시장보고서

상품코드

1874062

마케팅 산업용 인공지능(AI)

Artificial Intelligence in Marketing Industry

발행일: 2025년 11월 | 리서치사:

The Insight Partners | 페이지 정보: 영문 150 Pages | 배송안내 : 1-5일 (영업일 기준)

샘플 요청 목록에 추가

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

마케팅 산업용 인공지능(AI) 시장 규모는 2024년 251억 4,000만 달러로 평가되었고, 2031년까지 2,364억 2,000만 달러로 성장할 것으로 예측되며, 이는 2024년에서 2031년까지 연평균 복합 성장률(CAGR) 32.44%로 성장할 것으로 예상됩니다. 이 시장에서 중요한 동향으로는 AI를 활용한 의사결정이 중심적인 역할을 하고 있다는 점을 들 수 있습니다.

마케팅 산업용 인공지능(AI) 시장 분석

마케팅 산업용 인공지능(AI) 시장의 성장은 광고 목적으로 소셜 미디어 활용 증가와 고객 중심의 마케팅 전략의 보급으로 인한 것입니다. 그러나 AI 전문 지식을 가진 숙련 인력의 부족이 시장 확대의 과제가 되고 있습니다. 게다가, 클라우드 기반의 용도과 서비스의 이용 증가는 마케팅 산업용 인공지능(AI) 분야의 기업들에게 큰 기회를 가져왔습니다.

마케팅 산업용 인공지능(AI) 시장 개요

AI 기술은 마케팅 캠페인에 영향을 줄 수 있는 잠재고객 및 경제 동향의 데이터 수집, 분석 및 모니터링을 통해 자동화된 의사결정을 촉진하기 위해 마케팅 분야에서 활용됩니다. AI는 효율성이 필수적인 디지털 마케팅 캠페인에서 특히 가치가 있습니다. 디지털 마케팅 활동에서 속도가 중요한 경우 생성형 AI가 자주 사용됩니다. AI 마케팅 솔루션은 데이터와 고객 프로파일을 활용하여 고객과 관련된 가장 효과적인 방법을 학습하고 마케팅 팀의 개입 없이 최적의 타이밍에 맞춤화된 메시지를 전달함으로써 생산성을 극대화합니다. 현대 디지털 마케터의 대부분은 팀을 지원하거나 인간의 섬세함을 덜 필요로 하는 보다 전략적인 작업을 수행하기 위해 생성형 AI를 활용합니다.

전략적 인사이트

마케팅 산업용 인공지능(AI) 시장 성장 촉진요인과 기회

고객 중심 마케팅 전략의 보급 확대

경쟁이 치열한 세계 시장에서 성공을 거두기 위해 다양한 업계 기업들은 고객과의 장기적이고 상호 유익한 관계 구축에 주력하고 있습니다. 최근 몇 년 동안 고객 참여 전략은 제품 중심형에서 고객 중심형으로 전환하고 있습니다. 고객 중심 모델을 채택함으로써 기업은 고객의 요구를 보다 정확하게 예측하고 충족시킬 수 있습니다. 고객 중심의 참여로 전환하는 데 성공한 조직은 매출과 수익이 증가함에 따라 현저한 경쟁 우위를 보여줍니다. Harvard Business Review에 따르면 포춘 500개 기업의 3분의 1 이상이 고객의 행동 경로, 선호 및 세분화를 지침으로 하여 고객 중심 조직 재편을 실시했습니다. 미국의 대표적인 고객 중심 기업으로는 USAA, Tumi, American Express를 들 수 있으며, 싱가포르 항공, 뉴질랜드 항공, 에미레이트 항공 등의 항공사도 기존 방법에서 벗어나 혁신적인 광고 전략을 채택하고 있습니다.

클라우드 배포 증가

클라우드 사용자의 경우 인공지능(AI)은 데이터 관리, 보안, 분석 및 전략적 의사결정에서 다기능 도구가 되었습니다. 머신 러닝을 활용하고 데이터 중심의 통찰력을 객관적으로 해석하는 능력은 이러한 프로세스의 효율성을 높여 기업에 상당한 비용 절감으로 이어질 수 있습니다. 머신러닝 알고리즘에 기반한 AI 소프트웨어를 클라우드 환경에 도입함으로써 기업은 사용자와 소비자에게 연결을 중시한 사용하기 쉬운 경험을 제공할 수 있습니다. 그 결과, 클라우드 도입 증가는 시장에 수많은 기회를 창출하고 있습니다.

