세계의 프로그래매틱 광고 시장 보고서(2025년)

Programmatic advertising involves the automated buying and selling of advertising spaces. This method is designed to enhance advertising efficiency and targeting accuracy by utilizing machine learning and AI optimization to replace human negotiations.

Programmatic advertising utilizes different media types, including audio ads, DOOH (digital out-of-home), digital display, social ads, and video ads. Audio ads involve the automated buying, selling, and delivery of audio content, encompassing digital radio, podcasts, audio articles, and streaming music services. These ads are viewed on mobile and desktop platforms, catering to both small and medium-sized businesses (SMBS) and large enterprises. Programmatic advertising serves end-users in education, media and entertainment, retail, and travel industries.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The programmatic advertising market research report is one of a series of new reports from The Business Research Company that provides programmatic advertising market statistics, including programmatic advertising industry global market size, regional shares, competitors with a programmatic advertising market share, detailed programmatic advertising market segments, market trends and opportunities, and any further data you may need to thrive in the programmatic advertising industry. This programmatic advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The programmatic advertising market size has grown exponentially in recent years. It will grow from $12.33 billion in 2024 to $15.68 billion in 2025 at a compound annual growth rate (CAGR) of 27.2%. The growth in the historic period can be attributed to data-driven targeting, automation and efficiency, audience segmentation, brand safety measures, video and mobile advertising.

The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $33.04 billion in 2029 at a compound annual growth rate (CAGR) of 20.5%. The growth in the forecast period can be attributed to increased use of contextual targeting, privacy-compliant solutions, programmatic audio advertising, header bidding evolution, unified ID solutions. Major trends in the forecast period include first-party data utilization, real-time bidding (RTB) enhancements, cross-channel campaign management, dynamic creative optimization (DCO), supply path optimization (SPO).

The forecast of 20.5% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Rising cloud computing costs due to tariffs may impact real-time ad bidding and user segmentation operations in programmatic platforms. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rapid expansion of the mobile industry is expected to significantly boost the growth of the programmatic advertising market. Factors such as a rising population, advancing technologies, and increased internet usage are driving the development of the mobile sector. Mobile devices and internet access have become the primary sources of information for millions of people at home, school, and work. The growth of the mobile market, combined with technological advancements, will enhance programmatic advertising by enabling automation, improving data quality, and structuring data more effectively within software applications to target users efficiently at lower operational costs. For example, in 2022, Ericsson, a Sweden-based networking and telecommunications company, reported that there were 8.39 billion mobile smartphone subscriptions, with projections indicating an increase to 9.23 billion by 2028. Thus, the ongoing growth of the mobile market is set to drive the expansion of the programmatic advertising market.

The rising demand in the retail industry is expected to further propel the growth of the programmatic advertising market. The retail industry, encompassing the sale of goods and services to end consumers, stands to benefit from programmatic advertising's capabilities, including precise targeting based on demographics, behaviors, and interests, real-time optimization, cross-device targeting, ad fraud prevention, agility, flexibility, and efficient allocation of advertising budgets. As an example, a July 2023 report from the UK's Office for National Statistics (ONS) projected a 0.7% increase in retail sales for June 2023. This surge in demand within the retail sector is a key driver propelling the growth of the programmatic advertising market.

The adoption of next-generation technologies is a prominent trend in the programmatic advertising market, driving advancements in areas such as data science, artificial intelligence (AI), machine learning (ML), text Application Programming Interface (API), and Customer Relationship Management (CRM) software. These advanced programmatic advertising solutions, incorporating cutting-edge technologies, bring about comprehensive engagement, enhanced optimization, and increased automation. Major players in the programmatic advertising market are strategically focusing on delivering technologically advanced solutions to attract more customers and fortify their market positions. For example, PandoLogic, a US-based software company, offers pandoIQ, an advanced programmatic job advertising solution for enterprise recruitment. The pandoIQ platform utilizes algorithms based on sophisticated data science, machine learning, and artificial intelligence to intelligently automate and optimize the job advertising process. By eliminating manual processes, data silos, and inefficiencies, it optimizes spending to acquire high-quality candidates more efficiently.

