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Value sales of consumer health in China are increasing in 2025, underpinned by rising health awareness and heightened willingness to invest in wellbeing. Post-pandemic, local consumers continue to view pharmaceuticals and supplements as essential, while brands are invested in expanding education and cultivating demand - especially in areas such as beauty, women's health, and stress management.

Euromonitor International's Consumer Health in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for Consumer Health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Topicals drive growth amid systemic weakness
• Yunnan Baiyao sustains leadership through innovation and community pain services
• Offline pharmacies maintain reach as O2O e-commerce accelerates analgesics access in China

PROSPECTS AND OPPORTUNITIES

• Rising prevention and professional care weigh on paediatric analgesics demand in China
• Digital transformation and smart distribution reshape OTC analgesics
• Strengthening child-resistant packaging standards in China's pharmaceutical market

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Weak seasonal demand limits short-term growth
• CR Sanjiu retains leadership despite weak cold and flu season
• Digital channels gain share as online pharmacy chain expansion pressures offline sales

PROSPECTS AND OPPORTUNITIES

• Steady growth ahead amid shifting demand drivers
• Digital innovation redefines marketing, distribution and product formats
• Rising accessibility of Rx antivirals challenges OTC cold remedies

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Stable growth driven by lifestyle shifts and diverging consumer preferences
• TCM and consumer trust ensure CR Jiangzhong maintains overall leadership in 2025
• Pharmacies anchors digestive OTC sales as e-commerce rapidly expands

PROSPECTS AND OPPORTUNITIES

• Sustained value growth will be driven by lifestyle and demographic dynamics
• Digital and technological advancements enhance channel reach and product accessibility
• Probiotics expansion poses challenges to long-term growth of OTC digestive remedies in China

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Antifungals and hair-loss treatments drive growth in dermatologicals in 2025
• Xian Janssen leads overall, while Wanma gains ground as it heads up hair loss treatments
• Rising influence of social media supports e-commerce expansion

PROSPECTS AND OPPORTUNITIES

• Vaginal antifungals faces retail slowdown and sluggish growth in store-based retail
• Digital innovations driving personalised consumer experiences
• Intensified competition expected in topical germicidals/antiseptics

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

SLEEP AIDS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sleep aids sees impressive value growth in 2025
• Competitive landscape remains fragmented
• E-commerce as biggest and most dynamic distribution channel for sleep aids in China

PROSPECTS AND OPPORTUNITIES

• Sleep aids faces further steady growth as consumer awareness continues to rise
• Innovation to focus on ingredients and product format
• E-commerce set to see further expansion during forecast period

CATEGORY DATA

• Table 37 Sales of Sleep Aids: Value 2020-2025
• Table 38 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 39 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 40 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 41 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 42 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Positive growth curbed by low innovation and high price sensitivity
• Mentholatum (Zhongshan) Pharmaceuticals leads eye care in 2025
• Retail e-commerce accounts for greatest proportion of eye care sales in China

PROSPECTS AND OPPORTUNITIES

• Lifestyle shifts and habitual use support further steady growth
• Increased tech adoption for refined products, deeper engagement and broader access
• Eye care as essential wellness products

CATEGORY DATA

• Table 43 Sales of Eye Care by Category: Value 2020-2025
• Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Solid growth supported by ageing population
• Yunnan Baiyao continues to benefit from longstanding reputation
• Rapid expansion of e-commerce improves wound care accessibility

PROSPECTS AND OPPORTUNITIES

• Demographic shifts in China to drive future growth for wound care
• Intelligent wound monitoring represents key technological trend for forecast period
• Health and wellness trends expand into wound care

CATEGORY DATA

• Table 49 Sales of Wound Care by Category: Value 2020-2025
• Table 50 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 52 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 53 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Vitamins enjoys continued growth in China in 2025
• Amway retains leadership while Nutrend rises fastest
• E-commerce remains most dynamic channel in 2025

PROSPECTS AND OPPORTUNITIES

• Foundational role of vitamins ensures persistent growth
• Innovation continues to boost product and distribution development in vitamins
• Health and wellness trends to support further progress

CATEGORY DATA

• Table 55 Sales of Vitamins by Category: Value 2020-2025
• Table 56 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 57 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 58 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 59 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 60 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising health consciousness and paediatric focus drive growth in 2025
• By-health leads as Orkla enjoys most rapid expansion
• E-commerce as favoured and fastest-rising channel for dietary supplements in China

PROSPECTS AND OPPORTUNITIES

• Steady growth forecast for dietary supplements
• Innovation ensures continued dynamism
• Sustainability trends shape progress

CATEGORY DATA

• Table 62 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 63 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 64 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 66 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 67 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Emerging new health-oriented products undermine growth for weight management and wellbeing
• Leading players face pressures and growing scepticism from consumers
• Retail e-commerce remains dominant channel in 2025

PROSPECTS AND OPPORTUNITIES

• Shifting weight-loss treatment strategies from consumers to reshape development
• GLP-1 drugs expand options for consumers in China
• Chinese government policies focus on healthier weight management practices

CATEGORY DATA

• Table 69 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sports non-protein products drives overall growth in 2025
• Beijing Competitor SportsTechnology leads while MuscleTech continues to struggle
• Retail e-commerce maintains dominance as other sales channels struggle to achieve strong growth momentum.

PROSPECTS AND OPPORTUNITIES

• Growing number of fitness enthusiasts set to drive growth in forecast period
• Compact and portable packaging as key consumer demand driver
• Domestically produced protein ingredients hold potential for progress in protein powder

CATEGORY DATA

• Table 75 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 76 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 77 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 78 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 79 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Herbal/traditional products gains momentum amid renewed consumer interest
• CR Sanjiu Medical & Pharmaceutical leads, with supplements players showing dynamism
• Pharmacies maintains narrow lead as e-commerce continues to steal share

PROSPECTS AND OPPORTUNITIES

• Stagnation in TCM/herbal vaginal antifungal products
• Updated formats cater to demand for convenient and modern solutions
• Sustainability becomes increasingly important in herbal/traditional products

CATEGORY DATA

• Table 81 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising parental focus and product upgrades drive paediatric health growth
• Nature's Story leads while Swisse Wellness rises fastest in 2025
• E-commerce overtakes health and beauty specialists to lead distribution in 2025

PROSPECTS AND OPPORTUNITIES

• Paediatric consumer health faces niche opportunities amid demographic challenges
• Innovation and digital advancements drive development
• Strengthening child-resistant packaging standards in China's pharmaceutical market

CATEGORY DATA

• Table 87 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030