레이싱 시뮬레이터 시장 : 현황 분석과 예측(2024-2032년)

The Racing Simulator Market is witnessing a steady growth rate of 15.32% within the forecast period. The increasing demands for experiencing simulation in gaming and upcoming advanced technologies such as virtual reality (VR) and motion simulation systems eventually supplement the growth of the racing simulator market. Racing simulators fulfill the purpose and accompany highly realistic and accurate simulation conditions in gaming, e-sports, and professional driver training. Racing simulators provide more engagement and skill improvement with accurate feedback mechanisms that simulate real driving scenarios. Apart from it, other trending factors include increasing fame of E-sports events and online racing tournaments, along with a growing number of utilizations for racing simulators in driver training and testing in enforcement agencies. Furthermore, the market is exhibiting a greater demand for compact and cheaper home simulators to target the casual user. For instance, in May 2023, UNIT 1 unveiled the AURA Smart Cycling System, a comprehensive safety solution for cyclists. The system has an intelligent hybrid helmet able to function with lights, crash detection, turn signals, as well as brake lights. It comes with smart front and rear lights that are automatically adjustable with different colors and a navigation remote for simultaneous control of all devices together with a mobile app for personalization and energy management. This device is engineered for urban riding as well as road riding; its intended aim is to enhance rider visibility and predictability while also improving safety across different riding domains.

Based on simulator type, the racing simulator market is segmented into Compact/ Entry-Level Simulator, Medium-level Simulator, and Full-Scale Simulator. In 2023, the compact/entry-level simulator segment was the largest in the market and would remain the same even in the forthcoming forecast period. The major factors primarily attributed is the broad affordability, making them appealing for so many potential users such as casual gamers and novices joining the racing simulator scene. The compact simulators are rather budget-friendly, offering realistic racing experiences unlike medium-level or full-blown simulators, so they can be attracted to cost-conscious consumers. Increasing e-sports, motorsport game activities, and their participation have all fueled an increased demand for compact simulators as a means through which users access entry into absorption experiences at relatively low costs. The continued surge in technology also continues to improve the requirements expected from compact simulators, such as better force feedback, graphics, and more ingressive gameplay, compared to a very small fraction of the costs of larger simulator footprints.

Based on vehicle type, the racing simulator market is segmented into passenger cars and commercial vehicles. The passenger cars segment dominates the racing simulator market in 2023 and is expected to retain its dominance throughout the forecast period. The major factors contributing to the growth include the people around the world wanting to endorse motor racing like Formula 1, NASCAR, or rally racing. These sport types are familiar and have great fanfare. A simulator has its place for such motorsports designed around speed, precision, and realistic driving physics; it's as appealing to casual gamers as to professional e-sports racers. Such simulators for passenger cars would recreate the famous cars and tracks. It would take them even closer to real-world motorsport events. For example, Formula 1 simulators should let the user enter the world of high-speed circuits coupled with advanced vehicle dynamics, offering a real breathtaking experience. Moreover, game developers and simulator manufacturers often establish collaborations with motorsport organizations in order to make available licensed content, which again has major contributions to the growing passenger car simulation trend.

Based on offering, the market is segmented into hardware and software. Among these, the hardware segment dominated the market in 2023 and is expected to continue leading during the forecast period. The reason for the dominance of hardware components like racing wheels and pedals, seats, and cockpits in delivering a realistic and immersive experience of simulation is that these hardware setups should have force-feedback steering wheels and motion platforms attached to them, which are desired by professional racers and true enthusiasts for mimicking real-world conditions. High quality hardware allows users to better perceive themselves in the simulation as it simulates essential real-life aspects such as road vibrations, steering resistance, and acceleration forces. For instance, Logitech, Fanatec, and Thrustmaster have been very active in continuously launching racing wheels with haptic enhancements that have increased adoption. Complete simulators with motion systems and VR headsets have witnessed intensive growth in uptake by professional training organizations, which have contributed to the phenomenal growth in the hardware segment.

Based on components, the market is segmented into steering wheel, pedal sets, gearbox shifters, seats, monitor stand, cockpits, and others. The steering wheel segment has dominated in 2023 and is projected to maintain its leadership during the forecast period. Steering wheels provide the experience of simulated racing to such depth, which typically mimics that observed in real driving physics and even feels the tactile sensations with the help of advanced force feedback technologies. This allows users to experience the feel of the road as well as feel the vehicle respond to turns, hence, making it mandatory equipment for leisure gamers and serious racers alike. The very rapid proliferation of eSports and organized racing leagues has caused a massive increase in the demand for high-end steering wheels and peripherals, such as those used for the FIA-certified Gran Turismo Championships. Logitech, Thrustmaster, and Fanatec have all developed their innovation-steering bases with dual-motor force feedback, personalized action limit, and multiplayer compatibility. For instance, in October 2024, Cosworth, along with SimRep Engineering, launched the CCW Mk2 Pro Sim steering wheel, a futuristic device for the track between motorsport and simulation racing. This next-generation wheel incorporates Cosworth's expertise in motorsport technology and is designed for immersive simulation training, replicating the experience of real-world racing. The steering wheels are sold with pedal sets in entry-level and mid-end systems for racing simulators, which increase their penetration further. Increasing in the segment is also a growing number of motorsport fans seeking word-for-word simulation experiences for entertainment and training purposes making the steering wheel the number one ingredient in the market.

