세계의 패션 인플루언서 마케팅 시장(-2033년) : 인플루언서 유형별, 패션 유형별 시장 규모, 지역별 전망, 경쟁 전략, 부문별 예측

Fashion Influencer Marketing Market Introduction and Overview

According to SPER Market Research, 'Fashion Influencer Marketing Market Size- By Influencer type, By Fashion type- Regional Outlook, Competitive Strategies and Segment Forecast to 2033' state that the Fashion Influencer Marketing Market is predicted to reach USD 9.47 billion by 2033 with a CAGR of 35.96%.

Fashion influencer marketing is a marketing strategy in which a brand promotes its products or services by collaborating with social media influencers who have a large following and influence in the fashion industry. This marketing technique is used by fashion brands to expand their reach and promote their products in more innovative ways that relate to brand values. The four main types of fashion influencer marketing influencers are mega influencers, macro influencers, micro influencers, and nano influencers.

he COVID-19 pandemic has had a significant impact on Global fashion Influencer marketing market all over the world. At the same time, the fashion industry is facing consumer demand challenges. As fashion brands shift to making fashionable items, new opportunities emerge. Traditional fashion events and collaborations were disrupted by the pandemic, prompting influencers to shift their focus to virtual engagements and online promotions.

Scope of the Report:

Report Metric Details

Market size available for years 2019-2033

Base year considered 2022

Forecast period 2023-2033

Segments covered By Influencer type, By Fashion type,

Regions covered North America, Asia-Pacific, Latin America, Middle East & Africa and Europe

Companies Covered AspireIQ, BrandSnob, Facebook Fourstarzz Media, Influencity, IZEA Worldwide Julius, LinkedIn, Mavrck , YouTube

Fashion Influencer Marketing Market Key Segments Covered

By Influencer Type: Based on the Influencer Type, Global Fashion Influencer Marketing Market is segmented as; Mega Influencer, Macro Influencer.

By Fashion Type: Based on the Distribution Channels, Global Fashion Influencer Marketing Market is segmented as; Beauty & Cosmetics, Apparel.

By Region: This research also includes data for North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.

Table of Contents

1. Introduction

• 1.1. Scope of the report
• 1.2. Market segment analysis

2. Research Methodology

• 2.1. Research data source
  • 2.1.1. Secondary Data
  • 2.1.2. Primary Data
  • 2.1.3. SPER's internal database
  • 2.1.4. Premium insight from KOL's
• 2.2. Market size estimation
  • 2.2.1. Top-down and Bottom-up approach
• 2.3. Data triangulation

3. Executive Summary

4. Market Dynamics

• 4.1. Driver, Restraint, Opportunity and Challenges analysis
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunities
  • 4.1.4. Challenges
• 4.2. COVID-19 Impacts of the Global Fashion Influencer Marketing Market

5. Market variable and outlook

• 5.1. SWOT Analysis
  • 5.1.1. Strengths
  • 5.1.2. Weaknesses
  • 5.1.3. Opportunities
  • 5.1.4. Threats
• 5.2. PESTEL Analysis
  • 5.2.1. Political Landscape
  • 5.2.2. Economic Landscape
  • 5.2.3. Social Landscape
  • 5.2.4. Technological Landscape
  • 5.2.5. Environmental Landscape
  • 5.2.6. Legal Landscape
• 5.3. PORTER's Five Forces
  • 5.3.1. Bargaining power of suppliers
  • 5.3.2. Bargaining power of buyers
  • 5.3.3. Threat of Substitute
  • 5.3.4. Threat of new entrant
  • 5.3.5. Competitive rivalry
• 5.4. Heat Map Analysis

6. Competitive Landscape

• 6.1. Global Fashion Influencer Marketing Market Manufacturing Base Distribution, Sales Area, Product Type
• 6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Fashion Influencer Marketing Market

7. Global Fashion Influencer Marketing Market, By Influencer type (USD Million)

• 7.1. Global Fashion Influencer Marketing Market Value Share and Forecast, By Influencer type, 2023-2033
• 7.2. Mega Influencer
• 7.3. Macro Influencer

