고객 여정 분석 시장 예측 : 산업 규모, 점유율, 동향, 기회, 구성요소별, 용도별, 터치포인트별, 업계별, 지역별, 경쟁 구도(2021-2031년)

The Global Customer Journey Analytics Market will grow from USD 12.96 Billion in 2025 to USD 38.33 Billion by 2031 at a 19.81% CAGR. Customer Journey Analytics is a technological framework that enables organizations to track, stitch, and analyze customer interactions across multiple channels to visualize the entire user lifecycle. This solution allows businesses to derive granular insights into consumer behavior, optimize touchpoints, and deliver personalized engagement strategies in real time.

Key Market Drivers

The integration of advanced AI and Machine Learning is reshaping the market by enabling predictive insights and automated interactions at scale. Businesses are increasingly deploying these technologies to analyze vast datasets, anticipate consumer needs, and streamline journey orchestration without manual intervention. This technological shift allows organizations to move beyond static reporting toward dynamic, intent-driven engagement models that significantly reduce friction.

Key Market Challenges

The primary challenge hampering the growth of the Global Customer Journey Analytics Market is the persistent complexity of data integration and governance, which fundamentally undermines the ability to create a unified customer view. As organizations attempt to consolidate information from fragmented legacy systems-ranging from CRMs to diverse marketing platforms-they frequently encounter technical incompatibilities that result in rigid data silos. These isolated pockets of information prevent analytics solutions from accurately stitching together user interactions across channels, rendering the visualization of the entire user lifecycle incomplete or inaccurate. Without a cohesive dataset, businesses cannot derive the granular, real-time insights necessary for proactive experience management, thereby reducing the practical utility and return on investment of these analytics frameworks.

Key Market Trends

The Rise of Self-Service and Low-Code Analytics Platforms is democratizing data access, allowing non-technical teams to derive actionable intelligence without relying on centralized IT departments. As the speed of digital business accelerates, product and marketing teams are bypassing traditional, static reporting in favor of agile, user-friendly tools that support rapid hypothesis testing and iterative analysis. This shift is fundamentally changing the market landscape, as organizations prioritize solutions that empower frontline employees to independently visualize performance metrics and optimize user flows.

Key Market Players

• JourneyMetrics Solutions Pvt. Ltd.
• Pathway Analytics Inc.
• CX Navigator Technologies Ltd.
• InsightTrail Analytics Pvt. Ltd.
• CustomerPulse Solutions Ltd.
• JourneyIQ Analytics Pvt. Ltd.
• CXVision Technologies Inc.
• PathInsights Solutions Ltd.
• JourneySense Analytics Pvt. Ltd.
• CustomerMap Technologies Ltd.

Report Scope:

In this report, the Global Customer Journey Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Customer Journey Analytics Market, By Component:

• Solutions
• Services

Customer Journey Analytics Market, By Application:

• Customer Segmentation and Targeting
• Customer Behavioral Analysis
• Customer Churn Analysis
• Brand Management
• Campaign Management
• Product Management
• Others

Customer Journey Analytics Market, By Touchpoint:

• Web
• Social Media
• Mobile
• Email
• Branch/Store
• Call Center
• Others

Customer Journey Analytics Market, By Industry Vertical:

• (BFSI, IT & Telecommunications, Retail & E-Commerce, Healthcare, Media & Entertainment, Travel & Hospitality, and Others)
• Region

Customer Journey Analytics Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Customer Journey Analytics Market.

Available Customizations:

Global Customer Journey Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Customer Journey Analytics Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Solutions, Services)
  • 5.2.2. By Application (Customer Segmentation and Targeting, Customer Behavioral Analysis, Customer Churn Analysis, Brand Management, Campaign Management, Product Management, Others)
  • 5.2.3. By Touchpoint (Web, Social Media, Mobile, Email, Branch/Store, Call Center, Others)
  • 5.2.4. By Industry Vertical ((BFSI, IT & Telecommunications, Retail & E-Commerce, Healthcare, Media & Entertainment, Travel & Hospitality, and Others), Region)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Customer Journey Analytics Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Application
  • 6.2.3. By Touchpoint
  • 6.2.4. By Industry Vertical
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Customer Journey Analytics Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Touchpoint
      • 6.3.1.2.4. By Industry Vertical
  • 6.3.2. Canada Customer Journey Analytics Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Touchpoint
      • 6.3.2.2.4. By Industry Vertical
  • 6.3.3. Mexico Customer Journey Analytics Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Touchpoint
      • 6.3.3.2.4. By Industry Vertical

7. Europe Customer Journey Analytics Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Application
  • 7.2.3. By Touchpoint
  • 7.2.4. By Industry Vertical
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Customer Journey Analytics Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Touchpoint
      • 7.3.1.2.4. By Industry Vertical
  • 7.3.2. France Customer Journey Analytics Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Touchpoint
      • 7.3.2.2.4. By Industry Vertical
  • 7.3.3. United Kingdom Customer Journey Analytics Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Touchpoint
      • 7.3.3.2.4. By Industry Vertical
  • 7.3.4. Italy Customer Journey Analytics Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Touchpoint
      • 7.3.4.2.4. By Industry Vertical
  • 7.3.5. Spain Customer Journey Analytics Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Touchpoint
      • 7.3.5.2.4. By Industry Vertical

8. Asia Pacific Customer Journey Analytics Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Application
  • 8.2.3. By Touchpoint
  • 8.2.4. By Industry Vertical
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Customer Journey Analytics Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Touchpoint
      • 8.3.1.2.4. By Industry Vertical
  • 8.3.2. India Customer Journey Analytics Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Touchpoint
      • 8.3.2.2.4. By Industry Vertical
  • 8.3.3. Japan Customer Journey Analytics Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Touchpoint
      • 8.3.3.2.4. By Industry Vertical
  • 8.3.4. South Korea Customer Journey Analytics Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Touchpoint
      • 8.3.4.2.4. By Industry Vertical
  • 8.3.5. Australia Customer Journey Analytics Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Touchpoint
      • 8.3.5.2.4. By Industry Vertical

9. Middle East & Africa Customer Journey Analytics Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Application
  • 9.2.3. By Touchpoint
  • 9.2.4. By Industry Vertical
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Customer Journey Analytics Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Touchpoint
      • 9.3.1.2.4. By Industry Vertical
  • 9.3.2. UAE Customer Journey Analytics Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Touchpoint
      • 9.3.2.2.4. By Industry Vertical
  • 9.3.3. South Africa Customer Journey Analytics Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Touchpoint
      • 9.3.3.2.4. By Industry Vertical

10. South America Customer Journey Analytics Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Application
  • 10.2.3. By Touchpoint
  • 10.2.4. By Industry Vertical
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Customer Journey Analytics Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Touchpoint
      • 10.3.1.2.4. By Industry Vertical
  • 10.3.2. Colombia Customer Journey Analytics Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Touchpoint
      • 10.3.2.2.4. By Industry Vertical
  • 10.3.3. Argentina Customer Journey Analytics Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Touchpoint
      • 10.3.3.2.4. By Industry Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Customer Journey Analytics Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. JourneyMetrics Solutions Pvt. Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Pathway Analytics Inc.
• 15.3. CX Navigator Technologies Ltd.
• 15.4. InsightTrail Analytics Pvt. Ltd.
• 15.5. CustomerPulse Solutions Ltd.
• 15.6. JourneyIQ Analytics Pvt. Ltd.
• 15.7. CXVision Technologies Inc.
• 15.8. PathInsights Solutions Ltd.
• 15.9. JourneySense Analytics Pvt. Ltd.
• 15.10. CustomerMap Technologies Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer