세계의 디지털 사이니지 시장 : 구성 요소별, 디스플레이 해상도별, 디스플레이 휘도별, 디스플레이 사이즈별, 제품별, 용도별, 설치 장소별, 업계별, 지역별, 시장 규모, 산업 역학, 기회 분석과 예측(2025-2033년)

The digital signage market is experiencing strong expansion, supported by robust shipments of display units and a resilient supply chain for key components. Valued at US$ 23.47 billion in 2024, the market is projected to nearly double in size, reaching an estimated US$ 46.80 billion by 2033. This growth corresponds to a compound annual growth rate (CAGR) of 7.97% during the forecast period from 2025 to 2033. The increasing demand for digital signage across various sectors is driving this upward trajectory, fueled by technological advancements and shifting consumer expectations.

The advancement of display technologies plays a critical role in this evolution. Digitized display technology provides information in dynamic formats that incorporate motion, vivid pictures, and interactive elements, significantly enhancing the effectiveness of business promotions. The ongoing development and adoption of advanced display types such as LED, ultra-high-definition (UHD), organic light-emitting diode (OLED), liquid crystal display (LCD), and super AMOLED panels are fueling market growth. These cutting-edge technologies improve image quality, brightness, and energy efficiency, thereby strengthening the visual impact of digital advertisements on target audiences.

Noteworthy Market Developments

Leading companies such as Samsung, LG, Panasonic, Sharp, NEC, and Sony play pivotal roles by offering a broad spectrum of hardware and software solutions tailored to meet the evolving needs of businesses worldwide. These key players consistently push the boundaries of display technology, combining cutting-edge features with energy efficiency and user-friendly designs to enhance the value proposition of digital signage.

A recent example of innovation in this space is Samsung Electronics' global launch of its 32-inch Color E-Paper display, specifically the EM32DX model. This new offering expands Samsung's portfolio of energy-efficient digital signage solutions by incorporating advanced digital ink technology, which drastically reduces power consumption while maintaining excellent visibility. The lightweight design of this display not only enhances its flexibility for various installation environments but also positions it as a more sustainable alternative to traditional backlit screens.

In parallel, Creative Realities, Inc. has made strides with the successful deployment of a proof-of-concept digital signage system at Circle K Mexico. This system features four promotional screens that deliver localized, dynamic content tailored to seasonal promotions and special offers. The initiative represents Circle K's strategic entry into digital signage, leveraging technology to improve customer engagement while simultaneously supporting the company's sustainability objectives.

Core Growth Drivers

Retail chains are accelerating their digital signage rollouts at an unprecedented pace, aiming to enhance omnichannel customer engagement and overall shopping efficacy. This drive is a significant factor fueling growth in the digital signage market. In particular, large retailers in North America and Europe are leading the charge, embarking on the most aggressive expansion phase the market has experienced since 2019. These retailers recognize the power of digital signage to seamlessly integrate online and offline shopping experiences, providing customers with dynamic, personalized content that enhances interaction and drives sales.

One of the most notable examples is Walmart, which concluded its fiscal year 2024 with an impressive 170,000 in-aisle digital screens installed across 4,300 stores. This represents a substantial increase of 48,000 units compared to the previous year, reflecting Walmart's commitment to leveraging digital signage as a core part of its customer engagement strategy. Furthermore, Walmart's subsidiary, Sam's Club, has already allocated a budget for an additional 29,000 end-cap digital displays for the calendar year 2025. These displays are under contract with Stratacache, a key player in the digital signage solutions space.

Emerging Opportunity Trends

Transparent OLED (T-OLED) technology has made a significant leap from being a conceptual innovation to achieving volume production, transforming the landscape of premium digital signage installations. A standout example is LG Display's 55-inch WS55TB module, which features a transmittance coefficient of 0.38 and a slim bezel depth of just 5 millimeters. This combination of transparency and sleek design allows for visually striking displays that can seamlessly blend digital content with the physical environment. According to LG IMS logistics data, shipments of this module surged to 28,900 units between January and October 2024, which is three times the volume shipped during the previous twelve months.

The luxury fashion sector has emerged as a key driver in embracing Transparent OLED displays. For instance, LVMH deployed 650 T-OLED panels across flagship stores in iconic locations such as Paris Samaritaine, Milan Galleria, and New York's Fifth Avenue. These panels were integrated into window vitrives, where they overlay dynamic, high-resolution campaign visuals directly onto physical mannequins. This fusion of digital imagery and tangible products creates a captivating and immersive shopping experience that enhances brand storytelling and customer engagement.

