세계의 소셜 미디어 분석 시장 보고서(2025년)

The social media analytics market encompasses the sales of social media analytics by entities (organizations, sole traders, and partnerships). It involves the ability to collect and interpret data from social channels to support business decisions and assess the performance of actions taken based on those decisions through social media. Key components of social media analytics include tracking conversations and measuring campaign effectiveness, with a focus on understanding how social activities influence business outcomes.

The primary types of components in social media analytics are software and services. Social media analytics software is designed to gather and interpret data from social channels to aid in business decision-making and analyze the performance of actions taken through social media. This software can be deployed through on-premise and cloud-based technologies, catering to both small and medium enterprises as well as large enterprises. The diverse applications of social media analytics include customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management. These applications find use across various end-user industries such as banking and financial services, IT and telecommunications, retail, healthcare, government services, media and entertainment, utilities, transportation and logistics, and others.

The social media analytics research report is one of a series of new reports from The Business Research Company that provides social media analytics statistics, including social media analytics industry global market size, regional shares, competitors with social media analytics share, detailed social media analytics segments, market trends and opportunities, and any further data you may need to thrive in the social media analytics industry. This social media analytics research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social media analytics market size has grown exponentially in recent years. It will grow from $13.83 billion in 2024 to $17.39 billion in 2025 at a compound annual growth rate (CAGR) of 25.7%. The growth in the historic period can be attributed to proliferation of social media platforms, increasing user engagement, business embrace of social media, marketing and advertising evolution, influence of user-generated content, regulatory compliance and risk mitigation.

The social media analytics market size is expected to see exponential growth in the next few years. It will grow to $51.25 billion in 2029 at a compound annual growth rate (CAGR) of 31.0%. The growth in the forecast period can be attributed to privacy concerns and compliance, video and visual content analytics, employee advocacy programs, social media analytics in political campaigns, emotion and behavioral analytics. Major trends in the forecast period include cross-platform analytics, e-commerce integration, geospatial and location-based analytics, emergence of niche social platforms, subscription-based analytics services.

The increase in the number of social media users worldwide is driving the growth of the social media analytics market. Over the years, the use of mobile phones, laptops, and computers with internet access has risen significantly. The internet has enabled communication across international borders, and social networking has helped individuals expand their connections, forge new friendships, advance their careers, recruit employees, and find individuals with specialized skills, all contributing to its popularity. For example, in May 2023, Forbes, a U.S.-based resource that provides expert advice and reviews, reported that the global social media user base reached an estimated 4.9 billion in 2023, with projections suggesting it could grow to approximately 5.85 billion by 2027. Thus, the increasing number of social media users worldwide is expected to propel the growth of the social media analytics market during the forecast period.

The growth of e-commerce and online shopping is anticipated to drive the expansion of the social media analytics market in the future. E-commerce encompasses the buying and selling of goods and services over the internet, whereas online shopping specifically pertains to consumers purchasing products through digital platforms or websites. Social media analytics is crucial in leveraging the extensive data generated through e-commerce to benefit businesses. It provides numerous advantages, including delivering customer insights for customized marketing strategies, analyzing product reviews and recommendations to enhance product quality and reputation, assessing the effectiveness of influencer marketing campaigns, and improving customer support by monitoring and promptly responding to inquiries. For instance, in February 2023, Eurostat, a Europe-based intergovernmental organization, reported in a survey that 68% of individuals aged 16 to 74 had purchased or ordered products or services online in the previous 12 months, marking a 1% increase from 2021. Among internet users in the last three months, 51% were e-shoppers in 2022, with 44% of e-shoppers primarily buying clothes, shoes, and accessories online. Thus, the rise in e-commerce and online shopping is driving the growth of the social media analytics market.

Technological advancement is a significant trend gaining traction in the social media analytics market. Innovations like artificial intelligence (AI) have the potential to transform how brands promote themselves across platforms such as Facebook, Instagram, Twitter, and LinkedIn. AI can automate many tedious tasks associated with managing social media. For example, in August 2024, Threads, a U.S.-based social media platform developed by Meta (formerly Facebook), introduced features like Analytics, Post Drafts, and Scheduling. These additions enhance user experience and engagement on social media platforms. Analytics provide valuable insights into content performance, while post drafts facilitate flexible content creation and collaboration. Scheduling allows for automated post-publication, ensuring consistency and optimal audience engagement. Together, these tools empower users to create more effective and strategic social media content.

