무선 파워뱅크 시장 : 기회, 성장 촉진요인, 산업 동향 분석, 예측(2024-2032년)

The Global Wireless Power Bank Market, valued at USD 5.6 billion in 2023, is projected to grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2032. The widespread adoption of wireless charging technology across smartphones, smartwatches, and other electronic devices is a significant driver of this market. By eliminating the need for cables, wireless power banks offer unmatched convenience, appealing to tech-savvy consumers who prioritize efficiency and simplicity.

The increasing demand for portable, lightweight, and compact charging solutions has further amplified the popularity of wireless power banks. These devices are designed for modern lifestyles, catering to consumers who need reliable, on-the-go power for work, travel, or outdoor activities. Their versatility and ease of use make them a preferred choice, aligning seamlessly with the mobility-focused demands of today's connected world.

Despite their convenience, wireless power banks face certain limitations, including slower charging speeds and higher energy loss compared to traditional wired chargers. These inefficiencies can be a drawback for users who prioritize fast charging or require dependable performance in high-demand scenarios. Additionally, the increased energy consumption associated with wireless charging raises questions about its environmental sustainability.

The market is segmented by battery type into lithium-ion and lithium polymer. In 2023, lithium-ion batteries dominated with a market size of USD 4.1 billion and are forecasted to grow at a CAGR of 5% through 2032. Their superior energy density, stable performance, and extended cycle life make them the preferred choice for portable charging solutions. Ongoing advancements in lithium-ion technology have improved charging speeds and overall performance, with manufacturers integrating features like fast charging and intelligent power management systems to meet consumer expectations.

On the basis of end-user, the market is categorized into individual/consumer, commercial, and industrial segments. The individual/consumer segment accounted for 59.7% of the market share in 2023 and is anticipated to grow at a CAGR of 5.2% over the forecast period. This growth is attributed to the rising dependency on personal electronic devices such as smartphones and wearables, which require frequent and convenient charging solutions.

Geographically, North America held a market share of USD 1.4 billion in 2023, with a projected CAGR of 5.2% from 2024 to 2032. The region's strong consumer electronics sector and focus on sustainability are driving the adoption of advanced wireless power banks, further supporting market expansion.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing adoption of wireless charging technology
    • 3.2.1.2 Growing demand for portable and convenient charging solutions
    • 3.2.1.3 Rising power consumption of mobile devices
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Limited charging efficiency
    • 3.2.2.2 Heat generation during charging
• 3.3 Technology & innovation landscape
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
• 3.5 Growth potential analysis
• 3.6 Regulatory landscape
• 3.7 Pricing analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Battery Type, 2021 - 2032, (USD Billion)

• 5.1 Key trends
• 5.2 Lithium-ion
• 5.3 Lithium polymer

Chapter 6 Market Estimates & Forecast, By Capacity Range, 2021 - 2032, (USD Billion)

• 6.1 Key trends
• 6.2 Up to 3,000 mAh
• 6.3 3,001 mAh-8,000 mAh
• 6.4 8,001 mAh-20,000 mAh
• 6.5 Above 20,000 mAh

Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2032, (USD Billion)

• 7.1 Key trends
• 7.2 Smartphone
• 7.3 Tablet
• 7.4 Laptop
• 7.5 Wearable devices
• 7.6 Others (headsets, camera)

Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Billion)

• 8.1 Key trends
• 8.2 Individual/consumer
• 8.3 Commercial
• 8.4 Industrial

Chapter 9 Market Estimates & Forecast, By Charging Technology, 2021 - 2032, (USD Billion)

• 9.1 Key trends
• 9.2 Inductive charging
• 9.3 Resonant charging
• 9.4 RF Energy harvesting

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce platforms
  • 10.2.2 Company websites
• 10.3 Offline
  • 10.3.1 Retail stores
  • 10.3.2 Specialty electronics stores

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Malaysia
  • 11.4.7 Indonesia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 12.1 ADATA Technology
• 12.2 Ambrane India
• 12.3 Anker Technology
• 12.4 ASUS
• 12.5 Aukey
• 12.6 Baseus Technology
• 12.7 Cellularline
• 12.8 Energizer
• 12.9 Intex Technologies
• 12.10 Lenovo
• 12.11 Microsoft
• 12.12 Omnicharge
• 12.13 Panasonic
• 12.14 Philips
• 12.15 Ravpower
• 12.16 Samsung SDI
• 12.17 Sony
• 12.18 Syska
• 12.19 Xiaomi
• 12.20 Zendure