오토바이용 라이딩 기어 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 제품 유형별, 유통 채널별, 지역별, 경쟁(2021-2031년)

The global market for motorbike riding gear, which includes protective items like helmets, jackets, gloves, and boots designed to boost rider safety and comfort, is projected to expand from USD 13.33 billion in 2025 to USD 19.92 billion by 2031, demonstrating a compound annual growth rate (CAGR) of 6.92%. This growth is primarily fueled by a significant increase in global motorcycle registrations and the enforcement of stricter government regulations requiring the use of safety equipment. For instance, domestic two-wheeler sales in India rose by 9.1% in the fiscal year ending March 2025, according to the Society of Indian Automobile Manufacturers, indicating a robust and expanding consumer base for safety gear.

However, the market faces a substantial challenge from the prevalence of counterfeit and substandard products. These uncertified items are sold at lower prices, eroding the sales and brand reputation of legitimate manufacturers who invest heavily in material technology and certifications. This not only disadvantages established brands but also endangers price-sensitive consumers who might unwittingly purchase inadequate protection.

Market Driver

The market for motorbike riding gear is significantly driven by two key factors: the increasing global sales and expansion of the motorcycle fleet, and the implementation of stringent road safety regulations. The growing number of motorcycles, especially in urban areas and leisure sectors, directly boosts demand for essential protective equipment such as helmets and jackets. For instance, new motorcycle registrations in the five largest European markets surged by 10.1% to 1,155,640 units in 2024, as reported by the Association of European Motorcycle Manufacturers (ACEM), thereby broadening the potential consumer base for gear manufacturers.

Concurrently, governments globally are enforcing stricter road safety rules and helmet mandates in response to high accident fatality rates. This regulatory pressure compels riders, including those who are price-sensitive, to invest in certified protective gear, thereby increasing sales volumes. Data from India's Ministry of Road Transport and Highways in August 2025 indicated that 54,568 two-wheeler riders died due to not wearing helmets in 2023, underscoring the impetus for policy reform. Moreover, rising safety awareness, alongside these regulations, is fostering a preference for quality, as evidenced by Leatt Corporation's 12% increase in direct-to-consumer sales of protective gear in Q3 2024, reflecting a trend towards quality-conscious purchasing.

Market Challenge

The pervasive issue of counterfeit and low-quality products poses a significant hindrance to the financial growth and integrity of the global motorbike riding gear market. Authentic manufacturers commit substantial resources to research, material innovation, and adherence to strict safety certifications to guarantee superior protection. Conversely, illicit manufacturers bypass these costly development and verification stages, enabling them to saturate the market with cheaper, visually similar but functionally inferior imitations. This price discrepancy steers consumer spending away from genuine brands, especially from price-sensitive or novice riders who may struggle to differentiate between certified and non-compliant gear. As a result, the market share and profit margins of legitimate companies are undermined, forcing them to contend with unregulated items rather than advancing technology.

This siphoning of legitimate revenue is particularly damaging given the substantial growth in the potential customer base. For example, new motorcycle registrations in five major European markets increased by 10.1% to 1,155,640 units in 2024, according to the European Association of Motorcycle Manufacturers (ACEM). While this surge in vehicle ownership should ideally translate to proportional growth in the premium protective gear segment, the influx of fake products curtails this potential. The presence of these inadequate alternatives not only jeopardizes consumer safety but also suppresses the overall value of the legitimate market by diverting demand that would otherwise support reputable, quality-driven manufacturers.

Market Trends

Two key trends are currently influencing the motorbike riding gear market. Firstly, there's a significant shift towards incorporating advanced Non-Newtonian impact protection materials. Manufacturers are increasingly adopting flexible, energy-absorbing polymers that stiffen upon impact, moving beyond conventional rigid plastic designs. This innovation enhances rider comfort without sacrificing protection, meeting consumer demand for ergonomic gear suitable for both daily use and high-speed safety. The financial success of companies specializing in these materials, such as Leatt Corporation, which reported a 48% year-over-year increase in body armor revenues in Q2 2025, underscores the rapid acceptance of these sophisticated protective solutions by safety-aware riders.

Secondly, a growing focus on noise-reduction gear for electric motorcycle riders is emerging. The silent operation of electric motorcycles makes wind and road noise more pronounced and potentially harmful to hearing. In response, gear manufacturers are developing helmets with enhanced acoustic sealing and aerodynamic designs specifically for this user segment. This niche market is expanding in parallel with the electric vehicle fleet; for instance, BMW Group's Urban Mobility segment, including fully electric models, sold over 20,000 units globally in 2024, establishing a distinct and growing demand for specialized electric riding apparel and accessories.

Key Market Players

• Alpinestars USA Inc.
• LeMans Corporation
• FLY Racing LLC
• Dainese S.p.A
• Arai Helmet (Europe) B.V.
• Fox Head, Inc.
• Schuberth GmbH
• SHOEI CO. LTD.
• SULLIVAN'S INC.
• RYNOX GEARS PVT LTD

Report Scope

In this report, the Global Motorbike Riding Gear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Motorbike Riding Gear Market, By Product Type

• Protective Gear
• Clothing
• Footwear

Motorbike Riding Gear Market, By Distribution Channel

• Online
• Offline

Motorbike Riding Gear Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Motorbike Riding Gear Market.

Available Customizations:

Global Motorbike Riding Gear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Motorbike Riding Gear Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Protective Gear, Clothing, Footwear)
  • 5.2.2. By Distribution Channel (Online, Offline)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Motorbike Riding Gear Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Motorbike Riding Gear Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Motorbike Riding Gear Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Motorbike Riding Gear Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Motorbike Riding Gear Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Motorbike Riding Gear Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. France Motorbike Riding Gear Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. United Kingdom Motorbike Riding Gear Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Motorbike Riding Gear Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. Spain Motorbike Riding Gear Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Motorbike Riding Gear Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Motorbike Riding Gear Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. India Motorbike Riding Gear Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. Japan Motorbike Riding Gear Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. South Korea Motorbike Riding Gear Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. Australia Motorbike Riding Gear Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Motorbike Riding Gear Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Motorbike Riding Gear Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. UAE Motorbike Riding Gear Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. South Africa Motorbike Riding Gear Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel

10. South America Motorbike Riding Gear Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Motorbike Riding Gear Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Colombia Motorbike Riding Gear Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Argentina Motorbike Riding Gear Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Motorbike Riding Gear Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Alpinestars USA Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. LeMans Corporation
• 15.3. FLY Racing LLC
• 15.4. Dainese S.p.A
• 15.5. Arai Helmet (Europe) B.V.
• 15.6. Fox Head, Inc.
• 15.7. Schuberth GmbH
• 15.8. SHOEI CO. LTD.
• 15.9. SULLIVAN'S INC.
• 15.10. RYNOX GEARS PVT LTD

16. Strategic Recommendations

17. About Us & Disclaimer