Collaborations and partnerships are another strategic approach adopted by major companies in the programmatic advertising market to develop new products and reinforce their market presence. Such collaborations foster innovation, harness complementary expertise, and expedite the development and commercialization of advanced solutions by combining resources and capabilities. In October 2023, Maplebear Inc., a US-based delivery company, partnered with The Trade Desk Inc., a US-based technology company operating a demand-side platform (DSP) for digital advertising. This collaboration enables Consumer Packaged Goods (CPG) advertisers to reach audiences ready for a purchase, enhancing the data-driven nature of their media buys on The Trade Desk platform. Leveraging category-based purchase data from Instacart, companies can create expansive, highly motivated audiences that accurately reflect the shopping habits of Instacart's Marketplace customers. CPG brand partners gain the ability to reach a broader audience beyond the Instacart platform by placing advertising online and through other media channels using The Trade Desk's demand-side platform. The collaboration aims to provide innovative avenues for marketers to reach large audiences and encourage purchases.

In October 2023, Azerion Group N.V., a software publishing company based in the Netherlands, announced its acquisition of Hawk for an undisclosed amount. This acquisition is intended to bolster Azerion Group N.V.'s digital advertising capabilities and broaden its market presence. Hawk, a digital advertising technology platform based in France, specializes in manufacturing tools for marketing automation and performance advertising.

Major companies operating in the programmatic advertising market include Adobe Advertising Cloud, NextRoll Inc, Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., Criteo S.A., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Roku Inc, Quantcast Corporation, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdings Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc.

North America was the largest region in the programmatic advertising market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the programmatic advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The programmatic advertising market includes revenues earned by entities by providing native ads, audience insights, 3rd party data, optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Programmatic Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on programmatic advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for programmatic advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The programmatic advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Media Type: Audio Ads; DOOH; Digital Display; Social Ads; Video Ads
• 2) By Device: Mobile; Desktop
• 3) By Enterprise Size: SMBs; Large Enterprises
• 4) By End User: Education; Media And Entertainment; Retail; Travel
• Subsegments:
• 1) By Audio Ads: Streaming Audio; Podcasts; Digital Radio
• 2) By DOOH (Digital Out-Of-Home): Digital Billboards; Transit Advertising; Airport Displays
• 3) By Digital Display: Banner Ads; Native Ads; Retargeting Ads
• 4) By Social Ads: Sponsored Posts; Influencer Ads; Social Media Stories
• 5) By Video Ads: In-stream Ads; Out-stream Ads; Video Bumper Ads
• Companies Mentioned: Adobe Advertising Cloud; NextRoll Inc; Magnite Inc.; Baidu Inc.; Google Ad Manager; The Trade Desk Inc.; MediaMath Inc.; Criteo S.A.; PubMatic Inc.; OpenX Software Ltd.; Outbrain Inc.; Taboola Inc.; SpotX Inc.; Roku Inc; Quantcast Corporation; Adform A/S; Kochava Inc; Centro Basis Technologies Inc; SmartyAds Inc; Viant Technology LLC; Mediaocean LLC; Zeta Global Holdings Corp; Beeswax Corporation; LiveRamp Holdings Inc; Amobee Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Programmatic Advertising Market Characteristics

3. Programmatic Advertising Market Trends And Strategies

4. Programmatic Advertising Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

• 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Programmatic Advertising Growth Analysis And Strategic Analysis Framework

• 5.1. Global Programmatic Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Programmatic Advertising Market Growth Rate Analysis
• 5.4. Global Programmatic Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Programmatic Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Programmatic Advertising Total Addressable Market (TAM)