Barriers to Optimization

As digital signage hardware networks continue to expand rapidly, stakeholders in the market are facing increasing challenges in achieving strong returns on investment due to audience desensitization. Despite advances such as higher display brightness and improved resolution, which theoretically should enhance viewer engagement, the actual attention paid by audiences is declining. According to Quividi's global viewership benchmark from April 2024, which analyzed the gaze patterns of 1.8 million individuals across retail and transit environments, the median gaze duration has dropped to just 2.8 seconds.

This trend is further reflected in real-world data from high-traffic locations like New York's Penn Station. OUTFRONT Media reported that cumulative weekly impressions on digital signage climbed to 46 million in March 2024, illustrating strong foot traffic and exposure. However, despite these impressive numbers, the ratio of dwell-to-engagement remained flat, with only 190,000 QR code scans recorded across eleven separate campaigns. This discrepancy highlights a critical insight: sheer audience volume or footfall does not necessarily translate into active interaction or meaningful engagement.

Detailed Market Segmentation

By Component, hardware components such as displays, media players, mounts, and enclosures represent the largest portion of capital expenditure during any network rollout, accounting for over 64.4% of the total revenue share. This significant share reflects the substantial investment required to procure and deploy the physical infrastructure that supports digital signage networks. As a result, budgets for digital signage projects are naturally skewed toward hardware acquisition, as it constitutes the most substantial and costly element of the overall system.

By Display Technology, LCD and LED technologies continue to dominate the digital signage market, together accounting for nearly 42.5% of the total market share. Their widespread adoption is driven by several key advantages, including a mature and well-established supply chain, consistent and reliable picture quality, and proven durability in various environmental conditions. These qualities make LCD and LED displays dependable choices for a wide range of applications, from retail environments to outdoor digital out-of-home (DOOH) advertising. In 2024, leading manufacturers such as BOE, AUO, and LG Display operated their G8.5 fabrication plants at utilization rates exceeding 85%, collectively producing over 5.9 million signage-grade LCD panels.

By Display Resolution, ultra-high-definition 8K displays dominate the premium segment of the digital signage market, commanding over 37.5% of the market share due to their ability to address visibility challenges in large-format venues. These displays offer an exceptional level of detail and clarity that is crucial when screens are large and viewers are positioned close by. For instance, an 8K LED wall spanning 50 feet in width and viewed from a distance of just ten feet achieves a pixel density comparable to that of a smartphone held at arm's length. This remarkable pixel density effectively eliminates visual distortions such as moire patterns and aliasing, which can distract consumers and detract from the viewing experience during close-up retail interactions.

By Product, kiosks hold a commanding position within the digital signage market, capturing over 35.5% of the market share by blending the benefits of self-service convenience with the power of data-driven personalization. This unique combination makes kiosks especially attractive to a wide range of sectors, including retail, transit, and healthcare, where providing efficient, user-friendly interactions while collecting valuable customer data is increasingly important. By enabling consumers to independently place orders, access information, or complete transactions, kiosks reduce wait times and improve overall service efficiency.

Segment Breakdown

By Component

• Hardware
• Software
• Services

By Display Technology

• All in one display (SoC System)
• Commercial Displays without SoC
• LCD and LED
• OLED
• Direct view fine pixel LED
• Direct view large pixel LED
• Other

By Display Resolution

• 8K resolution
• 4K resolution
• High definition (HD)
• Full high definition (FHD)

By Display Brightness/ Luminance

• 0 - 500 nits
• 501 - 1,000 nits
• 1,001 - 2,000 nits
• 2,001 - 3,000 nits
• More than 3,000 nits

By Display Size

• Below 32 Inches
• 32 to 52 Inches
• 52 Inches to 100 Inches
• 100 Inches to 300 inches
• More than 300 Inches

By Product

• Video Wall
• Kiosks
• Standalone Displays (Single Screen)
• Digital Menu Board
• Digital Posters

By Application

• Information Display
• Security Surveillance/ Control Centers
• Video Streaming (Entertainment)
• Visualization
• Rental Services
• Billboards/ Hoardings
• Others

By Installation Location

• Indoor
  • Lobby/ Reception
  • Conference rooms
  • Security Centers
  • Other Areas
• Outdoor

By Industry

• Telecommunications
• Retail
• Hospitality
  • QSRs
  • Hotels & Cafes
  • Cruises
• Transportation
  • Aviation
  • Rail
  • Road
  • Marine
• Education
• Media (Print & Publishing) & Advertising
• Sports & Entertainment
  • Stadiums/ Arenas
  • Theatres
  • Museums
  • Events & Exhibitions (Arenas)
  • Adventure Parks
• Enterprises
• Manufacturing
• Government
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Western Europe
    • The UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Western Europe
  • Eastern Europe
    • Poland
    • Russia
    • Rest of Eastern Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
• Middle East & Africa (MEA)
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of MEA
• South America
  • Argentina
  • Brazil
  • Rest of South America

Geography Breakdown

North America stands out as the most developed region for large-scale digital signage deployments, providing a robust infrastructure that supports the growing demands of the digital signage market. The region commands a significant portion of the market, holding more than 34.65% of the global market share. This leadership is underpinned by an extensive network of over 450 edge data centers and approximately 320,000 5G macrocells, which collectively offer the high bandwidth and low latency necessary for seamless, real-time content updates.

In the United States alone, advertisers are expected to allocate a staggering US$ 360 billion toward media expenditures in 2024. A notable portion of this budget, exceeding US$ 4 billion, is directed specifically toward digital signage screens placed in high-traffic locations such as grocery store aisles, airports, and along freeways. This substantial investment reflects the growing recognition of digital signage as a powerful advertising channel capable of delivering targeted, timely messages to diverse audiences.

Leading Market Participants

• AU Optronics
• BenQ Corporation
• Brighsign LLC
• Cisco Systems, Inc.
• Daktronics
• Delta Electronics
• DynaScan
• LG Electronics
• Omnivex Corporation
• Samsung Electronics
• Sharp Corporation
• Sony Corporation
• Other Prominent Players

Table of Content

Chapter 1. Research Framework

• 1.1. Research Objective
• 1.2. Product Overview
• 1.3. Market Segmentation

Chapter 2. Research Methodology

• 2.1. Qualitative Research
  • 2.1.1. Primary & Secondary Sources
• 2.2. Quantitative Research
  • 2.2.1. Primary & Secondary Sources
• 2.3. Breakdown of Primary Research Respondents, By Region
• 2.4. Assumption for the Study
• 2.5. Market Size Estimation
• 2.6. Data Triangulation

Chapter 3. Executive Summary: Global Digital Signage Market

Chapter 4. Global Digital Signage Market Overview

• 4.1. Industry Value Chain Analysis
  • 4.1.1. Developer
  • 4.1.2. Integrator
  • 4.1.3. Platform and Service Provider
  • 4.1.4. Distributor
  • 4.1.5. End User
• 4.2. PESTLE Analysis
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of Substitutes
  • 4.3.4. Threat of New Entrants
  • 4.3.5. Degree of Competition
• 4.4. Market Dynamics and Trends
  • 4.4.1. Growth Drivers
  • 4.4.2. Restraints
  • 4.4.3. Challenges
  • 4.4.4. Key Trends
• 4.5. Covid-19 Impact Assessment on Market Growth Trend
• 4.6. Market Growth and Outlook
  • 4.6.1. Market Revenue Estimates and Forecast (US$ Bn), 2020 - 2033
  • 4.6.2. Market Volume Estimates and Forecast ('000 Units), 2020 - 2033
  • 4.6.3. Pricing Analysis
• 4.7. Digital Signage Standards Landscape
  • 4.7.1. POPAI - The Global Association for Marketing at Retail
  • 4.7.2. Intel Open Pluggable Specification
  • 4.7.3. Open Digital Signage / W3C SMIL
  • 4.7.4. Digital signage privacy standards of the Digital Signage Federation
  • 4.7.5. ITU-T Study Group 16
  • 4.7.6. Other associations and initiatives
• 4.8. Technology Lifecycle
  • 4.8.1. Electronic Signage
  • 4.8.2. Dot Matrix Display
  • 4.8.3. Multimedia Player Digital Signage
  • 4.8.4. Interactive digital signage
• 4.9. Technology Trend
  • 4.9.1. AI and Voice Assistance
  • 4.9.2. Big Data Analytics
  • 4.9.3. Digital Fabric Graphics
  • 4.9.4. Multi Touch Screens
    • 4.9.4.1. Capacitive touch technology
    • 4.9.4.2. Infrared technology
  • 4.9.5. Beacon Technology
• 4.10. Competition Dashboard
  • 4.10.1. Market Concentration Rate
  • 4.10.2. Company Market Share Analysis (Value %), 2024
  • 4.10.3. Competitor Mapping

Chapter 5. Digital Signage Market, By Component

• 5.1. Key Insights
• 5.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
  • 5.2.1. Hardware
    • 5.2.1.1. Display
    • 5.2.1.2. Media Players
    • 5.2.1.3. Touchscreens
    • 5.2.1.4. Enclosures
    • 5.2.1.5. Mounting Equipment
    • 5.2.1.6. Other
  • 5.2.2. Software
    • 5.2.2.1. Edge Server Software
    • 5.2.2.2. Content Creation
    • 5.2.2.3. Content Management System
    • 5.2.2.4. Distribution Software
    • 5.2.2.5. Device/ Player Management
    • 5.2.2.6. Performance Management
    • 5.2.2.7. Other
  • 5.2.3. Services
    • 5.2.3.1. Installation
    • 5.2.3.2. Maintenance & Support
    • 5.2.3.3. Consulting
    • 5.2.3.4. Other

Chapter 6. Digital Signage Market, By Display Technology

• 6.1. Key Insights
• 6.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 6.2.1. All-in-one display (SoC System)
  • 6.2.2. Commercial Displays without SoC
  • 6.2.3. LCD and LED
  • 6.2.4. OLED
  • 6.2.5. Direct view fine pixel LED
  • 6.2.6. Direct view large pixel LED
  • 6.2.7. Other

Chapter 7. Digital Signage Market, By Display Resolution

• 7.1. Key Insights
• 7.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 7.2.1. 8K resolution
  • 7.2.2. 4K resolution
  • 7.2.3. High definition (HD)
  • 7.2.4. Full high definition (FHD)

Chapter 8. Digital Signage Market, By Display Brightness/ Luminance

• 8.1. Key Insights
• 8.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 8.2.1. 0-500 nits
  • 8.2.2. 501-1,000 nits
  • 8.2.3. 1,001-2,000 nits
  • 8.2.4. 2,001-3,000 nits
  • 8.2.5. More than 3,000 nits

Chapter 9. Digital Signage Market, By Display Size

• 9.1. Key Insights
• 9.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 9.2.1. Below 32 Inches
  • 9.2.2. 32 to 52 Inches
  • 9.2.3. 52 Inches to 100 Inches
  • 9.2.4. 100 Inches - 300 inches
  • 9.2.5. More than 300 Inches

Chapter 10. Digital Signage Market, By Product

• 10.1. Key Insights
• 10.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 10.2.1. Video Wall
  • 10.2.2. Kiosks
  • 10.2.3. Standalone Displays (Single Screen)
  • 10.2.4. Digital Menu Board
  • 10.2.5. Digital Posters

Chapter 11. Digital Signage Market, By Application

• 11.1. Key Insights
• 11.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 11.2.1. Information Display
  • 11.2.2. Security Surveillance/ Control Centers
  • 11.2.3. Video Streaming (Entertainment)
  • 11.2.4. Visualization
  • 11.2.5. Rental Services
  • 11.2.6. Billboards/ Hoardings
  • 11.2.7. Others

Chapter 12. Digital Signage Market, By Installation Location

• 12.1. Key Insights
• 12.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 12.2.1. Indoor
    • 12.2.1.1. Lobby/ Reception
    • 12.2.1.2. Conference rooms
    • 12.2.1.3. Security Centers
    • 12.2.1.4. Other Areas
  • 12.2.2. Outdoor

Chapter 13. Digital Signage Market, By Industry

• 13.1. Key Insights
• 13.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 13.2.1. Telecommunications
  • 13.2.2. Retail
  • 13.2.3. Hospitality
    • 13.2.3.1. QSRs
    • 13.2.3.2. Hotels & Cafes
    • 13.2.3.3. Cruises
  • 13.2.4. Transportation
    • 13.2.4.1. Aviation
    • 13.2.4.2. Rail
    • 13.2.4.3. Road
    • 13.2.4.4. Marine
  • 13.2.5. Education
  • 13.2.6. Media (Print & Publishing) & Advertising
  • 13.2.7. Sports & Entertainment
    • 13.2.7.1. Stadiums/ Arenas
    • 13.2.7.2. Theatres
    • 13.2.7.3. Museums
    • 13.2.7.4. Events & Exhibitions (Arenas)
    • 13.2.7.5. Adventure Parks
  • 13.2.8. Enterprises
  • 13.2.9. Manufacturing
  • 13.2.10. Government
  • 13.2.11. Others