마케팅 산업용 인공지능(AI) 시장 보고서의 부문 분석

마케팅 산업용 인공지능(AI) 시장 분석에 기여하는 주요 부문에는 제공 제품, 용도 및 최종 사용자 산업이 포함됩니다.

제공 제품별로는 솔루션과 서비스로 분류되며, 2024년 기준에서는 솔루션 부문이 더 큰 시장 점유율을 차지하고 있습니다.
용도별로는 소셜 미디어 광고, 검색 광고, 동적 프라이싱, 가상 어시스턴트, 컨텐츠 큐레이션, 영업·마케팅 자동화, 분석 플랫폼 등으로 분류되어 2024년에는 소셜 미디어 광고가 보다 큰 시장 점유율을 차지할 전망입니다.

최종 이용 산업별 세분화

시장은 최종 이용 산업별로 BFSI(은행 및 금융 및 보험), 소매, 소비재, 미디어 및 엔터테인먼트 등으로 구분됩니다.

마케팅 산업용 인공지능(AI)의 지역별 시장 점유율 분석

마케팅 산업용 인공지능(AI) 시장 보고서의 지리적 범위는 북미, 아시아태평양, 유럽, 중동 및 아프리카, 중남미 등 5개 지역으로 나뉘어져 있습니다.

북미는 마케팅 산업용 인공지능(AI) 시장을 선도하고 있습니다. 이 분야의 주요 기업인 Adobe, Amazon Web Services, IBM, Salesforce, Accenture 등은 수익과 시장에서의 존재감을 높이기 위해 다양한 유기적·무기적 전략을 채택하고 있습니다. 예를 들어, 2021년 1월에는 Appier가 "ARTIFICIAL INTELLIGENCE XPERT"를 발표했습니다. 이는 AI를 활용한 앱 기반 광고 도우미로, 마케터가 효과적인 캠페인 관리를 통해 판매 캠페인 실적을 향상시키는 데 도움이 됩니다. 따라서 이 지역에서는 시장이 확대되고 있습니다.

마케팅 산업용 인공지능(AI) 시장 보고서의 범위

마케팅 산업용 인공지능(AI) 시장의 최근 동향

마케팅 산업용 인공지능(AI) 시장은 주요 기업 간행물, 업계 단체 데이터, 데이터베이스를 포함한 1차 조사와 2차 조사에서 수집한 정성적·정량적 데이터에 기초하여 평가됩니다. 이 시장의 최근 동향에는 다음이 포함됩니다.

2024년 국제상표협회 연차총회에서 상표 감시 분석 도구인 Trademark Watch Analyzer의 최초 공개판을 발표했습니다. 이 차세대 상표 보호 솔루션은 AI와 클라우드 기술에 의해 강화되어 Clarivate의 세계 상표 및 판례 데이터, 내부 지적 재산 전문 지식, 첨단 AI 기술을 통합하고 주요 상표 모니터링 작업을 자동화하고 결과를 지능적으로 우선순위화함으로써 중요한 비즈니스 문의에 더 빠르고 정확한 대응을 제공합니다.(출처, Signify, 보도자료, 2024년 5월)
옴니채널 고객 참여 기업인 Emarsys(2031년부터 SAP 그룹의 일원)는 제품 추천과 개인화된 고객 경험을 실현하는 새로운 솔루션 'AI 제품 파인더' 제공 개시를 발표했습니다. 본 이니셔티브는 AI를 활용한 커머스에 대한 소비자 수요에 부응하는 것으로, Emarsys의 데이터에 따르면 소비자의 64%가 AI에 의해 커머스 체험이 향상되었다고 생각하고 있습니다.(출처, Tungsram Group, 보도 자료, 2024년 4월)

마케팅 산업용 인공지능(AI) 시장 보고서의 커버 범위와 아티팩트

"마케팅 산업용 인공지능(AI) 시장 규모와 예측(2021년-2031년)"이라는 제목의 본 보고서는 다음 영역을 포괄한 종합적인 시장 분석을 제공합니다.

