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Consumer appliances in China experienced a complex performance in 2025, driven by government subsidies and economic factors. Despite challenges such as real estate weakness and muted consumer confidence, growth continued, with dishwashers leading volume growth from a comparatively low base. The integration of smart and AI-powered technology in consumer appliances significantly impacted value growth, with manufacturers like Haier incorporating AI into their products to enhance functionality and t...

Euromonitor International's Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer appliances navigates headwinds with AI, functionality, and value-driven growth

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Government subsidies drive sales despite economic challenges
• Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
• Smart and AI-powered appliances revolutionise consumer appliances
• CHART 2 Haier's AI Eyes and Uhome Bring Vision and Intelligence to Everyday Appliances

WHAT'S NEXT?

• Companies implement different strategies to avoid the anticipated volume decline
• Personal care appliances will continue to dominate, and dishwashers set to perform well
• AI's evolution from gimmick to essential utility and embodied intelligence
• Consumer rationalisation and the rise of niche appliances
• CHART 3 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Midea, Haier and Gree lead with scale and innovation
• Innovation and ecosystems reshape the competition in consumer appliances
• Opportunities by leveraging core capabilities and adopting consumer-first strategies
• Haier's "listening marketing" revolutionises research and development through co-creation
• CHART 4 "Listening Marketing" Brings Haier Huge Success in the Multi-drum Race

CHANNELS

• Retail e-commerce dominates with fast delivery and installation
• Omnichannel strategies are emerging as key to success
• CHART 5 Analyst Insight

PRODUCTS

• Convenience and customisation drive innovative product designs
• CHART 6 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in China 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in China 2025
• CHART 10 Consumer Landscape in China 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

AIR CONDITIONERS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• AI and premium features propel growth in air conditioners amidst maturity
• CHART 11 Key Trends 2025

INDUSTRY PERFORMANCE

• Solid growth continues, driven by subsidy payouts and promotions
• Split air conditioners dominates, with energy-efficient products seeing rising demand
• Improving air quality is important to consumers, not just cooling
• CHART 12 Analyst Insight

WHAT'S NEXT?

• Continued growth anticipated, driven by demand for energy-efficient and smart products
• Split air conditioners will remain dominant, but new trends likely to emerge
• AI-powered technology and eco-efficiency to drive future sales

COMPETITIVE LANDSCAPE

• Midea, Gree and Haier maintain leadership through innovation and channel strength
• Premium and value-driven products have their own consumer bases
• Dreame disrupts sales with an innovative AI-powered air conditioner

CHANNELS

• Retail e-commerce continues its growth, but offline innovation seen
• Retail e-commerce platforms appeal with subsidy integration
• CHART 13 Midea's "Singing Air Conditioner" Goes Viral on Douyin with Two Million Likes

PRODUCTS

• Haier drives innovation with the smart features of its Good Air air conditioner
• CHART 14 Haier Unveils the Good Air Air Conditioners Portfolio with Personalised Comfort
• CHART 15 Gree Debuts Prince of AI Energy Saving Air Conditioner

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Volumes dip post-subsidy, but smart features and e-commerce drive value growth
• CHART 21 Key Trends 2025

INDUSTRY PERFORMANCE

• Phasing out of subsidy programme hampers volume performance
• Largest category, blenders, sees decline in 2025, but mixers performs well
• Technological advancements drive market trends

WHAT'S NEXT?

• Smart and compact designs expected to drive sales
• CHART 22 Analyst Insight
• Blenders anticipated to continue to account for the highest sales despite decline
• Technological advancements and design to shape the future, but price will remain crucial
• Design will be important as well as performance

COMPETITIVE LANDSCAPE

• Leading brands reinforce dominance through innovation
• CHART 23 Bear Launches a New Blender With Water-Bean Separation Technology
• Product innovation and distribution expansion likely to be key moving forward

CHANNELS

• Retail e-commerce drives sales of food preparation appliances with competitive pricing
• Midea and Joyoung lead online sales with omnichannel strategies