8. Global Fashion Influencer Marketing Market, By Fashion type (USD Million)

• 8.1. Global Fashion Influencer Marketing Market Value Share and Forecast, By Fashion type, 2023-2033
• 8.2. Beauty & Cosmetics
• 8.3. Apparel

9. Global Fashion Influencer Marketing Market Forecast, 2019-2033 (USD Million)

• 9.1. Global Fashion Influencer Marketing Market Size and Market Share

10. Global Fashion Influencer Marketing Market, By Influencer type, 2019-2033 (USD Million)

• 10.1. Global Fashion Influencer Marketing Market Size and Market Share By Influencer type (2019-2026)
• 10.2. Global Fashion Influencer Marketing Market Size and Market Share By Influencer type (2027-2033)

11. Global Fashion Influencer Marketing Market, By Fashion type, 2019-2033 (USD Million)

• 11.1. Global Fashion Influencer Marketing Market Size and Market Share By Fashion type (2019-2026)
• 11.2. Global Fashion Influencer Marketing Market Size and Market Share By Fashion type (2027-2033)

12. Global Fashion Influencer Marketing Market, By Region, 2019-2033 (USD Million)

• 12.1. Global Fashion Influencer Marketing Market Size and Market Share By Region (2019-2026)
• 12.2. Global Fashion Influencer Marketing Market Size and Market Share By Region (2027-2033)
• 12.3. Asia-Pacific
  • 12.3.1. Australia
  • 12.3.2. China
  • 12.3.3. India
  • 12.3.4. Japan
  • 12.3.5. South Korea
  • 12.3.6. Rest of Asia-Pacific
• 12.4. Europe
  • 12.4.1. France
  • 12.4.2. Germany
  • 12.4.3. Italy
  • 12.4.4. Spain
  • 12.4.5. United Kingdom
  • 12.4.6. Rest of Europe
• 12.5. Middle East and Africa
  • 12.5.1. Kingdom of Saudi Arabia
  • 12.5.2. United Arab Emirates
  • 12.5.3. Rest of Middle East & Africa
• 12.6. North America
  • 12.6.1. Canada
  • 12.6.2. Mexico
  • 12.6.3. United States
• 12.7. Latin America
  • 12.7.1. Argentina
  • 12.7.2. Brazil
  • 12.7.3. Rest of Latin America

13. Company Profile

• 13.1. AspireIQ
  • 13.1.1. Company details
  • 13.1.2. Financial outlook
  • 13.1.3. Product summary
  • 13.1.4. Recent developments
• 13.2. BrandSnob
  • 13.2.1. Company details
  • 13.2.2. Financial outlook
  • 13.2.3. Product summary
  • 13.2.4. Recent developments
• 13.3. Facebook
  • 13.3.1. Company details
  • 13.3.2. Financial outlook
  • 13.3.3. Product summary
  • 13.3.4. Recent developments
• 13.4. Fourstarzz Media.
  • 13.4.1. Company details
  • 13.4.2. Financial outlook
  • 13.4.3. Product summary
  • 13.4.4. Recent developments
• 13.5. Influencity
  • 13.5.1. Company details
  • 13.5.2. Financial outlook
  • 13.5.3. Product summary
  • 13.5.4. Recent developments
• 13.6. IZEA Worldwide
  • 13.6.1. Company details
  • 13.6.2. Financial outlook
  • 13.6.3. Product summary
  • 13.6.4. Recent developments
• 13.7. Julius
  • 13.7.1. Company details
  • 13.7.2. Financial outlook
  • 13.7.3. Product summary
  • 13.7.4. Recent developments
• 13.8. LinkedIn
  • 13.8.1. Company details
  • 13.8.2. Financial outlook
  • 13.8.3. Product summary
  • 13.8.4. Recent developments
• 13.9. Mavrck
  • 13.9.1. Company details
  • 13.9.2. Financial outlook
  • 13.9.3. Product summary
  • 13.9.4. Recent developments
• 13.10. YouTube
  • 13.10.1. Company details
  • 13.10.2. Financial outlook
  • 13.10.3. Product summary
  • 13.10.4. Recent developments
• 13.11. Others

14. List of Abbreviations

15. Reference Links

16. Conclusion

17. Research Scope