STEAM 키트 정기구독 시장 예측 : 제품별, 정기 구입 모델별, 연령층별, 최종 사용자별, 지역별 분석(-2032년)

According to Stratistics MRC, the Global STEAM Kits Subscription Market is accounted for $3.8 billion in 2025 and is expected to reach $11.7 billion by 2032, growing at a CAGR of 17.2% during the forecast period. The STEAM kits subscription provides recurring delivery of hands-on learning kits focused on science, technology, engineering, arts, and mathematics. It includes curated projects, instructional content, and digital support designed for different age groups. Benefits include learning by doing at home or in classrooms, better problem-solving and creativity, help for enhancing school lessons and homeschooling, steady income for providers, and high engagement from modern, skill-focused learning methods.

Market Dynamics:

Driver:

Parental demand for supplemental, hands-on learning resources

Rising parental focus on experiential and outcome-oriented education has been a key growth driver for the STEAM kits subscription market. Parents increasingly seek structured, hands-on learning tools that complement school curricula and reduce excessive screen time. Furthermore, STEAM kits promote problem-solving, creativity, and early exposure to science and technology concepts in an engaging format. Subscription models add convenience through curated, age-appropriate deliveries, reinforcing recurring demand. A growing sustained preference for interactive home-based learning continues to support steady market expansion across developed and emerging economies.

Restraint:

Competition from free online educational resources and apps

The availability of free or low-cost digital learning content presents a notable restraint for STEAM kit subscriptions. Numerous apps, videos, and open-source platforms offer science and coding education at minimal cost, reducing perceived value for paid physical kits. Additionally, budget-conscious households may prioritize digital alternatives due to ease of access and scalability. This competition pressures pricing strategies and customer acquisition costs for kit providers, requiring continuous differentiation through quality, curation, and tangible learning outcomes to maintain subscriber retention.

Opportunity:

Corporate partnerships for educational outreach and brand-sponsored kits

Partnerships with corporations, foundations, and educational brands present a strong growth opportunity for the STEAM kits subscription market. Companies increasingly invest in STEM outreach to support workforce development and corporate social responsibility goals. Moreover, brand-sponsored kits aligned with real-world applications enhance content relevance and credibility. Such collaborations enable providers to access funding, expand distribution through schools and communities, and reduce marketing costs. These alliances also support curriculum alignment and long-term subscription growth, particularly in underserved regions and institutional channels.

Threat:

Market saturation and high customer churn rates

Growing market participation has intensified competition, leading to saturation in key regions and elevated customer churn. Many households discontinue subscriptions after initial engagement due to repetitive content, cost sensitivity, or shifting learning preferences. Also, short-term usage patterns, especially among younger kids, make subscription lifecycles shorter. In this setting, providers are under more pressure to keep content fresh, make experiences more personal, and explain why they charge recurring fees. Failure to innovate consistently can erode brand loyalty and weaken revenue predictability over time.

Covid-19 Impact:

The COVID-19 pandemic significantly accelerated demand for STEAM kits as schools closed and families sought structured home-learning solutions. Subscriptions benefited from heightened parental involvement and increased awareness of hands-on education. However, supply chain disruptions and logistics delays affected kit delivery during peak periods. Over time, the normalization of hybrid learning models sustained interest beyond the pandemic. The period reinforced the value of tactile, guided learning experiences, strengthening long-term adoption while raising expectations for content quality and instructional support.

The integrated STEAM kits segment is expected to be the largest during the forecast period

The integrated STEAM kits segment is expected to account for the largest market share during the forecast period due to their comprehensive scope and strong alignment with educational standards. Providers favor these kits as they enable higher pricing, longer engagement cycles, and stronger brand differentiation. Schools, homeschooling networks, and subscription-based consumers who seek all-in-one solutions also prefer integrated offerings. The ability to reuse components across multiple projects further enhances value perception, supporting sustained demand and repeat subscriptions across core markets.

The tweens & teens segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the tweens & teens segment is predicted to witness the highest growth rate, fueled by rising competition for academic excellence and early exposure to STEM careers. Learners in this group demonstrate higher engagement with complex kits and longer project durations. Additionally, alignment with school curricula and competitive exam preparation enhances relevance. Subscription providers increasingly tailor advanced kits and digital companions for this demographic, driving higher retention and accelerating revenue growth compared to younger age segments.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to high disposable incomes, a strong homeschooling culture, and widespread awareness of STEM education. The region benefits from established logistics networks, mature subscription models, and the presence of leading market players. Additionally, strong parental emphasis on extracurricular enrichment and supportive education policies sustain demand. These factors collectively reinforce North America's position as the largest revenue-generating region.

