세계의 디지털 경험 관리 시장 : 시장 규모(컴포넌트별, 업종별, 전개 방식별, 지역별), 예측

Digital Experience Management Market Size And Forecast

Digital Experience Management Market size was valued at USD 14.1 Billion in 2024 and is projected to reach USD 29.61 Billion by 2032, growing at a CAGR of 9.74% during the forecasted period 2026 to 2032.

Global Digital Experience Management Market Drivers

The market drivers for the Digital Experience Management Market can be influenced by various factors. These may include:

• Growing Customer Demand for Personalisation: Customers want experiences that are individualised based on their tastes and habits. By delivering personalised content and services, companies can increase customer satisfaction and engagement through the use of digital experience management solutions.
• Growth of Online Services and E-Commerce: To guarantee smooth user experiences, the growth of online services and E-Commerce need strong DEM. A more efficient handling of digital interactions can result in increased client loyalty and conversion rates.
• The proliferation of mobile devices has led to an increased demand for standardised and optimised digital experiences across a range of platforms, including smartphones and tablets. Regardless of the device being used, digital experience management enables organisations to offer a consistent customer experience.
• Technological Advancements: Digital experience management platforms are becoming more capable thanks to developments in artificial intelligence, machine learning, and data analytics. Higher levels of user intelligence and more successful personalisation tactics are made possible by these technologies.
• Increasing Customer Expectations: In today's digital world, users anticipate quick, easy, and intuitive online interactions. To meet these demands and maintain their competitiveness in the market, businesses must make investments in digital experience management.
• Integration of Omnichannel Strategies: In order to deliver a consistent experience across several touchpoints, such as websites, mobile apps, social media, and physical stores, businesses are progressively implementing omnichannel strategies. Effective implementation and maintenance of these techniques need the use of digital experience management solutions.
• Prioritise Customer Retention: It is more economical to keep current clients than to find new ones. Enhancing customer satisfaction and loyalty is essential for maintaining long-term customer relationships, and digital experience management can help with this.
• Regulatory Compliance: Businesses must manage digital experiences responsibly in order to comply with data protection laws like the CCPA and GDPR. By ensuring that consumer data is managed in compliance with these standards, digital experience management tools help lower the possibility of legal problems.
• Improved Reporting and Analytics: Organisations need in-depth analytics to comprehend consumer behaviour and assess how well their digital initiatives are working. Making data-driven decisions is aided by the extensive reporting capabilities offered by digital experience management.
• Competitive Advantage: Businesses can set themselves apart from rivals by being adept at managing digital experiences. Businesses can more successfully attract and retain customers by providing superior digital interactions.

Global Digital Experience Management Market Restraints

Several factors can act as restraints or challenges for the Digital Experience Management Market. These may include:

• High Implementation Costs: Setting up a digital experience management system can involve a substantial initial outlay of funds. This covers the price of buying the required software, integrating it with the current systems, and providing staff training. These expenses may be unaffordable for small and medium-sized businesses (SMEs), which would restrict their capacity to use these technologies.
• Complexity of Integration: It might be difficult to integrate digital experience management solutions with the current IT infrastructure. It's possible that outdated systems won't work together, necessitating major adjustments or maybe replacements. Businesses may be discouraged by this complexity since it may result in longer implementation times and higher implementation expenses.
• Data security and privacy issues: Managing digital experiences frequently necessitates gathering and examining a lot of client data. A key problem is making sure that this data is safe and complies with privacy laws. Because any data breach can result in serious financial and reputational harm, businesses are hesitant to implement new DXM technologies.
• Absence of Skilled people: To manage digital experiences effectively, one needs people with the knowledge and abilities to handle complicated software, evaluate data, and create insights-driven strategies. Because there is a dearth of these specialists in the market, it is challenging for organisations to successfully install and use these systems.
• Rapid Technological Changes: New platforms and technologies are continually being introduced, resulting in a constantly changing digital landscape. It can be very expensive for many organisations to continuously invest in new technologies and training to keep up with these changes. Because of their concern of becoming outdated, organisations may be discouraged from investing in digital experience management systems by the quick rate of change.
• Opposition to Change: Another important barrier to the adoption of new technology in organisations is resistance. Workers could be reluctant to pick up new systems and alter their routines. Effective change management techniques are needed to overcome this resistance, and they can be expensive and time-consuming.
• Insufficient IT infrastructure can provide a significant obstacle in certain areas, particularly those that are developing. Digital experience management solutions are difficult to install and maintain without dependable internet access and cutting-edge gear. This restricts the expansion of the market in these areas.