Based on sales channels, the market is segmented into online and offline. The online segment has dominated the market, is expected to behave in the same way in the forecast period. The major factors contributing for the growth of the segment is mainly due to the increasing penetration of e-commerce platforms and the convenience it offers to the consumer. The diversity of products, competitive prices, and comprehensive reviews given on the web will provide buyers the opportunity and only the facts to be able to make buying decisions themselves. Global e-shopping has grown along with e-simulator retail sites that can give consumers all varieties of the newest technology and tailor it to their needs according to region. Consumers have begun to prefer online channels because of the convenience of home delivery and the multiple discounts offered. With this pandemic, it would have been the potential trigger that hastened this trend. The lockdowns didn't t allow physical visits and created vacuums inside, to be filled through the expansion of e commerce and the purchases-prevalence of high-value items such as racing simulators. Much of the action has taken place on Amazon and specialty gaming sites, with soaring numbers in both entry- and professional-grade simulation sales.

For a better understanding of the market of the racing simulator market, the market is analyzed based on its worldwide presence in countries such as North America (The US, Canada, and Rest of North America), Europe (Germany, The UK, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North America racing simulator market is expected to dominate in the forecast period. The major factors contributing to the growth of the market are the strong motorsport culture, advancements in gaming technology, and ever-growing usage of simulators in professional racing training and e-sports are some of the factors driving the growth. For instance, the region is hub of NASCAR and Formula events in the United States, wherein this simulation technology is increasingly used in driver preparation programs. The demand for racing simulators in the region has also been stirred up by the robust e-sports infrastructure that has made competitions such as the iRacing Series a favorite among enthusiasts. Companies like Logitech and Playseat are thus busy innovating and releasing such immersive simulator setups customized for the North American consumer. For instance, in November 2023, D-BOX Technologies partnered with Playseat(R), a global leader in racing and flying simulation cockpits, to integrate D-BOX's haptic technology into Playseat(R)'s racing and flight simulation platforms. The collaboration introduces the Playseat(R) D-BOX Motion Platform, designed to deliver a realistic and immersive experience by synchronizing motion, vibration, and texture effects. This partnership aims to enhance the realism in sim racing and flight simulations, leveraging both companies' expertise and their status as official license partners of the FIA (Federation Internationale de l'Automobile). By combining Playseat(R)'s innovative designs with D-BOX's advanced haptic technology, the platform is expected to redefine the standards for gaming and professional simulation experiences, further strengthening D-BOX's position in the entertainment sector and Playseat(R)'s reputation as a pioneer in simulation gear. Additionally, the growing trends on VR and AR-based simulators take the user experience even further and accommodate penetration in this market. There is a continued sustained domination of the market in the region, as premium products are easily accessible in different outlets such as Amazon and Best Buy.

Some of the major players operating in the market include CXC SIMULATIONS, Track Racer, SimXperience, Vesaro, VI-grade GmbH, Cruden BV, SIMWORX Pty Ltd., Playseat, Next Level Racing, and SimCraft.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Racing Simulator Market
• 2.2. Research Methodology of the Racing Simulator Market
• 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.MARKET DYNAMICS

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. PESTEL Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Investment Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.GLOBAL RACING SIMULATOR MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY SIMULATOR TYPE

• 7.1. Passenger Car
• 7.2. Commercial Vehicles
• 7.3. Full-Scale Simulator

8.MARKET INSIGHTS BY VEHICLE TYPE

• 8.1. Passenger Car
• 8.2. Commercial Vehicles

9.MARKET INSIGHTS BY OFFERING

• 9.1. Hardware
• 9.2. Software

10.MARKET INSIGHTS BY COMPONENT

• 10.1. Steering Wheel
• 10.2. Pedal Sets
• 10.3. Gearbox Shifters
• 10.4. Seats
• 10.5. Monitor Stand
• 10.6. Cockpits
• 10.7. Others

11.MARKET INSIGHTS BY SALES CHANNEL

• 11.1. Online
• 11.2. Offline

12.MARKET INSIGHTS BY REGION

• 12.1. North America
  • 12.1.1. The US
  • 12.1.2. Canada
  • 12.1.3. Rest of North America
• 12.2. Europe
  • 12.2.1. Germany
  • 12.2.2. The UK
  • 12.2.3. France
  • 12.2.4. Italy
  • 12.2.5. Spain
  • 12.2.6. Rest of Europe
• 12.3. Asia-Pacific
  • 12.3.1. China
  • 12.3.2. Japan
  • 12.3.3. India
  • 12.3.4. Rest of Asia-Pacific
• 12.4. Rest of World

13.VALUE CHAIN ANALYSIS

• 13.1. Marginal Analysis
• 13.2. List of Market Participants

14.COMPETITIVE LANDSCAPE

• 14.1. Competition Dashboard
• 14.2. Competitor Market Positioning Analysis
• 14.3. Porter Five Forces Analysis

15.COMPANY PROFILED

• 15.1. CXC SIMULATIONS
  • 15.1.1. Company Overview
  • 15.1.2. Key Financials
  • 15.1.3. SWOT Analysis
  • 15.1.4. Product Portfolio
  • 15.1.5. Recent Developments
• 15.2. Track Racer
• 15.3. SimXperience
• 15.4. Vesaro
• 15.5. VI-grade GmbH
• 15.6. Cruden BV
• 15.7. SIMWORX Pty Ltd.
• 15.8. Playseat
• 15.9. Next Level Racing
• 15.12. SimCraft

16.ACRONYMS & ASSUMPTION

17.ANNEXURE