Major companies in the social media analytics market are adopting innovative solutions to maintain a competitive edge. This involves the development and application of advanced technologies that go beyond traditional data analysis, extracting valuable insights, patterns, and trends from social media platforms. This empowers businesses and organizations to make informed, data-driven decisions, enhance engagement, and gain a deeper understanding of their online audiences. In February 2022, Qualtrics, an experience management company, launched XM Discover, a suite designed to provide a comprehensive understanding of customer and employee sentiments by analyzing conversations across various platforms. Leveraging AI and machine learning, XM Discover processes structured and unstructured data from sources like social media posts, chat, and support conversations, facilitating improved experiences for customers, employees, brands, and products.

In April 2024, Hootsuite, a Canada-based social media management platform, acquired Talkwalker for an undisclosed amount. This acquisition enables Hootsuite to provide a more comprehensive suite of services, allowing clients to engage more effectively with their audiences and make data-driven decisions to enhance their social media strategies. Talkwalker is a Luxembourg-based software company that specializes in social listening and analytics services.

Major companies operating in the social media analytics market include International Business Machines Corporation, Google LLC, Oracle Corporation, SAS Institute Inc., Digimind, Hootsuite Inc., Talkwalker S. A., Oktopost Technologies Inc., Simplify360 Inc., Frrole Inc., Heuritech SAS, Salesforce Inc., Adobe Inc., Clarabridge Inc., Netbase Solutions Inc., Brandwatch Limited, Gooddata Corporation, Simply Measured Inc., Sysomos Inc., Sprout Social Inc., SAP SE, Unmetric Inc., Rival IQ Inc., Meltwater Us Holdings Inc., SpreadFast Inc., MetaQuotes Software Corp., Emplifi Inc. (Socialbakers), Sprinklr Inc., Synthesio Inc., Brand24 Inc., Qualtrics LLC, Cision Ltd., Zoho Corporation Pvt. Ltd.

North America was the largest region in the social media analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the social media analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The social media analytics market includes revenues earned by entities by spotting trends related to offerings and brands and deriving customer sentiment towards products and services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Media Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for social media analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The social media analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Component: Software; Services
• 2) By Deployment: On-Premise; Cloud
• 3) By Organization Size: Small And Medium Enterprises; Large Enterprises
• 4) By Application: Customer Segmentation And Targeting; Competitor Benchmarking; Multichannel Campaign Management; Customer Behavioral Analysis; Marketing Management
• 5) By End-User Industry: Banking And Financial Services; IT And Telecommunications; Retail; Healthcare; Government Services; Media And Entertainment; Utilities; Transportation And Logistics; Other End Users
• Subsegments:
• 1) By Software: Social Media Monitoring Tools; Sentiment Analysis Software; Engagement Analytics Platforms; Reporting And Visualization Tools; Social Listening Tools
• 2) By Services: Consulting Services; Implementation Services; Training And Support Services; Data Analysis And Reporting Services; Strategy Development Services
• Companies Mentioned: International Business Machines Corporation; Google LLC; Oracle Corporation; SAS Institute Inc.; Digimind
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Social Media Analytics Market Characteristics

3. Social Media Analytics Market Trends And Strategies

4. Social Media Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Social Media Analytics Growth Analysis And Strategic Analysis Framework

• 5.1. Global Social Media Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Social Media Analytics Market Growth Rate Analysis
• 5.4. Global Social Media Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Social Media Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Social Media Analytics Total Addressable Market (TAM)

