말레이시아의 의류 및 신발 시장

The apparel and footwear market in Malaysia demonstrated resilience in 2025, with 6% growth in retail value terms, driven by increasing disposable incomes and a shift towards digitalisation. This growth, coupled with a strong emphasis on sustainability and innovation, makes the market attractive for brands that can adapt to these trends. With a forecast current value CAGR of 5% through to 2030, reaching MYR51.6 billion, brands that focus on functional, sustainable products and strengthen their d...

Euromonitor International's Apparel and Footwear in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Sustainability, tech innovation and digitisation aid leading brands

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Strong growth due to rising incomes and growing middle class
• Sustainability drives design innovation and incorporation of eco-friendly and alternative materials
• Resale and rental begin to change how consumers shop
• CHART 2 We Rent Fashion Offers Flexible Resale and Rental of Designer Apparel and Footwear

WHAT'S NEXT?

• Sustainability and tech innovation to influence design
• CHART 3 Analyst Insight
• Immersive shopping experiences

COMPETITIVE LANDSCAPE

• Leading brands maintain their positions through innovation and sustainability
• Mergers and acquisitions reshape competitive dynamics
• Emerging players leverage sustainability and inclusivity

CHANNELS

• Offline retail leads with strong brand presence
• E-commerce will continue to grow and drive consumer demand
• Saloman Open Concept Store is one to watch

PRODUCTS

• Tech-savvy brands drive functional and sustainable designs
• CHART 4 adidas Launches Move For The Planet Campaign to Promote Sustainable Products

ECONOMIC CONTEXT

• CHART 5 Real GDP Growth and Inflation 2020-2030
• CHART 6 PEST Analysis in Malaysia 2025

CONSUMER CONTEXT

• CHART 7 Key Insights on Consumers in Malaysia 2025
• CHART 8 Consumer Landscape in Malaysia 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting consumer values boost womenswear sales, with increased interest in sustainability and inclusivity
• CHART 9 Key Trends 2025

INDUSTRY PERFORMANCE

• Cost-of-living crisis leads to market polarisation
• Affordability remains key
• CHART 10 Analyst Insight
• Sustainability and inclusivity offerings inform consumer choices
• CHART 11 Oh Sebenar's "Lebar" Plus-Size Capsule Expands Inclusivity in Malaysian Womenswear

WHAT'S NEXT?

• Market polarisation expected to persist in womenswear
• Sustainability through rental and resale expected to challenge sales growth
• CHART 12 Poplook's Denim Rental Service Expands Sustainable Options for Malaysian Women
• S-commerce likely to reshape online retail

COMPETITIVE LANDSCAPE

• Uniqlo maintains lead in competitive market
• Localised, culturally relevant launches give Uniqlo a competitive edge

CHANNELS

• Retail e-commerce leads womenswear growth
• S-commerce and AI-integration reshape the online shopping offering
• Malaysian start-up FitRoom launches AI-powered virtual try-on tool
• CHART 13 FitRoom's AI-Powered Virtual Try-On for Malaysian Traditional and Modest Fashion

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic recovery and sustainability drive market
• CHART 14 Key Trends 2025

INDUSTRY PERFORMANCE

• Rising disposable incomes fuel sales growth
• Challengers drive innovation and create competition
• CHART 15 Pestle & Mortar Clothing's Malaysian Pride & CASETiFY Collabs Reflect Storytelling
• Eco-friendly fabrics and cultural relevance inspire design and innovation
• AI personalisation and e-commerce draws on consumer expectations
• CHART 16 Analyst Insight
• CHART 17 Sustainable Fabrics and Size-Inclusive Designs Showcased by Zalora

WHAT'S NEXT?

• Mid-premium menswear looks set to increase in popularity
• Omnichannel, AI-integrated offerings expected to be the new norm
• Influencer-led marketing and the intersection between tech, culture and fashion
• CHART 18 SVG Worldwide's Tech-Driven Streetwear Showcase

COMPETITIVE LANDSCAPE

• Moderately concentrated Malaysian menswear market
• New entrant, LILANZ, pressures mid-range menswear retailers

CHANNELS

• Offline retail dominates premium menswear sales with in-store experiences
• Youth and tech-savvy consumers drive e-commerce

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Polarised market performance amid economic fluctuations and distribution channel shifts
• CHART 19 Key Trends 2025

INDUSTRY PERFORMANCE

• Fluctuating economic environment leads to market polarisation
• Sustainability and inclusivity drive consumer demand for eco-friendly and gender-neutral designs
• CHART 20 Uniqlo Malaysia Introduces Sustainable, Gender-Neutral Basics for Children
• CHART 21 Analyst Insight
• Direct-to-consumer and digital-first gain traction

WHAT'S NEXT?

• Online presence, cultural relevance and sustainability will be key to connecting with digital-native parents
• CHART 22 Poplook Introduces Affordable Hari Raya Matching Sets for Parents and Children
• Price pressure likely to persist due to market polarisation

COMPETITIVE LANDSCAPE

• Shein and Uniqlo drive competitive dynamics
• New entrants leverage cultural relevance and sustainability

CHANNELS

• Traditional stores continue to lead, but e-commerce is gaining ground

PRODUCTS

• Poney cashes in on market polarisation
• CHART 23 Poney Balances Premium and Value Segments to Thrive in Polarised Childrenswear

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustainability and AI are key to the Malaysian sportswear market in 2025
• CHART 24 Key Trends 2025

INDUSTRY PERFORMANCE

• Rising disposable and improved consumer confidence contributes to sportswear sales growth
• Sustainability defines the market in 2025
• Athlete-centric engagement builds brand credibility and community connection
• CHART 25 PUMA Launches Athlete-First Sponsorship for Top Malaysian Marathoners
• Tech advances lead to improved virtual try-on tools and AI-driven sizing

WHAT'S NEXT?