대상 범위에 포함된 모든 주요 부문에서 세계, 지역 및 국가 수준에서 마케팅 산업용 인공지능(AI) 시장 규모로 예측됩니다.
시장 동향과 역학(촉진요인, 억제요인, 주요 기회 포함)
상세한 PEST/Porter's Five Forces 분석 및 SWOT 분석
마케팅 산업용 인공지능(AI) 시장 분석(주요 트렌드, 세계 및 지역별 틀, 주요 기업, 규제, 최근 동향 포함)
업계 정세와 경쟁 분석(시장 집중도, 히트맵 분석, 주요 기업, 마케팅 산업용 인공지능(AI) 시장의 최근 동향 포함)
상세한 기업 프로파일

시장 개요
생태계 분석
전문가의 견해
PEST 분석
- 마케팅 산업용 인공지능(AI) 시장과 북미의 PEST 분석
- 마케팅 산업용 인공지능(AI) 시장과 유럽의 PEST 분석
- 마케팅 산업용 인공지능(AI) 시장과 아시아태평양의 PEST 분석
- 마케팅 산업용 인공지능(AI) 시장과 중동, 아프리카의 PEST 분석
- 마케팅 산업용 인공지능(AI) 시장과 남미지역(SAM)의 PEST 분석

제5장 마케팅 산업용 인공지능(AI) 시장과 주요 산업 시장 역학

시장 성장 촉진요인
- 고객 중심 마케팅 전략 도입 증가
- 광고에 있어서의 소셜 미디어의 활용 증가
시장 성장 억제요인
- 인공지능(AI) 전문가 부족
시장 기회
- 클라우드 기반 용도 및 서비스 채택 확대
향후의 동향
- 동적 맞춤형 광고 게재
성장 촉진요인과 억제요인의 영향 분석

제6장 마케팅 산업용 인공지능(AI) 시장과 세계 시장 분석

세계 마케팅 산업용 인공지능(AI) 시장
세계의 마케팅 업계에 있어서의 인공지능 시장, 수익과 2031년까지의 예측
시장 포지셔닝 - 톱 5 기업

제7장 마케팅 산업용 인공지능(AI) 시장 : 제공 제품별

마케팅 업계에 있어서의 인공지능 시장 내역, 제공 제품별(2020년·2031년)
솔루션
서비스

제8장 마케팅 산업용 인공지능(AI) 시장(AI) : 용도별

마케팅 업계에 있어서의 인공지능 시장 내역, 용도별(2020년·2031년)
검색 광고
소셜 미디어 광고
동적 가격 설정
가상 어시스턴트
컨텐츠 큐레이션
영업·마케팅 자동화
애널리틱스 플랫폼
기타

제9장 마케팅 산업용 인공지능(AI) 시장 : 최종 사용자 산업별

마케팅 업계에 있어서의 인공지능 시장 내역, 최종사용자 산업별(2020년·2031년)
BFSI
소매
소비재
미디어 및 엔터테인먼트
기타

제10장 마케팅 산업용 인공지능(AI) 시장과 지역 분석

북미
- 미국
- 캐나다
- 멕시코
유럽
- 영국
- 독일
- 러시아
- 프랑스
- 이탈리아
- 기타 유럽
아시아태평양
- 중국
- 일본
- 한국
- 호주
- 인도
- 대만
- 아시아태평양의 기타 국가
중동 및 아프리카
- 남아프리카
- 사우디아라비아
- 아랍에미리트(UAE)
- 기타 중동 및 아프리카
남미
- 브라질
- 아르헨티나
- 기타 남미

제11장 COVID-19 팬데믹의 영향

세계의 마케팅 업계에 있어서의 인공지능(AI) 시장에 COVID-19 팬데믹이 주는 영향
- 북미
- 유럽
- 아시아태평양
- 중동 및 아프리카
- 남미

제12장 마케팅 산업용 인공지능(AI) 시장 : 업계 정세

시장에서 기업의 성장 전략(%)
유기적 발전
비유기적 발전

제13장 기업 프로파일

Affectiva
Appier Inc.
Bidalgo
Novantas(Amplero), Inc.
CognitiveScale
SAS Institute Inc.
SAP SE
Salesforce.com, inc.
Oracle Corporation
IBM Corporation
Amazon Web Services
Adobe
Accenture
Microsoft Corporation
Xilinx, Inc.