PRODUCTS

• Smart features redefine the functionality of food preparation appliances
• CHART 24 Supor Launches a New Meat Grinder Equipped With Smart Digital Interface
• Compact blender launched to meet the needs of an increasingly segmented market
• CHART 25 Joyoung Launches a New Small Blender Model With Foldable Handle

COUNTRY REPORTS DISCLAIMER

HEAT PUMPS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Navigating decline and moving towards growth through innovation and policy
• CHART 26 Key Trends 2025

INDUSTRY PERFORMANCE

• Gradual withdrawal of central government subsidy hampers performance
• Air to water heat pumps leads in challenging market conditions
• Sustainability key as consumers and governments prioritise eco-friendly heating solutions
• CHART 27 Midea Launches Zhen Nuan Ultra-Low Temperature Heat Pump to Support Rural Heating Transition

WHAT'S NEXT?

• Technological integration and government support set to drive growth
• CHART 28 Analyst Insight
• Extreme low temperature technology will be important for northern areas
• Air to water heat pumps will remain dominant

COMPETITIVE LANDSCAPE

• Haier and Midea lead as they adapt to changing consumer demands
• Domestic leaders adapt to changing market conditions through diversification

CHANNELS

• Non-retail channels dominate with integrated solutions
• Retail e-commerce emerges as key distribution channel

PRODUCTS

• AI and smart tech revolutionise heat pumps
• CHART 29 TCL Air Energy Showcases AI-Driven Super-Saving Series at 2025 HPE Expo
• Haier drives innovation with thermoacoustic technology advancements
• CHART 30 Haier Releases Thermoacoustic HP with No Compressor and Refrigerant

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth in home laundry appliances driven by AI, subsidies, and rising incomes
• CHART 31 Key Trends 2025

INDUSTRY PERFORMANCE

• Urbanisation and income growth fuel demand for premium laundry appliances
• Automatic dryers sees dynamism as fast, effective drying is a priority for more consumers
• Midea drives premiumisation with AI-powered laundry solutions
• CHART 32 COLMO Turing Leads the Upgrading of Laundry Appliances from Smart to True AI

WHAT'S NEXT?

• Value growth projected as disposable incomes rise and consumers demand advanced features
• AI-powered laundry solutions anticipated to drive premiumisation
• Changing consumer needs and sustainability set to reshape the landscape

COMPETITIVE LANDSCAPE

• Haier dominates with innovative laundry solutions
• CHART 33 Analyst Insight
• New entrants challenge established players with innovative offerings
• Haier sees success through "listening marketing"
• CHART 34 "Listening Marketing" Brings Haier Huge Success

CHANNELS

• Retail e-commerce dominates, with promotions and livestreaming fuelling sales
• Offline retail still plays a significant role in driving sales of premium products
• Home laundry appliances brands to pivot to D2C and "digital listening"

PRODUCTS

• Multi-drum designs become a differentiating factor for leading brands
• CHART 35 Multi-drum Designs Become a Must-have for Home Laundry Appliance Leaders

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising incomes and government subsidies support continued solid growth
• CHART 36 Key Trends 2025

INDUSTRY PERFORMANCE

• Retail volumes rise thanks to subsidies and improving economic conditions
• Haier drives premiumisation with AI-powered cooker hoods
• CHART 37 Haier Unveils AI-Powered Fully Automatic Cooker Hoods at AWE 2025
• Range cookers declines amid housing market softness

WHAT'S NEXT?

• Built-in hobs will continue to lead, but decline expected as subsidies taper off
• AI-driven premiumisation set to drive growth
• Multifunctional and built-in products expected to see the best performances

COMPETITIVE LANDSCAPE

• Core incumbent brands maintain their lead through kitchen-centric strategies
• CHART 38 Analyst Insight
• Players in range cookers struggle, while those offering smart products fare better

CHANNELS

• Offline experiences drive premium sales but retail e-commerce gains traction

PRODUCTS

• Advanced algorithms in ovens redefine cooking experiences
• CHART 39 Midea's Micro-Steam-Grill-Stew-Fry Oven Delivers Algorithmic Precision
• Robam's integrated kitchen suites offer coordinated smart products
• CHART 40 Robam Introduces Multiple Kitchen Suites with Style-Themed Sets in 2025

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and multifunctionality shape microwaves amidst volume dip
• CHART 41 Key Trends 2025

INDUSTRY PERFORMANCE

• Although economic slowdown drives volume delcine, multifunctionality is important
• Freestanding microwaves dominates
• Technological advancements fuel growth for high-end models
• CHART 42 Midea Launches its Little Taste Retro Multifunction Microwave

WHAT'S NEXT?

