세계의 패션 인플루언서 마케팅 시장 : 시장 규모 분석(유형별, 최종 용도별, 지역별) 및 예측(2022-2032년)

The Global Fashion Influencer Marketing Market, valued at approximately USD 5.10 billion in 2023, is projected to grow at an exceptional compound annual growth rate (CAGR) of 33.8% from 2024 to 2032. Fashion influencer marketing represents a transformative strategy in the modern advertising landscape, where brands collaborate with social media influencers to amplify their reach and engage with highly targeted audiences. These influencers, often categorized by their follower count and engagement levels, serve as brand ambassadors, driving awareness and sales through their authentic storytelling and connection with followers.

This market is experiencing explosive growth due to the surging adoption of digital platforms, particularly social media, and the shift toward personalized and experiential marketing approaches. The rise of Gen Z and millennial consumers, who are more inclined to trust peer recommendations and influencer endorsements over traditional advertising, has been pivotal in accelerating this trend. Moreover, advancements in data analytics and AI-driven tools have enabled brands to measure campaign performance, optimize ROI, and identify influencers with maximum impact potential. Despite its rapid expansion, the industry grapples with challenges such as influencer fraud, content oversaturation, and evolving algorithms on platforms like Instagram and TikTok. However, the emergence of nanoinfluencers and the incorporation of innovative content formats, including live shopping and augmented reality experiences, are creating lucrative opportunities for market players.

North America continues to dominate the market, underpinned by its robust e-commerce ecosystem, high social media penetration, and established fashion industry. Europe follows closely, driven by the region's preference for premium fashion and the integration of sustainable practices into influencer campaigns. Meanwhile, the Asia-Pacific region is anticipated to witness the fastest growth, fueled by the burgeoning middle-class population, rising smartphone usage, and the influence of fast-fashion trends. Latin America and the Middle East & Africa are also showing promising growth trajectories, thanks to expanding digital connectivity and increased spending on lifestyle products.

Major market players included in this report are:

• AspireIQ
• Upfluence
• Traackr
• Hypetap
• Influencity
• Julius
• Klear
• GRIN
• Fohr
• Tagger Media
• CreatorIQ
• BuzzGuru
• TapInfluence
• Neoreach
• IZEA

The detailed segments and sub-segments of the market are explained below:

By Type:

• Megainfluencer
• Macroinfluencer
• Microinfluencer
• Nanoinfluencer

By End Use:

• (Details available in the full report)

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Years considered for the study are as follows:

• Historical Year: 2022
• Base Year: 2023
• Forecast Period: 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level data for major regions.
• Competitive landscape insights highlighting significant players in the market.
• Evaluation of key business strategies and actionable recommendations for future approaches.
• Analysis of the competitive structure of the market.
• Demand-side and supply-side analysis of the market.

Table of Contents

Chapter 1. Global Fashion Influencer Marketing Market Executive Summary

• 1.1. Global Fashion Influencer Marketing Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. {By Type}
    • Megainfluencer
    • Macroinfluencer
    • Microinfluencer
    • Nanoinfluencer
  • 1.3.2. {By End Use}
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Fashion Influencer Marketing Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory Frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Fashion Influencer Marketing Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Surging Adoption of Digital Platforms and Social Media
  • 3.1.2. Proliferation of Gen Z and Millennial Consumers Seeking Authenticity
  • 3.1.3. Advanced Data Analytics and AI Tools Enabling Measurable ROI
• 3.2. Market Challenges
  • 3.2.1. Influencer Fraud and Content Oversaturation
  • 3.2.2. Evolving Social Media Algorithms Affecting Campaign Performance
• 3.3. Market Opportunities
  • 3.3.1. Emergence of Nanoinfluencers and Niche Targeting
  • 3.3.2. Integration of Innovative Content Formats (Live Shopping, AR Experiences)
  • 3.3.3. Expansion into New Geographies and Consumer Segments

