세계의 소셜 셀링 소프트웨어 시장 규모 : 종류별, 용도별, 지역별 범위 및 예측

Social Selling Software Market Size And Forecast

Social Selling Software Market size is growing at a substantial pace with exponential growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2026 to 2032.

Rising social media penetration across the globe especially in developing Asian economies like India is the major driving factor for the Social Selling Software Market. Besides this, the growing awareness about social selling platforms has led to the increased potential for the social selling software industry

The COVID-19 outbreak has had a significantly positive impact on the global Social Selling Software industry. The reason for this is a disruption in supply networks and a shutdown of offline or conventional selling platforms. Besides this, the government has proposed a number of measures to aid the growth of the Social Selling Software industry. On the other hand, major corporations have ultimately found new approaches and technologies to address issues and stabilize the industry. This will lead to substantial market growth over the forecasted period.

Global Social Selling Software Market Definition

Social selling is a sales strategy wherein salespeople use social media networks to interact with business prospects. Social selling software helps sales teams engage prospects on social media through pre-approved content, brand, and employee advocacy efforts, and timely responses to Type-specific questions. The growing prominence of the strategy makes sense- both salespeople and their prospects are likely engaging with social media on a daily basis, so the social approach allows salespeople to connect with their prospects in a less invasive way than cold calls or emails.

Connecting socially breaks down some of the formal barriers between sales professionals and those they're trying to sell to, creating an open channel for prospects to ask questions or for salespeople to share helpful content that a prospect may find valuable, even if they are not ready to buy yet. To excel at social selling, salespeople need to focus on building their personal brand and building trust in their social networks.

Salespeople should have fully fleshed out social profiles across a variety of networks related to their industry, then share truly valuable, informative information that prospects might find valuable (but that isn't necessarily directly pushing a sale). A combination of software Types can be used to optimize a social selling strategy. Software categories that can help facilitate social selling include social networks, social media management, social media monitoring, CRM, and Influencer Marketing.

Global Social Selling Software Market Overview

The driving factor for the social media intelligence platform is a rise in social media penetration across the globe. Social media users have increased drastically due to growth in internet penetration. Globally, the increase in social media usage from 2017 to 2018 is about is 13%. Saudi Arabia has the largest year-on-year increase in social media users. Additionally, social media is an effective marketing tool for companies. This factor is expected to boost the growth of the social media intelligence platform market over the forecast period.

The emerging trend in the social media intelligence platform is the adoption of artificial intelligence-based platforms. Companies are adopting AI-based intelligence tools for detailed analysis and image recognition. Increasing the cloud adoption trend is the other factor that boosts market growth. Cloud adoption is said to have increased in recent times because vendors are making use of Software-as-a-Service (SaaS) to deliver cloud computing solutions. Business users are always on the lookout to ensure they are providing the most effective yet economical solutions. Cloud makes it possible to perform cloud computing, which provides the ability to outsource the operational IT work to another company.

The cloud service providers take all the risks and burdens associated with it. The restraints, such as complexities in the analytical workflow, could become one of the critical hinderers to market growth. Any analytical workflow involves various important steps, such as data identification, setting parameters, defining business rules, data preparation, execution, data modeling, and visualization. Companies are making use of various analytical methodologies, such as predictive, prescriptive, and descriptive analytics, to create maximum value out of social media data.

Global Social Selling Software Market Segmentation Analysis

Social Selling Software Market, By Type

• Basic ($29-129/Month)
• Standard ($129-599/Month)
• Senior ($Above 599 /Month
• Based On Type, The market is bifurcated into Basic($29-129/Month), Standard($129-599/Month), Senior($Above 599 /Month). The Standard($129-599/Month) segment is expected to inflate the market growth. Out of which, the standard ($129-599/Month) model of the social selling software would account for the greatest proportion of the Social Selling Software Market. In addition to this, the basic subscription model is expected to grow at a substantial CAGR of 8% over the forecasted period.

Social Selling Software Market, By Application

• Financial Service
• Education And Training
• Health Care
• Other

Based on Application, The market is bifurcated into Financial Service, Education And Training, Health Care, and Other. Education And Training are anticipated to become the fastest-growing market in the forecast duration. On the other hand, Financial Services are growing at a moderate growth rate over the forecasted period due to security and breaching issues associated with the same. However, the growing technological advancements as well as research and developments in securing social selling platforms will nullify the restraint to some extent in the future.

Social Selling Software Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Based on Geography, The Global Social Selling Software Market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. During the foreseeable future, it is anticipated that North America will maintain its dominant position in this industry. The huge size of the social media marketing industry in North America will be beneficial to the expansion of the Social Selling Software Market in this part of the world. On the other hand, Asia is anticipated to experience the most rapid growth throughout the course of the projected period.

• These parent regions are further segmented as follows; Asia Pacific (China, India, Japan, Rest of APAC), Europe (Germany, UK, France, Spain, Italy, Rest of Europe), North America (US, Canada, Mexico), Latin America (Brazil, Argentina, Rest of LATAM), and Middle East & Africa (UAE, Saudi Arabia, South Africa, Rest of MEA).

Key Players

The "Global Social Selling Software Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Hootsuite Media, FunnelDash, CommentSold, Sprout Social, InsideView, CallidusCloud, Hearsay Systems, We-Connect, EveryoneSocial, and Oracle.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its Type benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Ace Matrix Analysis
• The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.
• Market Attractiveness
• The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Social Selling Software Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SOCIAL SELLING SOFTWARE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL SOCIAL SELLING SOFTWARE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porter's Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL SOCIAL SELLING SOFTWARE MARKET, BY TYPE

• 5.1 Overview
• 5.2 Basic($29129/Month)
• 5.3 Standard($129-599/Month)
• 5.4 Senior($Above 599 /Month)

6 GLOBAL SOCIAL SELLING SOFTWARE MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Financial Service
• 6.3 Education And Training
• 6.4 Health Care
• 6.5 Other

7 GLOBAL SOCIAL SELLING SOFTWARE MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Italy
  • 7.3.5 Spain
  • 7.3.6 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East And Africa

8 GLOBAL SOCIAL SELLING SOFTWARE MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Hootsuite Media
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Type Outlook
  • 9.1.4 Key Developments
• 9.2 FunnelDash
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Type Outlook
  • 9.2.4 Key Developments
• 9.3 CommentSold
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Type Outlook
  • 9.3.4 Key Developments
• 9.4 Sprout Social
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Type Outlook
  • 9.4.4 Key Developments
• 9.5 InsideView
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Type Outlook
  • 9.5.4 Key Developments
• 9.6 CallidusCloud
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Type Outlook
  • 9.6.4 Key Developments
• 9.7 Hearsay Systems
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Type Outlook
  • 9.7.4 Key Developments
• 9.8 We-Connect
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Type Outlook
  • 9.8.4 Key Developments
• 9.9 EveryoneSocial
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Type Outlook
  • 9.9.4 Key Developments
• 9.10 Oracle
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Type Outlook
  • 9.10.4 Key Developments

10 KEY DEVELOPMENTS

• 10.1 Type Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research