세계의 애완용품 시장 규모 : 종류별, 반려동물 유형별, 유통 채널별, 지역별 범위 및 예측

Pet Supplies Market Size And Forecast

Pet Supplies Market size was valued at USD 321.25 Billion in 2024 and is projected to reach USD 427.75 Billion by 2032, growing at a CAGR of 5.2% from 2026 to 2032.

The pet supplies market includes all products and goods necessary for the care, maintenance, and well-being of companion animals. This market is a key component of the broader pet industry.

The market encompasses a wide variety of products, including:

Pet Food: Dry food, wet food, treats, and specialized diets (e.g., organic, grain-free).

Pet Accessories: Collars, leashes, beds, carriers, crates, and apparel.

Grooming Products: Shampoos, conditioners, brushes, nail clippers, and dental care items.

Health and Wellness: Vitamins, supplements, medications, and wellness products.

Toys and Enrichment: A wide range of toys for play, mental stimulation, and training.

Global Pet Supplies Market Drivers

The Pet Supplies Market: A Thriving Industry Fueled by Consumer Trends

The global pet supplies market is experiencing a period of significant growth, driven by a convergence of powerful demographic, social, and technological trends. The traditional view of pets as mere animals has been transformed, with a growing number of consumers treating them as integral family members. This paradigm shift, often referred to as "pet humanization," has unlocked new levels of spending and created a demand for premium, specialized, and technologically advanced products that reflect the values and lifestyles of their owners.

Increasing Pet Ownership: The fundamental driver of the pet supplies market is the increasing rate of pet ownership globally. The number of households with a companion animal has grown steadily over the past few decades, a trend that was notably accelerated by the COVID-19 pandemic as people sought companionship and emotional support during lockdowns. This surge in adoption has not been limited to developed nations; emerging economies are also seeing a rapid rise in pet ownership, driven by the growth of the middle class and changing social dynamics. As more households welcome pets, the demand for essential supplies from food and leashes to beds and toys continues to expand, providing a robust foundation for market growth.

Humanization of Pets: The humanization of pets is a transformative trend that has profoundly reshaped the industry. This is a shift in mindset where pets are increasingly seen as valued family members rather than just animals. This emotional bond drives pet owners to spend more on high-quality, premium, and even "luxury" products that mirror human consumption patterns. This includes everything from gourmet, human-grade food and organic treats to stylish apparel, ergonomic beds, and specialized grooming services. The humanization trend is a powerful catalyst for premiumization, as owners are willing to invest in their pets' happiness, health, and comfort, treating them with the same care they would a child.

Health & Wellness Awareness for Pets: A heightened awareness of pet health and wellness is a major force behind market growth. Informed pet owners are no longer satisfied with basic nutrition; they are actively seeking products that support their pets' long-term health, preventive care, and overall well-being. This has led to a surge in demand for natural, organic, and specialized pet foods, as well as a wide array of supplements, vitamins, and wellness-focused products. The market is also seeing a rise in demand for grooming products with safe, high-quality ingredients and accessories designed to support mental and physical health, reflecting a holistic approach to pet care that mirrors human health trends.

Premiumization & Specialized Products: The trend of premiumization is a direct result of pet humanization and increased health awareness. Consumers are increasingly opting for products that offer superior quality, specialized benefits, or a more customized experience. This includes a wide range of niche products such as grain-free, breed-specific, or age-specific diets; eco-friendly and sustainably sourced materials for toys and accessories; and bespoke services like grooming and training. The willingness of consumers to pay a premium for these specialized goods reflects a desire to provide their pets with the best possible care, leading to higher average spending per pet and increased market value.

Rise of E-commerce & Digital Channels: The rise of e-commerce and digital channels has revolutionized the pet supplies market. The convenience of online shopping, coupled with a wide selection of products and home delivery, has made it easier than ever for consumers to purchase pet essentials. E-commerce has also enabled niche and specialty brands to reach a broad audience without the constraints of traditional retail. Subscription-based models for recurring purchases like pet food and litter have further cemented the online channel's dominance, ensuring a steady and predictable revenue stream for businesses. The digital realm has also become a crucial hub for marketing, with pet owners seeking product recommendations and reviews through social media and online forums.

