방송 스케줄링 소프트웨어 시장 : 세계 산업 분석, 규모, 점유율, 성장, 동향, 예측(2025-2032년)

Persistence Market Research has recently released a comprehensive report on the worldwide market for broadcast scheduling software. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global broadcast scheduling software market from 2025 to 2032.

Key Insights:

• Broadcast Scheduling Software Market Size (2025E): US$ 1.7 Bn
• Projected Market Value (2032F): US$ 5.8 Bn
• Global Market Growth Rate (CAGR 2025 to 2032):18.2%

Broadcast Scheduling Software Market - Report Scope:

Broadcast scheduling software plays a crucial role in managing content distribution, ad placement, and programming automation for television and radio broadcasters, streaming platforms, and media companies. These solutions optimize workflow efficiency, enhance content management, and streamline operations across multiple channels. The market caters to traditional broadcasters, digital media firms, and streaming service providers, offering cloud-based and on-premise solutions tailored to various broadcasting needs. The increasing demand for seamless scheduling automation, AI-driven analytics, and cloud-based broadcasting solutions is driving market expansion.

Market Growth Drivers:

The global broadcast scheduling software market is propelled by several key factors, including the rapid digital transformation in media and entertainment. The rise of over-the-top (OTT) platforms, video-on-demand (VOD) services, and multi-platform content distribution is increasing the demand for efficient scheduling and automation tools. Artificial intelligence and machine learning integration enhance scheduling accuracy and content optimization, enabling broadcasters to maximize viewer engagement and ad revenue. Additionally, the growing need for regulatory compliance and rights management solutions is fueling the adoption of advanced scheduling software.

Market Restraints:

Despite promising growth prospects, the broadcast scheduling software market faces challenges related to high implementation costs, integration complexities, and cybersecurity concerns. Small and mid-sized broadcasters often struggle with the financial burden of deploying advanced scheduling solutions. Additionally, ensuring compatibility with existing broadcasting systems and managing vast amounts of metadata pose technical challenges. Data security threats and increasing concerns about unauthorized access to proprietary content further impact market growth. Addressing these concerns requires enhanced cybersecurity measures and improved interoperability with legacy systems.

Market Opportunities:

The broadcast scheduling software market presents significant growth opportunities driven by advancements in cloud computing, AI-driven automation, and personalized content strategies. Cloud-based solutions offer cost-effective, scalable scheduling options, making them highly attractive to broadcasters and OTT platforms. AI-powered predictive analytics help optimize content scheduling based on viewer preferences, boosting audience engagement. Furthermore, the increasing adoption of remote production workflows and hybrid broadcasting models opens new avenues for software providers to enhance their offerings with flexible, remote-friendly solutions.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the broadcast scheduling software market globally?
• How is AI and automation reshaping content scheduling for broadcasters?
• What are the emerging trends in multi-platform content distribution and scheduling?
• Who are the key players contributing to the broadcast scheduling software market, and what strategies are they employing to maintain market relevance?
• What are the key challenges and future prospects in the global broadcast scheduling software market?

Competitive Intelligence and Business Strategy:

Leading players in the global broadcast scheduling software market, including Imagine Communications, Amagi Corporation, and WideOrbit Inc., focus on AI-driven automation, cloud-based solutions, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop next-generation scheduling software that enhances multi-platform broadcasting, ad revenue optimization, and audience analytics. Collaborations with streaming service providers, broadcasters, and digital media companies facilitate market expansion and technology adoption. Additionally, emphasis on cybersecurity, AI integration, and cloud-based deployment fosters market growth and enhances operational efficiency.

Key Companies Profiled:

• Imagine Communications
• Amagi Corporation
• WideOrbit Inc.
• Mediagenix
• Myers Information Systems
• RCS Sound Software
• Marketron Broadcast Solutions
• SintecMedia
• BroadView Software
• Operative Media

Broadcast Scheduling Software Market Segmentation

By Solution

• Software
• Services

By Deployment

• Cloud-based
• On-premises
• Hybrid

By Application

• Television Broadcasting
• Radio Broadcasting
• Online Streaming Platforms
• Event Broadcasting

By Region

• North America
• Latin America
• Europe
• East Asia
• South Asia and Oceania
• Middle East and Africa

Table of Contents

1. Executive Summary

• 1.1. Global Broadcast Scheduling Software Market Snapshot, 2025 and 2032
• 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
• 1.3. Key Market Trends
• 1.4. Future Market Projections
• 1.5. Premium Market Insights
• 1.6. Vehicle Solution Developments and Key Market Events
• 1.7. PMR Analysis and Recommendations

2. Market Overview

• 2.1. Market Scope and Definition
• 2.2. Market Dynamics
  • 2.2.1. Drivers
  • 2.2.2. Restraints
  • 2.2.3. Opportunity
  • 2.2.4. Challenges
  • 2.2.5. Key Trends
• 2.3. Macro-Economic Factors
  • 2.3.1. Global GDP Growth Outlook
  • 2.3.2. Insurance Penetration Rates
  • 2.3.3. Government Spending and Infrastructure Investments
  • 2.3.4. Global R&D Expenditure
  • 2.3.5. Vehicle Ownership Rates
• 2.4. COVID-19 Impact Analysis
• 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

• 3.1. Regulatory Landscape
• 3.2. Value Chain Analysis
• 3.3. PESTLE Analysis
• 3.4. Porter's Five Force Analysis

4. Price Trend Analysis

• 4.1. Key Highlights
• 4.2. Key Factors Impacting Broadcast Scheduling Software Prices
• 4.3. Pricing Analysis, by Solution

5. Global Broadcast Scheduling Software Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 5.1. Global Broadcast Scheduling Software Market Outlook: Solution
  • 5.1.1. Introduction / Key Findings
  • 5.1.2. Historical Market Size (US$ Bn) and Analysis, By Solution, 2019-2024
  • 5.1.3. Current Market Size (US$ Bn) and Analysis and Forecast, By Solution, 2025-2032
    • 5.1.3.1. Software
    • 5.1.3.2. Services
      • 5.1.3.2.1. Managed Services
      • 5.1.3.2.2. Professional Services
• 5.2. Market Attractiveness Analysis: Solution
• 5.3. Global Broadcast Scheduling Software Market Outlook: Deployment
  • 5.3.1. Introduction / Key Findings
  • 5.3.2. Historical Market Size (US$ Bn) Analysis, By Deployment, 2019-2024
  • 5.3.3. Current Market Size (US$ Bn) Analysis and Forecast, By Deployment, 2025-2032
    • 5.3.3.1. Cloud-based
    • 5.3.3.2. On-premises
    • 5.3.3.3. Hybrid
• 5.4. Market Attractiveness Analysis: Deployment
• 5.5. Global Broadcast Scheduling Software Market Outlook: Application
  • 5.5.1. Introduction / Key Findings
  • 5.5.2. Historical Market Size (US$ Bn) Analysis, By Application, 2019-2024
  • 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
    • 5.5.3.1. Television Broadcasting
    • 5.5.3.2. Radio Broadcasting
    • 5.5.3.3. Online Streaming Platforms
    • 5.5.3.4. Event Broadcasting
    • 5.5.3.5. Others
• 5.6. Market Attractiveness Analysis: Application

6. Global Broadcast Scheduling Software Market Outlook: Region

• 6.1. Key Highlights
• 6.2. Historical Market Size (US$ Bn) and Analysis, By Region, 2019-2024
• 6.3. Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2025-2032
  • 6.3.1. North America
  • 6.3.2. Europe
  • 6.3.3. East Asia
  • 6.3.4. South Asia and Oceania
  • 6.3.5. Latin America
  • 6.3.6. Middle East & Africa
• 6.4. Market Attractiveness Analysis: Region

7. North America Broadcast Scheduling Software Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 7.1. Key Highlights
• 7.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
  • 7.2.1. By Country
  • 7.2.2. By Solution
  • 7.2.3. By Deployment
  • 7.2.4. By Application
• 7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
  • 7.3.1. U.S.
  • 7.3.2. Canada
• 7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Solution, 2025-2032
  • 7.4.1. Software
  • 7.4.2. Services
    • 7.4.2.1. Managed Services
    • 7.4.2.2. Professional Services
• 7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Deployment, 2025-2032
  • 7.5.1. Cloud-based
  • 7.5.2. On-premises
  • 7.5.3. Hybrid
• 7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
  • 7.6.1. Television Broadcasting
  • 7.6.2. Radio Broadcasting
  • 7.6.3. Online Streaming Platforms
  • 7.6.4. Event Broadcasting
  • 7.6.5. Others
• 7.7. Market Attractiveness Analysis

8. Europe Broadcast Scheduling Software Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 8.1. Key Highlights
• 8.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
  • 8.2.1. By Country
  • 8.2.2. By Solution
  • 8.2.3. By Deployment
  • 8.2.4. By Application
• 8.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
  • 8.3.1. Germany
  • 8.3.2. France
  • 8.3.3. U.K.
  • 8.3.4. Italy
  • 8.3.5. Spain
  • 8.3.6. Russia
  • 8.3.7. Turkey
  • 8.3.8. Rest of Europe
• 8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Solution, 2025-2032
  • 8.4.1. Software
  • 8.4.2. Services
    • 8.4.2.1. Managed Services
    • 8.4.2.2. Professional Services
• 8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Deployment, 2025-2032
  • 8.5.1. Cloud-based
  • 8.5.2. On-premises
  • 8.5.3. Hybrid
• 8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
  • 8.6.1. Television Broadcasting
  • 8.6.2. Radio Broadcasting
  • 8.6.3. Online Streaming Platforms
  • 8.6.4. Event Broadcasting
  • 8.6.5. Others
• 8.7. Market Attractiveness Analysis

9. East Asia Broadcast Scheduling Software Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 9.1. Key Highlights
• 9.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
  • 9.2.1. By Country
  • 9.2.2. By Solution
  • 9.2.3. By Deployment
  • 9.2.4. By Application
• 9.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
  • 9.3.1. China
  • 9.3.2. Japan
  • 9.3.3. South Korea
• 9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Solution, 2025-2032
  • 9.4.1. Software
  • 9.4.2. Services
    • 9.4.2.1. Managed Services
    • 9.4.2.2. Professional Services
• 9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Deployment, 2025-2032
  • 9.5.1. Cloud-based
  • 9.5.2. On-premises
  • 9.5.3. Hybrid
• 9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
  • 9.6.1. Television Broadcasting
  • 9.6.2. Radio Broadcasting
  • 9.6.3. Online Streaming Platforms
  • 9.6.4. Event Broadcasting
  • 9.6.5. Others
• 9.7. Market Attractiveness Analysis

10. South Asia & Oceania Broadcast Scheduling Software Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 10.1. Key Highlights
• 10.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
  • 10.2.1. By Country
  • 10.2.2. By Solution
  • 10.2.3. By Deployment
  • 10.2.4. By Application
• 10.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
  • 10.3.1. India
  • 10.3.2. Southeast Asia
  • 10.3.3. ANZ
  • 10.3.4. Rest of South Asia & Oceania
• 10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Solution, 2025-2032
  • 10.4.1. Software
  • 10.4.2. Services
    • 10.4.2.1. Managed Services
    • 10.4.2.2. Professional Services
• 10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Deployment, 2025-2032
  • 10.5.1. Cloud-based
  • 10.5.2. On-premises
  • 10.5.3. Hybrid
• 10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
  • 10.6.1. Television Broadcasting
  • 10.6.2. Radio Broadcasting
  • 10.6.3. Online Streaming Platforms
  • 10.6.4. Event Broadcasting
  • 10.6.5. Others
• 10.7. Market Attractiveness Analysis

11. Latin America Broadcast Scheduling Software Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 11.1. Key Highlights
• 11.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
  • 11.2.1. By Country
  • 11.2.2. By Solution
  • 11.2.3. By Deployment
  • 11.2.4. By Application
• 11.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
  • 11.3.1. Brazil
  • 11.3.2. Mexico
  • 11.3.3. Rest of Latin America
• 11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Solution, 2025-2032
  • 11.4.1. Software
  • 11.4.2. Services
    • 11.4.2.1. Managed Services
    • 11.4.2.2. Professional Services
• 11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Deployment, 2025-2032
  • 11.5.1. Cloud-based
  • 11.5.2. On-premises
  • 11.5.3. Hybrid
• 11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
  • 11.6.1. Television Broadcasting
  • 11.6.2. Radio Broadcasting
  • 11.6.3. Online Streaming Platforms
  • 11.6.4. Event Broadcasting
  • 11.6.5. Others
• 11.7. Market Attractiveness Analysis

12. Middle East & Africa Broadcast Scheduling Software Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

• 12.1. Key Highlights
• 12.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2024
  • 12.2.1. By Country
  • 12.2.2. By Solution
  • 12.2.3. By Deployment
  • 12.2.4. By Application
• 12.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
  • 12.3.1. GCC Countries
  • 12.3.2. Egypt
  • 12.3.3. South Africa
  • 12.3.4. Northern Africa
  • 12.3.5. Rest of Middle East & Africa
• 12.4. Current Market Size (US$ Bn) Analysis and Forecast, By Solution, 2025-2032
  • 12.4.1. Software
  • 12.4.2. Services
    • 12.4.2.1. Managed Services
    • 12.4.2.2. Professional Services
• 12.5. Current Market Size (US$ Bn) Analysis and Forecast, By Deployment, 2025-2032
  • 12.5.1. Cloud-based
  • 12.5.2. On-premises
  • 12.5.3. Hybrid
• 12.6. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2025-2032
  • 12.6.1. Television Broadcasting
  • 12.6.2. Radio Broadcasting
  • 12.6.3. Online Streaming Platforms
  • 12.6.4. Event Broadcasting
  • 12.6.5. Others
• 12.7. Market Attractiveness Analysis

13. Competition Landscape

• 13.1. Market Share Analysis, 2025
• 13.2. Market Structure
  • 13.2.1. Competition Intensity Mapping
  • 13.2.2. Competition Dashboard
• 13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
  • 13.3.1. Imagine Communications
    • 13.3.1.1. Overview
    • 13.3.1.2. Solution Portfolio
    • 13.3.1.3. Key Financials
    • 13.3.1.4. Market Developments
    • 13.3.1.5. Market Strategy
  • 13.3.2. BroadView Software
  • 13.3.3. RCS
  • 13.3.4. Mediagenix
  • 13.3.5. Avid Technology
  • 13.3.6. Envivo
  • 13.3.7. VSN Video Stream Networks S.L.
  • 13.3.8. PlayBox Technology
  • 13.3.9. Sinclair Broadcast Group
  • 13.3.10. Synamedia
  • 13.3.11. Vitec
  • 13.3.12. Etere
  • 13.3.13. OBniBus Systems

14. Appendix

• 14.1. Research Methodology
• 14.2. Research Assumptions
• 14.3. Acronyms and Abbreviations