
  • 11.4.6 South Korea
  • 11.4.7 Rest of Asia Pacific
• 11.5 South America
  • 11.5.1 Argentina
  • 11.5.2 Brazil
  • 11.5.3 Chile
  • 11.5.4 Rest of South America
• 11.6 Middle East & Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 Qatar
  • 11.6.4 South Africa
  • 11.6.5 Rest of Middle East & Africa

12 Key Developments

• 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 12.2 Acquisitions & Mergers
• 12.3 New Product Launch
• 12.4 Expansions
• 12.5 Other Key Strategies

13 Company Profiling

• 13.1 Omron Healthcare
• 13.2 Qardio
• 13.3 Philips
• 13.4 Masimo Corporation
• 13.5 Withings
• 13.6 Microlife Corporation
• 13.7 Apple
• 13.8 iHealth Labs
• 13.9 Samsung Electronics
• 13.10 Aktiia SA
• 13.11 Garmin
• 13.12 Biobeat Technologies
• 13.13 Huawei
• 13.14 A&D Company
• 13.15 Xiaomi