SHW

The market for artificial intelligence in marketing is anticipated to grow from US$ 25.14 Billion in 2024 to US$ 236.42 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 32.44% from 2031 to 2031. A significant trend in this market is the central role of AI-assisted decision-making.

Analysis of the Artificial Intelligence in Marketing Market

The growth of the artificial intelligence in marketing market is driven by the increasing utilization of social media for advertising and the growing adoption of customer-focused marketing strategies. However, the lack of skilled personnel with AI expertise poses a challenge to market expansion. Additionally, the rise in the use of cloud-based applications and services presents substantial opportunities for players in the artificial intelligence in marketing sector.

Overview of the Artificial Intelligence in Marketing Market

AI technologies are employed in marketing to facilitate automated decision-making through data collection, analysis, and monitoring of audience or economic trends that may influence marketing campaigns. AI is particularly valuable in digital marketing campaigns where efficiency is essential. Generative AI is often used when speed is critical in digital marketing efforts. AI marketing solutions leverage data and customer profiles to learn the most effective ways to engage with clients, delivering personalized messages at optimal times without the need for marketing team intervention, thus ensuring maximum productivity. Many contemporary digital marketers utilize generative AI to assist their teams or to perform more strategic tasks that require less human finesse.

Strategic Insights

Drivers and Opportunities in the Artificial Intelligence in Marketing Market

Growing Adoption of Customer-Centric Marketing Strategies

To succeed in the highly competitive global market, businesses across various industries are increasingly focusing on establishing long-term, mutually beneficial relationships with their customers. Recently, customer engagement strategies have shifted from being primarily product-driven to more customer-centric approaches. By adopting a customer-centric model, companies can better anticipate and meet their customers' needs. Organizations that have successfully transitioned to customer-centric engagement have demonstrated a significant competitive advantage, along with increased sales and revenue. According to the Harvard Business Review, over a third of Fortune 500 companies have restructured with a customer focus, utilizing journeys, preferences, and segmentation as guiding principles. Notable customer-centric companies in the US include USAA, Tumi, and American Express, while airlines such as Singapore Airlines, Air New Zealand, and Emirates are moving away from traditional methods in favor of innovative advertising strategies.

Increase in Cloud Adoption

For cloud users, artificial intelligence (AI) has become a versatile tool for data management, security, analysis, and strategic decision-making. Its ability to leverage machine learning and provide objective interpretations of data-driven insights enhances the efficiency of these processes and can lead to significant cost savings for businesses. Implementing AI software based on machine learning algorithms in cloud environments enables companies to offer connected and user-friendly experiences to users and consumers. Consequently, the rise in cloud adoption is creating numerous opportunities for the market.

Segmentation Analysis of the Artificial Intelligence in Marketing Market Report

Key segments contributing to the analysis of the artificial intelligence in marketing market include offerings, applications, and end-use industries.

In terms of offerings, the market is categorized into solutions and services, with the solutions segment holding a larger market share in 2024.
By application, the market is divided into social media advertising, search advertising, dynamic pricing, virtual assistants, content curation, sales & marketing automation, analytics platforms, and others, with social media advertising capturing a larger market share in 2024.

End-Use Industry Segmentation

The market is segmented by end-use industry into BFSI, retail, consumer goods, media and entertainment, and others.

Geographical Market Share Analysis of Artificial Intelligence in Marketing

The geographical scope of the artificial intelligence in marketing market report is divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America leads the artificial intelligence in marketing market. Major players in this sector, such as Adobe, Amazon Web Services, IBM, Salesforce, and Accenture, are employing various organic and inorganic strategies to boost their revenue and market presence. For instance, in January 2021, Appier launched ARTIFICIAL INTELLIGENCE XPERT, an AI-powered app-based advertising assistant designed to help marketers enhance the performance of their sales campaigns through effective campaign management. Thus, the market is expanding in this region.

Scope of the Artificial Intelligence in Marketing Market Report

Recent Developments in the Artificial Intelligence in Marketing Market

The artificial intelligence in marketing market is assessed through qualitative and quantitative data collected from primary and secondary research, including significant corporate publications, association data, and databases. Some recent developments in the artificial intelligence in marketing market include:

Clarivate Plc, a leading global provider of transformative intelligence, introduced the first publicly available version of Trademark Watch Analyzer at the 2024 International Trademark Association Annual Meeting. This next-generation trademark protection solution, enhanced by AI and cloud technology, integrates Clarivate's global trademark and case law data, in-house IP expertise, and advanced AI technology to provide faster and more accurate responses to critical business inquiries by automating key trademark-watching tasks and intelligently prioritizing results. (Source: Signify, Press Release, May 2024)
Emarsys, an omnichannel customer engagement company that has been part of SAP since 2031, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. This initiative responds to consumer demand for AI in commerce, with Emarsys' data indicating that 64% of consumers believe AI has enhanced their commerce experiences. (Source: Tungsram Group, Press Release, April 2024)

Coverage and Deliverables of the Artificial Intelligence in Marketing Market Report

The report titled "Artificial Intelligence in Marketing Market Size and Forecast (2021-2031)" provides a comprehensive analysis of the market, covering the following areas:

Market size and forecast for artificial intelligence in marketing at global, regional, and country levels for all key segments included in the scope.
Market trends and dynamics, including drivers, restraints, and key opportunities.
Detailed PEST/Porter's Five Forces and SWOT analysis.
Analysis of the artificial intelligence in marketing market covering key trends, global and regional frameworks, major players, regulations, and recent developments.
Industry landscape and competition analysis, including market concentration, heat map analysis, prominent players, and recent developments in the artificial intelligence in marketing market.
In-depth company profiles.

1. Introduction

1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Artificial Intelligence in Marketing Market Landscape

4.1 Market Overview
4.2 Ecosystem Analysis
4.3 Expert Opinion
4.4 PEST Analysis
- 4.4.1 Artificial Intelligence in Marketing Market and North America PEST Analysis
- 4.4.2 Artificial Intelligence in Marketing Market and Europe PEST Analysis
- 4.4.3 Artificial Intelligence in Marketing Market and APAC PEST Analysis
- 4.4.4 Artificial Intelligence in Marketing Market and MEA PEST Analysis
- 4.4.5 Artificial Intelligence in Marketing Market and SAM PEST Analysis

5. Artificial Intelligence in Marketing Market and Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Rising Adoption of Customer-Centric Marketing Strategies
- 5.1.2 Increasing Use of Social Media for Advertising
5.2 Market Restraints
- 5.2.1 Limited Number of Artificial Intelligence (AI) Experts
5.3 Market Opportunities
- 5.3.1 Growth in Adoption of Cloud-Based Applications and Services
5.4 Future Trends
- 5.4.1 Dynamic Personalized Ad Serving
5.5 Impact Analysis of Drivers and Restraints

6. Artificial Intelligence in Marketing Market and Global Market Analysis

6.1 Global Artificial Intelligence in Marketing Market
6.2 Global Artificial Intelligence in Marketing Market, Revenue and Forecasts to 2031 (US$ Million)
6.3 Market Positioning- Top Five Players

7. Artificial Intelligence in Marketing Market and By Offering

7.1 Overview
7.2 Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2031)
7.3 Solution
- 7.3.1 Overview
- 7.3.2 Solution: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
7.4 Services
- 7.4.1 Overview
- 7.4.2 Services: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)