Global Digital Experience Management Market Segmentation Analysis

The Global Digital Experience Management Market is segmented on the basis of Component, Vertical, Deployment, and Geography.

Digital Experience Management Market, By Component

• Solution
• Service

Based on Component, The market is bifurcated into Solution and Service segments. The Solution segment is bifurcated into Analytics, Customer Experience Management, Web Content Management, Web Portals, and Others segments. The Service segment is further bifurcated into Professional Service, and Support and Maintenance Service. The Solution segment is anticipated to register significant and quick growth. This can be attributed to the growing demand for this solution by growing MNCs and organizations.

Digital Experience Management Market, By Vertical

• Banking, Financial Services & Insurance (BFSI)
• IT & Telecommunication
• Healthcare
• Manufacturing
• Media & Entertainment
• Other Verticals

Based on Vertical, The market is bifurcated into Banking, Financial Services & Insurance (BFSI), IT & Telecommunication, Healthcare, Manufacturing, Media & Entertainment, and Other Verticals segments. All the segments are anticipated to witness significant growth. This can be attributed to the growing need to understand user experience and to tailor better and unique services around that.

Digital Experience Management Market, By Deployment

• Cloud-based
• On-premises

Based on Deployment, The market is bifurcated intoCloud-based-, On-premises. On-premises lead the way in 2022. The advancement of digitization, technological advances in cloud and smart solutions, rapid integration of multiple channel touchpoints into a single platform, and the growing need to identify customer data for business insight to drive revenue are some of the customer's business. to manage. important things. Brands are increasingly relying on customer management tools to identify customer needs and ensure the company's products are aligned to stay one step ahead of the competition. Companies are also using cloud technology, advanced analytics and automation to build trust to deliver the best customer experience and reduce clutter.

Digital Experience Management Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Geography, The Global Digital Experience Management Market is classified into North America, Europe, Asia Pacific, and Rest of the world. North America is expected to account for the highest market share. This can be attributed to the rapid adoption of newer technology by the masses in the region. Moreover, investments made by the government and private players to research and develop newer products are anticipated to fuel the market further.

Key Players

• The major players in the Digital Experience Management Market are:
• Adobe Inc.
• Oracle Corporation
• SAP SE
• IBM Corporation
• Avaya Inc.
• Verint Systems Inc.
• Tech Mahindra
• Open Text Corporation
• Microsoft
• Salesforce

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET, BY COMPONENT

• 5.1 Overview
• 5.2 Solution
• 5.3 Service

6 GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET, BY VERTICAL

• 6.1 Overview
• 6.2 Banking, Financial Services & Insurance (BFSI)
• 6.3 IT & Telecommunication
• 6.4 Healthcare
• 6.5 Manufacturing
• 6.6 Media & Entertainment
• 6.7 Other Verticals

7 GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT

• 7.1 Overview
• 7.2 Cloud-based
• 7.3 On-premises

8 GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL DIGITAL EXPERIENCE MANAGEMENT MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Adobe Inc.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Oracle Corporation
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 SAP SE
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 IBM Corporation
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Avaya Inc.
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Verint Systems Inc.
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Tech Mahindra
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Open Text Corporation
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Zendesk
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Sitecore
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 APPENDIX

• 12.1 Related Research