모바일 구매자 행동 가이드(2025년)

Enterprises are shifting from experimentation to execution as artificial intelligence, mobile workforce enablement, and real-time data access become central to frontline operations.

From patient engagement in healthcare to predictive maintenance in manufacturing and energy, and workflow optimization in logistics and retail, organizations are prioritizing technologies that deliver measurable impact.

To stay ahead, it is critical to understand how enterprise mobility priorities are evolving across industries and how to maximize mobile investment ROI.

Table of Contents

List of Exhibits

Healthcare

• Exhibit I-S1 Department or functional role
• Exhibit I-S2 Title or job function
• Exhibit I-S3 Organization headquarters region
• Exhibit I-S4 Organization headquarters country (APAC)
• Exhibit I-S5 Number of employees
• Exhibit I-1 Healthcare organization type
• Exhibit I-2 Leading healthcare sector challenges in 2025
• Exhibit I-3 Healthcare challenge importance ranking
• Exhibit I-4 Operational initiatives prioritized over 12 months
• Exhibit I-5 Healthcare technology investments prioritized over 12 months
• Exhibit I-6 Patient facing technology prioritzed over 12 months
• Exhibit I-7 Primary challenges in ensuring effective EHR use
• Exhibit I-8 Important technology for addressing EHR challenges
• Exhibit I-9 Concerns or limitations when adopting automated EHR documentation solutions
• Exhibit I-10 Primary challenges in coordinating staff and resources
• Exhibit I-11 Important technology for addressing care coordination and resource visibility challenges
• Exhibit I-12 Primary challenges in managing mobile devices
• Exhibit I-13 Important technology for addressing mobile governance and device management challenges
• Exhibit I-14 Devices used by mobile workers
• Exhibit I-15 Mobile device selection criteria (characteristics)
• Exhibit I-16 Features driving the adoption of mobile devices
• Exhibit I-17 Leading mobile device deployment challenges
• Exhibit I-18 Healthcare workflow challenges most effectively addressed by wearable technology
• Exhibit I-19 Realized benefits from head-worn wearable technology
• Exhibit I-20 Realized benefits from wearable communication/safety badges
• Exhibit I-21 Level of challenge in maintaining inventory visibility and accuracy
• Exhibit I-22 Healthcare inventory tracking and management
• Exhibit I-23 Organization connectivity capability and performance
• Exhibit I-24 Organization's performance on technology evaluation, deployment, and management
• Exhibit I-25 Presence of NPUs on mobile devices
• Exhibit I-26 Healthcare AI priorities
• Exhibit I-27 Percieved AI use cases
• Exhibit I-28 Barriers to AI deployment
• Exhibit I-29 Areas addressed by AI policy
• Exhibit I-30 Technologies best suited to address labor challenges

Utilities & Energy

• Exhibit II-S1 Department or functional role
• Exhibit II-S2 Title or job function
• Exhibit II-S3 Organization headquarters region
• Exhibit II-S4 Organization headquarters country (APAC)
• Exhibit II-S5 Number of employees
• Exhibit II-1 Utilities & energy organization type
• Exhibit II-2 Leading utilities & energy industry challenges in 2025
• Exhibit II-3 Operational initiatives prioritized over 12 months
• Exhibit II-4 Utilities & energy technology investments prioritized over 12 months
• Exhibit II-5 Primary challenges in outage response & restoration
• Exhibit II-6 Important technology for addressing outage response & restoration challenges
• Exhibit II-7 Primary challenges in field inspections & maintenance
• Exhibit II-8 Important technology for addressing field inspections & maintenance challenges
• Exhibit II-9 Primary challenges in work order execution & field service coordination
• Exhibit II-10 Important technology for addressing work order execution & field service coordination challenges
• Exhibit II-11 Primary challenges in asset & inventory management for tools, parts, and equipment
• Exhibit II-12 Important technology for addressing asset & inventory management challenges for tools, parts, and equipment
• Exhibit II-13 Primary challenges in safety & compliance in field operations
• Exhibit II-14 Important technology for addressing safety & compliance challenges in field operations
• Exhibit II-15 Devices used by mobile workers
• Exhibit II-16 Mobile device replacement cycle
• Exhibit II-17 Mobile device selection criteria (characteristics)
• Exhibit II-18 Features driving the adoption of mobile devices
• Exhibit II-19 Leading mobile device deployment challenges
• Exhibit II-20 Utilities & energy workflow challenges most effectively addressed by head-worn wearable technology
• Exhibit II-21 Realized benefits from head-worn wearable technology
• Exhibit II-22 Communication systems relied on by frontline field workers
• Exhibit II-23 Primary challenges with field communication
• Exhibit II-24 Future of frontline communication technologies in utilities & energy environments
• Exhibit II-25 Level of challenge in maintaining inventory visibility and accuracy across field operations
• Exhibit II-26 Field inventory and operational asset tracking and management
• Exhibit II-27 Connectivity challenges most impacting field operations
• Exhibit II-28 Organization connectivity capability and performance
• Exhibit II-29 Organization's performance on technology evaluation, deployment, and management
• Exhibit II-30 Percieved AI use cases
• Exhibit II-31 Barriers to AI deployment

