관광용 렌터카 시장 기회, 성장 촉진요인, 산업 동향 분석, 예측(2024-2032년)

The Global Tourism Vehicle Rental Market was valued at USD 81.5 billion in 2023 and is expected to grow at a CAGR of 8.3% from 2024 to 2032. The growing international travel trend drives the demand for vehicle rentals. As tourism increases, the way people approach travel is changing, with more emphasis on flexibility and personalized experiences. The growing need for convenient and adaptable travel is a key factor behind the rising demand for vehicle rentals. Modern travelers are shifting away from traditional options with set schedules and opting for rentals that allow them to explore destinations at their own pace.

Renting vehicles allows tourists to choose their routes, plan their stops, and reach locations that conventional tours might not cover. The market is segmented by rental duration into short-term and long-term rentals. In 2023, short-term rentals dominated the market, accounting for over 73% of the total share, and are projected to surpass USD 110 billion by 2032. This growth is driven by the appeal of flexible, short-term options that align with the preferences of travelers, particularly for weekend getaways and spontaneous trips. Short-term rentals cater to travelers looking for brief, customizable rental periods to match their specific needs.

In terms of booking channels, the market is divided into online and offline segments. The online segment held about 76% of the market in 2023, largely due to its ease of use and compatibility with the digital preferences of modern consumers. Online platforms allow travelers to book rentals at any time and from anywhere, providing convenience that offline methods cannot match. This 24/7 accessibility makes online booking a preferred choice for today's fast-paced travelers seeking quick and efficient solutions.

In the U.S., the tourism vehicle rental market represented 74% of the revenue share in 2023 and is expected to exceed USD 40 billion by 2032. The wide range of attractions, from major cities to national parks and scenic routes, makes vehicle rentals a popular option for tourists. The cultural affinity for car ownership and road travel in the U.S., along with the growing popularity of road trips, further strengthens the market. Both domestic and international travelers contribute to the rising demand for rental vehicles, attracted by the freedom and mobility that rentals provide.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Technology providers
  • 3.1.2 Peer-to-Peer platforms
  • 3.1.3 Vehicle rental companies
  • 3.1.4 Insurance providers
  • 3.1.5 End-users
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Consumer preference and behavior analysis for various vehicle types
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Rising traveling trends
    • 3.8.1.2 Flexibility and convenience
    • 3.8.1.3 Rise of remote and hybrid work
    • 3.8.1.4 Expansion of tourism infrastructure
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 High rental costs
    • 3.8.2.2 Vehicle maintenance and management issues
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Vehicle, 2021 - 2032 ($Bn)

• 5.1 Key trends
• 5.2 Cars
• 5.3 Recreational vehicles
• 5.4 Motorcycles
• 5.5 Bicycles
• 5.6 Specialty vehicles

Chapter 6 Market Estimates & Forecast, By Rental Duration, 2021 - 2032 ($Bn)

• 6.1 Key trends
• 6.2 Short term
• 6.3 Long term

Chapter 7 Market Estimates & Forecast, By Booking Channel, 2021 - 2032 ($Bn)

• 7.1 Key trends
• 7.2 Online
• 7.3 Offline

Chapter 8 Market Estimates & Forecast, By Pricing Model, 2021 - 2032 ($Bn)

• 8.1 Key trends
• 8.2 Daily
• 8.3 Weekly
• 8.4 Monthly
• 8.5 Mileage based pricing

Chapter 9 Market Estimates & Forecast, By Service, 2021 - 2032 ($Bn)

• 9.1 Key trends
• 9.2 Self-driven
• 9.3 Chauffeur-driven

Chapter 10 Market Estimates & Forecast, By End Use, 2021 - 2032 ($Bn)

• 10.1 Key trends
• 10.2 Leisure travelers
• 10.3 Business travelers
• 10.4 Tour operators

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Spain
  • 11.3.5 Italy
  • 11.3.6 Russia
  • 11.3.7 Nordics
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 ANZ
  • 11.4.6 Southeast Asia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia

Chapter 12 Company Profiles

• 12.1 Alamo Rent a car
• 12.2 Avis
• 12.3 Booking.com
• 12.4 Budget Rent A Car System
• 12.5 CarTrawler
• 12.6 Cruise America
• 12.7 Dollar Rent A Car
• 12.8 Enterprise Rent-A-Car
• 12.9 Europcar
• 12.10 Expedia
• 12.11 Getaround
• 12.12 Green Motion
• 12.13 Hertz
• 12.14 Localiza
• 12.15 Locauto
• 12.16 National Car Rental
• 12.17 RVshare
• 12.18 Sixt
• 12.19 Thrifty Car Rental
• 12.20 Zipcar