Urbanization & Changing Lifestyles: Urbanization and shifting lifestyles are significantly influencing the pet supplies market. As more people move to cities, with dual incomes and smaller living spaces, they often seek companionship in pets that are better suited to a compact environment, such as small dogs and cats. This trend drives demand for products designed for urban living, including space-saving beds, compact carriers, and smart or automated pet products like GPS trackers and automatic feeders. These technologies cater to the convenience needs of busy urban dwellers, ensuring their pets are cared for even when they are not at home.

Disposable Income Growth, Especially in Emerging Markets: The global growth in disposable income, particularly in emerging markets across Asia-Pacific and Latin America, is a powerful market driver. As living standards improve, more households are able to afford pet ownership and, more importantly, are willing to allocate a larger portion of their discretionary income to their pets. This enables them to transition from basic, low-cost supplies to higher-quality, premium products, driving the overall growth and value of the pet supplies market in these regions.

Global Pet Supplies Market Restraints

Despite the robust growth and increasing consumer spending, the pet supplies market faces several significant restraints that can impede its full potential. These challenges range from regulatory complexities and economic pressures to logistical hurdles and intense competition. Addressing these issues is crucial for companies looking to maintain profitability and long-term sustainability in this dynamic industry.

Regulatory & Safety Compliance Costs: The pet supplies market is subject to increasingly strict regulations on product safety and labeling, particularly for pet food, treats, and supplements. Adhering to these regulations requires significant investment in research and development, rigorous testing, and certification processes, which drives up production costs. The complexity is further amplified by the varied regulatory regimes across different countries. A product approved for sale in the United States may require substantial reformulation and re-labeling to meet the standards of the European Union or other markets, complicating global operations and creating additional barriers for market entry and expansion.

Price Sensitivity & Affordability Issues: While the "humanization of pets" has led to increased spending, price sensitivity and affordability remain major restraints, especially in emerging markets and during economic downturns. A significant portion of consumers, particularly those in developing economies, prioritize basic, affordable pet supplies and may not be willing or able to pay a premium for specialized or luxury products. Economic volatility or a decline in household disposable income can quickly reduce consumer spending on non-essential pet items, such as premium accessories, smart devices, and gourmet treats, forcing companies to compete on price and squeezing profit margins.

Supply Chain Disruptions & Inventory Management: The pet supplies market is highly susceptible to supply chain disruptions. The industry relies on a complex global network for sourcing raw materials, manufacturing, and distribution. Delays in international shipping, logistics bottlenecks, or shortages of key ingredients (e.g., specific proteins or grains) can lead to stock-outs, increased costs, and frustrated customers. Furthermore, managing inventory for a wide range of products, some of which are perishable (e.g., fresh pet food or supplements), adds another layer of complexity. These logistical challenges can disrupt operations and negatively impact a brand's reputation for reliability.

Intense Competition and Market Saturation: The pet supplies market is characterized by intense competition and saturation, particularly in mature markets like North America and Europe. The influx of new brands from small startups to major consumer goods companies has created a crowded landscape where differentiation can be challenging. In segments with low product distinction, this often leads to fierce price wars, which erode profit margins for all players. For new entrants, the high cost of building a brand, establishing a distribution network, and earning consumer trust in a market dominated by established brands can be a significant barrier to success.

Consumer Trust / Quality Perception Issues: Maintaining consumer trust and a positive quality perception is a major restraint, particularly in the e-commerce space. Without the ability to physically inspect a product, consumers may have doubts about the freshness, quality, or authenticity of pet supplies purchased online. The industry is also vulnerable to the negative impacts of product recalls or safety lapses. A single event can severely damage a brand's reputation and lead to a significant loss of consumer confidence, which can be difficult and expensive to regain.

Logistics, Delivery & Shipping Constraints: The logistics of delivering pet supplies present unique challenges that can restrain market growth. For bulky or heavy items like large bags of pet food or litter, shipping costs can be a significant barrier, often offsetting the convenience of online shopping. Last-mile delivery can also be delayed or unreliable, particularly in regions with inadequate infrastructure. These logistical and delivery constraints can deter consumers from making online purchases, especially for recurring, high-volume items, and may force retailers to absorb a portion of the shipping costs to remain competitive.

Global Pet Supplies Market: Segmentation Analysis

The Global Pet Supplies Market is segmented based Type, Pet Type, Distribution Channel, and Geography.

Pet Supplies Market, By Type

Food Supplies

Health & Wellness Supplies

Accessories

Based on Type, the Pet Supplies Market is segmented into Food Supplies, Health & Wellness Supplies, and Accessories. At VMR, we observe that Food Supplies dominate the market, accounting for the largest revenue share of over 45% in 2024, driven by the rising global pet population, premiumization of pet diets, and growing consumer preference for natural and organic formulations. Increasing awareness of pet nutrition, coupled with the humanization of pets, has significantly boosted demand for specialized diets such as grain-free, high-protein, and functional foods designed to address obesity and allergies. North America remains the largest market due to widespread pet ownership and the popularity of subscription-based e-commerce platforms like Chewy and Amazon, while Asia-Pacific is witnessing the fastest CAGR of over 8% owing to rapid urbanization, rising disposable incomes, and the surge of pet adoption in China and India. Following this, Health & Wellness Supplies emerge as the second most dominant subsegment, contributing nearly 30% of market revenue, supported by the growing prevalence of chronic pet illnesses, heightened concerns about preventive care, and the adoption of supplements, grooming essentials, and hygiene products.

Europe has been a strong growth hub for this category, with pet parents increasingly spending on wellness solutions such as dental chews, flea and tick preventives, and multivitamins, while e-commerce channels are driving accessibility and repeat purchases. Meanwhile, Accessories, though smaller in share, represent a vital niche with promising future growth potential, fueled by rising demand for smart collars, pet wearables, eco-friendly toys, and travel gear. This segment is particularly popular among younger urban pet owners who view pets as lifestyle companions and seek innovative, customizable, and tech-enabled products. While not the primary revenue driver, Accessories are increasingly benefitting from trends in digitalization, sustainability, and personalization, making them a key innovation frontier in the global Pet Supplies Market. Collectively, these dynamics highlight how food remains the backbone of the market, wellness products are expanding the preventive care ecosystem, and accessories are shaping the future of pet lifestyle offerings.

Pet Supplies Market, By Pet Type

Dog

Cat

Birds

Fish & Aquatics

Based on Pet Type, the Pet Supplies Market is segmented into Dog, Cat, Birds, and Fish & Aquatics. At VMR, we observe that the Dog segment is the dominant force in the global pet supplies market, accounting for a significant majority of the market share. This dominance is primarily driven by the high rate of dog ownership, particularly in Western markets like North America and Europe, and the substantial spending per dog on a wide variety of products. Dog owners tend to purchase a broader range of supplies, including high-quality food, treats, toys, apparel, grooming products, and health supplements, making them the largest revenue contributors. The ongoing trend of pet humanization is exceptionally strong within the dog segment, as owners treat their dogs as family members and are willing to invest in premium, specialized, and even technologically advanced products like smart feeders and GPS collars.

The second most dominant subsegment is the Cat segment. While generally associated with lower per-pet spending compared to dogs, the cat segment is experiencing rapid growth, driven by an increase in cat adoption, particularly in urban areas and among younger generations like Gen Z and millennials. Cat owners are increasingly investing in premium cat food, specialized litter (such as color-changing health-monitoring litter), and a wider range of toys and accessories. This subsegment's growth is also being fueled by the rise of multi-cat households, which boosts overall spending.

The remaining subsegments, including Birds and Fish & Aquatics, play a supporting role. These segments cater to more niche markets, with growth driven by specific enthusiast communities and a focus on specialized food, habitat accessories, and water purification systems. While they contribute a smaller portion to the overall market, they offer opportunities for brands to specialize in high-margin products and cater to the unique needs of these pet types.

Pet Supplies Market, By Distribution Channel

Online

Offline

Based on Distribution Channel, the Pet Supplies Market is segmented into Online and Offline. At VMR, we observe that the Offline channel, which includes pet specialty stores, supermarkets, hypermarkets, and veterinary clinics, remains the dominant force in the global pet supplies market. This subsegment holds a significant majority of the market share, driven by several enduring consumer behaviors. Many pet owners, especially those new to pet ownership, prefer the physical shopping experience to inspect products, read labels, and receive expert advice from knowledgeable store staff. This is particularly crucial for complex or high-value items like specialized food, grooming tools, and health products. The immediacy of being able to purchase and take home an item is a key convenience factor. In addition, offline stores, particularly major pet store chains in North America and Europe, have established themselves as community hubs, offering services like grooming, training, and veterinary care that foster customer loyalty and increase in-store traffic, thus boosting sales of products.

The Online channel, while currently the second most dominant subsegment, is a powerful force driving market growth, particularly in regions with high internet penetration like North America and Asia-Pacific. The convenience of 24/7 shopping, a wider product selection, competitive pricing, and the popularity of subscription-based models for recurring purchases like food and litter are key drivers. This channel appeals to younger, tech-savvy consumers and busy urban dwellers who prioritize convenience. As e-commerce infrastructure continues to improve and omnichannel strategies become more sophisticated, the online segment is projected to grow at a much faster rate, gradually eroding the market share of offline channels.

Key Players

The Global Pet Supplies Market study report will provide valuable insight with an emphasis on the global market. The major players in the market are Ancol Pet Products Limited, Blue Buffalo Pet Products, Inc., Champion Petfoods, Chewy, Inc., Freshpet, Heristo akteingesellschaft, Hill's Pet Nutrition (Colgate Palmolive Company), IDEXX Laboratories, Inc., J.M. Smucker, Mars Inc., Nestle Purina PetCare (Nestle SA), Petco Animal Supplies, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 MARKET DEFINITION
• 1.2 MARKET SEGMENTATION
• 1.3 RESEARCH TIMELINES
• 1.4 ASSUMPTIONS
• 1.5 LIMITATIONS

2 RESEARCH DEPLOYMENT METHODOLOGY

• 2.1 DATA MINING
• 2.2 SECONDARY RESEARCH
• 2.3 PRIMARY RESEARCH
• 2.4 SUBJECT MATTER EXPERT ADVICE
• 2.5 QUALITY CHECK
• 2.6 FINAL REVIEW
• 2.7 DATA TRIANGULATION
• 2.8 BOTTOM-UP APPROACH
• 2.9 TOP-DOWN APPROACH
• 2.10 RESEARCH FLOW
• 2.11 DATA SOURCES

3 EXECUTIVE SUMMARY

• 3.1 GLOBAL PET SUPPLIES MARKET: OVERVIEW
• 3.2 GLOBAL PET SUPPLIES MARKET: ESTIMATES AND FORECAST (USD BILLION)
• 3.3 GLOBAL BIOGAS FLOW METER ECOLOGY MAPPING
• 3.4 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM
• 3.5 GLOBAL PET SUPPLIES MARKET: ABSOLUTE MARKET OPPORTUNITY
• 3.6 GLOBAL PET SUPPLIES MARKET: ATTRACTIVENESS ANALYSIS, BY REGION
• 3.7 GLOBAL PET SUPPLIES MARKET: ATTRACTIVENESS ANALYSIS, BY TYPE
• 3.8 GLOBAL PET SUPPLIES MARKET: ATTRACTIVENESS ANALYSIS, BY PET TYPE
• 3.9 GLOBAL PET SUPPLIES MARKET: ATTRACTIVENESS ANALYSIS, BY DISTRIBUTION CHANNEL
• 3.10 GLOBAL PET SUPPLIES MARKET: GEOGRAPHICAL ANALYSIS (CAGR %)
• 3.11 GLOBAL PET SUPPLIES MARKET:, BY TYPE (USD BILLION)
• 3.12 GLOBAL PET SUPPLIES MARKET:, BY PET TYPE (USD BILLION)
• 3.13 GLOBAL PET SUPPLIES MARKET:, BY DISTRIBUTION CHANNEL (USD BILLION)
• 3.14 GLOBAL PET SUPPLIES MARKET:, BY GEOGRAPHY (USD BILLION)
• 3.15 FUTURE MARKET OPPORTUNITIES

4 MARKET OUTLOOK

• 4.1 GLOBAL PET SUPPLIES MARKET: EVOLUTION
• 4.2 GLOBAL PET SUPPLIES MARKET: OUTLOOK
• 4.3 MARKET DRIVERS
• 4.4 MARKET RESTRAINTS
• 4.5 MARKET TRENDS
• 4.6 MARKET OPPORTUNITY
• 4.7 PORTER'S FIVE FORCES ANALYSIS
  • 4.7.1 THREAT OF NEW ENTRANTS
  • 4.7.2 BARGAINING POWER OF SUPPLIERS
  • 4.7.3 BARGAINING POWER OF BUYERS
  • 4.7.4 THREAT OF SUBSTITUTE COMPONENTS
  • 4.7.5 COMPETITIVE RIVALRY OF EXISTING COMPETITORS
• 4.8 VALUE CHAIN ANALYSIS
• 4.9 PRICING ANALYSIS
• 4.10 MACROECONOMIC ANALYSIS

5 MARKET, BY TYPE

• 5.1 OVERVIEW
• 5.2 GLOBAL PET SUPPLIES MARKET:: BASIS POINT SHARE (BPS) ANALYSIS, BY TYPE
• 5.3 FOOD SUPPLIES
• 5.4 HEALTH & WELLNESS SUPPLIES
• 5.5 ACCESSORIES

6 MARKET, BY PET TYPE

• 6.1 OVERVIEW
• 6.2 GLOBAL PET SUPPLIES MARKET:: BASIS POINT SHARE (BPS) ANALYSIS, BY PET TYPE
• 6.3 DOG
• 6.4 CAT
• 6.5 BIRDS
• 6.6 FISH & AQUATICS

7 MARKET, BY DISTRIBUTION CHANNEL

• 7.1 OVERVIEW
• 7.2 GLOBAL PET SUPPLIES MARKET:: BASIS POINT SHARE (BPS) ANALYSIS, BY DISTRIBUTION CHANNEL
• 7.3 ONLINE
• 7.4 OFFLINE

8 MARKET, BY GEOGRAPHY

• 8.1 OVERVIEW
• 8.2 NORTH AMERICA
  • 8.2.1 U.S.
  • 8.2.2 CANADA
  • 8.2.3 MEXICO
• 8.3 EUROPE
  • 8.3.1 GERMANY
  • 8.3.2 U.K.
  • 8.3.3 FRANCE
  • 8.3.4 ITALY
  • 8.3.5 SPAIN
  • 8.3.6 REST OF EUROPE
• 8.4 ASIA PACIFIC
  • 8.4.1 CHINA
  • 8.4.2 JAPAN
  • 8.4.3 INDIA
  • 8.4.4 REST OF ASIA PACIFIC
• 8.5 LATIN AMERICA
  • 8.5.1 BRAZIL
  • 8.5.2 ARGENTINA
  • 8.5.3 REST OF LATIN AMERICA
• 8.6 MIDDLE EAST AND AFRICA
  • 8.6.1 UAE
  • 8.6.2 SAUDI ARABIA
  • 8.6.3 SOUTH AFRICA
  • 8.6.4 REST OF MIDDLE EAST AND AFRICA

9 COMPETITIVE LANDSCAPE

• 9.1 OVERVIEW
• 9.2 KEY DEVELOPMENT STRATEGIES
• 9.3 COMPANY REGIONAL FOOTPRINT
• 9.4 ACE MATRIX
  • 9.4.1 ACTIVE
  • 9.4.2 CUTTING EDGE
  • 9.4.3 EMERGING
  • 9.4.4 INNOVATORS

10 COMPANY PROFILES

• 10.1 OVERVIEW
• 10.2 ANCOL PET PRODUCTS LIMITED
• 10.3 BLUE BUFFALO PET PRODUCTS, INC
• 10.4 CHAMPION PETFOODS
• 10.5 CHEWY, INC
• 10.6 FRESHPET
• 10.7 HERISTO AKTEINGESELLSCHAFT
• 10.8 HILL'S PET NUTRITION (COLGATE PALMOLIVE COMPANY)
• 10.9 IDEXX LABORATORIES, INC
• 10.10 J.M. SMUCKER
• 10.11 MARS INC
• 10.12 NESTLE PURINA PETCARE (NESTLE SA)
• 10.13 PETCO ANIMAL SUPPLIES, INC