8. Artificial Intelligence in Marketing Market and By Application

8.1 Overview
8.2 Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2031)
8.3 Search Advertising
- 8.3.1 Overview
- 8.3.2 Search Advertising: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.4 Social Media Advertising
- 8.4.1 Overview
- 8.4.2 Social Media Advertising: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.5 Dynamic Pricing
- 8.5.1 Overview
- 8.5.2 Dynamic Pricing: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.6 Virtual Assistant
- 8.6.1 Overview
- 8.6.2 Virtual Assistant: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.7 Content Curation
- 8.7.1 Overview
- 8.7.2 Content Curation: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.8 Sales and Marketing Automation
- 8.8.1 Overview
- 8.8.2 Sales and Marketing Automation: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.9 Analytics Platform
- 8.9.1 Overview
- 8.9.2 Analytics Platform: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.10 Others
- 8.10.1 Overview
- 8.10.2 Others: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)

9. Artificial Intelligence in Marketing Market and By End-Use Industry

9.1 Overview
9.2 Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2031)
9.3 BFSI
- 9.3.1 Overview
- 9.3.2 BFSI: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
9.4 Retail
- 9.4.1 Overview
- 9.4.2 Retail: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
9.5 Consumer Goods
- 9.5.1 Overview
- 9.5.2 Consumer Goods: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
9.6 Media and Entertainment
- 9.6.1 Overview
- 9.6.2 Media and Entertainment: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
9.7 Others
- 9.7.1 Overview
- 9.7.2 Others: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)