Manufacturing

• Exhibit III-S1 Department or functional role
• Exhibit III-S2 Title or job function
• Exhibit III-S3 Organization headquarters region
• Exhibit III-S4 Organization headquarters country (APAC)
• Exhibit III-S5 Number of employees
• Exhibit III-1 Manufacturing organization type
• Exhibit III-2 Leading manufacturing industry challenges in 2025
• Exhibit III-3 Operational initiatives prioritized over 12 months
• Exhibit III-4 Manufacturing technology investments prioritized over 12 months
• Exhibit III-5 Primary challenges in production line efficiency & throughput
• Exhibit III-6 Important technology for addressing production line efficiency & throughput challenges
• Exhibit III-7 Primary challenges in equipment maintenance, uptime & reliability
• Exhibit III-8 Important technology for addressing equipment maintenance, uptime & reliability challenges
• Exhibit III-9 Primary challenges in quality assurance & compliance
• Exhibit III-10 Primary challenges in inventory accuracy & material movement
• Exhibit III-11 Important technology for addressing inventory accuracy & material movement challenges
• Exhibit III-12 Primary challenges in worker productivity, safety & enablement
• Exhibit III-13 Important technology for addressing worker productivity, safety & enablement challenges
• Exhibit III-14 Devices used by mobile workers
• Exhibit III-15 Mobile device replacement cycle
• Exhibit III-16 Mobile device selection criteria (characteristics)
• Exhibit III-17 Features driving the adoption of mobile devices
• Exhibit III-18 Leading mobile device deployment challenges
• Exhibit III-19 Views on emerging technologies in manufacturing environments
• Exhibit III-20 Perceived benefits of deploying industrial robotics
• Exhibit III-21 Perceived benefits of deploying AMRs for material movement / intralogistics
• Exhibit III-22 Perceived benefits of deploying IoT sensor networks
• Exhibit III-23 Perceived benefits of deploying wearable or AR-assisted technologies
• Exhibit III-24 Manufacturing workflow challenges most effectively addressed by wearable technologies
• Exhibit III-25 Realized benefits from wearable computers or hands-free scanners
• Exhibit III-26 Realized benefits from head-worn wearable technologies (smart glasses, AR, HMD)
• Exhibit III-27 Wireless networking limitations most affecting manufacturing operations
• Exhibit III-28 Organization connectivity capability and performance
• Exhibit III-29 Organization's performance on technology evaluation, deployment, and management
• Exhibit III-30 Traceability capabilities and challenges
• Exhibit III-31 Perceived AI use cases
• Exhibit III-32 Barriers to AI deployment

