세계의 OLED 시장 : 시장 규모 - 기술별, 패널 유형별, 용도별, 지역별, 예측

OLED Market Size And Forecast

OLED Market size was valued at USD 41.98 Billion in the year 2024 and it is expected to reach USD 118.91 Billion in 2032, at a CAGR of 13.90 % over the forecast period of 2026 to 2032.

The Organic Light Emitting Diode (OLED) is a display device that uses organic compounds to produce light when an electric current is applied. OLEDs, unlike traditional displays, do not require a backlight, resulting in thinner, more flexible, and energy-efficient screens. These displays have greater contrast ratios, deeper blacks, and faster refresh rates, making them suitable for smartphones, televisions, and wearable technologies.

OLED panels consist of many layers, including an emissive layer that generates light and a conductive layer that conducts electrons. This structure provides excellent image quality, with brilliant colors and wide viewing angles.

OLED technology is also gaining favor in lighting and automotive applications because of its versatility and ability to create even illumination. Its energy-saving capabilities and adaptability are pushing its widespread adoption across industries.

Global OLED Market Dynamics

The key market dynamics that are shaping the global OLED market include:

Key Market Drivers

Growing Demand for OLED Displays in Smartphones- The smartphone industry's rapid adoption of OLED displays is a significant driver for the OLED market. According to a report by Display Supply Chain Consultants (DSCC), OLED smartphone panel shipments reached 577 million units in 2021, a 47% year-over-year increase from 2020. The report further projects that OLED panels will account for over 50% of all smartphone displays by 2023. This surge in demand is driven by OLED's superior picture quality, energy efficiency, and ability to enable innovative form factors like foldable smartphones. As smartphone manufacturers continue to prioritize OLED technology, it's expected to fuel substantial growth in the OLED market.

Increasing Adoption of OLED TVs- The television segment is emerging as a key growth driver for the OLED market. Global OLED TV shipments reached 6.5 million units in 2021, representing an 80% year-over-year growth. The firm forecasts that OLED TV shipments will surpass 11 million units by 2026. This rapid growth is attributed to falling prices, improved production efficiencies, and consumer preference for OLED's superior picture quality. As more TV manufacturers enter the OLED market and production scales up, this segment is expected to significantly contribute to the overall OLED market expansion.

Rising Demand in Automotive Applications- The automotive industry is increasingly adopting OLED technology for both interior and exterior lighting applications, driving growth in the OLED market. The global automotive OLED market size was valued at $603.5 million in 2020 and is projected to reach $8.13 billion by 2030, growing at a CAGR of 29.9% from 2021 to 2030. This growth is fueled by the increasing integration of advanced display technologies in vehicles, particularly in electric and autonomous vehicles. OLED's flexibility, energy efficiency, and ability to produce high-contrast displays make it ideal for use in dashboard displays, infotainment systems, and ambient lighting, contributing significantly to the overall OLED market growth.

Key Challenges:

High Manufacturing Costs and Pricing Pressure: The OLED industry faces significant challenges due to high manufacturing costs, which impact pricing and market adoption. The average manufacturing cost of a 55-inch OLED TV panel in 2021 was still about 2.5 times higher than that of a comparable LCD panel. This cost differential puts pressure on manufacturers to improve production efficiencies and reduce prices to compete effectively.

Limited Lifespan and Burn-in Issues: OLED displays continue to face challenges related to lifespan and burn-in issues. A study published in the Journal of Information Display reported that OLED displays typically degrade to 50% of their initial brightness after about 14,000 hours of use, compared to over 25,000 hours for high-quality LCDs. This shorter lifespan and the potential for image retention or burn-in can deter some consumers and industries from adopting OLED technology.

Supply Chain Constraints and Material Shortages: The OLED market is grappling with supply chain disruptions and material shortages. According to a report by Display Supply Chain Consultants (DSCC), the global shortage of display driver ICs led to a 10% decrease in OLED smartphone panel production in Q2 2021 compared to initial forecasts. These supply chain issues have resulted in production delays and increased costs, challenging the industry's ability to meet growing demand efficiently.

Key Trends:

High Manufacturing Costs and Pricing Pressure: The OLED industry faces significant challenges due to high manufacturing costs, which impact pricing and market adoption. The average manufacturing cost of a 55-inch OLED TV panel in 2021 was still about 2.5 times higher than that of a comparable LCD panel. This cost differential puts pressure on manufacturers to improve production efficiencies and reduce prices to compete effectively.

Limited Lifespan and Burn-in Issues: OLED displays continue to face challenges related to lifespan and burn-in issues. A study published in the Journal of Information Display reported that OLED displays typically degrade to 50% of their initial brightness after about 14,000 hours of use, compared to over 25,000 hours for high-quality LCDs. This shorter lifespan and the potential for image retention or burn-in can deter some consumers and industries from adopting OLED technology.

Supply Chain Constraints and Material Shortages: The OLED market is grappling with supply chain disruptions and material shortages. According to a report by Display Supply Chain Consultants (DSCC), the global shortage of display driver ICs led to a 10% decrease in OLED smartphone panel production in Q2 2021 compared to initial forecasts. These supply chain issues have resulted in production delays and increased costs, challenging the industry's ability to meet growing demand efficiently.

Global OLED Market Regional Analysis

Here is a more detailed regional analysis of the global OLED market:

Asia Pacific

Asia Pacific substantially dominates the Global OLED Market owing to the concentration of manufacturing capabilities.

The Asia Pacific region, particularly South Korea and China, dominates OLED panel production. According to DSCC (Display Supply Chain Consultants), South Korean manufacturers accounted for 80.3% of global OLED panel production capacity in 2021, with China following at 18.1%.

The Asia Pacific region leads in smartphone OLED adoption. OLED penetration in smartphones reached 42% globally in 2021, with China being a key driver. Chinese smartphone brands like Xiaomi, OPPO, and Vivo increased their OLED smartphone shipments by 67% year-over-year in Q3 2021, significantly contributing to regional market growth.

Governments in the Asia Pacific region are actively supporting OLED industry development. For instance, the South Korean government announced a $451 million investment plan in 2021 to support next-generation OLED technology development. Similarly, China's 14th Five-Year Plan (2021-2025) emphasizes the development of the OLED industry, with projected investments of over $14.5 billion by 2024, according to the China OLED Industry Alliance.

North America

North America is anticipated to witness the fastest growth in the Global OLED Market during the forecast period driven by the increasing adoption of OLED TV. According to a report by Omdia, OLED TV shipments in North America grew by 114% year-over-year in Q1 2022.

The Consumer Technology Association (CTA) projects that OLED TV sales in the U.S. will reach 1.43 million units in 2023, a 26% increase from 2022. This rapid growth is driven by increasing consumer demand for premium viewing experiences and falling prices of OLED TVs.

The automotive industry in North America is increasingly adopting OLED technology. The North American automotive display market, including OLED displays, is expected to grow at a CAGR of 8.9% from 2021 to 2026, reaching $7.2 billion by 2026. This growth is fueled by the rising integration of advanced display technologies in vehicles, particularly in electric and autonomous cars.

North American companies and institutions are ramping up investments in OLED technology. The U.S. Department of Energy's OLED research program has allocated $25.5 million for OLED lighting research between 2016 and 2021. Additionally, major tech companies like Apple and Google are investing heavily in OLED technology for their devices, driving innovation and market growth in the region.

Global OLED Market Segmentation Analysis

The Global OLED Market is Segmented based on Technology, Panel Type, Application, and Geography.

OLED Market, By Technology

• AMOLED
• PMOLED

Based on the Technology, the Global OLED Market is segmented into AMOLED and PMOLED. AMOLED (Active-Matrix OLED) is dominant in the Global OLED Market owing to its superior performance, higher resolution, faster refresh rates, and energy efficiency, making it ideal for smartphones, televisions, and high-end displays.

OLED Market, By Display Panel Type

• Rigid
• Flexible

Based on the Panel Type, the Global OLED Market is segmented into Rigid and Flexible. Flexible OLED is dominant in the Global OLED market, driven by its versatility in applications like foldable smartphones, wearable devices, and automotive displays. Its ability to bend and curve enables innovative product designs.

OLED Market, By Application

• Smartphone & Tablet
• Smartwatches & Wearables
• Television & Digital Signage Systems
• PC Monitors & Laptops

Based on the Application, the Global OLED Market is segmented into Smartphones & Tablets, Smartwatches & Wearables, Television & Digital Signage Systems, PC Monitors & Laptops. Smartphone & Tablets is the dominant segment in the Global OLED Market owing to the massive demand for high-resolution, energy-efficient displays in mobile devices. Leading manufacturers like Samsung and Apple heavily rely on OLED technology for premium smartphones and tablets.

OLED Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on the Geography, the OLED Market is segmented into North America, Europe, Asia Pacific, Latin America, Rest of the World. Asia Pacific substantially dominates the Global OLED Market owing to the concentration of manufacturing capabilities. The Asia Pacific region, particularly South Korea and China, dominates OLED panel production. According to DSCC (Display Supply Chain Consultants), South Korean manufacturers accounted for 80.3% of global OLED panel production capacity in 2021, with China following at 18.1%. The Asia Pacific region leads in smartphone OLED adoption. OLED penetration in smartphones reached 42% globally in 2021, with China being a key driver. Chinese smartphone brands like Xiaomi, OPPO, and Vivo increased their OLED smartphone shipments by 67% year-over-year in Q3 2021, significantly contributing to regional market growth.

Key Players

The "Global OLED Market" study report will provide valuable insight with an emphasis on the global market including some of the major players of the industry are Samsung Electronics, AU Optronics Corp., LG Display Co. Ltd., Japan Display Inc., Innolux Corp., E Ink Holdings, Inc., Sharp Corp., BOE Technology Group Co., Ltd, Corning Incorporated, Visionox Corporation.

• This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis offers detailed information on major players wherein our analysts provide insight into the financial statements of all the major players, product portfolio, product benchmarking, and SWOT analysis. The competitive landscape section also includes market share analysis, key development strategies, recent developments, and market ranking analysis of the above-mentioned players globally.

• Global OLED Market Recent Developments
• In March 2024, Samsung Display announced a significant expansion of its QD-OLED TV panel production. The company plans to increase its monthly capacity from 30,000 to 45,000 8.5-generation substrates by the end of 2024. This move aims to meet the growing demand for high-end TV displays and solidify Samsung's position in the premium TV market. The expanded production is expected to lower costs and make QD-OLED technology more accessible to consumers.
• In January 2024, LG Display unveiled a new transparent OLED display specifically designed for automotive applications at CES 2024. The 55-inch display boasts 40% transparency, a significant improvement over previous version. This innovation targets the growing market for advanced in-vehicle infotainment systems and heads-up displays. LG Display expects to begin mass production of these panels by the end of 2024, partnering with several major automotive manufacturers.
• In May 2023, Chinese display maker Visionox demonstrated a new rollable OLED screen technology at SID Display Week 2023. The 8.01-inch OLED display can be rolled into a compact 3mm radius without damage, opening up new possibilities for portable devices. Visionox is currently working on scaling up production and expects to see the first consumer products featuring this technology in late 2024 or early 2025.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL OLED MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL OLED MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL OLED MARKET, BY TECHNOLOGY

• 5.1 Overview
• 5.2 AMOLED
• 5.3 PMOLED

6 GLOBAL OLED MARKET, BY DISPLAY PANEL TYPE

• 6.1 Overview
• 6.2 Rigid
• 6.3 Flexible
• 6.4 Others

7 GLOBAL OLED MARKET, BY APPLICATION

• 7.1 Overview
• 7.2 Smartphone & Tablet
• 7.3 Smartwatches & Wearables
• 7.4 Television & Digital Signage Systems
• 7.5 PC Monitors & Laptops
• 7.6 Others

8 GLOBAL OLED MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East & Africa

9 GLOBAL OLED MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Samsung Electronics
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 AU Optronics Corp.
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 LG Display Co., Ltd.
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Japan Display Inc.
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Innolux Corp.
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 E Ink Holdings, Inc.
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Sharp Corp.
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 BOE Technology Group Co., Ltd
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Corning Incorporated
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Visionox Corporation
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research