6. Social Media Analytics Market Segmentation

• 6.1. Global Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Software
• Services
• 6.2. Global Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• On-Premises
• Cloud
• 6.3. Global Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Small And Medium Enterprises
• Large Enterprises
• 6.4. Global Social Media Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Customer Segmentation And Targeting
• Competitor Benchmarking
• Multichannel Campaign Management
• Customer Behavioural Analysis
• Marketing Management
• 6.5. Global Social Media Analytics Market, Segmentation By End User Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Banking And Financial Services
• IT And Telecommunications
• Retail
• Healthcare
• Government Services
• Media And Entertainment
• Utilities
• Transportation And Logistics
• Other End Users
• 6.6. Global Social Media Analytics Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Social Media Monitoring Tools
• Sentiment Analysis Software
• Engagement Analytics Platforms
• Reporting And Visualization Tools
• Social Listening Tools
• 6.7. Global Social Media Analytics Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Consulting Services
• Implementation Services
• Training And Support Services
• Data Analysis And Reporting Services
• Strategy Development Services

7. Social Media Analytics Market Regional And Country Analysis

• 7.1. Global Social Media Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Social Media Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Social Media Analytics Market

• 8.1. Asia-Pacific Social Media Analytics Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Social Media Analytics Market

• 9.1. China Social Media Analytics Market Overview
• 9.2. China Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Social Media Analytics Market

• 10.1. India Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Social Media Analytics Market

• 11.1. Japan Social Media Analytics Market Overview
• 11.2. Japan Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Social Media Analytics Market

• 12.1. Australia Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Social Media Analytics Market

• 13.1. Indonesia Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Social Media Analytics Market

• 14.1. South Korea Social Media Analytics Market Overview
• 14.2. South Korea Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Social Media Analytics Market

• 15.1. Western Europe Social Media Analytics Market Overview
• 15.2. Western Europe Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Social Media Analytics Market

• 16.1. UK Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Social Media Analytics Market

• 17.1. Germany Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Social Media Analytics Market

• 18.1. France Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Social Media Analytics Market

• 19.1. Italy Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Social Media Analytics Market

• 20.1. Spain Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Social Media Analytics Market

• 21.1. Eastern Europe Social Media Analytics Market Overview
• 21.2. Eastern Europe Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Social Media Analytics Market

• 22.1. Russia Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Social Media Analytics Market

• 23.1. North America Social Media Analytics Market Overview
• 23.2. North America Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Social Media Analytics Market

• 24.1. USA Social Media Analytics Market Overview
• 24.2. USA Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Social Media Analytics Market

• 25.1. Canada Social Media Analytics Market Overview
• 25.2. Canada Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Social Media Analytics Market

• 26.1. South America Social Media Analytics Market Overview
• 26.2. South America Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Social Media Analytics Market

• 27.1. Brazil Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Social Media Analytics Market

• 28.1. Middle East Social Media Analytics Market Overview
• 28.2. Middle East Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Social Media Analytics Market

• 29.1. Africa Social Media Analytics Market Overview
• 29.2. Africa Social Media Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Social Media Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Social Media Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Social Media Analytics Market Competitive Landscape And Company Profiles

• 30.1. Social Media Analytics Market Competitive Landscape
• 30.2. Social Media Analytics Market Company Profiles
  • 30.2.1. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. Google LLC Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. SAS Institute Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. Digimind Overview, Products and Services, Strategy and Financial Analysis

31. Social Media Analytics Market Other Major And Innovative Companies

• 31.1. Hootsuite Inc.
• 31.2. Talkwalker S.A.
• 31.3. Oktopost Technologies Inc.
• 31.4. Simplify360 Inc.
• 31.5. Frrole Inc.
• 31.6. Heuritech SAS
• 31.7. Salesforce Inc.
• 31.8. Adobe Inc.
• 31.9. Clarabridge Inc.
• 31.10. Netbase Solutions Inc.
• 31.11. Brandwatch Limited
• 31.12. Gooddata Corporation
• 31.13. Simply Measured Inc.
• 31.14. Sysomos Inc.
• 31.15. Sprout Social Inc.

32. Global Social Media Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Social Media Analytics Market

34. Recent Developments In The Social Media Analytics Market

35. Social Media Analytics Market High Potential Countries, Segments and Strategies

• 35.1 Social Media Analytics Market In 2029 - Countries Offering Most New Opportunities
• 35.2 Social Media Analytics Market In 2029 - Segments Offering Most New Opportunities
• 35.3 Social Media Analytics Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer