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Consumer appliances in India demonstrated robust growth in 2025, outpacing the regional average with a 5% growth rate in retail volume terms and 12% growth in retail current value terms, driven by rising disposable incomes and rapid urbanisation. This growth trajectory is forecast to continue, with a retail volume CAGR of 5% and a retail current value CAGR of 10%, to reach 223.3 million units and INR3,176.2 billion in 2030. The increasing demand for premium and feature-rich appliances, coupled w...

Euromonitor International's Consumer Appliances in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Robust economic drivers and technology fuel significant expansion for consumer appliances

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Rising incomes drive volume and particularly value growth as premiumisation advances
• CHART 2 Haier Appliances India Launches Premium Smart Home Solutions
• Small cooking appliances leads sales, but air conditioners is dynamic due to climate change
• Convenience and customisation contribute to growth
• CHART 3 Samsung Launches 2025 Bespoke AI Appliance Range
• Consumers shift to intelligent, connected consumer appliances to meet their needs
• CHART 4 Godrej Launches New Range of AI-Powered Front-Load Washing Machines

WHAT'S NEXT?

• Dynamism expected to continue as incomes rise and time-saving appliances are demanded
• Premiumisation and technology set to drive growth
• CHART 5 Analyst Insight
• Retail e-commerce expected to gain share, although offline retail will also remain important
• CHART 6 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• A fragmented competitive landscape with players differentiating through innovation
• Smart product launches tailored to Indian consumers and retail reach used to differentiate
• Opportunities for businesses in premium and smart appliances

CHANNELS

• Omnichannel strategies drive sales of major appliances

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in India 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in India 2025
• CHART 10 Consumer Landscape in India 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

DISHWASHERS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Dishwashers in India expand amid rising urban demand
• CHART 11 Key Trends 2025

INDUSTRY PERFORMANCE

• Rising demand for multifunctionality and compact design dishwashers
• Convenience and customisation drive sales growth
• CHART 12 Bosch Launches 2025 Series 6 Dishwashers Tailored for Indian Kitchens

WHAT'S NEXT?

• Local manufacturing set to drive affordability and accessibility
• Smart features and customisation to support future growth
• CHART 13 IFB Introduces AI-Driven Neptune VX16 and SX16 Models

COMPETITIVE LANDSCAPE

• Top player maintain lead through innovation and localisation

CHANNELS

• Specialist offline retail dominates dishwasher sales
• CHART 14 Analyst Insight

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising incomes and technology drive growth of home laundry appliances
• CHART 15 Key Trends 2025

NDUSTRY PERFORMANCE

• Rising disposable incomes and urbanisation drive sales
• Automatic washing machines continue to gain share in the local market
• CHART 16 Godrej Launches AI-Powered Energy-Efficient Front-Load Washing Machine
• Convenience and customisation redefine laundry experience

WHAT'S NEXT?

• Manufacturers invest in AI to drive future growth
• Sustainability set to drive innovation with more energy-efficient models
• CHART 17 Analyst Insight
• Multifunctional designs redefine modern home laundry convenience
• CHART 18 Haier Introduces Intelligent, Multifunctional Model

COMPETITIVE LANDSCAPE

• LG and Samsung lead with innovation and strategic expansion

CHANNELS

• Specialists and e-commerce drive sales growth

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Urbanisation, premiumisation, and AI drive strong growth in large cooking appliances
• CHART 19 Key Trends 2025

INDUSTRY PERFORMANCE

• Faber and Samsung help drive the adoption intelligent large cooking appliances
• CHART 20 Faber Drives Smart Cooking Appliance Evolution in India
• Brands introduce convenient and customised appliances
• CHART 21 Elica Launches i-SMART Chimney Range in 2025
• Hindware and Elica lead innovation with new product launches
• CHART 22 Hindware Debuts Marcus 80-litre and Ottavio 44-litre Built-in Ovens

WHAT'S NEXT?