Chapter 4. Global Fashion Influencer Marketing Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top Investment Opportunity
• 4.4. Top Winning Strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Fashion Influencer Marketing Market Size & Forecasts by Type 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global Fashion Influencer Marketing Market: {Type} Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
  • 5.2.1. Megainfluencer
  • 5.2.2. Macroinfluencer
  • 5.2.3. Microinfluencer
  • 5.2.4. Nanoinfluencer

Chapter 6. Global Fashion Influencer Marketing Market Size & Forecasts by End Use 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global Fashion Influencer Marketing Market: {End Use} Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)

Chapter 7. Global Fashion Influencer Marketing Market Size & Forecasts by Region 2022-2032

• 7.1. North America Fashion Influencer Marketing Market
  • 7.1.1. U.S. Fashion Influencer Marketing Market
    • 7.1.1.1. {Type} Breakdown Size & Forecasts, 2022-2032
    • 7.1.1.2. {End Use} Breakdown Size & Forecasts, 2022-2032
  • 7.1.2. Canada Fashion Influencer Marketing Market
• 7.2. Europe Fashion Influencer Marketing Market
  • 7.2.1. U.K. Fashion Influencer Marketing Market
  • 7.2.2. Germany Fashion Influencer Marketing Market
  • 7.2.3. France Fashion Influencer Marketing Market
  • 7.2.4. Spain Fashion Influencer Marketing Market
  • 7.2.5. Italy Fashion Influencer Marketing Market
  • 7.2.6. Rest of Europe Fashion Influencer Marketing Market
• 7.3. Asia-Pacific Fashion Influencer Marketing Market
  • 7.3.1. China Fashion Influencer Marketing Market
  • 7.3.2. India Fashion Influencer Marketing Market
  • 7.3.3. Japan Fashion Influencer Marketing Market
  • 7.3.4. Australia Fashion Influencer Marketing Market
  • 7.3.5. South Korea Fashion Influencer Marketing Market
  • 7.3.6. Rest of Asia-Pacific Fashion Influencer Marketing Market
• 7.4. Latin America Fashion Influencer Marketing Market
  • 7.4.1. Brazil Fashion Influencer Marketing Market
  • 7.4.2. Mexico Fashion Influencer Marketing Market
  • 7.4.3. Rest of Latin America Fashion Influencer Marketing Market
• 7.5. Middle East & Africa Fashion Influencer Marketing Market
  • 7.5.1. Saudi Arabia Fashion Influencer Marketing Market
  • 7.5.2. South Africa Fashion Influencer Marketing Market
  • 7.5.3. Rest of Middle East & Africa Fashion Influencer Marketing Market

Chapter 8. Competitive Intelligence

• 8.1. Key Company SWOT Analysis
  • 8.1.1. AspireIQ
  • 8.1.2. Upfluence
  • 8.1.3. Traackr
• 8.2. Top Market Strategies
• 8.3. Company Profiles
  • 8.3.1. AspireIQ
    • 8.3.1.1. Key Information
    • 8.3.1.2. Overview
    • 8.3.1.3. Financial (Subject to Data Availability)
    • 8.3.1.4. Product Summary
    • 8.3.1.5. Market Strategies
  • 8.3.2. Upfluence
  • 8.3.3. Traackr
  • 8.3.4. Hypetap
  • 8.3.5. Influencity
  • 8.3.6. Julius
  • 8.3.7. Klear
  • 8.3.8. GRIN
  • 8.3.9. Fohr
  • 8.3.10. Tagger Media
  • 8.3.11. CreatorIQ
  • 8.3.12. BuzzGuru
  • 8.3.13. TapInfluence
  • 8.3.14. Neoreach
  • 8.3.15. IZEA

Chapter 9. Research Process

• 9.1. Research Process
  • 9.1.1. Data Mining
  • 9.1.2. Analysis
  • 9.1.3. Market Estimation
  • 9.1.4. Validation
  • 9.1.5. Publishing
• 9.2. Research Attributes