세계의 마이크로러닝 시장 규모 : 컴포넌트별, 전개 유형별, 조직 규모별, 최종사용자 산업별, 지역 범위별 및 예측

Microlearning Market Size And Forecast

Microlearning Market size was valued at USD 2.26 Billion in 2024 and is projected to reach USD 5.74 Billion by 2032, growing at a CAGR of 12.34% from 2026 to 2032.

• Microlearning is an instructional strategy that presents knowledge in small, focused pieces that may be consumed fast and effortlessly. It entails breaking down complex material into smaller parts that may be accessed and processed in a short period, which typically ranges from a few seconds to several minutes. This strategy fits the modern learner's desire for rapid, on-the-go learning while also improving retention and engagement by focusing on specific topics or abilities.
• Microlearning is being used in a variety of industries, including corporate training, to improve employee skills and knowledge without overloading them with long sessions. It is also useful in educational settings to offer real-time information or reinforce concepts.
• The microlearning is expected to rise as technology advances, such as AI and mobile learning platforms, which will tailor and optimize learning experiences. As the demand for adaptable and efficient learning solutions develops, microlearning will evolve and integrate with new techniques and tools to satisfy a wide range of educational requirements.

Global Microlearning Market Dynamics

The key market dynamics that are shaping the global microlearning market include:

Key Market Drivers:

• Increasing Adoption of Mobile Learning: Microlearning is gaining popularity as smartphones and tablets become more widely used. According to Statista, the global smartphone user base is predicted to reach 7.33 billion by 2025. The growth of mobile devices allows learners to access bite-sized content at any time and from any location, driving up demand for microlearning solutions.
• Rising Demand for Skill-based Learning in Corporations: Corporations are increasingly understanding the importance of continual, focused learning for their employees. According to a LinkedIn Learning report, 94% of employees would stay with a firm that invested in their learning and development. This trend is driving firms to use microlearning platforms capable of efficiently delivering concentrated, skill-based material.
• Growing Emphasis on Personalized Learning: Microlearning platforms frequently use AI and machine learning to deliver individualized learning experiences. According to a Deloitte poll, 77% of learning and development professionals say individualized learning is essential for employee engagement. This emphasis on personalized material is propelling the use of microlearning solutions that can adjust to individual learner needs and preferences.

Key Challenges:

• Content Quality and Relevance: Ensuring that microlearning information remains high-quality and relevant is a major task. Due to microlearning modules being so short, complicated knowledge must be condensed into concise but relevant chunks. To ensure truth and relevancy, material creators must strike a balance between depth and brevity. If the content is too superficial, it may fail to deliver the necessary learning, resulting in knowledge gaps and a less effective learning experience.
• User Engagement and Motivation: Maintaining user engagement with microlearning might be difficult. Microlearning's effectiveness is determined by its capacity to engage learners in a short period. Without interesting content and interactive aspects, students may rapidly lose interest. Creating captivating and dynamic microlearning experiences that continually motivate and engage users necessitates ongoing innovation and creativity from content developers.
• Customization and Personalization: Customization and Personalization: One of the challenges of microlearning is providing personalized learning experiences. Every student has different needs, interests, and learning styles. Designing microlearning content that is easily customizable or personalized to accommodate these individual characteristics necessitates advanced technology and design methods, which can be time-consuming and difficult to accomplish.
• Technology Dependence: Microlearning is strongly reliant on technology, which can be both beneficial and detrimental. While technology allows for the distribution and accessibility of microlearning content, it also adds technical hazards, such as system failures, compatibility concerns, and security vulnerabilities. To avoid these risks and ensure an effortless learning procedure, strong technical support, and stable infrastructure are required.

Key Trends:

• Increase in Mobile Accessibility: The growth of mobile devices has had a huge impact on the microlearning market. As smartphones and tablets become increasingly common, students will have access to microlearning courses at any time and from any location. This trend highlights the importance of mobile-optimized material that fits small displays and uses mobile capabilities like push notifications and location-based learning to improve the learning experience and accessibility.
• AI and Data Analytics: AI and data analytics are increasingly being used in microlearning. AI algorithms can assess learner behavior, preferences, and performance to provide insights and recommendations on how to improve content and learning experiences. Data analytics aids in monitoring efficacy, recognizing patterns, and making data-driven decisions to improve microlearning strategies.
• Social Learning Integration: Social learning is increasingly being integrated into microlearning systems. Features such as discussion forums, peer reviews, and collaborative tasks improve the learning experience by allowing students to connect, share thoughts, and learn from one another. This movement promotes a more linked and communal approach to learning, which encourages cooperation and knowledge exchange.

Global Microlearning Market Regional Analysis

Here is a more detailed regional analysis of the global microlearning market:

North America:

• North America, is a major player in the microlearning market, owing to its drive to technological innovation and workforce development. In 2023, U.S. businesses spent an average of $1,296 per person on training and development, with a significant share going toward digital learning platforms. This large investment demonstrates the region's commitment to improving workforce skills and productivity.
• The transition to remote and hybrid work modes has increased microlearning uptake, with 53% of US employees predicted to work in hybrid arrangements in the long run. This desire for flexible, on-demand learning solutions is expected to drive a 14.2% compound annual growth rate (CAGR) for the North American microlearning market from 2024 to 2029.
• The region's leadership in the microlearning sector is reinforced by the concentration of significant technology and content-creation firms. North America is home to over 65% of the world's top 100 tech companies, according to HolonIQ's 2024 Global EdTech 100 ranking. This high concentration of innovation and knowledge continues to drive breakthroughs in microlearning technology and content distribution methods, effectively establishing North America as a global industry leader.

Asia Pacific:

• The Asia Pacific area is experiencing exceptional growth in the microlearning market, due to its big, young workforce and rapid digital transformation. According to the Asian Development Bank (ADB), the region's working-age population will exceed 3.1 billion by 2030, resulting in a significant demand for effective skill development solutions. This demographic advantage, combined with rising internet penetration, is fueling the widespread use of microlearning systems throughout the region. Notably, India's Skill India initiative plans to teach over 400 million people by 2025, while China's State Council aims to have 50% of its population enrolled in vocational training by 2025, both of which are driving up demand for bite-sized learning content.
• Furthermore, the specific linguistic environment of Asia Pacific provides numerous options for localized content development. A 2024 Common Sense Advisory survey found that 76% of online consumers in the region prefer information in their local language, emphasizing the importance of multilingual microlearning content. This need is driving investment in AI-enabled translation and localization solutions.
• This growth rate outpaces all other regions, with the growing smartphone user base-estimated to reach 3.5 billion by 2025 by GSMA Intelligence-supporting extensive access to mobile learning platforms.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Microlearning Market, By Component

• Solution
• Services

5. Microlearning Market, By Deployment Type

• On-premises
• Cloud

6. Microlearning Market, By Organization Size

• SMEs
• Large Enterprises

7. Microlearning Market, By Organization Size

• Retail
• Manufacturing and Logistics
• Banking, Financial Services and Insurance (BFSI)
• Telecom and IT
• Healthcare and Life Sciences

8. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

9. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

10 Competitive Landscape

• Key Players
• Market Share Analysis

11. Company Profiles

• Mindtree Limited
• IBM Corporation
• SwissVBS
• Axonify Inc.
• Bigtincan
• Saba Software
• Epignosis
• iSpring Solutions

12. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

13. Appendix

• List of Abbreviations
• Sources and References