비디오 스트리밍 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 스트리밍 유형별, 플랫폼별(Over-the-Top, Pay-TV, IPTV), 매출 모델별, 지역별, 경쟁별(2020-2030년)

Global Video Streaming market was valued at USD 103.67 billion in 2024 and is expected to grow to USD 324.69 billion by 2030 with a CAGR of 21.02% during the forecast period. The global video streaming market is experiencing significant growth, fueled by increasing internet penetration, rising demand for on-demand content, and the expansion of mobile devices. The adoption of subscription-based (SVOD) and ad-supported (AVOD) models is accelerating, with key players like Netflix, Disney+, and Amazon Prime Video leading the industry. Advancements in artificial intelligence, 5G technology, and cloud-based streaming are enhancing user experiences. Live streaming, gaming content, and niche platforms are also gaining traction.

Key Market Drivers

Increasing Internet Penetration and Mobile Device Adoption

One of the primary drivers of the global video streaming market is the increasing penetration of high-speed internet and the widespread adoption of mobile devices. The rapid expansion of 4G and 5G networks has enhanced streaming quality and accessibility, allowing users to consume content seamlessly on smartphones, tablets, and smart TVs. Countries with improving digital infrastructure, particularly in Asia-Pacific, Latin America, and Africa, are witnessing a surge in video streaming subscribers.

In 2024, global internet users reached 5.35 billion, representing 66.2% of the world's population. Over the past year, internet adoption grew by 1.8%, with 97 million new users coming online in 2023. This expanding digital population is a key driver of market growth, fueling demand for online services, digital content, and e-commerce while accelerating the adoption of emerging technologies. With more people gaining internet access, streaming platforms can expand their user base, leading to increased subscriptions and advertising revenues. The affordability of smartphones and the rise of low-cost data plans have further contributed to the growing popularity of video streaming services, especially in emerging markets.

Key Market Challenges

Content Licensing, Piracy, and Rising Production Costs

One of the biggest challenges in the video streaming industry is securing and maintaining content licensing rights while managing escalating production costs. Streaming platforms must acquire licenses from content creators, studios, and production houses, which often come with high fees and time-limited contracts. Additionally, competition for exclusive content has intensified, making licensing agreements even more expensive. Moreover, many platforms invest heavily in original content production to differentiate themselves. Producing high-quality shows and movies involves significant financial investment, and there is no guarantee of success. If a show underperforms, streaming companies may struggle to recover their investment, leading to financial strain.

Another major issue is digital piracy, which threatens revenues and intellectual property rights. Unauthorized streaming websites and illegal downloads reduce potential subscription and advertising revenue for legitimate platforms. Despite efforts to implement digital rights management (DRM) and stricter anti-piracy measures, piracy remains a persistent challenge, particularly in emerging markets where copyright enforcement is weak.

Key Market Players

• International Business Machines Corporation
• Google LLC
• Amazon.com, Inc.
• Netflix, Inc.
• The Walt Disney Company
• Apple, Inc.
• Roku, Inc.
• Haivision Systems Inc.
• Brightcove, Inc.
• Kaltura, Inc.

Report Scope:

In this report, the Global Video Streaming Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Video Streaming Market, By Streaming Type:

• Live Video Streaming
• Non-Linear Video Streaming

Video Streaming Market, By Platform:

• Over-the-Top (OTT)
• Pay-Tv
• IPTV

Video Streaming Market, By Revenue Model:

• Advertising
• Transactional
• Subscription

Video Streaming Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Video Streaming Market.

Available Customizations:

Global Video Streaming Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Voice of Customers

• 4.1. Brand Awareness
• 4.2. Frequency of Advertisement

5. Global Video Streaming Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Streaming Type Market Share Analysis (Live Video Streaming, Non-Linear Video Streaming)
  • 5.2.2. By Platform Market Share Analysis (Over-the-Top (OTT), Pay-Tv, IPTV)
  • 5.2.3. By Revenue Model Market Share Analysis (Advertising, Transactional, Subscription),
  • 5.2.4. By Regional Market Share Analysis
    • 5.2.4.1. North America Market Share Analysis
    • 5.2.4.2. Europe Market Share Analysis
    • 5.2.4.3. Asia Pacific Market Share Analysis
    • 5.2.4.4. Middle East & Africa Market Share Analysis
    • 5.2.4.5. South America Market Share Analysis
  • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Video Streaming Market Mapping & Opportunity Assessment
  • 5.3.1. By Streaming Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Platform Market Mapping & Opportunity Assessment
  • 5.3.3. By Revenue Model Market Mapping & Opportunity Assessment
  • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Video Streaming Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Streaming Type Market Share Analysis
  • 6.2.2. By Platform Market Share Analysis
  • 6.2.3. By Revenue Model Market Share Analysis
  • 6.2.4. By Country Market Share Analysis
• 6.3. North America: Country Analysis
  • 6.3.1. United States Video Streaming Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Streaming Type Market Share Analysis
      • 6.3.1.2.2. By Platform Market Share Analysis
      • 6.3.1.2.3. By Revenue Model Market Share Analysis
  • 6.3.2. Canada Video Streaming Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Streaming Type Market Share Analysis
      • 6.3.2.2.2. By Platform Market Share Analysis
      • 6.3.2.2.3. By Revenue Model Market Share Analysis
  • 6.3.3. Mexico Video Streaming Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Streaming Type Market Share Analysis
      • 6.3.3.2.2. By Platform Market Share Analysis
      • 6.3.3.2.3. By Revenue Model Market Share Analysis

