세계의 온라인 타이어 시장 규모 조사 : 차종별, 지역별, 예측(2022-2032년)

The Global Online Tire Market is expected to witness substantial growth, expanding at a CAGR of over 7% during the forecast period from 2024 to 2032. This growth is driven by increasing internet penetration, rising vehicle sales, competitive pricing, and the convenience offered by e-commerce platforms. With the growing number of consumers using the internet for purchases, the online tire market has benefitted from the convenience of comparing prices and products across multiple platforms, making tire shopping easier and more cost-effective. E-commerce has revolutionized the retail landscape, allowing consumers to access a broader range of products without the need for physical stores, reducing overhead costs that translate into savings for customers.

Moreover, the growing OEM investments in online platforms, fueled by the increasing penetration of the internet, is expected to drive the market further. With 43% of the global population using the internet as of 2015, e-commerce for tires has become a rapidly growing sector. Online retailing allows tire manufacturers and distributors to reach a larger audience, thus significantly expanding their market presence. Furthermore, e-commerce eliminates the geographical constraints of traditional tire retailing, making it easier for customers to access tires, especially in areas where physical tire stores may be limited. The market is also expected to benefit from the low pricing strategies and multiple offers provided on online platforms, creating a competitive edge over brick-and-mortar stores. Consumers can easily compare specifications and prices across different brands, further facilitating the buying process.

The key regions considered in the study include Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. The Asia-Pacific region is currently the fastest-growing and dominating region in the online tire market. This rapid growth is driven by several key factors. Firstly, the region has seen a significant increase in vehicle ownership, fueled by rising disposable incomes and a growing middle class. Countries like China, India, and Japan are leading the charge with robust automotive industries and a large population of tech-savvy consumers who are increasingly turning to online platforms for their purchases. Additionally, the expansion of e-commerce infrastructure, along with improved internet penetration, has made it easier for consumers to access a wide range of tire options online. Moreover, the convenience of online shopping, coupled with competitive pricing and the availability of detailed product information and customer reviews, has further accelerated the shift towards online tire purchases. Major tire manufacturers and retailers are also investing heavily in their online presence and digital marketing strategies to cater to this growing demand, thereby solidifying the region's dominance in the market.

Major market players included in this report are:

• Michelin
• Bridgestone
• BF Goodrich
• Goodyear
• Hankook
• Pirelli
• Toyo Tires
• Sumitomo
• Triangle Tires
• Continental
• Dunlop
• Kumho Tire
• Yokohama
• Cooper
• CEAT

The detailed segments and sub-segments of the market are explained below:

By Vehicle Type:

• Passenger Cars
• Commercial Vehicles
• Two-Wheelers
• Three-Wheelers

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Italy
• Spain
• Rest of Europe
• Asia-Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia-Pacific
• Latin America
• Brazil
• Mexico
• Rest of Latin America
• Middle East
• Saudi Arabia
• South Africa
• Rest of Middle East and Africa

Years considered for the study:

• Historical year - 2018-2023
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand-side and supply-side analysis of the market.

Table of Contents

Chapter 1. Global Online Tire Market Executive Summary

• 1.1. Global Online Tire Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Vehicle Type
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Online Tire Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
  • 2.3.4. Demand Side Analysis
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Online Tire Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Increasing Vehicle Sales
  • 3.1.2. Rising Internet Penetration and E-commerce Adoption
• 3.2. Market Challenges
  • 3.2.1. Complex Pricing and Specifications
  • 3.2.2. Competition from Traditional Retailers
• 3.3. Market Opportunities
  • 3.3.1. OEM Investments in Online Platforms
  • 3.3.2. Growth in Internet Users

Chapter 4. Global Online Tire Market Industry Analysis

• 4.1. Porter's Five Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economic
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top Investment Opportunity
• 4.4. Industry Expert Perspectives
• 4.5. Analyst Recommendation & Conclusion

Chapter 5. Global Online Tire Market Size & Forecast by Vehicle Type 2022-2032

• 5.1. Passenger Cars
• 5.2. Commercial Vehicles
• 5.3. Two-Wheelers
• 5.4. Three-Wheelers

Chapter 6. Global Online Tire Market Size & Forecast by Region 2022-2032

• 6.1. North America Online Tire Market
  • 6.1.1. U.S. Online Tire Market
    • 6.1.1.1. Vehicle Type Breakdown Size & Forecasts, 2022-2032
  • 6.1.2. Canada Online Tire Market
• 6.2. Europe Online Tire Market
  • 6.2.1. UK Online Tire Market
  • 6.2.2. Germany Online Tire Market
  • 6.2.3. France Online Tire Market
  • 6.2.4. Italy Online Tire Market
  • 6.2.5. Spain Online Tire Market
  • 6.2.6. Rest of Europe Online Tire Market
• 6.3. Asia-Pacific Online Tire Market
  • 6.3.1. China Online Tire Market
  • 6.3.2. India Online Tire Market
  • 6.3.3. Japan Online Tire Market
  • 6.3.4. Australia Online Tire Market
  • 6.3.5. South Korea Online Tire Market
  • 6.3.6. Rest of Asia-Pacific Online Tire Market
• 6.4. LAMEA Online Tire Market
  • 6.4.1. Latin America Online Tire Market
  • 6.4.2. Middle East Online Tire Market
  • 6.4.3. Africa Online Tire Market

Chapter 7. Competitive Intelligence

• 7.1. Key Company SWOT Analysis
  • 7.1.1. Michelin
  • 7.1.2. Bridgestone
  • 7.1.3. Goodyear
• 7.2. Top Market Strategies
• 7.3. Company Profiles
  • 7.3.1. Michelin
    • 7.3.1.1. Key Information
    • 7.3.1.2. Overview
    • 7.3.1.3. Financial (Subject to Data Availability)
    • 7.3.1.4. Product Summary
    • 7.3.1.5. Market Strategies
  • 7.3.2. Bridgestone
  • 7.3.3. BF Goodrich
  • 7.3.4. Goodyear
  • 7.3.5. Hankook
  • 7.3.6. Pirelli
  • 7.3.7. Continental
  • 7.3.8. Kumho Tire
  • 7.3.9. Sumitomo
  • 7.3.10. Yokohama

Chapter 8. Research Process

• 8.1. Data Mining
• 8.2. Analysis
• 8.3. Market Estimation
• 8.4. Validation
• 8.5. Publishing