인도 승용차 시장의 성장 기회(2026-2032년)

This study analyzes the growth dynamics of the Indian passenger vehicle market, focusing on key demand and supply-side drivers, as well as structural restraints affecting long-term expansion.

It evaluates the competitive landscape of major OEMs, with a specific emphasis on product mix, pricing strategies, and segment positioning across the entry-level, mid, and premium categories. The analysis covers powertrain evolution, including ICE, CNG, hybrid, and electric vehicles, assessing their market trends and impact on the overall PV market structure.

The report evaluates how OEM strategies are evolving in response to these shifting demand patterns. It examines the competitive positioning of leading companies, including Maruti Suzuki, Hyundai Motor India, Tata Motors, and Mahindra & Mahindra. A key area of focus is the ongoing evolution of the powertrain landscape. Indian OEMs continue to operate with a diversified, multi-powertrain portfolio spanning petrol, diesel, CNG, strong hybrids, and battery electric vehicles. Internal combustion engine (ICE) vehicles continue to dominate the market, accounting for more than 95% of total PV sales, reflecting both infrastructure readiness and cost considerations. At the same time, alternative powertrains are gradually expanding their role. CNG has established itself as a cost-effective solution in price-sensitive segments, while strong hybrids are gaining traction in urban markets seeking improved fuel efficiency without the constraints of charging infrastructure.

India remains the primary market for domestic OEMs, with most of the PV sales concentrated within the country. Export volumes, while strategically relevant, remain secondary to domestic market dynamics for most companies.

Scope and Segmentation

• Scope of Analysis
• PV Market in India: Vehicle Segmentation Overview

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8TM
• The Impact of the Top 3 Strategic Imperatives on the Indian PV Market

Ecosystem

• Competitive Environment
• Key Competitors

Growth Generator in the Indian PV Market

• Growth Drivers
• Growth Restraints

Global Economic Outlook, 2026

• Global Economic Transformations for 2026
• Global GDP Growth Annual Snapshot
• Global GDP Growth Quarterly Snapshot
• Global GDP Growth
• Visioning Scenarios: 2026 Global Macro Conditions

Growth Environment

• India: Growth and Visioning Scenarios
• Key Findings, 2025
• Health of the PV Market, 2025
• Analysis of Key Vehicle Segments, 2025
• Analysis of Top-Selling PV Models, 2025
• Powertrain Analysis, 2025
• Top OEMs’ Market Share by Powertrain, 2025
• Key Vehicle Models in India-Powertrain Analysis
• Key Policies Supporting FDI and Local OEM Investments in India
• Key OEM Investments in the Indian PV Market, 2025–2026
• Key Tier I Investments in the Indian PV Market, 2025–2026
• Key Current Challenges for Foreign OEMs with Limited Localization
• Indian PV Market Key Trends Analysis, 2025
• Impact of the US-Iran War on Key PV Market Trends in 2026
• Impact of the US-Iran War on the Indian PV Market in 2026
• PV India Market Forecast: 3 Scenarios
• PV Market Forecast, 2025–2032
• US-Iran War Disrupts the Indian Auto Value Chain in 2026
• Key Predictions for 2026

India PV Market Overview and Sales Analysis

• Overview of the Indian PV Market
• PV Sales in 2025: Effect of GST 2.0 Implementation
• State-Wise PV Sales and Trends Analysis
• Performance of Top OEMs
• Top-Selling PV Models in 2025
• Top PV Models Sales Declines in 2025
• PV Market Segment Overview, 2025
• Utility Vehicle Share of the PV Market in India
• OEM Vehicle Offerings in India
• Key Investment Initiatives in India in 2025

India PV Sales by Segment Analysis

• Segment Analysis: Mini Segment
• Segment Analysis: Compact Segment
• Segment Analysis: Mid-Size Segment
• Segment Analysis: Executive and Premium Segments
• Segment Analysis: UVC Segment
• Segment Analysis: UV1 and UV2 Segments
• Segment Analysis: UV3, UV4, and UV5 Segments

Indian PV Market: Powertrain Analysis

• Key Powertrain Segments
• Petrol Vehicles: From Dominant Fuel to Structural Decline
• Petrol Sales Performance: OEM Trends and Market Dynamics
• Diesel Sales Performance: OEM Trends and Market Dynamics
• Upcoming Petrol and Diesel Vehicle Launches, 2026–2028
• CNG PV Sales Performance: OEM Trends and Market Dynamics
• Upcoming CNG Vehicle Launches, 2026–2028
• EV Market Outlook in India, 2025
• EV Sales Performance and Key Industry Bottlenecks
• Hybrids: Key OEM Analysis
• Future EV and Hybrid Production Lineups
• Geopolitical Oil Shocks are Accelerating the EV Value Proposition in India

Indian PV Market: Key OEM Profiles

• OEM Landscape
• Maruti Suzuki India Limited (MSIL)
• Tata Motors Limited (TML)
• Mahindra & Mahindra Limited (MML)
• Hyundai Motor India Limited (HMIL)
• Case Study, VinFast
• Case Study, Build Your Dreams (BYD)

Growth Opportunity Universe

• Growth Opportunity 1: Leveraging Local Partnerships to Advance In-Vehicle Software and OTA Capabilities
• Growth Opportunity 2: Export-Led Global Expansion Driven by the Small Cars and SUV Segments
• Growth Opportunity 3: Flexible Ownership Through Leasing and Subscription Models

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer