세계의 여성 케어용 생리대 시장 규모 : 제품 유형별, 소재 유형별, 유통 채널별, 지역 범위별 및 예측

Sanitary Napkin for Feminine Care Market Size and Forecast.

Global Sanitary Napkin for Feminine Care Market Size was valued at USD 28 Billion in 2024 and is projected to reach USD 56 Billion by 2032, growing at a CAGR of 8.05% during the forecast period 2026 to 2032.

Global Sanitary Napkin for Feminine Care Market Drivers

The market drivers for the sanitary napkin for the feminine care market can be influenced by various factors. These may include:

Growing Awareness Regarding Menstrual Hygiene: Increased public health campaigns and education initiatives are expected to raise awareness about feminine hygiene, driving demand for sanitary napkins.

High Focus on Women's Health by Governments and NGOs: Sanitary napkin usage is likely to rise due to targeted health programs and subsidies promoting access in underserved regions.

Increasing Female Workforce Participation: Rising numbers of women in education and employment are anticipated to support higher adoption of disposable hygiene products.

Rising Urbanization and Lifestyle Changes: Urban living is projected to influence more frequent use of commercial feminine hygiene products due to improved affordability and access.

Growing Availability Through Organized Retail and E-Commerce: Wider product reach through online platforms and supermarkets is expected to improve accessibility and convenience for consumers.

High Preference for Eco-Friendly and Biodegradable Products: Demand is likely to grow for sustainable sanitary napkins as consumers become more environmentally conscious.

Global Sanitary Napkin for Feminine Care Market Restraints

Several factors can act as restraints or challenges for the sanitary napkin for feminine care market. These may include:

Limited Awareness in Rural Areas: The lack of menstrual hygiene education in low-income and rural regions is anticipated to hamper the adoption of sanitary napkins.

Social Stigma and Cultural Barriers: Deep-rooted taboos and traditional beliefs around menstruation are likely to impede product acceptance, especially in conservative communities.

Inadequate Disposal Infrastructure: The absence of proper waste management systems is projected to restrain usage due to concerns about environmental pollution and hygiene.

Price Sensitivity Among Low-Income Consumers: The relatively high cost of branded sanitary napkins is expected to hamper demand in economically weaker segments.

Skin Irritation and Allergies from Synthetic Materials: The use of chemical-based components is anticipated to impede repeat purchases among consumers with sensitive skin.

Lack of Product Differentiation in Low-Tier Markets: Minimal innovation in product features across lower-priced offerings is likely to restrain consumer shift toward premium segments.

Global Sanitary Napkin for Feminine Care Market Segmentation Analysis

The Global Sanitary Napkin for Feminine Care Market is segmented based on Product Type, Material Type, Distribution Channel and Geography.

Sanitary Napkin for Feminine Care Market, By Product Type

Menstrual Pads: Menstrual pads are dominating the market due to they are widely adopted for their ease of use, broad availability, and higher absorbency levels.

Pantyliners: Pantyliners are witnessing increasing demand due to their growing use for daily freshness and light discharge management, especially among urban consumers.

Sanitary Napkin for Feminine Care Market, By Material Type

Cotton: Cotton-based sanitary napkins are showing a growing interest due to consumer preference for skin-friendly and breathable materials.

Super Absorbents: Super absorbents are dominating the segment as higher fluid retention and thinner product designs are being prioritized by users for comfort and discretion.

Organic: Organic sanitary napkins are witnessing substantial growth as rising environmental concerns and demand for chemical-free products are being observed across developed markets.

Sanitary Napkin for Feminine Care Market, By Distribution Channel

Supermarkets/Hypermarkets: Supermarkets and hypermarkets are dominating the market due to their wide product range, promotional pricing, and bulk purchase options.

Pharmacies: Pharmacies are witnessing increasing preference for premium and health-oriented sanitary napkin products driven by consumer trust in regulated retail settings.

Online Retail Stores: Online retail stores are expected to expand rapidly owing to increasing digital penetration, subscription-based models, and discreet doorstep delivery.

Convenience Stores: Convenience stores are projected to retain stable demand as on-the-go access and emergency purchases are being facilitated in both urban and semi-urban areas.

Sanitary Napkin for Feminine Care Market, By Geography

North America: North America is dominating the market due to high awareness levels, strong product innovation, and the presence of established brands.

Europe: Europe is witnessing substantial growth as demand for eco-friendly and biodegradable sanitary products is being supported by regulatory initiatives.

Asia Pacific: Asia Pacific is expected to grow fastest due to emerging middle-class income, improving menstrual hygiene education, and expanding retail infrastructure.

Latin America: Latin America is showing a growing interest as urbanization and NGO-led hygiene initiatives are increasing access to feminine hygiene products.

Middle East and Africa: The Middle East and Africa are projected to witness steady growth as local production and government-backed awareness campaigns are being expanded.

Key Players

The "Global Sanitary Napkin for Feminine Care Market" study report will provide a valuable insight with an emphasis on the global market. The major players in the market are Procter & Gamble, Kimberly-Clark, Unicharm Corporation, Johnson & Johnson, Essity AB, Kao Corporation, Daio Paper Corporation, Edgewell Personal Care, Ontex Group, and Hengan International Group.

Our market analysis also entails a section solely dedicated to such major players, wherein our analysts provide an insight into the financial statements of all the major players, along with their product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the players mentioned above globally.

TABLE OF CONTENTS

1 INTRODUCTION OF SANITARY NAPKIN FOR FEMININE CARE MARKET

• 1.1 MARKET DEFINITION
• 1.2 MARKET SEGMENTATION
• 1.3 RESEARCH TIMELINES
• 1.4 ASSUMPTIONS
• 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

• 2.1 DATA MINING
• 2.2 SECONDARY RESEARCH
• 2.3 PRIMARY RESEARCH
• 2.4 SUBJECT MATTER EXPERT ADVICE
• 2.5 QUALITY CHECK
• 2.6 FINAL REVIEW
• 2.7 DATA TRIANGULATION
• 2.8 BOTTOM-UP APPROACH
• 2.9 TOP-DOWN APPROACH
• 2.10 RESEARCH FLOW
• 2.11 DATA SOURCES

3 EXECUTIVE SUMMARY

• 3.1 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET OVERVIEW
• 3.2 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET ESTIMATES AND FORECAST (USD BILLION)
• 3.3 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET ECOLOGY MAPPING
• 3.4 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM
• 3.5 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET ABSOLUTE MARKET OPPORTUNITY
• 3.6 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET ATTRACTIVENESS ANALYSIS, BY REGION
• 3.7 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET ATTRACTIVENESS ANALYSIS, BY TYPE
• 3.8 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET ATTRACTIVENESS ANALYSIS, BY END-USER
• 3.9 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
• 3.10 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET, BY TYPE (USD BILLION)
• 3.11 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET, BY END-USER (USD BILLION)
• 3.12 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET, BY GEOGRAPHY (USD BILLION)
• 3.13 FUTURE MARKET OPPORTUNITIES

4 SANITARY NAPKIN FOR FEMININE CARE MARKET OUTLOOK

• 4.1 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET EVOLUTION
• 4.2 GLOBAL SANITARY NAPKIN FOR FEMININE CARE MARKET OUTLOOK
• 4.3 MARKET DRIVERS
• 4.4 MARKET RESTRAINTS
• 4.5 MARKET TRENDS
• 4.6 MARKET OPPORTUNITY
• 4.7 PORTER'S FIVE FORCES ANALYSIS
  • 4.7.1 THREAT OF NEW ENTRANTS
  • 4.7.2 BARGAINING POWER OF SUPPLIERS
  • 4.7.3 BARGAINING POWER OF BUYERS
  • 4.7.4 THREAT OF SUBSTITUTE TYPES
  • 4.7.5 COMPETITIVE RIVALRY OF EXISTING COMPETITORS
• 4.8 VALUE CHAIN ANALYSIS
• 4.9 PRICING ANALYSIS
• 4.10 MACROECONOMIC ANALYSIS

5 SANITARY NAPKIN FOR FEMININE CARE MARKET, BY PRODUCT TYPE

• 5.1 OVERVIEW
• 5.2 MENSTRUAL PADS
• 5.3 PANTYLINERS

6 SANITARY NAPKIN FOR FEMININE CARE MARKET, BY MATERIAL TYPE

• 6.1 OVERVIEW
• 6.2 COTTON
• 6.3 SUPER ABSORBENTS
• 6.4 ORGANIC

7 SANITARY NAPKIN FOR FEMININE CARE MARKET, BY DISTRIBUTION CHANNEL

• 7.1 OVERVIEW
• 7.2 SUPERMARKETS/HYPERMARKETS
• 7.3 PHARMACIES
• 7.4 ONLINE RETAIL STORES
• 7.5 CONVENIENCE STORES

8 SANITARY NAPKIN FOR FEMININE CARE MARKET, BY GEOGRAPHY

• 8.1 OVERVIEW
• 8.2 NORTH AMERICA
  • 8.2.1 U.S.
  • 8.2.2 CANADA
  • 8.2.3 MEXICO
• 8.3 EUROPE
  • 8.3.1 GERMANY
  • 8.3.2 U.K.
  • 8.3.3 FRANCE
  • 8.3.4 ITALY
  • 8.3.5 SPAIN
  • 8.3.6 REST OF EUROPE
• 8.4 ASIA PACIFIC
  • 8.4.1 CHINA
  • 8.4.2 JAPAN
  • 8.4.3 INDIA
  • 8.4.4 REST OF ASIA PACIFIC
• 8.5 LATIN AMERICA
  • 8.5.1 BRAZIL
  • 8.5.2 ARGENTINA
  • 8.5.3 REST OF LATIN AMERICA
• 8.6 MIDDLE EAST AND AFRICA
  • 8.6.1 UAE
  • 8.6.2 SAUDI ARABIA
  • 8.6.3 SOUTH AFRICA
  • 8.6.4 REST OF MIDDLE EAST AND AFRICA

9 SANITARY NAPKIN FOR FEMININE CARE MARKET COMPETITIVE LANDSCAPE

• 9.1 OVERVIEW
• 9.2 KEY DEVELOPMENT STRATEGIES
• 9.3 COMPANY REGIONAL FOOTPRINT
• 9.4 ACE MATRIX
  • 9.5.1 ACTIVE
  • 9.5.2 CUTTING EDGE
  • 9.5.3 EMERGING
  • 9.5.4 INNOVATORS

10 SANITARY NAPKIN FOR FEMININE CARE MARKET COMPANY PROFILES

• 10.1 OVERVIEW
• 10.2 PROCTER & GAMBLE
• 10.3 KIMBERLY-CLARK
• 10.4 UNICHARM CORPORATION
• 10.5 JOHNSON & JOHNSON
• 10.6 ESSITY AB
• 10.7 KAO CORPORATION
• 10.8 DAIO PAPER CORPORATION
• 10.9 EDGEWELL PERSONAL CARE
• 10.10 ONTEX GROUP
• 10.11 HENGAN INTERNATIONAL GROUP