• Microwaves expected to decline, with affordable products likely to maintain dominance
• Built-in microwaves to remain a niche despite growing demand for premium features
• Intelligence and multifunctionality to drive innovation and growth

COMPETITIVE LANDSCAPE

• Midea and Galanz maintain dominance through competitive pricing
• CHART 43 Analyst Insight
• New entrants capitalise on premium and multifunctional trends

CHANNELS

• Retail e-commerce dominates microwaves with competitive pricing
• Offline retailers still have their place, often for sales of premium products

PRODUCTS

• Galanz drives innovation with design and technology
• CHART 44 Galanz Expands Retro Microwave Line to Capture Young Consumers' Aesthetic Preferences
• Xiaomi targets those on a budget with a sylish, reliable microwave model
• CHART 45 Xiaomi Launches Mijia 20l Energy-Saving Microwave with "Back to Basics" Design

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value grows amidst static volumes, driven by innovation and premium demand
• CHART 46 Key Trends 2025

INDUSTRY PERFORMANCE

• Appliance subsidy programmes and rising incomes drive stability in a challenging year
• Hair care appliances leads growth, but other categories see decline
• Portability redefines personal care appliances in China
• CHART 47 Panasonic Launches New Foldable Hair Dryer with Relatively Higher Power

WHAT'S NEXT?

• Value growth expected to be driven by quality and design
• Polarisation likely between value products and premium innovation
• Body shavers will appeal with smart feature integration and performance upgrades

COMPETITIVE LANDSCAPE

• Leading companies in personal care appliances see increasing competition
• Demand for brands offering portable and compact personal care appliances
• Opportunities emerging from market trends and innovations

CHANNELS

• Retail e-commerce dominates as consumers seek convenience
• Multi-channel approach emerges as key retail strategy
• CHART 48 Analyst Insight

PRODUCTS

• Dreame drives innovation with advanced health features
• CHART 49 Dreame Launches X30 Premium Hair Dryer with Advanced Hair Care Technology
• Smart technology enhances the user experience with personalisation
• CHART 50 Braun Launches New Men's Shaver Series 9 2.0 with SkinAir Technology

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation contributes to value growth amidst slowing volume growth
• CHART 51 Key Trends 2025

INDUSTRY PERFORMANCE

• Midea drives premiumisation with innovative large capacity models
• Multi-door fridge freezers drive sales despite the maturity of refrigeration appliances
• Premiumisation and innovation drive value growth
• CHART 52 Midea Launches Industry's Largest 750l Built-in Fridge Freezer
• Product improvement through constant consumer feedback
• CHART 53 Haier's Wheat Wave Fridge-Freezer Thrives on "Listening Marketing"

WHAT'S NEXT?

• Premiumisation and innovation expected, but volume growth will be difficult to achieve
• Retention of nutrients will be increasingly important, even beyond the premium segment
• AI and sustainability to shape the future of refrigeration appliances

COMPETITIVE LANDSCAPE

• Haier, Midea and Hisense dominate with premiumisation and innovation
• Emerging players drive innovation and dynamism
• CHART 54 Analyst Insight

CHANNELS

• Retail e-commerce dominates through promotions and livestreaming
• Social commerce gains traction for sales of new premium refrigeration appliances

PRODUCTS

• Nitrogen preservation revolutionises food storage solutions
• CHART 55 Casarte and Fotile Pioneer Nitrogen-Based Freshness Technologies

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation drives value growth amidst volume decline
• CHART 56 Key Trends 2025

INDUSTRY PERFORMANCE

• Value sales grow despite volume decline as disposable incomes rise
• Coffee mills and coffee machines drive value and volume growth with premium demand
• CHART 57 Analyst Insight
• Multi-cookers with enhanced functionality and compact design are increasingly popular
• CHART 58 Bear Launches a New 6-in-1 Multi-Cooker for Versatile Cooking

WHAT'S NEXT?