Transportation & Logistics

• Exhibit IV-S1 Department or functional role
• Exhibit IV-S2 Title or job function
• Exhibit IV-S3 Organization headquarters region
• Exhibit IV-S4 Organization headquarters country (APAC)
• Exhibit IV-S5 Number of employees
• Exhibit IV-1 Transportation & Logistics organization type
• Exhibit IV-2 Leading transportation & logistics industry challenges in 2025
• Exhibit IV-3 Operational initiatives prioritized over 12 months
• Exhibit IV-4 Transportation & logistics technology investments prioritized over 12 months
• Exhibit IV-5 Primary challenges in last-mile delivery execution
• Exhibit IV-6 Important technology for addressing last-mile delivery execution challenges
• Exhibit IV-7 Primary challenges in warehouse & fulfillment throughput
• Exhibit IV-8 Important technology for addressing warehouse & fulfillment throughput challenges
• Exhibit IV-9 Primary challenges in yard, dock, and trailer management
• Exhibit IV-10 Important technology for addressing yard, dock, and trailer management challenges
• Exhibit IV-11 Primary challenges in fleet operations, visibility & dispatch coordination
• Exhibit IV-12 Important technology for addressing fleet operations, visibility & dispatch coordination challenges
• Exhibit IV-13 Primary challenges in frontline communication, coordination & task execution
• Exhibit IV-14 Important technology for addressing frontline communication, coordination & task execution challenges
• Exhibit IV-15 Primary challenges in inventory visibility across warehouse + transport
• Exhibit IV-16 Important technology for addressing inventory visibility challenges across warehouse + transport
• Exhibit IV-17 Devices used by mobile workers
• Exhibit IV-18 Mobile device replacement cycle
• Exhibit IV-19 Features driving the adoption of mobile devices
• Exhibit IV-20 Leading mobile device deployment challenges
• Exhibit IV-21 Views on emerging technologies in transportation & logistics environments
• Exhibit IV-22 Perceived benefits of deploying AMRs in transportation & logistics operations
• Exhibit IV-23 Perceived benefits of deploying drones in transportation & logistics operations
• Exhibit IV-24 Perceived benefits of deploying computer vision solutions in transportation & logistics operations
• Exhibit IV-25 Perceived benefits of deploying wearable or hands-free technologies in transportation & logistics operations
• Exhibit IV-26 Transportation & logistics workflow challenges most effectively addressed by wearable technologies
• Exhibit IV-27 Realized benefits from wearable computers or hands-free scanners in transportation & logistics workflows
• Exhibit IV-28 Connectivity challenges most impacting frontline workforce
• Exhibit IV-29 Organization connectivity capability and performance
• Exhibit IV-30 Organization's performance on technology evaluation, deployment, and management
• Exhibit IV-31 Percieved AI use cases
• Exhibit IV-32 Barriers to AI deployment

Retail

• Exhibit V-S1 Department or functional role
• Exhibit V-S2 Title or job function
• Exhibit V-S3 Organization headquarters region
• Exhibit V-S4 Organization headquarters country (APAC)
• Exhibit V-S5 Number of employees
• Exhibit V-1 Retail organization type
• Exhibit V-2 Leading retail industry challenges in 2025
• Exhibit V-3 Operational initiatives prioritized over 12 months
• Exhibit V-4 Retail technology investments prioritized over 12 months
• Exhibit V-5 Primary challenges in omnichannel order fulfillment
• Exhibit V-6 Important technology for addressing omnichannel fulfillment challenges
• Exhibit V-7 Primary challenges in loss prevention and organized retail crime (ORC)
• Exhibit V-8 Important technology for addressing loss prevention and ORC challenges
• Exhibit V-9 Primary challenges in enabling and supporting frontline associates with technology
• Exhibit V-10 Important technology for addressing workforce enablement challenges
• Exhibit V-11 Primary challenges in inventory visibility and aligning stock with customer demand
• Exhibit V-12 Important technology for improving inventory visibility and aligning stock with customer demand
• Exhibit V-13 Primary challenges in delivering a convenient checkout experience
• Exhibit V-14 Important technology for improving the checkout experience
• Exhibit V-15 Devices used by mobile workers
• Exhibit V-16 Features driving the adoption of mobile devices
• Exhibit V-17 Leading mobile device deployment challenges
• Exhibit V-18 Views on emerging technologies in retail environments
• Exhibit V-19 Perceived benefits of deploying RFID
• Exhibit V-20 Perceived benefits of deploying personal shopping devices or apps
• Exhibit V-21 Perceived benefits of deploying smart carts
• Exhibit V-22 Perceived benefits of deploying scanning self-checkout solutions
• Exhibit V-23 POS form factors used for transactions
• Exhibit V-24 Perceived benefits of deploying mobile POS devices
• Exhibit V-25 In-store touchpoints or technologies for expanding Retail Media Network (RMN) opportunities
• Exhibit V-26 Organization connectivity capability and performance
• Exhibit V-27 Organization's performance on technology evaluation, deployment, and management
• Exhibit V-28 Intent to purchase devices with dedicated Neural Processing Units (NPUs) for on-device AI
• Exhibit V-29 Views on leveraging AI to support initiatives in retail environments
• Exhibit V-30 Perceived AI use cases
• Exhibit V-31 Barriers to AI deployment
• Exhibit V-32 Areas addressed by organization's AI policy