10. Artificial Intelligence in Marketing Market and Geographic Analysis

10.1 North America: Artificial Intelligence in Marketing market
- 10.1.1 Overview
- 10.1.2 North America: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
- 10.1.3 North America: Artificial Intelligence in Marketing market Revenue Share, by Offering
- 10.1.4 North America: Artificial Intelligence in Marketing market Revenue Share, by Application
- 10.1.5 North America: Artificial Intelligence in Marketing market Revenue Share, by End-User
- 10.1.6 North America: Artificial Intelligence in Marketing market Revenue Share, by Country
  - 10.1.6.1 US: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.1.6.1.1 US: Artificial Intelligence in Marketing Market, by Offering
    - 10.1.6.1.2 US: Artificial Intelligence in Marketing Market, by Application
    - 10.1.6.1.3 US: Artificial Intelligence in Marketing Market, by End-User
  - 10.1.6.2 Canada: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.1.6.2.1 Canada: Artificial Intelligence in Marketing Market, by Offering
    - 10.1.6.2.2 Canada: Artificial Intelligence in Marketing Market, by Application
    - 10.1.6.2.3 Canada: Artificial Intelligence in Marketing Market, by End-User
  - 10.1.6.3 Mexico: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.1.6.3.1 Mexico: Artificial Intelligence in Marketing Market, by Offering
    - 10.1.6.3.2 Mexico: Artificial Intelligence in Marketing Market, by Application
    - 10.1.6.3.3 Mexico: Artificial Intelligence in Marketing Market, by End-User
10.2 Europe Artificial Intelligence in Marketing Market, Revenue and Forecasts to 2031
- 10.2.1 Overview
- 10.2.2 Europe Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
- 10.2.3 Europe Artificial Intelligence in Marketing market Breakdown, by Offering
- 10.2.4 Europe Artificial Intelligence in Marketing market Breakdown, by End-User
- 10.2.5 Europe Artificial Intelligence in Marketing market Breakdown, by Country
  - 10.2.5.1 UK: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.2.5.1.1 UK: Artificial Intelligence in Marketing Market, by Offering
    - 10.2.5.1.2 UK: Artificial Intelligence in Marketing Market, by Application
    - 10.2.5.1.3 UK: Artificial Intelligence in Marketing Market, by End-User
  - 10.2.5.2 Germany: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.2.5.2.1 Germany: Artificial Intelligence in Marketing Market, by Offering
    - 10.2.5.2.2 Germany: Artificial Intelligence in Marketing Market, by Application
    - 10.2.5.2.3 Germany: Artificial Intelligence in Marketing Market, by End-User
  - 10.2.5.3 Russia: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.2.5.3.1 Russia: Artificial Intelligence in Marketing Market, by Offering
    - 10.2.5.3.2 Russia: Artificial Intelligence in Marketing Market, by Application
    - 10.2.5.3.3 Russia: Artificial Intelligence in Marketing Market, by End-User
  - 10.2.5.4 France: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.2.5.4.1 France: Artificial Intelligence in Marketing Market, by Offering
    - 10.2.5.4.2 France: Artificial Intelligence in Marketing Market, by Application
    - 10.2.5.4.3 France: Artificial Intelligence in Marketing Market, by End-User
  - 10.2.5.5 Italy: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.2.5.5.1 Italy: Artificial Intelligence in Marketing Market, by Offering
    - 10.2.5.5.2 Italy: Artificial Intelligence in Marketing Market, by Application
    - 10.2.5.5.3 Italy: Artificial Intelligence in Marketing Market, by End-User
  - 10.2.5.6 Rest of Europe: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.2.5.6.1 Rest of Europe: Artificial Intelligence in Marketing Market, by Offering
    - 10.2.5.6.2 Rest of Europe: Artificial Intelligence in Marketing Market, by Application
    - 10.2.5.6.3 Rest of Europe: Artificial Intelligence in Marketing Market, by End-User
10.3 APAC: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
- 10.3.1 Overview
- 10.3.2 APAC: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
- 10.3.3 APAC: Artificial Intelligence in Marketing market Breakdown, by Offering
- 10.3.4 APAC: Artificial Intelligence in Marketing market Breakdown, by Application
- 10.3.5 APAC: Artificial Intelligence in Marketing market Breakdown, by End Use Industry
- 10.3.6 APAC: Artificial Intelligence in Marketing market Breakdown, by Country
  - 10.3.6.1 China: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.1.1 China: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.1.2 China: Artificial Intelligence in Marketing Market, by Application
    - 10.3.6.1.3 China: Artificial Intelligence in Marketing Market, by End Use Industry
  - 10.3.6.2 Japan: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.2.1 Japan: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.2.2 Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.2.3 Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecasts to 2031 (US$ Million)
  - 10.3.6.3 South Korea: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.3.1 South Korea: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.3.2 South Korea: Artificial Intelligence in Marketing Market, by Application
    - 10.3.6.3.3 South Korea: Artificial Intelligence in Marketing Market, by End Use Industry
  - 10.3.6.4 Australia: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.4.1 Australia: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.4.2 Australia: Artificial Intelligence in Marketing Market, by Application
    - 10.3.6.4.3 Australia: Artificial Intelligence in Marketing Market, by End Use Industry
  - 10.3.6.5 India: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.5.1 India: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.5.2 India: Artificial Intelligence in Marketing Market, by Application
    - 10.3.6.5.3 India: Artificial Intelligence in Marketing Market, by End Use Industry
  - 10.3.6.6 Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.6.1 Taiwan: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.6.2 Taiwan: Artificial Intelligence in Marketing Market, by Application
    - 10.3.6.6.3 Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry
  - 10.3.6.7 Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.7.1 Rest of APAC: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.7.2 Rest of APAC: Artificial Intelligence in Marketing Market, by Application
    - 10.3.6.7.3 Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry
10.4 MEA: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
- 10.4.1 Overview
- 10.4.2 MEA: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
- 10.4.3 MEA: Artificial Intelligence in Marketing market Breakdown, by Offering
- 10.4.4 MEA: Artificial Intelligence in Marketing market Breakdown, by Application
- 10.4.5 MEA: Artificial Intelligence in Marketing market Breakdown, by End-User
- 10.4.6 MEA: Artificial Intelligence in Marketing market Breakdown, By Country, 2020 and 2031 (%)
  - 10.4.6.1 South Africa: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.1.1 South Africa: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.1.2 South Africa: Artificial Intelligence in Marketing Market, by Application
    - 10.4.6.1.3 South Africa: Artificial Intelligence in Marketing Market, by End-User
  - 10.4.6.2 Saudi Arabia: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.2.1 Saudi Arabia: Artificial Intelligence in Marketing Market, by Offering
    - 10.4.6.2.2 Saudi Arabia: Artificial Intelligence in Marketing Market, by Application
    - 10.4.6.2.3 Saudi Arabia: Artificial Intelligence in Marketing Market, by End-User
  - 10.4.6.3 UAE: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.3.1 UAE: Artificial Intelligence in Marketing Market, by Offering
    - 10.4.6.3.2 UAE: Artificial Intelligence in Marketing Market, by Application
    - 10.4.6.3.3 UAE: Artificial Intelligence in Marketing Market, by End-User
  - 10.4.6.4 Rest of MEA: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.4.1 Rest of MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.4.2 Rest of MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.4.3 Rest of MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecasts to 2031 (US$ Million)
10.5 South America: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
- 10.5.1 Overview
- 10.5.2 South America: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
- 10.5.3 South America: Artificial Intelligence in Marketing market Breakdown, by Offering
- 10.5.4 South America: Artificial Intelligence in Marketing market Breakdown, by Application
- 10.5.5 South America: Artificial Intelligence in Marketing market Breakdown, by End Use Industry
- 10.5.6 South America: Artificial Intelligence in Marketing market Breakdown, by Country
  - 10.5.6.1 Brazil Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.5.6.1.1 Brazil: Artificial Intelligence in Marketing Market, by Offering
    - 10.5.6.1.2 Brazil: Artificial Intelligence in Marketing Market, by Application
    - 10.5.6.1.3 Brazil: Artificial Intelligence in Marketing Market, by End Use Industry
  - 10.5.6.2 Argentina Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.5.6.2.1 Argentina: Artificial Intelligence in Marketing Market, by Offering
    - 10.5.6.2.2 Argentina: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecasts to 2031 (US$ Million)
    - 10.5.6.2.3 Argentina: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecasts to 2031 (US$ Million)
  - 10.5.6.3 Rest of South America: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.5.6.3.1 Rest of South America: Artificial Intelligence in Marketing Market, by Offering
    - 10.5.6.3.2 Rest of South America: Artificial Intelligence in Marketing Market, by Application
    - 10.5.6.3.3 Rest of South America: Artificial Intelligence in Marketing Market, by End Use Industry