Chapter 14. Digital Signage Market, By Region

• 14.1. Key Insights
• 14.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 14.2.1. North America
    • 14.2.1.1. The U.S.
    • 14.2.1.2. Canada
    • 14.2.1.3. Mexico
  • 14.2.2. Europe
    • 14.2.2.1. Western Europe
      • 14.2.2.1.1. The UK
      • 14.2.2.1.2. Germany
      • 14.2.2.1.3. France
      • 14.2.2.1.4. Italy
      • 14.2.2.1.5. Spain
      • 14.2.2.1.6. Rest of Western Europe
    • 14.2.2.2. Eastern Europe
      • 14.2.2.2.1. Poland
      • 14.2.2.2.2. Russia
      • 14.2.2.2.3. Rest of Eastern Europe
  • 14.2.3. Asia Pacific
    • 14.2.3.1. China
    • 14.2.3.2. India
    • 14.2.3.3. Japan
    • 14.2.3.4. South Korea
    • 14.2.3.5. Australia & New Zealand
    • 14.2.3.6. ASEAN
    • 14.2.3.7. Rest of Asia Pacific
  • 14.2.4. Middle East & Africa
    • 14.2.4.1. UAE
    • 14.2.4.2. Saudi Arabia
    • 14.2.4.3. South Africa
    • 14.2.4.4. Rest of MEA
  • 14.2.5. South America
    • 14.2.5.1. Argentina
    • 14.2.5.2. Brazil
    • 14.2.5.3. Rest of South America

Chapter 15. North America Digital Signage Market Analysis

• 15.1. Key Insights
• 15.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 15.2.1. By Component
  • 15.2.2. By Display Technology
  • 15.2.3. By Display Brightness/ Luminance
  • 15.2.4. By Display Size
  • 15.2.5. By Product
  • 15.2.6. By Installation location
  • 15.2.7. By Industry
  • 15.2.8. By Country

Chapter 16. Europe Digital Signage Market Analysis

• 16.1. Key Insights
• 16.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 16.2.1. By Component
  • 16.2.2. By Display Technology
  • 16.2.3. By Display Brightness/ Luminance
  • 16.2.4. By Display Size
  • 16.2.5. By Product
  • 16.2.6. By Installation location
  • 16.2.7. By Industry
  • 16.2.8. By Country

Chapter 17. Asia Pacific Digital Signage Market Analysis

• 17.1. Key Insights
• 17.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 17.2.1. By Component
  • 17.2.2. By Display Technology
  • 17.2.3. By Display Brightness/ Luminance
  • 17.2.4. By Display Size
  • 17.2.5. By Product
  • 17.2.6. By Installation location
  • 17.2.7. By Industry
  • 17.2.8. By Country

Chapter 18. Middle East and Africa Digital Signage Market Analysis

• 18.1. Key Insights
• 18.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 18.2.1. By Component
  • 18.2.2. By Display Technology
  • 18.2.3. By Display Brightness/ Luminance
  • 18.2.4. By Display Size
  • 18.2.5. By Product
  • 18.2.6. By Installation location
  • 18.2.7. By Industry
  • 18.2.8. By Country

Chapter 19. South America Digital Signage Market Analysis

• 19.1. Key Insights
• 19.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
  • 19.2.1. By Component
  • 19.2.2. By Display Technology
  • 19.2.3. By Display Brightness/ Luminance
  • 19.2.4. By Display Size
  • 19.2.5. By Product
  • 19.2.6. By Installation location
  • 19.2.7. By Industry
  • 19.2.8. By Country

Chapter 20. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

• 20.1. AU Optronics
• 20.2. BenQ Corporation
• 20.3. Brighsign LLC
• 20.4. Cisco Systems, Inc.
• 20.5. Daktronics
• 20.6. Delta Electronics
• 20.7. DynaScan
• 20.8. LG Electronics
• 20.9. Omnivex Corporation
• 20.10. Samsung Electronics
• 20.11. Sharp Corporation
• 20.12. Sony Corporation