인도의 의류 및 신발 시장

Apparel and footwear in India demonstrated resilience in 2025, with retail value sales growing by 8%, driven by polarisation and rising disposable incomes. The premium segment performed well due to affluent urban consumers seeking quality and branded products, although demand at the lower-end of the market remained significant. Other key trends included the rise of D2C brands, increasing demand for sustainability, and the growing importance of e-commerce. Apparel and footwear will remain attract...

Euromonitor International's Apparel and Footwear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear sees growth, with polarisation and the rise of digital channels evident

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Polarisation drives dual strategies in apparel and footwear
• CHART 2 Mass Affordability and Premium Innovation Both Contribute to Value Growth in 2025
• Tariffs and supply chain disruptions challenge retailers
• CHART 3 Bangladesh Ban Spurs Shift to Domestic Sourcing in Indian Apparel Supply Chain
• Apparel maintains the highest sales, but sportswear sees the fastest growth

WHAT'S NEXT?

• Rising incomes, digital transformation, and localisation set to contribute to growth
• CHART 4 Analyst Insight
• Growth in sportswear to be supported by the health and comfort trends and local production
• Fast fashion, premiumisation, and sustainability expected to shape the future

COMPETITIVE LANDSCAPE

• Incumbents maintain their leading positions while D2C brands reshape the dynamics
• Innovative product launches and strategic partnerships
• CHART 5 NewMe's Digital-First Fashion and Celebrity Tie-Ups Fuel Generation Z Engagement
• New entrants and strategic partnerships expected to impact the competitive landscape

CHANNELS

• Offline retail remains dominant despite e-commerce growth
• Retail e-commerce drives growth, with this trend set to continue

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in India 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in India 2025
• CHART 9 Consumer Landscape in India 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market shows resilience despite supply chain disruptions
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Government import ban disrupts supply chain
• CHART 11 Bangladesh ban spurs shift to domestic sourcing in Indian apparel supply chain in 2025
• Domestic sourcing ensures outwear growth

WHAT'S NEXT?

• Rising incomes and female workforce fuel long-term growth
• Brands prioritise inclusivity to attract wider consumer base
• Omnichannel integration becomes essential for competitiveness
• CHART 12 Analyst Insight

COMPETITIVE LANDSCAPE

• Trent and Aditya Birla Fashion & Retail lead womenswear with diversified portfolios
• Leading players utilise distinct strategies

CHANNELS

• Physical retail remains dominant in womenswear
• E-commerce growth chips away at offline retail channels

PRODUCTS

• Influencer brand, Underneat, champions comfort and inclusivity
• CHART 13 Underneat by Kusha Kapila: Redefining shapewear with inclusivity in 2025
• Siyaram's enters value fashion with new brand, Zecode
• CHART 14 Siyaram's launches Zecode to drive fast fashion value for Gen Z and urban shoppers

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Millennials and Generation Z power growth, with comfort and versatility priorities
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Menswear sees growth along with economic expansion and rising incomes
• Men's outerwear dominates and grows as men experiment more with their clothing
• The interplay between challenger and incumbent brands reshapes menswear

WHAT'S NEXT?

• Omnichannel presence expected to be essential for growth
• Men's outerwear to remain the largest category, with made-to-order on the rise
• CHART 16 Analyst Insight
• AI-driven personalisation and challenger brands to shape the future

COMPETITIVE LANDSCAPE

• Leading brands maintain their positions through premiumisation
• Reliance Retail drives growth in menswear with an omnichannel strategy
• CHART 17 Reliance Retail Sees Growth Thanks to Ajio and Ajio Luxe and Retail Expansion
• Opportunities through personalisation, and for challenger brands

CHANNELS

• Offline retail remains dominant despite the rise of retail e-commerce
• Snitch is a challenger brand seeing growth through omnichannel retailing
• CHART 18 Challenger Snitch's Rapid Retail Expansion in Menswear Through Omnichannel Retail

PRODUCTS

• AI-powered personalisation transforms the menswear shopping experience
• CHART 19 Google's AI-Powered Virtual Try-On Revolutionises Menswear Shopping in India

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and style drive market expansion
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Policy shift accelerates focus on local sourcing
• CHART 21 Challenges for Indian childrenswear brands after land transport ban with Bangladesh
• Baby and toddler wear leads childrenswear growth
• Smaller traders face signficant supply chain disruptions

WHAT'S NEXT?

• Parents trade up to organic and stylised clothing
• Ominchannel strategies become essential for incumbents to compete
• CHART 22 Analyst Insight
• Children's voices influence purchasing decisions

COMPETITIVE LANDSCAPE

• Established players lead through vast retail networks
• Direct-to-consumer brands use omnichannel to build consumer loyalty

CHANNELS

• Preference for try-on keeps physical retail dominant
• CHART 23 are Ones by Rare Rabbit expands retail presence with three new stores in Delhi
• Convenience and premiumisation fuel e-commerce growth

PRODUCTS

• Kidbea champions sustainability with eco-friendly fabrics
• CHART 24 Kidbea sets new standards for functional sustainability in India

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand for comfort and versatility drives market expansion
• CHART 25 Key Trends 2025

INDUSTRY PERFORMANCE

• Fitness awareness and athleisure drive growth
• Value fashion brands intensify market competition
• Brands accelerate local production to mitigate barriers
• CHART 26 Regulatory and supply chain pressures transform sportswear in India in 2025

WHAT'S NEXT?