Region with highest CAGR:

During the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by expanding middle-class populations, rising educational spending, and a strong government focus on STEM skill development. Rapid urbanization and increasing internet awareness facilitate the adoption of subscriptions, particularly in metropolitan areas. Moreover, growing youth populations and competitive academic environments fuel demand for supplemental learning tools. Localized content, affordable pricing, and partnerships with schools are accelerating market penetration across emerging economies in the region.

Key players in the market

Some of the key players in STEAM Kits Subscription Market include KiwiCo, Inc., MEL Science Ltd., Green Kid Crafts, Inc., Little Passports LLC, Bitsbox, Inc., Creation Crate, Groovy Lab in a Box, Lovevery, Inc., Raddish, LLC, Steve Spangler Science (Steve Spangler, Inc.), CrunchLabs, Smartivity (Smartivity Toys Pvt. Ltd.), National Geographic Partners, LLC, Piper, and Thames & Kosmos.

Key Developments:

In December 2025, KiwiCo, Inc. introduced the new expanded monthly STEAM crate lineup for ages 3-14, offering themed kits across science, art, and engineering tracks.

In December 2025, MEL Science Ltd. introduced the new annual subscription promotion with 100+ hands-on kits and AR/VR lessons for children ages 5+, combining physical experiments with immersive digital learning.

In July 2024, Little Passports LLC introduced the new Science Expeditions and STEM subscription kits for ages 5-10+, offering monthly hands-on experiments and global learning adventures.

In February 2024, Green Kid Crafts, Inc. introduced the new line of 25 STEAM subscription boxes with 4-6 projects per kit, designed for ages 3-12+, expanding eco-friendly themes.

Product Covered:

• Integrated STEAM Kits
• Science-Centric Kits
• Technology & Robotics Kits
• Engineering & Maker Kits
• Arts-Infused Kits
• Mathematics-Focused Kits

Subscription Models Covered:

• Curation-Based
• Project-Based
• Progressive Learning
• Freemium & Hybrid Models

Age Groups Covered:

• Pre-school
• Elementary
• Tweens & Teens
• Adults & Lifelong Learners

End Users Covered:

• Individual/Family Subscriptions
• Schools & Educational Institutions
• Libraries & Community Centers
• Corporate

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global STEAM Kits Subscription Market, By Product

• 5.1 Introduction
• 5.2 Integrated STEAM Kits
• 5.3 Science-Centric Kits
• 5.4 Technology & Robotics Kits
• 5.5 Engineering & Maker Kits
• 5.6 Arts-Infused Kits
• 5.7 Mathematics-Focused Kits

6 Global STEAM Kits Subscription Market, By Subscription Model

• 6.1 Introduction
• 6.2 Curation-Based
• 6.3 Project-Based
• 6.4 Progressive Learning
• 6.5 Freemium & Hybrid Models

7 Global STEAM Kits Subscription Market, By Age Group

• 7.1 Introduction
• 7.2 Pre-school
• 7.3 Elementary
• 7.4 Tweens & Teens
• 7.5 Adults & Lifelong Learners

8 Global STEAM Kits Subscription Market, By End User

• 8.1 Introduction
• 8.2 Individual/Family Subscriptions
• 8.3 Schools & Educational Institutions
• 8.4 Libraries & Community Centers
• 8.5 Corporate

9 Global STEAM Kits Subscription Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 KiwiCo, Inc.
• 11.2 MEL Science Ltd.
• 11.3 Green Kid Crafts, Inc.
• 11.4 Little Passports LLC
• 11.5 Bitsbox, Inc.
• 11.6 Creation Crate
• 11.7 Groovy Lab in a Box
• 11.8 Lovevery, Inc.
• 11.9 Raddish, LLC
• 11.10 Steve Spangler Science (Steve Spangler, Inc.)
• 11.11 CrunchLabs
• 11.12 Smartivity (Smartivity Toys Pvt. Ltd.)
• 11.13 National Geographic Partners, LLC
• 11.14 Piper
• 11.15 Thames & Kosmos