세계의 방송 스케줄링 소프트웨어 시장 : 시장 규모의 분석(솔루션별, 전개 방식별, 용도별, 지역별)과 예측(2022-2032년)

The Global Broadcast Scheduling Software Market was valued at approximately USD 1.68 billion in 2023 and is projected to grow at an impressive compound annual growth rate (CAGR) of 19.80% during the forecast period of 2024-2032. Broadcast scheduling software has emerged as a vital tool for the seamless planning, management, and execution of programming schedules across various platforms, including TV, radio, and digital mediums. The software facilitates the optimization of content delivery by automating scheduling tasks and ensuring regulatory compliance, thereby enhancing operational efficiency and audience engagement.

The growth of this market is underpinned by the increasing demand for scalable and cloud-based scheduling solutions. These solutions enable broadcasters to adapt quickly to dynamic content delivery requirements, which have been amplified by the rising popularity of digital platforms and on-demand streaming services. Moreover, the integration of AI and machine learning technologies into scheduling software is creating opportunities to improve decision-making and automate complex scheduling workflows, which is a significant driver of market expansion.

The robust growth of the Global Broadcast Scheduling Software Market can be attributed to several factors. Foremost among them is the surge in digital content consumption driven by the proliferation of over-the-top (OTT) platforms and streaming services. This has led broadcasters to adopt advanced scheduling software to optimize programming, manage diverse content libraries, and ensure an uninterrupted viewing experience. Furthermore, the ongoing digital transformation of the media and entertainment industry, combined with increasing investments in cloud infrastructure, has accelerated the adoption of cloud-based broadcast scheduling solutions. However, the high initial costs of implementation and the complexity of integrating legacy systems with modern scheduling software are anticipated to pose challenges to market growth over the forecast period.

Regionally, North America dominated the market in 2023, accounting for the largest revenue share. This dominance is due to the presence of leading market players, advanced IT infrastructure, and a well-established media and entertainment ecosystem. The region's broadcasters are early adopters of innovative technologies, such as AI and cloud-based solutions, further bolstering market growth. Meanwhile, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. Factors driving this growth include the rapid digitalization of media platforms, increasing internet penetration, and a growing base of content creators and broadcasters in countries like India, China, and Japan.

Major market players included in this report are:

• WideOrbit, Inc.
• Imagine Communications Corp.
• Myers Information Systems
• MediaGenix
• Pilat Media
• Amagi Corporation
• Chetu, Inc.
• SintecMedia Ltd.
• IBM Corporation
• Ooyala, Inc.
• Operative Media, Inc.
• Paradigm Media Group
• VSN Innovation & Media Solutions
• Axis Broadcast Solutions
• RCS (Radio Computing Services)

The detailed segments and sub-segments of the market are explained below:

By Solution:

• Software
• Services

By Deployment:

• On-premise
• Cloud
• Hybrid

By Application:

• TV
• Radio
• Digital Platforms

By Region:

North America:

• U.S.
• Canada

Europe:

• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific:

• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America:

• Brazil
• Mexico

Middle East & Africa:

• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Years considered for the study are as follows:

• Historical year: 2022
• Base year: 2023
• Forecast period: 2024 to 2032

Key Takeaways:

• Market estimates and forecasts for 10 years, from 2022 to 2032.
• Annualized revenue and regional analysis for each market segment.
• Country-level analysis of major regions with insights into geographical trends.
• Competitive landscape showcasing leading players and their strategic initiatives.
• Analysis of business strategies and actionable recommendations for future growth.
• In-depth examination of the demand-side and supply-side factors shaping the market.

Table of Contents

Chapter 1. Global Broadcast Scheduling Software Market Executive Summary

• 1.1. Global Broadcast Scheduling Software Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By Solution
  • 1.3.2. By Deployment
  • 1.3.3. By Application
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Broadcast Scheduling Software Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory Frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Broadcast Scheduling Software Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Surge in Digital Content Consumption
  • 3.1.2. Advancements in AI and Machine Learning
  • 3.1.3. Increasing Adoption of Cloud-Based Solutions
• 3.2. Market Challenges
  • 3.2.1. High Initial Implementation Costs
  • 3.2.2. Integration Complexities with Legacy Systems
• 3.3. Market Opportunities
  • 3.3.1. Expansion of OTT Platforms and Streaming Services
  • 3.3.2. Growing Demand for Personalized Content Delivery
  • 3.3.3. Innovations in Automation and Workflow Optimization