• Omnichannel retail drives engagement across digital and physical touchpoints
• Rise in health consciousness drives Gen Z demand for sportswear
• Inclusive design and digital influence set to redefine sportswear in India
• CHART 27 Analyst Insight

COMPETITIVE LANDSCAPE

• Puma maintains lead through consistent product innovation
• lululemon partners with Tata CLiQ for strategic market entry
• CHART 28 lululemon to enter India in 2026 through a franchise partnership with Tata CLiQ
• BlissClub challenges incumbents with inclusive activewear for Indian women
• CHART 29 BlissClub challenges global sportswear giants with inclusive women's activewear

CHANNELS

• Offline retail remains dominant owing to experiential shopping preference
• Apparel and footwear specialists dominates offline retail through value expansion

COUNTRY REPORTS DISCLAIMER

JEANS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales of jeans surge, fuelled by economic boom and AI innovation
• CHART 30 Key Trends 2025

INDUSTRY PERFORMANCE

• Predictive AI transforms inventory management and helps boost sales
• CHART 31 AI-Powered Predictive Analytics Revolutionise Fashion Retail to Cut Overstock
• The largest category, standard jeans, drives growth

WHAT'S NEXT?

• Rising incomes and demand for fashionable denim will ensure continued solid growth
• More brands expected to adopt AI and sustainable practices to drive growth
• D2C brands and influencer collaborations set to reshape consumer engagement

COMPETITIVE LANDSCAPE

• Trent and Levi Strauss maintain their lead through innovation
• D2C challengers and incumbents drive innovation and growth
• CHART 32 Incumbents and D2C Challengers Drive Innovation and Growth in Jeans

CHANNELS

• Offline retail dominates jeans through experiential shopping
• Retail e-commerce plays an increasingly significant role in jeans
• D2C brands and influencer collaborations reshape consumer engagement
• CHART 33 Analyst Insight

PRODUCTS

• Sustainable innovations gain traction in jeans, such as Indigotex's indigo-dyed wool denim
• CHART 34 Indigotex Leads Sustainable Innovation in Indigo-Dyed Wool Denim

COUNTRY REPORTS DISCLAIMER

HOSIERY IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Fragmented yet growing: Hosiery sees sales surge amidst premium shift and online traction
• CHART 35 Key Trends 2025

INDUSTRY PERFORMANCE

• Premium and budget products both contribute to growth as disposable incomes rise
• Non-sheer hosiery dominates due to wide consumer group
• SocksXpress opens a premium store at Chennai airport, reinforcing its high-end strategy
• CHART 36 SocksXpress Elevates the Premium Socks Experience with Airport Store Expansion

WHAT'S NEXT?

• Younger consumers set to drive demand for premium and functional hosiery
• CHART 37 Analyst Insight
• Non-sheer hosiery will maintain dominance with comfort and practicality
• E-commerce, digital marketing, and advanced features to shape the future of hosiery

COMPETITIVE LANDSCAPE

• Challenger brands gain ground on established incumbents
• D2C brands and premium launches drive growth
• CHART 38 Supersox Debuts Kartik Aaryan-Powered IPL Sock Collection
• The move by companies towards premium products and use of influencers set to continue

CHANNELS

• Offline retail dominates hosiery through traditional outlets
• E-commerce gains traction among young and premium consumers

PRODUCTS

• Premium brands elevate comfort with advanced materials
• CHART 39 Bonjour Launches Odour-Free Bamboo Socks in 2025 to Deliver Superior Comfort

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth continues as incomes rise, with polarisation evident
• CHART 45 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth driven by rising disposable incomes and sustainability, with polarisation evident
• Belts drives growth of apparel accessories, while luxury silk scarves perform well
• CHART 46 Silk Scarves Emerges as a Versatile Luxury Micro-Trend in the Fashion Landscape
• Urban Monkey takes advantage of the travel and tourism boom to drive growth for hats/caps
• CHART 47 Urban Monkey's 2025 Hats/Caps Ride the Travel Wave in India

WHAT'S NEXT?

• Market polarisation and travel and tourism set to drive growth, with belts performing well
• Other apparel accessories will maintain its declining trend, and sales of gloves to remain low

COMPETITIVE LANDSCAPE

• Lifestyle International, Puma Sports and Aditya Birla maintain their leading positions
• A focus on differentiation likely in an unorganised competitive landscape
• CHART 48 Analyst Insight

CHANNELS

• Offline retail dominates sales of apparel accessories
• Retail e-commerce gains traction with premium and fashion-forward products

PRODUCTS

• Sustainability drives product innovation with eco-friendly materials
• CHART 49 Ethik Leads India's Sustainable Fashion Wave with Vegan Leather Accessories in 2025

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising incomes and athleisure trend spark significant growth in footwear
• CHART 40 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth driven by rising incomes, seasonal launches, and the fitness trend
• Men's footwear dominates, but children's and women's footwear are more dynamic
• Asics increases local manufacturing to navigate regulatory changes
• CHART 41 ASICS Boosts Local Manufacturing in 2025 to Counter Supply Chain Issues

WHAT'S NEXT?

• Rising disposable incomes anticipated to fuel demand for premium footwear
• Men's footwear will continue to lead sales despite slower growth
• Omnichannel retailing and quick commerce to reshape footwear sales

COMPETITIVE LANDSCAPE

• Bata and Relaxo maintain their leading positions, but see increasing challenges
• CHART 42 Analyst Insight
• Strategic moves and emerging trends create new opportunities
• Challenger brands reshape the retail landscape with digital-first strategies
• CHART 43 Comet Strengthens its Position Through Limited-Edition Drops and Immersive Retail

CHANNELS

• Offline retail remains dominant, led by apparel and footwear specialists
• Retail e-commerce drives growth with fast delivery and convenience

PRODUCTS

• Brand partnerships and seasonal launches shape footwear
• CHART 44 Brand Partnerships and Seasonal Campaigns Boost Sales of Footwear in 2025

COUNTRY REPORTS DISCLAIMER