• Local players expected to leverage national pride and cultural relevance
• Digital engagement and AI likely to play a bigger role in consumer behaviour

COMPETITIVE LANDSCAPE

• Nike and adidas maintain their lead through scale, brand equity and innovation
• New entrant 361° capitalises on cost-conscious fitness enthusiasts
• CHART 26 361° Opens First Malaysian Stores Expanding Consumer Choice in Performance Sportswear
• CHART 27 Analyst Insight

CHANNELS

• Retail e-commerce offers convenience and wider choice of sportswear
• Omnichannel strategies already redefining sportswear shopping
• Local players and digital natives to shape future sales

PRODUCTS

• Sustainable innovations drive product differentiation and consumer engagement
• CHART 28 Nike Introduces 78% Recycled Materials in Move to Zero Initiative

COUNTRY REPORTS DISCLAIMER

JEANS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustainability and inclusivity, coupled with online retail offerings influence consumer choice
• CHART 29 Key Trends 2025

INDUSTRY PERFORMANCE

• Sustainability and inclusivity and local relevance drive demand and innovation
• CHART 30 Analyst Insight
• AI-integration and tech innovation changes how and where consumers shop
• Resale and rental trend impacts retail channel mix
• Carousell resale platform appeals to younger consumers of jeans
• CHART 31 Resale and Rental Platforms Fuel Growth of Malaysia's Circular Denim Economy

WHAT'S NEXT?

• Sustainability and inclusivity expected to remain key
• Traditional outlets likely to adopt "experiential retail" as digital engagement grows
• Standard jeans set to maintain largest volume share

COMPETITIVE LANDSCAPE

• International brands maintain their lead, with local players emerging
• Emerging players tap into cultural relevance and niche strategies

CHANNELS

• AI-driven trends reshape jeans retailing
• Fast delivery via websites is key

PRODUCTS

• Tarik Jeans combines inclusive products with sustainability and conservation
• CHART 32 Tarik Jeans Champions Sustainable Denim with ASAS Launch and Conservation Partnership

COUNTRY REPORTS DISCLAIMER

HOSIERY IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustainability and inclusivity drives sales as market polarises
• CHART 33 Key Trends 2025

INDUSTRY PERFORMANCE

• Hosiery market polarises under economic pressures
• Market polarisation seen in hosiery in 2025
• Sustainability and inclusivity consumer expectations drive design and innovation
• Digital-first channels are popular among urban women
• CHART 34 Zalora Malaysia Leverages AI Personalisation to Transform Online Hosiery Shopping

WHAT'S NEXT?

• Affordability to continue to be significant
• Sustainability and inclusivity to influence consumer choices
• Digital innovation and e-commerce to increasingly shape hosiery trends

COMPETITIVE LANDSCAPE

• Leading brands maintain dominance through quality and innovation
• Shein grows due to online strength

CHANNELS

• Offline retail still leads hosiery sales with strong presence
• CHART 35 Analyst Insight

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustainability and AI integration help to boost sales
• CHART 36 Key Trends 2025

INDUSTRY PERFORMANCE

• Value sales up, along with wages and median disposable household income
• Sustainability drives innovation in design with eco-friendly and alternative materials
• CHART 37 Pineapple Leaf Ties Showcased at MAHA 2024 as Sustainable Accessory Innovation
• AI integration for personalisation
• CHART 38 Lazada Malaysia Launches Lazzie AI to Personalise Accessory Shopping in 2025

WHAT'S NEXT?

• Resale and rental to reshape the retail channel mix
• Eco-design innovation to leverage sustainability-conscious consumers
• "New retail" to drive omnichannel strategies

COMPETITIVE LANDSCAPE

• Uniqlo and Shein vying for the top spot
• Emerging brands lean on fashion-forward subcultures

CHANNELS

• Omnichannel integration and "new retail" shape apparel accessories sales
• CHART 39 Analyst Insight

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market remains concentrated and competitive, with signs of polarisation
• CHART 40 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers prioritise sustainability and comfort
• CHART 41 Analyst Insight
• Women's footwear leads value sales in 2025
• Sustainability drives design and innovation through the use of eco-friendly materials
• CHART 42 Teva Malaysia's ReWALK Campaign Promotes Sandal Recycling and Eco-Friendly Footwear
• Resale and rental significant in footwear
• CHART 43 Clarissima Launches Luxury Fashion Rental Services in Malaysia

WHAT'S NEXT?

• Brands leveraging sustainability and e-commerce set to drive growth
• Women's footwear to continue to hold largest share, with sustainability increasingly relevant
• Continuing market polarisation expected
• E-commerce expected to become increasingly competitive

COMPETITIVE LANDSCAPE

• Global brands maintain lead across footwear categories
• Brands prioritise sustainability as consumer interest grows

CHANNELS

• Physical stores continue to lead through try-on services

PRODUCTS

• Premium brands drive eco-friendly design and innovation in retail offerings
• CHART 44 Vivaia Opens Its Largest Malaysian Store, Targeting Fashion-Conscious Consumers
• Safetyware focuses on technologically advanced footwear
• Innovative launches drive sales and brand differentiation

COUNTRY REPORTS DISCLAIMER