미국 모바일 기기 보상판매 및 보호 시장에서의 성장 기회

Integrated, Multi-Device Protection Plans Enhance Customer Lifetime Value and Drive Market Growth

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and returning value to consumers but also for their measurable sustainability impact. The mobile device protection market has shifted from a narrow, risk-based insurance product to a strategic driver of customer experience and lifecycle value.

The analysis explores how these programs are structured, the metrics that define success, and the broader implications for business strategy and environmental responsibility. It highlights key parameters that communications service providers must evaluate when selecting partners to support trade-in and protection initiatives. The discussion also addresses two pivotal megatrends-disruptive technologies and innovative business models-that are set to shape the industry. In addition, this insight includes strategic company profiles of Asurion, Allstate Protection Plans, and Assurant, which are leading providers of mobile device trade-in and protection solutions in the United States.

Table of Contents

Introduction

Market Overview and Key Trends

• Factors Driving the US Trade-In and Mobile Protection Market
• Trends in the US Mobile Device Trade-In Market
• How Trade-In Drives New Handset Adoption
• Carrier Impact
• Importance of Robust Reverse-Logistics Management for Mobile Device Trade-In Programs

Trends in the US Mobile Device Protection Market

• Partner Attributes for Tier I Mobile Handset Insurance Programs

Assurant Company Profile

• Company
• Mobile Device Lifecycle Management Offerings
• Analyst Perspectives

Asurion Company Profile

• Company
• Mobile Device Lifecycle Management Offerings
• Analyst Perspectives

Allstate Protection Plans Company Profile

• Company
• Key Mobile Device Lifecycle Management Offerings
• Analyst Perspectives

The Strategic Imperative g

• Strategic Imperatives for the US Mobile Device Trade-In and Protection Markets

Growth Opportunity Analysis

• Growth Environment
• Growth Opportunities

Growth Opportunity Universe

• Growth Opportunity 1: Integrated, Subscription-Based Multi-Device Protection Plans that Combine Trade-In, Repair, and Upgrade Services Under a Single, Predictable Monthly Fee

The Last Word

Transformational Growth Journey

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