Warehousing

• Exhibit VI-S1 Department or functional role
• Exhibit VI-S2 Title or job function
• Exhibit VI-S3 Organization headquarters region
• Exhibit VI-S4 Organization headquarters country (APAC)
• Exhibit VI-S5 Number of employees
• Exhibit VI-1 Warehousing operation type
• Exhibit VI-2 Leading warehousing industry challenges in 2025
• Exhibit VI-3 Operational initiatives prioritized over 12 months
• Exhibit VI-4 Warehousing technology investments prioritized over 12 months
• Exhibit VI-5 Primary challenges in picking and packing workflows
• Exhibit VI-6 Important technology for addressing picking and packing challenges and advancing automation
• Exhibit VI-7 Primary challenges in maintaining inventory visibility and accuracy
• Exhibit VI-8 Important technology for improving inventory visibility and accuracy and enabling higher levels of automation
• Exhibit VI-9 Primary challenges in replenishment and slotting workflows
• Exhibit VI-10 Important technology for improving replenishment and slotting and advancing automation
• Exhibit VI-11 Primary challenges in dock, staging, and shipping workflows
• Exhibit VI-12 Important technology for improving dock, staging, and shipping workflows and enabling greater automation
• Exhibit VI-13 Primary challenges in returns processing and reverse logistics
• Exhibit VI-14 Important technology for improving returns and reverse logistics workflows and moving toward greater automation
• Exhibit VI-15 Devices used by frontline warehouse workers
• Exhibit VI-16 Mobile device replacement cycle
• Exhibit VI-17 Primary features driving adoption of mobile device solutions for warehouse frontline workers
• Exhibit VI-18 Leading challenges when deploying mobile device solutions to warehouse frontline workers
• Exhibit VI-19 Views on technologies in warehousing environments
• Exhibit VI-20 Perceived benefits of deploying Autonomous Mobile Robots (AMRs) in warehousing operations
• Exhibit VI-21 Perceived benefits of deploying goods-to-person or AS/RS systems
• Exhibit VI-22 Perceived benefits of deploying computer vision solutions in warehousing operations
• Exhibit VI-23 Perceived benefits of deploying RFID and automated identification technologies
• Exhibit VI-24 Perceived benefits of deploying wearable or hands-free technologies in warehouse operations
• Exhibit VI-25 Warehouse workflows representing biggest opportunities for increased automation
• Exhibit VI-26 Current level of automation in warehouse workflows
• Exhibit VI-27 Expected change in automation levels in warehouse workflows over next 3 years
• Exhibit VI-28 Connectivity challenges impacting warehouse frontline workforce
• Exhibit VI-29 Organization connectivity capability and performance
• Exhibit VI-30 Organization's performance on technology evaluation, deployment, and management
• Exhibit VI-31 Perceived AI use cases in warehousing operations
• Exhibit VI-32 Barriers to deploying AI-enabled solutions in warehousing operations
• Exhibit VI-33 Level of challenge for labor issues within warehouse organization
• Exhibit VI-34 Technologies best suited to address warehouse labor challenges
• Exhibit VI-35 Outcomes sought from technology investments aimed at addressing warehouse labor challenges