인도의 홈 케어 시장

Home care in India continued to record steady growth in 2024, supported by a blend of premiumisation in urban markets and rising penetration in rural areas. Pricing stabilised compared to the post-pandemic inflationary period, yet consumer demand remained focused on convenience, effectiveness, and time-saving benefits. Urban households increasingly gravitated towards liquid detergents, hand dishwashing formats, and multi-purpose surface cleaners that aligned with busier lifestyles. In contrast,...

Euromonitor International's Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for home care?

MARKET INDICATORS

• Table 1 Households 2019-2024

MARKET DATA

• Table 2 Sales of Home Care by Category: Value 2019-2024
• Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
• Table 4 NBO Company Shares of Home Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
• Table 7 Distribution of Home Care by Format: % Value 2019-2024
• Table 8 Distribution of Home Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LAUNDRY CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers increasingly shift from powders to liquid formats
• Key players invest in innovation to maintain market leadership
• Offline retail remains dominant despite digital gains

PROSPECTS AND OPPORTUNITIES

• Sustainability takes centre stage in product and packaging innovation
• Premiumisation creates room for specialised laundry solutions
• Rural markets offer untapped potential for liquid formats

CATEGORY INDICATORS

• Table 11 Household Possession of Washing Machines 2019-2024

CATEGORY DATA

• Table 12 Sales of Laundry Care by Category: Value 2019-2024
• Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
• Table 14 Sales of Laundry Aids by Category: Value 2019-2024
• Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
• Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
• Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
• Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
• Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
• Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
• Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
• Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
• Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
• Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
• Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029

DISHWASHING IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Manual cleaning remains the norm as machine dishwashing adoption lags
• Unilever consolidates dominance while rivals invest in natural formulations
• Grocery retailers anchor distribution as offline channels dominate

PROSPECTS AND OPPORTUNITIES

• Private label gains ground with value-driven positioning
• Health and sustainability concerns reshape ingredient preferences
• Premium formats gain traction among urban households

CATEGORY INDICATORS

• Table 27 Household Possession of Dishwashers 2019-2024

CATEGORY DATA

• Table 28 Sales of Dishwashing by Category: Value 2019-2024
• Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
• Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
• Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
• Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
• Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029

SURFACE CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Low brand loyalty persists due to functional overlap and price sensitivity
• Reckitt Benckiser leads through portfolio strength and constant innovation
• Grocery retailers retain dominance despite digital traction

PROSPECTS AND OPPORTUNITIES

• Private label and value formats gain traction in cost-sensitive segments
• Fragrance becomes a core driver of product appeal and loyalty
• Multipurpose efficacy and premium experiences shape future innovation

CATEGORY DATA

• Table 34 Sales of Surface Care by Category: Value 2019-2024
• Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
• Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
• Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
• Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
• Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
• Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
• Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
• Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
• Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029

TOILET CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hygiene awareness boosts growth, but functionality remains the primary driver
• Reckitt Benckiser sustains dominance through Harpic's diversified product range
• Offline retail dominates distribution, led by neighbourhood grocery stores

PROSPECTS AND OPPORTUNITIES

• Smaller pack sizes drive accessibility but limit premiumisation potential
• Government sanitation programmes unlock rural market potential
• Fragrance and ease-of-use shape the future of innovation

CATEGORY DATA

• Table 44 Sales of Toilet Care by Category: Value 2019-2024
• Table 45 Sales of Toilet Care by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Toilet Care: % Value 2020-2024
• Table 47 LBN Brand Shares of Toilet Care: % Value 2021-2024
• Table 48 Forecast Sales of Toilet Care by Category: Value 2024-2029
• Table 49 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029

POLISHES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady growth continues as evolving lifestyles reshape usage patterns
• Reckitt Benckiser leads with heritage brands amid limited innovation
• Traditional retail channels continue to dominate category sales

PROSPECTS AND OPPORTUNITIES

• Declining leather shoe usage prompts need for category reinvention
• Demand rises for multipurpose and value-enhanced polish products
• Private label and eco-friendly offerings present disruptive potential

CATEGORY DATA

• Table 50 Sales of Polishes by Category: Value 2019-2024
• Table 51 Sales of Polishes by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Polishes: % Value 2020-2024
• Table 53 LBN Brand Shares of Polishes: % Value 2021-2024
• Table 54 Forecast Sales of Polishes by Category: Value 2024-2029
• Table 55 Forecast Sales of Polishes by Category: % Value Growth 2024-2029

AIR CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Air care category maintains strong growth with sprays leading urban preference
• Dabur and Godrej dominate with innovations across home and car care formats
• Offline retail remains dominant, led by impulse-led grocery purchases

PROSPECTS AND OPPORTUNITIES

• Premiumisation and fragrance customisation to shape the next wave of growth
• Sustainability and refillability rise as new differentiators
• Private label and digital-first brands challenge incumbents with smart pricing and targeting

CATEGORY DATA

• Table 56 Sales of Air Care by Category: Value 2019-2024
• Table 57 Sales of Air Care by Category: % Value Growth 2019-2024
• Table 58 Sales of Air Care by Fragrance: Value Ranking 2022-2024
• Table 59 NBO Company Shares of Air Care: % Value 2020-2024
• Table 60 LBN Brand Shares of Air Care: % Value 2021-2024
• Table 61 Forecast Sales of Air Care by Category: Value 2024-2029
• Table 62 Forecast Sales of Air Care by Category: % Value Growth 2024-2029

HOME INSECTICIDES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Electric formats drive consistent demand as usage expands beyond monsoon months
• Godrej maintains leadership through product diversification and natural-based innovation
• General trade dominates distribution with minimal e-commerce penetration

PROSPECTS AND OPPORTUNITIES

• Natural and plant-based solutions gain favour among health-conscious households
• Rural market expansion driven by low-cost formats and micro-SKU innovations
• Smart devices and refill subscriptions tap into premium urban demand

CATEGORY DATA

• Table 63 Sales of Home Insecticides by Category: Value 2019-2024
• Table 64 Sales of Home Insecticides by Category: % Value Growth 2019-2024
• Table 65 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
• Table 66 NBO Company Shares of Home Insecticides: % Value 2020-2024
• Table 67 LBN Brand Shares of Home Insecticides: % Value 2021-2024
• Table 68 Forecast Sales of Home Insecticides by Category: Value 2024-2029
• Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029

BLEACH IN INDIA

2024 DEVELOPMENTS

CATEGORY DATA

• Table 70 Sales of Bleach: Value 2019-2024
• Table 71 Sales of Bleach: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Bleach: % Value 2020-2024
• Table 73 LBN Brand Shares of Bleach: % Value 2021-2024
• Table 74 Forecast Sales of Bleach: Value 2024-2029
• Table 75 Forecast Sales of Bleach: % Value Growth 2024-2029