• Smart features set to drive continued growth
• Cooker hoods expected to drive growth due to innovation and upgrading
• Omnichannel retailing anticipated to shape sales in the future

COMPETITIVE LANDSCAPE

• Faber maintains its lead with intelligent kitchen innovations
• Opportunities for growth will remain, which could impact the competitive landscape

CHANNELS

• Exclusive brand stores drive premium sales through immersive experiences
• Retail e-commerce sees growth, although from a low base

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart technology adoption and multifunctionality drive continued expansion for microwaves
• CHART 23 Key Trends 2025

INDUSTRY PERFORMANCE

• Smart appliances drive premiumisation and growth
• CHART 24 LG Launches 32-litre Wi-Fi-Enabled Charcoal Convection Microwave Oven
• Multifunctionality and compact design drive innovation
• CHART 25 Midea Launches Multi-Function Convection Microwave Ovens
• Consumers look for convenient and personalised food preparation
• CHART 26 Panasonic Launches AI-Enabled Inverter Microwave Ovens in India

WHAT'S NEXT?

• Rising incomes and urbanisation expected to drive demand
• Smart microwaves will incorporate AI and sensor technologies for precise cooking
• Sustainability to become an increasing concern

COMPETITIVE LANDSCAPE

• Leading brands maintain dominance through innovation
• Opportunities remain for businesses in a growing category

CHANNELS

• Offline retail and e-commerce both drive sales, with a move to omnichannel strategies

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Energy efficiency standards drive innovation and price increases
• CHART 27 Key Trends 2025

INDUSTRY PERFORMANCE

• Samsung drives smart refrigeration growth with AI innovation
• Sales of refrigeration appliances propelled by energy-saving innovations
• CHART 28 Whirlpool Launches India's Fastest Convertible Refrigerator IntelliFresh Pro in 2025

WHAT'S NEXT?

• Advanced design and technology to drive consumer preference
• Appliance designs evolve to suit local storage and lifestyle needs
• CHART 29 Analyst Insight
• Side-by-side fridge freezers gain popularity with modular kitchens
• CHART 30 Haier Launches India's Only 4-Door Convertible Side-by-Side Refrigerator

COMPETITIVE LANDSCAPE

• Samsung and LG maintain lead through relentless innovation

CHANNELS

• Omnichannel retailing boosts sales of premium appliances

COUNTRY REPORTS DISCLAIMER

AIR CONDITIONERS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Record heatwaves and urbanisation drive significant growth and innovation in air conditioners
• CHART 31 Key Trends 2025

INDUSTRY PERFORMANCE

• Energy efficiency drives value growth in air conditioners
• CHART 32 LG Upgrades ThinQ App with Enhanced Energy Manager Feature to Empower Indian Consumers
• Split air conditioners dominates and drives growth
• Smart features drive premiumisation
• CHART 33 Blue Star Launches India's Largest Smart Air Conditioner Portfolio with AI Features and Voice Assistant
• Eco-friendly developments, including from Carrier Midea and Samsung, have an impact
• CHART 34 Samsung's 2025 Bespoke AI WindFree ACs Redefine Eco-Friendly Climate Control for India

WHAT'S NEXT?

• Companies invest in circular economy, which could hamper growth in the primary market
• Digital commerce expected to shape air conditioners
• Localisation trend will lead to higher local manufacturing capacity

COMPETITIVE LANDSCAPE

• Leading brands maintain dominance through innovation

CHANNELS

• Appliances and electronics specialists leads as advice is important
• Retail e-commerce continues to gain traction

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and health trends drive steady growth for food preparation appliances
• CHART 35 Key Trends 2025

INDUSTRY PERFORMANCE

• Premiumisation drives value growth despite volume saturation
• CHART 36 Philips Reinvents Mixer Grinders for Indian Kitchens with MicroGrind Technology
• Blenders remains the largest category, but juice extractors sees strongest growth
• Multifunctionality drives innovation in food preparation appliances
• CHART 37 Usha Launches Turbo X Mixer Grinder: Redefining Space-Saving Versatility
• Consumers favour food preparation appliances that support healthy living
• CHART 38 Crompton's Ameo Fresh Nutri Blender Reinforces Health and Wellness Trend

WHAT'S NEXT?

