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세계의 간판 및 옥외 광고 시장 보고서(2025년)

Billboard And Outdoor Advertising Global Market Report 2025

발행일: | 리서치사: The Business Research Company | 페이지 정보: 영문 250 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    




■ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송일정은 문의해 주시기 바랍니다.

세계의 간판 및 옥외 광고 시장 규모는 향후 수년간 안정된 성장이 예상됩니다. 2029년까지 CAGR 3.2%로 확대되어 656억 6,000만 달러로 성장할 것으로 보입니다. 예측 기간의 성장은 디지털 변환, 타겟 광고 솔루션, 모바일 통합, 증강현실(AR) 및 가상현실(VR), 환경 지속가능성에 기인할 수 있습니다. 예측 기간의 주요 동향으로는 교차 채널 캠페인, 인터랙티브 광고, 모바일 통합, 데이터 기반 타겟팅, 프로그래매틱 바이잉 등이 있습니다.

향후 5년간 성장률 3.2%라는 예측은 이 시장의 지난 예측으로부터 0.1% 소폭 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 무역 마찰은 중국과 네덜란드에서 조달하는 고해상도 디지털 디스플레이 패널 및 프로그래매틱 광고 스케줄링 시스템의 가격을 상승시켜 옥외 광고의 투자 수익률을 낮추고 캠페인 비용을 증가시켜 미국 미디어 플레이어의 발판이 될 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 보다 광범위하게 이어질 수 있습니다.

디지털 아웃 오브 홈(DOOH) 광고 증가가 예상되고, 간판 및 옥외 광고 시장의 확대에 공헌하는 태세가 갖추어지고 있습니다. 아웃 오브 홈(OOH) 광고는 간판, 버스 쉘터, 벽면, 포스터 등 집 밖에서의 프로모션 활동을 의미합니다. 옥외 간판, 디지털 간판, TV 화면으로 대표되는 DOOH는 라이브 이미지를 표시하고 여러 광고를 흘려 기존의 간판을 대체하는 동적 광고를 제공하여 보다 폭넓은 소비자를 캡처하고 있습니다. SEO by Sociallyin의 보고서에 따르면 DOOH 광고비는 추정 19.2% 성장했으며, 2023년에는 38억 4,000만 달러에 이르렀으며, 유리하고 매력적인 성질을 보이고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

  • 세계의 간판 및 옥외 광고 시장 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
  • 최종 이용 산업의 분석
  • 세계의 간판 및 옥외 광고 시장 : 성장률 분석
  • 세계의 간판 및 옥외 광고 시장 실적 : 규모와 성장, 2019-2024년
  • 세계의 간판 및 옥외 광고 시장 예측 : 규모와 성장, 2024-2029년, 2034년
  • 세계의 간판 및 옥외 광고 시장 : 총 시장 규모(TAM)

제6장 시장 세분화

  • 세계의 간판 및 옥외 광고 시장 : 유형별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
  • 페인트 간판
  • 디지털 간판
  • 다목적 간판
  • 기타
  • 세계의 간판 및 옥외 광고 시장 : 용도별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
  • 고속도로
  • 철도역
  • 건물
  • 자동차
  • 기타
  • 세계의 간판 및 옥외 광고 시장 : 최종 사용자별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
  • 소매
  • 은행 및 금융기관
  • 상업 빌딩
  • 미디어 및 엔터테인먼트
  • 정부
  • 수송
  • 세계의 간판 및 옥외 광고 시장 : 페인트 간판별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
  • 기존 페인트 간판
  • 벽화 간판
  • 세계의 간판 및 옥외 광고 시장 : 디지털 간판별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
  • LED 간판
  • LCD 간판
  • 세계의 간판 및 옥외 광고 시장 : 다목적 간판별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
  • 하이브리드 간판
  • 인터랙티브 간판
  • 모바일 광고 간판
  • 세계의 간판 및 옥외 광고 시장 : 기타별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
  • 차량 탑재형 간판
  • 휴대용 광고 간판
  • 교통 광고
  • 거리 가구

제7장 지역별/국가별 분석

  • 세계의 간판 및 옥외 광고 시장 : 지역별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년
  • 세계의 간판 및 옥외 광고 시장 : 국가별, 분석과 예측, 2019-2024년, 2024-2029년, 2034년

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

  • 간판 및 옥외 광고 시장 : 경쟁 구도
  • 간판 및 옥외 광고 시장 : 기업 프로파일
    • Capitol Outdoor LLC
    • Titan Outdoor Holdings Inc.
    • JCDecaux Group
    • Clear Channel Outdoor Holdings Inc.
    • Lamar Advertising Company

제31장 기타 주요 기업 및 혁신 기업

  • Stroer SE & Co. KGaA
  • Outfront Media Inc.
  • Vector Media Pvt. Ltd.
  • Focus Media Holding Limited
  • Daktronics Inc.
  • APG SGA AG
  • oOh!media Limited
  • Yesco Outdoor Media LLC
  • Posterscope Limited
  • Kinetic Worldwide Ltd.
  • Intersection Co.
  • Adams Outdoor Advertising Ltd.
  • Watchfire Signs LLC
  • Primedia Pty Ltd.
  • Ocean Outdoor UK Limited

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

  • 간판 및 옥외 광고 시장(2029년) : 새로운 기회를 제공하는 국가
  • 간판 및 옥외 광고 시장(2029년) : 새로운 기회를 제공하는 부문
  • 간판 및 옥외 광고 시장(2029년) : 성장 전략
    • 시장 동향에 의한 전략
    • 경쟁 전략

제36장 부록

JHS 25.09.18

Billboard advertising involves the promotion of a brand, offering, or campaign through large-scale print and digital advertising boards. Outdoor advertising, on the other hand, refers to reaching customers with advertisements while they are outside their homes.

The primary types of billboards and outdoor advertising include painted billboards, digital billboards, multi-purpose billboards, mobile billboards, and others. A digital billboard displays digital graphics that are altered every few seconds by a computer. While primarily used for advertising, digital billboards can also serve public service purposes. These services find applications in various locations such as highways, railway stations, buildings, automobiles, and are utilized by sectors such as retail, banks and financial institutions, commercial buildings, media and entertainment, government, and transportation.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The billboard and outdoor advertising market research report is one of a series of new reports from The Business Research Company that provides billboard and outdoor advertising market statistics, including global and regional market sizes, competitors with a billboard and outdoor advertising market share, detailed billboard and outdoor advertising market segments, market trends and opportunities, and any further data you may need to thrive in the billboard and outdoor advertising industry. This billboard and outdoor advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The billboard and outdoor advertising market size has grown steadily in recent years. It will grow from $56.67 billion in 2024 to $57.83 billion in 2025 at a compound annual growth rate (CAGR) of 2.0%. The growth in the historic period can be attributed to mobility and transportation changes, environmental considerations, cultural and social trends, competition and industry growth, innovations in design and creativity.

The billboard and outdoor advertising market size is expected to see steady growth in the next few years. It will grow to $65.66 billion in 2029 at a compound annual growth rate (CAGR) of 3.2%. The growth in the forecast period can be attributed to digital transformation, targeted advertising solutions, mobile integration, augmented reality (AR) and virtual reality (VR), environmental sustainability. Major trends in the forecast period include cross-channel campaigns, interactive advertising, mobile integration, data-driven targeting, programmatic buying.

The forecast of 3.2% growth over the next five years reflects a modest reduction of 0.1% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade tensions could hinder U.S. media companies by increasing prices for high-resolution digital display panels and programmatic ad scheduling systems sourced from China and the Netherlands, leading to reduced outdoor advertising return on investment and higher campaign costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated rise in digital out-of-home (DOOH) advertising is poised to contribute to the expansion of the billboard and outdoor advertising markets. Out-of-home (OOH) advertising encompasses promotional activities outside the home, including billboards, bus shelters, wallscapes, and posters. DOOH, exemplified by outdoor signage, digital billboards, and television screens, offers a dynamic alternative to traditional billboards by displaying live images and running multiple advertisements, capturing a broader consumer audience. Reports from SEO by Sociallyin indicate an estimated 19.2% growth in DOOH advertising spending, reaching $3.84 billion in 2023, showcasing its lucrative and engaging nature.

The growing adoption of digital marketing is expected to drive the growth of the billboard and outdoor advertising market in the future. Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a specific audience. It can enhance billboard and outdoor advertising by making it more interactive, engaging, and targeted. This approach helps businesses reach individuals who are most likely to be interested in their offerings and allows for measuring the effectiveness of their campaigns. For instance, in August 2024, IBISWorld, a US-based online database, reported a 15.6% increase in the number of digital advertising agencies in the USA from 2022 to 2023, bringing the total to 48,971 agencies. Therefore, the rising adoption of digital marketing is driving the growth of the billboard and outdoor advertising market.

The expansion of programmatic media buying is a notable trend in the realm of digital out-of-home (DOOH) advertising. Programmatic advertising involves the use of automated technology to purchase advertising space, contrasting with traditional digital advertising methods. This approach utilizes data insights and algorithms to ensure that the right advertisements reach the right audience at the right time and price. Notably, about 82% of viewers can recall a DOOH advertisement they saw over a month ago. Brands are now enhancing their in-house programmatic media buying capabilities. For example, in October 2024, AllOver Media, a U.S.-based media company, launched a new service aimed at improving transparency in outdoor advertising by offering third-party audits of out-of-home (OOH) impressions specifically for convenience stores (C-Stores). This service is designed to provide more accurate metrics for advertisers, ensuring they have reliable data on ad exposure in these high-traffic locations. This initiative aligns with a broader trend in the advertising industry focused on increasing accountability and verifying the effectiveness of advertising efforts.

Major companies in the billboard and outdoor advertising market are actively innovating technological products to enhance the accessibility and effectiveness of DOOH advertising. For instance, JCDecaux Group launched a programmatic DOOH offering for the Brazilian market in June 2022, allowing real-time automated buying and selling of DOOH advertising inventory. This approach mirrors programmatic online advertising but is tailored specifically for DOOH screens, enabling advertisers to purchase inventory efficiently and at scale.

In August 2024, Verde Outdoor Media, a prominent U.S.-based outdoor and online advertising firm, acquired Great Outdoor Advertising for an undisclosed amount. This acquisition significantly broadens Verde Outdoor's advertising portfolio by incorporating vibrant posters, bulletins, and digital billboards in the Philadelphia tri-state area and western New York. This strategic move strengthens the company's market presence and advertising capabilities, enabling it to offer more diverse and impactful solutions to clients. Great Outdoor Advertising Company operates as an independent out-of-home advertising operator in the Northeast.

Major companies operating in the billboard and outdoor advertising market include Capitol Outdoor LLC, Titan Outdoor Holdings Inc., JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lamar Advertising Company, Stroer SE & Co. KGaA, Outfront Media Inc., Vector Media Pvt. Ltd., Focus Media Holding Limited, Daktronics Inc., APG SGA AG, oOh!media Limited, Yesco Outdoor Media LLC, Posterscope Limited, Kinetic Worldwide Ltd., Intersection Co., Adams Outdoor Advertising Ltd., Watchfire Signs LLC, Primedia Pty Ltd., Ocean Outdoor UK Limited, Broadsign International LLC, Fairway Outdoor Advertising LLC, Prismview LLC, Talon Outdoor Limited, Formetco Incorporated, Ayuda Media Systems Ltd., Burkhart Advertising Inc., Exterion Media Uk Ltd., Vistar Media Inc., Allison Outdoor Advertising Ltd., Rapport Worldwide Ltd., Adomni Inc.

Asia-Pacific was the largest region in the billboard and outdoor advertising market in 2024. North America was the second largest region in the global billboard and outdoor advertising market analysis. The regions covered in the billboard and outdoor advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the billboard and outdoor advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The billboard and outdoor advertising market consists of revenue earned by entities by providing services such as creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays, and/or place such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Billboard And Outdoor Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on billboard and outdoor advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for billboard and outdoor advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The billboard and outdoor advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Type: Painted Billboards; Digital Billboards; Multi-Purpose Billboards; Mobile Billboards; Other Types
  • 2) By Application: Highways; Railway Stations; Buildings; Automobiles; Other Applications
  • 3) By End-User: Retail; Banks And Financial Institutions; Commercial Buildings; Media And Entertainment; Government; Transportation
  • Subsegments:
  • 1) By Painted Billboards: Traditional Painted Billboards; Mural Billboards
  • 2) By Digital Billboards: LED Billboards; LCD Billboards
  • 3) By Multi-Purpose Billboards: Hybrid Billboards; Interactive Billboards; Mobile Billboards
  • 4) By Other Types: Vehicle-Mounted Billboards; Portable Billboards; Transit Advertising; Street Furniture
  • Companies Mentioned: Capitol Outdoor LLC; Titan Outdoor Holdings Inc.; JCDecaux Group; Clear Channel Outdoor Holdings Inc.; Lamar Advertising Company; Stroer SE & Co. KGaA; Outfront Media Inc.; Vector Media Pvt. Ltd.; Focus Media Holding Limited; Daktronics Inc.; APG SGA AG; oOh!media Limited; Yesco Outdoor Media LLC; Posterscope Limited; Kinetic Worldwide Ltd.; Intersection Co.; Adams Outdoor Advertising Ltd.; Watchfire Signs LLC; Primedia Pty Ltd.; Ocean Outdoor UK Limited; Broadsign International LLC; Fairway Outdoor Advertising LLC; Prismview LLC; Talon Outdoor Limited; Formetco Incorporated; Ayuda Media Systems Ltd.; Burkhart Advertising Inc.; Exterion Media Uk Ltd.; Vistar Media Inc.; Allison Outdoor Advertising Ltd.; Rapport Worldwide Ltd.; Adomni Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Billboard And Outdoor Advertising Market Characteristics

3. Billboard And Outdoor Advertising Market Trends And Strategies

4. Billboard And Outdoor Advertising Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Billboard And Outdoor Advertising Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Billboard And Outdoor Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Billboard And Outdoor Advertising Market Growth Rate Analysis
  • 5.4. Global Billboard And Outdoor Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Billboard And Outdoor Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Billboard And Outdoor Advertising Total Addressable Market (TAM)

6. Billboard And Outdoor Advertising Market Segmentation

  • 6.1. Global Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Painted Billboards
  • Digital Billboards
  • Multi-Purpose Billboards
  • Mobile Billboards
  • Other Types
  • 6.2. Global Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Highways
  • Railway Stations
  • Buildings
  • Automobiles
  • Other Applications
  • 6.3. Global Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Retail
  • Banks And Financial Institutions
  • Commercial Buildings
  • Media And Entertainment
  • Government
  • Transportation
  • 6.4. Global Billboard And Outdoor Advertising Market, Sub-Segmentation Of Painted Billboards, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Traditional Painted Billboards
  • Mural Billboards
  • 6.5. Global Billboard And Outdoor Advertising Market, Sub-Segmentation Of Digital Billboards, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • LED Billboards
  • LCD Billboards
  • 6.6. Global Billboard And Outdoor Advertising Market, Sub-Segmentation Of Multi-Purpose Billboards, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Hybrid Billboards
  • Interactive Billboards
  • Mobile Billboards
  • 6.7. Global Billboard And Outdoor Advertising Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Vehicle-Mounted Billboards
  • Portable Billboards
  • Transit Advertising
  • Street Furniture

7. Billboard And Outdoor Advertising Market Regional And Country Analysis

  • 7.1. Global Billboard And Outdoor Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Billboard And Outdoor Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Billboard And Outdoor Advertising Market

  • 8.1. Asia-Pacific Billboard And Outdoor Advertising Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Billboard And Outdoor Advertising Market

  • 9.1. China Billboard And Outdoor Advertising Market Overview
  • 9.2. China Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Billboard And Outdoor Advertising Market

  • 10.1. India Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Billboard And Outdoor Advertising Market

  • 11.1. Japan Billboard And Outdoor Advertising Market Overview
  • 11.2. Japan Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Billboard And Outdoor Advertising Market

  • 12.1. Australia Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Billboard And Outdoor Advertising Market

  • 13.1. Indonesia Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Billboard And Outdoor Advertising Market

  • 14.1. South Korea Billboard And Outdoor Advertising Market Overview
  • 14.2. South Korea Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Billboard And Outdoor Advertising Market

  • 15.1. Western Europe Billboard And Outdoor Advertising Market Overview
  • 15.2. Western Europe Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Billboard And Outdoor Advertising Market

  • 16.1. UK Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Billboard And Outdoor Advertising Market

  • 17.1. Germany Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Billboard And Outdoor Advertising Market

  • 18.1. France Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Billboard And Outdoor Advertising Market

  • 19.1. Italy Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Billboard And Outdoor Advertising Market

  • 20.1. Spain Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Billboard And Outdoor Advertising Market

  • 21.1. Eastern Europe Billboard And Outdoor Advertising Market Overview
  • 21.2. Eastern Europe Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Billboard And Outdoor Advertising Market

  • 22.1. Russia Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Billboard And Outdoor Advertising Market

  • 23.1. North America Billboard And Outdoor Advertising Market Overview
  • 23.2. North America Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Billboard And Outdoor Advertising Market

  • 24.1. USA Billboard And Outdoor Advertising Market Overview
  • 24.2. USA Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Billboard And Outdoor Advertising Market

  • 25.1. Canada Billboard And Outdoor Advertising Market Overview
  • 25.2. Canada Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Billboard And Outdoor Advertising Market

  • 26.1. South America Billboard And Outdoor Advertising Market Overview
  • 26.2. South America Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Billboard And Outdoor Advertising Market

  • 27.1. Brazil Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Billboard And Outdoor Advertising Market

  • 28.1. Middle East Billboard And Outdoor Advertising Market Overview
  • 28.2. Middle East Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Billboard And Outdoor Advertising Market

  • 29.1. Africa Billboard And Outdoor Advertising Market Overview
  • 29.2. Africa Billboard And Outdoor Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Billboard And Outdoor Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Billboard And Outdoor Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Billboard And Outdoor Advertising Market Competitive Landscape And Company Profiles

  • 30.1. Billboard And Outdoor Advertising Market Competitive Landscape
  • 30.2. Billboard And Outdoor Advertising Market Company Profiles
    • 30.2.1. Capitol Outdoor LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Titan Outdoor Holdings Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. JCDecaux Group Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Clear Channel Outdoor Holdings Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Lamar Advertising Company Overview, Products and Services, Strategy and Financial Analysis

31. Billboard And Outdoor Advertising Market Other Major And Innovative Companies

  • 31.1. Stroer SE & Co. KGaA
  • 31.2. Outfront Media Inc.
  • 31.3. Vector Media Pvt. Ltd.
  • 31.4. Focus Media Holding Limited
  • 31.5. Daktronics Inc.
  • 31.6. APG SGA AG
  • 31.7. oOh!media Limited
  • 31.8. Yesco Outdoor Media LLC
  • 31.9. Posterscope Limited
  • 31.10. Kinetic Worldwide Ltd.
  • 31.11. Intersection Co.
  • 31.12. Adams Outdoor Advertising Ltd.
  • 31.13. Watchfire Signs LLC
  • 31.14. Primedia Pty Ltd.
  • 31.15. Ocean Outdoor UK Limited

32. Global Billboard And Outdoor Advertising Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Billboard And Outdoor Advertising Market

34. Recent Developments In The Billboard And Outdoor Advertising Market

35. Billboard And Outdoor Advertising Market High Potential Countries, Segments and Strategies

  • 35.1 Billboard And Outdoor Advertising Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Billboard And Outdoor Advertising Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Billboard And Outdoor Advertising Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer
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