Chapter 4. Global Broadcast Scheduling Software Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top Investment Opportunities
• 4.4. Top Winning Strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Broadcast Scheduling Software Market Size & Forecasts by Solution 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global Broadcast Scheduling Software Market: Solution Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
  • 5.2.1. Software
  • 5.2.2. Services

Chapter 6. Global Broadcast Scheduling Software Market Size & Forecasts by Deployment 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global Broadcast Scheduling Software Market: Deployment Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
  • 6.2.1. On-premise
  • 6.2.2. Cloud
  • 6.2.3. Hybrid

Chapter 7. Global Broadcast Scheduling Software Market Size & Forecasts by Application 2022-2032

• 7.1. Segment Dashboard
• 7.2. Global Broadcast Scheduling Software Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
  • 7.2.1. TV
  • 7.2.2. Radio
  • 7.2.3. Digital Platforms

Chapter 8. Global Broadcast Scheduling Software Market Size & Forecasts by Region 2022-2032

• 8.1. North America Broadcast Scheduling Software Market
  • 8.1.1. U.S. Broadcast Scheduling Software Market
    • 8.1.1.1. Solution Breakdown Size & Forecasts, 2022-2032
    • 8.1.1.2. Deployment Breakdown Size & Forecasts, 2022-2032
    • 8.1.1.3. Application Breakdown Size & Forecasts, 2022-2032
  • 8.1.2. Canada Broadcast Scheduling Software Market
• 8.2. Europe Broadcast Scheduling Software Market
  • 8.2.1. UK Broadcast Scheduling Software Market
  • 8.2.2. Germany Broadcast Scheduling Software Market
  • 8.2.3. France Broadcast Scheduling Software Market
  • 8.2.4. Spain Broadcast Scheduling Software Market
  • 8.2.5. Italy Broadcast Scheduling Software Market
  • 8.2.6. Rest of Europe Broadcast Scheduling Software Market
• 8.3. Asia-Pacific Broadcast Scheduling Software Market
  • 8.3.1. China Broadcast Scheduling Software Market
  • 8.3.2. India Broadcast Scheduling Software Market
  • 8.3.3. Japan Broadcast Scheduling Software Market
  • 8.3.4. Australia Broadcast Scheduling Software Market
  • 8.3.5. South Korea Broadcast Scheduling Software Market
  • 8.3.6. Rest of Asia Pacific Broadcast Scheduling Software Market
• 8.4. Latin America Broadcast Scheduling Software Market
  • 8.4.1. Brazil Broadcast Scheduling Software Market
  • 8.4.2. Mexico Broadcast Scheduling Software Market
  • 8.4.3. Rest of Latin America Broadcast Scheduling Software Market
• 8.5. Middle East & Africa Broadcast Scheduling Software Market
  • 8.5.1. Saudi Arabia Broadcast Scheduling Software Market
  • 8.5.2. South Africa Broadcast Scheduling Software Market
  • 8.5.3. Rest of Middle East & Africa Broadcast Scheduling Software Market

Chapter 9. Competitive Intelligence

• 9.1. Key Company SWOT Analysis
  • 9.1.1. WideOrbit, Inc.
  • 9.1.2. Imagine Communications Corp.
  • 9.1.3. Myers Information Systems
• 9.2. Top Market Strategies
• 9.3. Company Profiles
  • 9.3.1. WideOrbit, Inc.
    • 9.3.1.1. Key Information
    • 9.3.1.2. Overview
    • 9.3.1.3. Financial (Subject to Data Availability)
    • 9.3.1.4. Product Summary
    • 9.3.1.5. Market Strategies
  • 9.3.2. Amagi Corporation
  • 9.3.3. IBM Corporation
  • 9.3.4. Ooyala, Inc.
  • 9.3.5. Paradigm Media Group
  • 9.3.6. Axis Broadcast Solutions
  • 9.3.7. RCS (Radio Computing Services)
  • 9.3.8. SintecMedia Ltd.
  • 9.3.9. VSN Innovation & Media Solutions
  • 9.3.10. Operative Media, Inc.

Chapter 10. Research Process

• 10.1. Research Process
  • 10.1.1. Data Mining
  • 10.1.2. Analysis
  • 10.1.3. Market Estimation
  • 10.1.4. Validation
  • 10.1.5. Publishing
• 10.2. Research Attributes