A2P 메시징 시장 예측 : 산업 규모, 점유율, 동향, 기회, 구성요소별, 도입 형태별, 용도별, SMS 트래픽별, 최종 사용자별, 지역별, 경쟁 구도(2021-2031년)

The Global A2P Messaging Market will grow from USD 87.84 Billion in 2025 to USD 124.11 Billion by 2031 at a 5.93% CAGR. Application-to-Person (A2P) messaging involves the automated transmission of short messages from enterprise software applications to mobile subscribers for purposes such as identity authentication, transactional alerts, and marketing campaigns.

Key Market Drivers

The Rising Adoption of Rich Communication Services (RCS) is fundamentally reshaping the global A2P messaging landscape by addressing the functional limitations of traditional SMS. Unlike standard text messaging, RCS supports verified sender branding and interactive rich media, which significantly enhances user trust and engagement rates. This evolution has been accelerated by broader ecosystem support, enabling enterprises to deliver secure, app-like experiences directly within native messaging inboxes.

Key Market Challenges

Artificial Inflation of Traffic, commonly referred to as SMS pumping, poses a severe threat to the economic viability of the Global A2P Messaging Market by aggressively inflating operational costs for enterprises. This fraudulent mechanism drains marketing and authentication budgets as businesses are forced to pay for millions of undelivered or fake verification messages. As these costs spiral without generating genuine customer engagement or conversions, enterprises lose confidence in SMS as a cost-effective utility.

Key Market Trends

The Convergence of SMS and Over-The-Top (OTT) Channels into Unified Omnichannel Platforms is reshaping market strategies as enterprises seek to optimize delivery rates and user engagement. Rather than relying solely on SMS, businesses are adopting CPaaS solutions that intelligently route traffic across a mix of traditional cellular networks and internet-based apps like WhatsApp or Viber, ensuring message resilience and cost-efficiency. This hybrid approach allows brands to utilize the ubiquity of SMS for time-sensitive alerts while leveraging rich media channels for interactive campaigns.

Key Market Players

• Sinch AB
• Infobip Ltd.
• Twilio Inc.
• Comviva Technologies Limited
• Route Mobile Limited

Report Scope:

In this report, the Global A2P Messaging Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

A2P Messaging Market, By Component:

• Platform
• and A2P Service

A2P Messaging Market, By Deployment:

• On-Premises
• and Cloud

A2P Messaging Market, By Application:

• Authentication Services
• Promotional and Marketing Services
• Pushed Content Services
• Interactive Messages Services
• Customer Relationship Management Services
• and Others

A2P Messaging Market, By SMS Traffic:

• National Traffic
• and Multi-Country

A2P Messaging Market, By End-Users:

• BFSI
• Retail and Ecommerce
• E-Governance
• Hyperlocal Businesses
• Healthcare
• Travel and Hospitality
• and Others

A2P Messaging Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global A2P Messaging Market.

Available Customizations:

Global A2P Messaging Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global A2P Messaging Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Platform, and A2P Service)
  • 5.2.2. By Deployment (On-Premises, and Cloud)
  • 5.2.3. By Application (Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services, and Others)
  • 5.2.4. By SMS Traffic (National Traffic, and Multi-Country)
  • 5.2.5. By End-Users (BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others)
  • 5.2.6. By Region
  • 5.2.7. By Company (2025)
• 5.3. Market Map

6. North America A2P Messaging Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Deployment
  • 6.2.3. By Application
  • 6.2.4. By SMS Traffic
  • 6.2.5. By End-Users
  • 6.2.6. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States A2P Messaging Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Deployment
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By SMS Traffic
      • 6.3.1.2.5. By End-Users
  • 6.3.2. Canada A2P Messaging Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Deployment
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By SMS Traffic
      • 6.3.2.2.5. By End-Users
  • 6.3.3. Mexico A2P Messaging Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Deployment
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By SMS Traffic
      • 6.3.3.2.5. By End-Users

7. Europe A2P Messaging Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Deployment
  • 7.2.3. By Application
  • 7.2.4. By SMS Traffic
  • 7.2.5. By End-Users
  • 7.2.6. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany A2P Messaging Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Deployment
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By SMS Traffic
      • 7.3.1.2.5. By End-Users
  • 7.3.2. France A2P Messaging Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Deployment
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By SMS Traffic
      • 7.3.2.2.5. By End-Users
  • 7.3.3. United Kingdom A2P Messaging Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Deployment
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By SMS Traffic
      • 7.3.3.2.5. By End-Users
  • 7.3.4. Italy A2P Messaging Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Deployment
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By SMS Traffic
      • 7.3.4.2.5. By End-Users
  • 7.3.5. Spain A2P Messaging Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Deployment
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By SMS Traffic
      • 7.3.5.2.5. By End-Users

8. Asia Pacific A2P Messaging Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Deployment
  • 8.2.3. By Application
  • 8.2.4. By SMS Traffic
  • 8.2.5. By End-Users
  • 8.2.6. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China A2P Messaging Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Deployment
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By SMS Traffic
      • 8.3.1.2.5. By End-Users
  • 8.3.2. India A2P Messaging Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Deployment
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By SMS Traffic
      • 8.3.2.2.5. By End-Users
  • 8.3.3. Japan A2P Messaging Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Deployment
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By SMS Traffic
      • 8.3.3.2.5. By End-Users
  • 8.3.4. South Korea A2P Messaging Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Deployment
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By SMS Traffic
      • 8.3.4.2.5. By End-Users
  • 8.3.5. Australia A2P Messaging Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Deployment
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By SMS Traffic
      • 8.3.5.2.5. By End-Users

9. Middle East & Africa A2P Messaging Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Deployment
  • 9.2.3. By Application
  • 9.2.4. By SMS Traffic
  • 9.2.5. By End-Users
  • 9.2.6. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia A2P Messaging Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Deployment
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By SMS Traffic
      • 9.3.1.2.5. By End-Users
  • 9.3.2. UAE A2P Messaging Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Deployment
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By SMS Traffic
      • 9.3.2.2.5. By End-Users
  • 9.3.3. South Africa A2P Messaging Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Deployment
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By SMS Traffic
      • 9.3.3.2.5. By End-Users

10. South America A2P Messaging Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Deployment
  • 10.2.3. By Application
  • 10.2.4. By SMS Traffic
  • 10.2.5. By End-Users
  • 10.2.6. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil A2P Messaging Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Deployment
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By SMS Traffic
      • 10.3.1.2.5. By End-Users
  • 10.3.2. Colombia A2P Messaging Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Deployment
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By SMS Traffic
      • 10.3.2.2.5. By End-Users
  • 10.3.3. Argentina A2P Messaging Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Deployment
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By SMS Traffic
      • 10.3.3.2.5. By End-Users

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global A2P Messaging Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Sinch AB
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Infobip Ltd.
• 15.3. Twilio Inc.
• 15.4. Comviva Technologies Limited
• 15.5. Route Mobile Limited

16. Strategic Recommendations

17. About Us & Disclaimer