7. Asia Pacific Video Streaming Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Streaming Type Market Share Analysis
  • 7.2.2. By Platform Market Share Analysis
  • 7.2.3. By Revenue Model Market Share Analysis
  • 7.2.4. By Country Market Share Analysis
• 7.3. Asia Pacific: Country Analysis
  • 7.3.1. China Video Streaming Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Streaming Type Market Share Analysis
      • 7.3.1.2.2. By Platform Market Share Analysis
      • 7.3.1.2.3. By Revenue Model Market Share Analysis
  • 7.3.2. Japan Video Streaming Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Streaming Type Market Share Analysis
      • 7.3.2.2.2. By Platform Market Share Analysis
      • 7.3.2.2.3. By Revenue Model Market Share Analysis
  • 7.3.3. India Video Streaming Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Streaming Type Market Share Analysis
      • 7.3.3.2.2. By Platform Market Share Analysis
      • 7.3.3.2.3. By Revenue Model Market Share Analysis
  • 7.3.4. Australia Video Streaming Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Streaming Type Market Share Analysis
      • 7.3.4.2.2. By Platform Market Share Analysis
      • 7.3.4.2.3. By Revenue Model Market Share Analysis
  • 7.3.5. South Korea Video Streaming Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Streaming Type Market Share Analysis
      • 7.3.5.2.2. By Platform Market Share Analysis
      • 7.3.5.2.3. By Revenue Model Market Share Analysis
  • 7.3.6. Indonesia Video Streaming Market Outlook
    • 7.3.6.1. Market Size & Forecast
      • 7.3.6.1.1. By Value
    • 7.3.6.2. Market Share & Forecast
      • 7.3.6.2.1. By Streaming Type Market Share Analysis
      • 7.3.6.2.2. By Platform Market Share Analysis
      • 7.3.6.2.3. By Revenue Model Market Share Analysis

8. Europe Video Streaming Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Streaming Type Market Share Analysis
  • 8.2.2. By Platform Market Share Analysis
  • 8.2.3. By Revenue Model Market Share Analysis
  • 8.2.4. By Country Market Share Analysis
• 8.3. Europe: Country Analysis
  • 8.3.1. France Video Streaming Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Streaming Type Market Share Analysis
      • 8.3.1.2.2. By Platform Market Share Analysis
      • 8.3.1.2.3. By Revenue Model Market Share Analysis
  • 8.3.2. United Kingdom Video Streaming Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Streaming Type Market Share Analysis
      • 8.3.2.2.2. By Platform Market Share Analysis
      • 8.3.2.2.3. By Revenue Model Market Share Analysis
  • 8.3.3. Italy Video Streaming Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Streaming Type Market Share Analysis
      • 8.3.3.2.2. By Platform Market Share Analysis
      • 8.3.3.2.3. By Revenue Model Market Share Analysis
  • 8.3.4. Germany Video Streaming Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Streaming Type Market Share Analysis
      • 8.3.4.2.2. By Platform Market Share Analysis
      • 8.3.4.2.3. By Revenue Model Market Share Analysis
  • 8.3.5. Spain Video Streaming Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Streaming Type Market Share Analysis
      • 8.3.5.2.2. By Platform Market Share Analysis
      • 8.3.5.2.3. By Revenue Model Market Share Analysis

9. South America Video Streaming Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Streaming Type Market Share Analysis
  • 9.2.2. By Platform Market Share Analysis
  • 9.2.3. By Revenue Model Market Share Analysis
  • 9.2.4. By Country Market Share Analysis
• 9.3. South America: Country Analysis
  • 9.3.1. Argentina Video Streaming Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Streaming Type Market Share Analysis
      • 9.3.1.2.2. By Platform Market Share Analysis
      • 9.3.1.2.3. By Revenue Model Market Share Analysis
  • 9.3.2. Colombia Video Streaming Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Streaming Type Market Share Analysis
      • 9.3.2.2.2. By Platform Market Share Analysis
      • 9.3.2.2.3. By Revenue Model Market Share Analysis
  • 9.3.3. Brazil Video Streaming Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Streaming Type Market Share Analysis
      • 9.3.3.2.2. By Platform Market Share Analysis
      • 9.3.3.2.3. By Revenue Model Market Share Analysis

10. Middle East & Africa Video Streaming Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Streaming Type Market Share Analysis
  • 10.2.2. By Platform Market Share Analysis
  • 10.2.3. By Revenue Model Market Share Analysis
  • 10.2.4. By Country Market Share Analysis
• 10.3. Middle East & Africa: Country Analysis
  • 10.3.1. South Africa Video Streaming Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Streaming Type Market Share Analysis
      • 10.3.1.2.2. By Platform Market Share Analysis
      • 10.3.1.2.3. By Revenue Model Market Share Analysis
  • 10.3.2. Saudi Arabia Video Streaming Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Streaming Type Market Share Analysis
      • 10.3.2.2.2. By Platform Market Share Analysis
      • 10.3.2.2.3. By Revenue Model Market Share Analysis
  • 10.3.3. UAE Video Streaming Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Streaming Type Market Share Analysis
      • 10.3.3.2.2. By Platform Market Share Analysis
      • 10.3.3.2.3. By Revenue Model Market Share Analysis
  • 10.3.4. Turkey Video Streaming Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Streaming Type Market Share Analysis
      • 10.3.4.2.2. By Platform Market Share Analysis
      • 10.3.4.2.3. By Revenue Model Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Impact of COVID-19 on Global Video Streaming Market

• 12.1. Impact Assessment Model
  • 12.1.1. Key Segments Impacted
  • 12.1.2. Key Region Impacted
  • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. International Business Machines Corporation
    • 14.1.1.1. Company Details
    • 14.1.1.2. Products
    • 14.1.1.3. Financials (As Per Availability)
    • 14.1.1.4. Key Market Focus & Geographical Presence
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Management Personnel
  • 14.1.2. Google LLC
    • 14.1.2.1. Company Details
    • 14.1.2.2. Products
    • 14.1.2.3. Financials (As Per Availability)
    • 14.1.2.4. Key Market Focus & Geographical Presence
    • 14.1.2.5. Recent Developments
    • 14.1.2.6. Key Management Personnel
  • 14.1.3. Amazon.com, Inc.
    • 14.1.3.1. Company Details
    • 14.1.3.2. Products
    • 14.1.3.3. Financials (As Per Availability)
    • 14.1.3.4. Key Market Focus & Geographical Presence
    • 14.1.3.5. Recent Developments
    • 14.1.3.6. Key Management Personnel
  • 14.1.4. Netflix, Inc.
    • 14.1.4.1. Company Details
    • 14.1.4.2. Products
    • 14.1.4.3. Financials (As Per Availability)
    • 14.1.4.4. Key Market Focus & Geographical Presence
    • 14.1.4.5. Recent Developments
    • 14.1.4.6. Key Management Personnel
  • 14.1.5. The Walt Disney Company
    • 14.1.5.1. Company Details
    • 14.1.5.2. Products
    • 14.1.5.3. Financials (As Per Availability)
    • 14.1.5.4. Key Market Focus & Geographical Presence
    • 14.1.5.5. Recent Developments
    • 14.1.5.6. Key Management Personnel
  • 14.1.6. Apple, Inc.
    • 14.1.6.1. Company Details
    • 14.1.6.2. Products
    • 14.1.6.3. Financials (As Per Availability)
    • 14.1.6.4. Key Market Focus & Geographical Presence
    • 14.1.6.5. Recent Developments
    • 14.1.6.6. Key Management Personnel
  • 14.1.7. Roku, Inc.
    • 14.1.7.1. Company Details
    • 14.1.7.2. Products
    • 14.1.7.3. Financials (As Per Availability)
    • 14.1.7.4. Key Market Focus & Geographical Presence
    • 14.1.7.5. Recent Developments
    • 14.1.7.6. Key Management Personnel
  • 14.1.8. Haivision Systems Inc.
    • 14.1.8.1. Company Details
    • 14.1.8.2. Products
    • 14.1.8.3. Financials (As Per Availability)
    • 14.1.8.4. Key Market Focus & Geographical Presence
    • 14.1.8.5. Recent Developments
    • 14.1.8.6. Key Management Personnel
  • 14.1.9. Brightcove, Inc.
    • 14.1.9.1. Company Details
    • 14.1.9.2. Products
    • 14.1.9.3. Financials (As Per Availability)
    • 14.1.9.4. Key Market Focus & Geographical Presence
    • 14.1.9.5. Recent Developments
    • 14.1.9.6. Key Management Personnel
  • 14.1.10. Kaltura, Inc.
    • 14.1.10.1. Company Details
    • 14.1.10.2. Products
    • 14.1.10.3. Financials (As Per Availability)
    • 14.1.10.4. Key Market Focus & Geographical Presence
    • 14.1.10.5. Recent Developments
    • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

• 15.1. Key Focus Areas
• 15.2. Target By Streaming Type
• 15.3. Target By Platform

16. About Us & Disclaimer