스포츠 앱 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 마켓플레이스별, 지역별＆경쟁(2021-2031년)

The Global Sports App Market is projected to grow from USD 5.82 Billion in 2025 to USD 10.39 Billion by 2031, registering a CAGR of 10.14%. This market comprises mobile software solutions designed to facilitate sports engagement, including live streaming, score tracking, fitness monitoring, and betting platforms. Key drivers fueling this expansion include the widespread adoption of high-speed 5G connectivity and increased smartphone penetration, which provide users with seamless, real-time access to interactive content. Additionally, a shift in consumer preference toward on-demand entertainment and data-driven personalization continues to strengthen user acquisition and retention across these digital ecosystems.

However, the sector encounters significant challenges due to a complex and fragmented regulatory landscape regarding data privacy and licensing, which varies by region and can hinder rapid international scaling. The industry's reliance on mobile platforms is clearly demonstrated by recent betting behaviors. According to the American Gaming Association, mobile applications accounted for approximately 95 percent of the total legal sports betting handle within the United States in 2024. This statistic underscores the critical dependence on mobile interfaces for sustaining economic growth within the sector.

Market Driver

The rapid growth of online betting and fantasy sports acts as a primary catalyst for the market, fundamentally changing how users interact with sports events via mobile interfaces. Operators are increasingly integrating wagering options directly into app ecosystems, creating a unified experience that combines statistical analysis, live tracking, and monetary transaction capabilities to enhance user retention and usage frequency. The scale of this engagement is reflected in recent metrics from Flutter Entertainment; in its "Q3 2024 Trading Update" from November 2024, the company reported a 16 percent year-over-year increase in average monthly players to 12.9 million, a surge driven largely by the expansion of its U.S. sports betting and iGaming operations.

Simultaneously, rising consumer demand for real-time live streaming is reshaping sports media delivery, compelling broadcasters to prioritize app-based distribution channels. Modern sports applications are evolving into comprehensive media hubs that offer low-latency streaming, multi-camera angles, and interactive highlights to satisfy viewers' need for on-the-go access. This shift toward digital consumption was highlighted by NBC Sports in an August 2024 press release regarding the Paris 2024 Olympics, noting that viewers streamed 23.5 billion minutes of coverage across digital platforms. Furthermore, the National Basketball Association reported in June 2024 that the league generated a record 26 billion video views globally across its social and app platforms during the 2023-24 season, emphasizing the dominance of video content in retaining mobile audiences.

Market Challenge

The complex and fragmented regulatory landscape concerning data privacy and licensing constitutes a substantial barrier to the Global Sports App Market. As nations enforce distinct compliance frameworks, developers face high operational costs and delays that hinder rapid international expansion. This regulatory friction complicates market entry and places compliant operators at a disadvantage against unregulated entities that bypass these requirements. Consequently, the legitimate market often fails to capture the full scope of user demand because strict licensing regimes limit the features and accessibility of authorized apps compared to their unregulated counterparts.

This disparate environment fuels the persistence of the illicit market, which siphons significant revenue from authorized platforms. When users encounter restrictions on legal apps, they frequently turn to offshore alternatives that operate without such constraints. The economic impact of this diversion is severe; according to the American Gaming Association, Americans wagered an estimated $84 billion with illegal sportsbooks in 2025, resulting in approximately $1 billion in lost tax revenue. This leakage illustrates how regulatory fragmentation creates a parallel economy that directly restricts the financial growth and sustainability of the regulated sports app sector.

Market Trends

The integration of AI-powered personalized coaching is revolutionizing the Global Sports App Market by shifting the value proposition from passive tracking to active, algorithmic guidance. Developers are leveraging generative AI to analyze user performance data and deliver tailored workout plans, recovery advice, and motivation that mimics human coaching, thereby addressing user demand for accessible, data-driven improvement strategies without the high cost of professional trainers. The impact of this shift is significant, with users increasingly expecting intelligent feedback loops; according to Strava's "Year in Sport Trend Report" from December 2025, 46 percent of survey respondents stated they would use AI as a smart coach, underscoring consumer readiness for automated, high-level athletic instruction.

Simultaneously, seamless synchronization with advanced wearable performance trackers is reshaping app functionality as platforms integrate deeper with hardware to capture complex physiological metrics. Modern sports applications are evolving to ingest and analyze sophisticated data streams such as strain, recovery, and specific modality metrics like weightlifting, moving beyond basic cardio logging to serve as holistic health hubs. The growing prominence of these diverse activity types is evident in user behavior; according to WHOOP's "Year in Review 2025" from December 2025, strength-based activities made up 28.52 percent of all logged workouts, highlighting the necessity for apps to support and synchronize detailed data across a wider spectrum of athletic disciplines.

Key Market Players

• NBC Universal
• Warner Media
• PENN Entertainment
• ESPN
• JioCinema
• Sky UK
• SuperSport
• LiveScore
• beIN SPORTS
• DAZN
• Fubo TV

Report Scope

In this report, the Global Sports App Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sports App Market, By Marketplace

• Google Play Store
• Apple iOS Store

Sports App Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sports App Market.

Available Customizations:

Global Sports App Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sports App Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Marketplace (Google Play Store, Apple iOS Store)
  • 5.2.2. By Region
  • 5.2.3. By Company (2025)
• 5.3. Market Map

6. North America Sports App Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Marketplace
  • 6.2.2. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Sports App Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Marketplace
  • 6.3.2. Canada Sports App Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Marketplace
  • 6.3.3. Mexico Sports App Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Marketplace

7. Europe Sports App Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Marketplace
  • 7.2.2. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Sports App Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Marketplace
  • 7.3.2. France Sports App Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Marketplace
  • 7.3.3. United Kingdom Sports App Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Marketplace
  • 7.3.4. Italy Sports App Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Marketplace
  • 7.3.5. Spain Sports App Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Marketplace

8. Asia Pacific Sports App Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Marketplace
  • 8.2.2. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Sports App Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Marketplace
  • 8.3.2. India Sports App Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Marketplace
  • 8.3.3. Japan Sports App Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Marketplace
  • 8.3.4. South Korea Sports App Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Marketplace
  • 8.3.5. Australia Sports App Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Marketplace

9. Middle East & Africa Sports App Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Marketplace
  • 9.2.2. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Sports App Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Marketplace
  • 9.3.2. UAE Sports App Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Marketplace
  • 9.3.3. South Africa Sports App Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Marketplace

10. South America Sports App Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Marketplace
  • 10.2.2. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Sports App Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Marketplace
  • 10.3.2. Colombia Sports App Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Marketplace
  • 10.3.3. Argentina Sports App Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Marketplace

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Sports App Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. NBC Universal
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Warner Media
• 15.3. PENN Entertainment
• 15.4. ESPN
• 15.5. JioCinema
• 15.6. Sky UK
• 15.7. SuperSport
• 15.8. LiveScore
• 15.9. beIN SPORTS
• 15.10. DAZN
• 15.11. Fubo TV

16. Strategic Recommendations

17. About Us & Disclaimer