• Despite volume decline, premiumisation expected to drive value sales
• Innovative and multifunctional products to shape small cooking appliances
• Eco-friendly and energy efficient products likely to come to the fore

COMPETITIVE LANDSCAPE

• Midea and Zhejiang Supor dominate with premium offerings
• Emerging players and innovation drive premiumisation

CHANNELS

• Retail e-commerce drives sales with fast delivery and engaging content
• Appliances and electronics specialists appeal to those looking for advice and trials

PRODUCTS

• Midea introduces healthier rice cookers with advanced technology
• CHART 59 idea Introduces New Low Fat Electric Multi-Cooker with Healthier Inner Pot
• Xiaomi upgrades smart kettles with larger capacity and enhanced features
• CHART 60 Xiaomi Upgrades Top-Selling Smart Kettle with Larger Capacity and Enhanced Features

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart solutions and rising incomes propel growth in vacuum cleaners in China
• CHART 61 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth driven by socioeconomic and demographic changes, and subsidy programmes
• Robotic vacuum cleaners sees higher volume growth due to smart innovations
• Demand for cleaning efficacy drives advances in robotic vacuum cleaners
• CHART 62 Roborock Launches a Robotic Vacuum Cleaner with a Robotic Arm to Ensure Cleaning Efficacy

WHAT'S NEXT?

• Rising disposable incomes set to drive growth, but end of subsidies to prevent stronger rise
• Price wars to drive continued volume dynamism for upright vacuum cleaners
• AI-powered innovation to redefine robotic vacuum cleaners

COMPETITIVE LANDSCAPE

• Leading brands intensify the competition through innovation
• CHART 63 Analyst Insight
• Opportunities for brands through changing consumer demands and technological advances

CHANNELS

• Retail e-commerce increases its dominance
• Dreame and Ecovacs Robotics drive offline outlet expansion

PRODUCTS

• DJI drives innovation with advanced smart features
• CHART 64 DJI Launches its First Robotic Vacuum Cleaners with Highly Efficient Obstacle Avoidance
• Advanced vacuum cleaner from Narwal offers ultimate convenience
• CHART 65 Narwal Launches Maintenance-Free Self-Filter Wet and Dry Upright Vacuum Cleaner

COUNTRY REPORTS DISCLAIMER

DISHWASHERS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising incomes and advanced features propel rapid expansion for dishwashers
• CHART 16 Key Trends 2025

INDUSTRY PERFORMANCE

• Dynamism continues, with polarisation an important feature
• Built-in dishwashers lead sales and growth in 2025
• Energy efficiency and sustainability are reshaping the dishwashers landscape
• CHART 17 Midea Sets New Benchmark in Sustainability with Innovative Technologies

WHAT'S NEXT?

• Premiumisation and segmentation set to drive growth in the future
• Built-in dishwashers to extend its dominance
• Strategic partnerships and servitisation to shape dishwashers in the future
• CHART 18 Analyst Insight

COMPETITIVE LANDSCAPE

• Midea takes the lead through sustainability and innovation
• Emerging players and innovation to drive dynamics in dishwashers

CHANNELS

• Offline specialists drive sales through showroom experience
• Retail e-commerce gains traction with pricing, clear filters, and livestream demonstrations

PRODUCTS

• Segmented consumer focus drives innovation in dishwashers
• CHART 19 Lissome Launches 28cm Ultra-Slim Capsule Dishwasher for Micro-Households
• Consumers look for multifunctional products, such as the new launch from Bosch
• CHART 20 Bosch Introduces Premium Dishwasher with Steam Sterilisation and Zeolite Drying

COUNTRY REPORTS DISCLAIMER