11. Impact of COVID-19 Pandemic

11.1 Overview
11.2 Impact of COVID-19 Pandemic on Global Artificial Intelligence in Marketing Market
- 11.2.1 North America: Impact Assessment of COVID-19 Pandemic
- 11.2.2 Europe: Impact Assessment of COVID-19 Pandemic
- 11.2.3 Asia-Pacific: Impact Assessment of COVID-19 Pandemic
- 11.2.4 Middle East and Africa: Impact Assessment of COVID-19 Pandemic
- 11.2.5 South America: Impact Assessment of COVID-19 Pandemic

12. Artificial Intelligence in Marketing Market - Industry Landscape

12.1 Overview
12.2 Growth Strategies Done by the Companies in the Market, (%)
12.3 Organic Developments
- 12.3.1 Overview
12.4 Inorganic Developments
- 12.4.1 Overview

13. Company Profiles

13.1 Affectiva
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Appier Inc.
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Bidalgo
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Novantas (Amplero), Inc.
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 CognitiveScale
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 SAS Institute Inc.
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 SAP SE
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 Salesforce.com, inc.
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 Oracle Corporation
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
13.10 IBM Corporation
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments
13.11 Amazon Web Services
- 13.11.1 Key Facts
- 13.11.2 Business Description
- 13.11.3 Products and Services
- 13.11.4 Financial Overview
- 13.11.5 SWOT Analysis
- 13.11.6 Key Developments
13.12 Adobe
- 13.12.1 Key Facts
- 13.12.2 Business Description
- 13.12.3 Products and Services
- 13.12.4 Financial Overview
- 13.12.5 SWOT Analysis
- 13.12.6 Key Developments
13.13 Accenture
- 13.13.1 Key Facts
- 13.13.2 Business Description
- 13.13.3 Products and Services
- 13.13.4 Financial Overview
- 13.13.5 SWOT Analysis
- 13.13.6 Key Developments
13.14 Microsoft Corporation
- 13.14.1 Key Facts
- 13.14.2 Business Description
- 13.14.3 Products and Services
- 13.14.4 Financial Overview
- 13.14.5 SWOT Analysis
- 13.14.6 Key Developments
13.15 Xilinx, Inc.
- 13.15.1 Key Facts
- 13.15.2 Business Description
- 13.15.3 Products and Services
- 13.15.4 Financial Overview
- 13.15.5 SWOT Analysis
- 13.15.6 Key Developments