• Premiumisation anticipated due to rising incomes and health consciousness
• Blenders will remain dominant, while juice extractors set to show dynamic growth
• Modular kitchens and AI-driven appliances to shape the future

COMPETITIVE LANDSCAPE

• Bajaj, Philips and Preethi lead through innovation and premiumisation

CHANNELS

• Appliances and electronics specialists drives offline sales
• Retail e-commerce maintains its rising trend, especially for smaller, lower-value products

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Innovation and urbanisation drive personal care appliances in India to outperform
• CHART 39 Key Trends 2025

INDUSTRY PERFORMANCE

• Strong growth driven by urbanisation and rising incomes
• Innovative multifunctional and compact designs drive growth
• CHART 40 Vega Launches the LitStyle Hair Dryer Brush
• Cordless and portable solutions drive product innovation
• Convenience and customisation trend leads to user-centric personal care appliances
• CHART 41 Philips Launches AI-Powered Premium Electric Shavers Featuring SkinIQ Technology

WHAT'S NEXT?

• Growth set to continue, with brands likely to focus on eco-friendly products
• Hair care appliances expected to maintain the largest share, with AI-powered devices rising
• Inclusive products anticipated to drive growth and brand differentiation

COMPETITIVE LANDSCAPE

• Philips maintains a strong lead through innovation, wide distribution, and digital marketing

CHANNELS

• Convenience and accessibility drive the dominance of retail e-commerce
• Appliances and electronics specialists remains an important channel due to expert advice

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting consumer behaviours and urbanisation fuel robust growth
• CHART 42 Key Trends 2025

INDUSTRY PERFORMANCE

• Tefal contributes to growth with its multifunctional appliances
• CHART 43 Tefal Launches Locally Designed Multifunctional Products
• Health and wellness trend impacts growth of small cooking appliances
• CHART 44 Geek Expands with AI-Powered Electric Pressure Cooker, and Electric Steamers
• Convenience and customisation drive product innovation
• CHART 45 Cellecor Expands into Small Kitchen Appliances in India

WHAT'S NEXT?

• Kettles set to maintain its strong growth trend and become a staple in Indian kitchens
• Brands expected to adapt to busy urban lifestyles and prioritise sustainability
• CHART 46 Analyst Insight
• Health and wellness and smart technologies anticipated to impact small cooking appliances

COMPETITIVE LANDSCAPE

• Leading brands maintain dominance through innovation
• Opportunities remain for businesses in a growing category

CHANNELS

• E-commerce dynamic despite offline dominance, with omnichannel strategies proliferating

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising incomes and smart technology adoption fuel double-digit growth for vacuum cleaners
• CHART 47 Key Trends 2025

INDUSTRY PERFORMANCE

• Smart and AI-powered technology drives premiumisation
• CHART 48 Haier Launches CIVIC X11 Robot Vacuum Cleaner Series with Advanced AI
• Standard vacuum cleaners remains dominant, robotic vacuum cleaners sees dynamic growth
• Health and wellness focus drives demand for advanced hygiene features
• CHART 49 Eureka Forbes Launches Forbes SmartClean Robotic Vacuum Cleaners
• Cordless and portable solutions drive design innovation
• CHART 50 Acerpure India Launches Advanced Cordless Vacuum Cleaner Range

WHAT'S NEXT?

• All-in-one cleaning solutions set to gain traction in urban Indian households
• Robotic vacuum cleaners will continue to see the highest growth
• CHART 51 Analyst Insight
• Local production to shape future trends

COMPETITIVE LANDSCAPE

• Leading brands consolidate share through innovation

CHANNELS

• Offline retail dominates sales through expert consultations
• Retail e-commerce gains share with competitive pricing and promotions

COUNTRY REPORTS DISCLAIMER