6. Programmatic Advertising Market Segmentation

• 6.1. Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Audio Ads
• DOOH
• Digital Display
• Social Ads
• Video Ads
• 6.2. Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Mobile
• Desktop
• 6.3. Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• SMBs
• Large Enterprises
• 6.4. Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Education
• Media And Entertainment
• Retail
• Travel
• 6.5. Global Programmatic Advertising Market, Sub-Segmentation Of Audio Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Streaming Audio
• Podcasts
• Digital Radio
• 6.6. Global Programmatic Advertising Market, Sub-Segmentation Of DOOH (Digital Out-Of-Home), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Digital Billboards
• Transit Advertising
• Airport Displays
• 6.7. Global Programmatic Advertising Market, Sub-Segmentation Of Digital Display, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Banner Ads
• Native Ads
• Retargeting Ads
• 6.8. Global Programmatic Advertising Market, Sub-Segmentation Of Social Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Sponsored Posts
• Influencer Ads
• Social Media Stories
• 6.9. Global Programmatic Advertising Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• In-stream Ads
• Out-stream Ads
• Video Bumper Ads

7. Programmatic Advertising Market Regional And Country Analysis

• 7.1. Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Programmatic Advertising Market

• 8.1. Asia-Pacific Programmatic Advertising Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Programmatic Advertising Market

• 9.1. China Programmatic Advertising Market Overview
• 9.2. China Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Programmatic Advertising Market

• 10.1. India Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Programmatic Advertising Market

• 11.1. Japan Programmatic Advertising Market Overview
• 11.2. Japan Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Programmatic Advertising Market

• 12.1. Australia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Programmatic Advertising Market

• 13.1. Indonesia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Programmatic Advertising Market

• 14.1. South Korea Programmatic Advertising Market Overview
• 14.2. South Korea Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Programmatic Advertising Market

• 15.1. Western Europe Programmatic Advertising Market Overview
• 15.2. Western Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Programmatic Advertising Market

• 16.1. UK Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Programmatic Advertising Market

• 17.1. Germany Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Programmatic Advertising Market

• 18.1. France Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Programmatic Advertising Market

• 19.1. Italy Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Programmatic Advertising Market

• 20.1. Spain Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Programmatic Advertising Market

• 21.1. Eastern Europe Programmatic Advertising Market Overview
• 21.2. Eastern Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Programmatic Advertising Market

• 22.1. Russia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Programmatic Advertising Market

• 23.1. North America Programmatic Advertising Market Overview
• 23.2. North America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Programmatic Advertising Market

• 24.1. USA Programmatic Advertising Market Overview
• 24.2. USA Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Programmatic Advertising Market

• 25.1. Canada Programmatic Advertising Market Overview
• 25.2. Canada Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Programmatic Advertising Market

• 26.1. South America Programmatic Advertising Market Overview
• 26.2. South America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Programmatic Advertising Market

• 27.1. Brazil Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Programmatic Advertising Market

• 28.1. Middle East Programmatic Advertising Market Overview
• 28.2. Middle East Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Programmatic Advertising Market

• 29.1. Africa Programmatic Advertising Market Overview
• 29.2. Africa Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Programmatic Advertising Market Competitive Landscape And Company Profiles

• 30.1. Programmatic Advertising Market Competitive Landscape
• 30.2. Programmatic Advertising Market Company Profiles
  • 30.2.1. Adobe Advertising Cloud Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. NextRoll Inc Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. Magnite Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. Baidu Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. Google Ad Manager Overview, Products and Services, Strategy and Financial Analysis

31. Programmatic Advertising Market Other Major And Innovative Companies

• 31.1. The Trade Desk Inc.
• 31.2. MediaMath Inc.
• 31.3. Criteo S.A.
• 31.4. PubMatic Inc.
• 31.5. OpenX Software Ltd.
• 31.6. Outbrain Inc.
• 31.7. Taboola Inc.
• 31.8. SpotX Inc.
• 31.9. Roku Inc
• 31.10. Quantcast Corporation
• 31.11. Adform A/S
• 31.12. Kochava Inc
• 31.13. Centro Basis Technologies Inc
• 31.14. SmartyAds Inc
• 31.15. Viant Technology LLC

32. Global Programmatic Advertising Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Programmatic Advertising Market

34. Recent Developments In The Programmatic Advertising Market

35. Programmatic Advertising Market High Potential Countries, Segments and Strategies

• 35.1 Programmatic Advertising Market In 2029 - Countries Offering Most New Opportunities
• 35.2 Programmatic Advertising Market In 2029 - Segments Offering Most New Opportunities
• 35.3 Programmatic Advertising Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer