세계의 온라인 항공권 예약 시장 인사이트(2024년)

Global Online Airline Booking Insights 2024: 72% of Air Travel Passengers Worldwide Booked the Majority of Flights Online, as Estimated in 2024.

Digital Channels Dominate Airline Bookings

In 2024, most global airline bookings will be made online, with airline websites and apps leading as travelers favor self-service options. OTAs compete through personalized offers, flexible policies, and transparent pricing.

Flexible Payments Key to Appeal

Diverse payment options, including digital wallets and instant payments, are growing in use, especially among younger travelers. Though credit and debit cards remain the dominate, preferred method by 79% of passengers. Airlines are enhancing satisfaction by providing secure, flexible payment solutions.

Focus on Flexibility and Transparency

Travelers prioritize flexible bookings and transparent flight details. Airlines and OTAs that offer user-friendly, clear options will gain customer loyalty.

Table of Contents

1. Key Takeaways

2. Management Summary

3. Global Online Airline Booking Market Insights

• Overview of Airline and Airline Booking Market, November 2024
• Net Profits of The Airline Industry, in USD billion, 2023e & 2024f
• Operating Profits of The Airline Industry, in USD billion, 2023e & 2024f
• Air Traveler Satisfaction And Perception of Air Travel Importance, in % of Air Travelers, April 2024
• Share of Air Travel Passengers Who Booked the Majority of Flights Online, in % 2024e
• Where Air Travel Passengers Book Their flights, in % of Air Travel Passengers, 2024e
• Breakdown of Online Sources Used for Airline Bookings, in %, 2024e
• Share of Air Travel Passengers Who Are Satisfied With the Airline Booking Process, in % 2024e
• Breakdown of Pre-Travel Aspects That Passengers Need to Have Addressed Prior to Flight Booking, in % 2024e
• Share of Air Travel Passengers Who State Debit/Credit Cards as a Preferred Payment Option When Booking Air Travel, in % 2024e
• Share of Air Travel Passengers Who State Digital Wallets as a Preferred Payment Option When Booking Air Travel, in % 2024e
• Share of Air Travel Passengers Under the Age of 25 Who State Digital Wallets as a Preferred payment Option When Booking Air Travel, in %, 2024e
• Share of Air Travel Passengers Who State Payment Solutions Like IATA Pay as a Preferred Payment Option When Booking Air Travel, in % 2024e
• Share of Air Travel Passengers Who Were Dissatisfied With Their Air Ticket Payment Experience, in % 2024e
• Top Reasons For Payment Method Choice When Booking Air Travel, in % of Air Travel Passengers, 2024e
• Annual Growth of Downloads of Travel Booking Categories, in % of Year-on-Year Growth, 2023
• Growth of Downloads of Travel Booking Apps from 2019, by App Type, in %, 2023
• AI Use Cases in Travel, in % of Travelers, October 2023
• Average Time Travelers Spent on Resources Used on the Path to a Travel Purchase, in Minutes, April 2023
• Share of Travelers Who Visit an OTA Prior to Travel Purchase, by Travel Purchase Type, in % of Travelers, April 2023
• Resources Used Leading up to Travel purchase, in % of Travelers, April 2023
• Where Travelers Made a Travel Purchase for Their most Recent Trip, in % of Travelers, April 2023
• Average number of pages Viewed by Travelers in the 45 Days Leading Up to Travel purchase, by Website Type, in Pages, April 2023
• Components That travelers Who Booked Multiple Trip components Booked First, in % of Travelers, April 2023
• Share of Travelers That Are Most Likely to visit an OTA Next After Visiting a Hotel Or Airline Website or App, in %, April 2023
• Share of Travelers That are Most Likely to Visit Another Travel Website, Such as an Airline, Hotel, or Meta Travel wEBSITE next After Visiting an OTA, in %, April 2023
• Webpages visited by Travelers Before Booking a Flight, in Number of Webpages, 2013 & 2024e
• Share of Travelers Who Say That the Number of Choices (Fares, Bundles, Brands) is Overwhelming in %, 2024e
• Share of Travelers Who Want to Be Able to See All Their Options on a Single Screen Or Website, in %, 2024e
• Share of Travelers Who Search On A Comparison Site First Before purchasing Direct on the Airline Site, in %, 2024e
• Share of Air Travelers Who Want Retailers to Make Changing a Travel Purchase Like a Flight Less of an Issue, in %, 2024e
• Share of Air Travelers Who Find Changing a Flight the Hardest Part of a Trip to Change, in %, 2024e