자동차 소프트웨어 시장 기회, 성장 촉진요인, 산업 동향 분석, 예측(2025-2034년)

The Global Automotive Software Market, valued at USD 18.1 billion in 2024, is projected to grow at a CAGR of 10.9% from 2025 to 2034. The rising demand for connected vehicles and the growing emphasis on autonomous driving are key drivers of this expansion. The adoption of Level 3 and higher autonomous vehicles is anticipated to surge, creating a strong demand for advanced software solutions that facilitate connectivity, data processing, and autonomous functionality. The increasing integration of software applications, such as infotainment and powertrain management, further fuels market growth.

As electrification and connectivity reshape the automotive landscape, the demand for robust software solutions continues to escalate. Automotive companies are actively investing in research and development to enhance vehicle software capabilities, enabling seamless integration of new technologies and improving overall vehicle performance. The expansion of global software hubs also underscores the growing focus on software-defined vehicles and automated driving technology. The competitive landscape is evolving as automakers prioritize software-driven innovations to enhance safety, efficiency, and user experience.

The automotive software market is categorized by offering into operating systems, middleware, and application software. Operating systems, valued at over USD 5 billion in 2024, play a crucial role in integrating applications with hardware to support advanced vehicle functionalities. Middleware adoption is increasing as it enables seamless communication between various software components, essential for modern interconnected vehicles. The rising consumer preference for infotainment, navigation, and connectivity drives demand for application software that enhances user experience. Automakers are continuously developing innovative applications to meet the evolving expectations of connected vehicle users.

Based on end use, the market is divided into OEM and aftermarket segments. OEMs are expected to grow at a CAGR of over 9% from 2025 to 2034 as manufacturers invest heavily in developing sophisticated software solutions. Stringent regulatory requirements are pushing automakers to integrate advanced software that enhances vehicle performance and safety. Additionally, aftermarket software solutions are gaining traction as consumers seek to upgrade their vehicles with advanced features, optimizing functionality and customization.

By application, the market is segmented into safety systems, powertrain & chassis, infotainment & telematics, body control & comfort, and others. Infotainment & telematics led the market, generating over USD 4.5 billion in 2024. Increasing demand for real-time information, entertainment, and connectivity is driving the development of advanced infotainment systems. The push for enhanced safety features is accelerating investment in software solutions designed to meet regulatory compliance and improve vehicle security. Powertrain and chassis management software is also experiencing significant growth as manufacturers strive for fuel efficiency and emissions reduction

The market is segmented by vehicle type into passenger cars and commercial vehicles. Passenger cars accounted for approximately 10% of the market share in 2024, with the growing adoption of embedded software solutions for connectivity, safety, and entertainment. Advanced automotive software is increasingly integrated into passenger vehicles, enabling over-the-air updates, autonomous features, and personalized user experiences. In commercial vehicles, the need for software that optimizes performance, safety, and regulatory compliance is increasing as technology becomes more advanced.

North America led the automotive software market, holding over 35% of the global share in 2024, with the United States at the forefront. The commercial sector is experiencing a shift toward fuel-efficient vehicles, prompting manufacturers to enhance engine performance through advanced software solutions. The market is set to expand as automakers invest in technologies that improve safety, efficiency, and compliance. The adoption of advanced driver assistance systems is becoming essential, ensuring regulatory compliance while enhancing vehicle safety. The rising demand for technologically advanced vehicles underscores the growing importance of smart software solutions in the automotive sector.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates & calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimation
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market scope & definition

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Technology integrators
  • 3.2.2 Platform providers
  • 3.2.3 Service providers
  • 3.2.4 End users
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Regulatory landscape
• 3.7 Connected car fleet size, 2021-2024
• 3.8 Comparative analysis of ADAS vs. infotainment software
• 3.9 Impact forces
  • 3.9.1 Growth drivers
    • 3.9.1.1 Increasing adoption of connected car technologies
    • 3.9.1.2 Rising consumer preference for in-vehicle infotainment systems
    • 3.9.1.3 Accelerated deployment of Advanced Driver-Assistance Systems (ADAS)
    • 3.9.1.4 Growing emphasis on vehicle safety compliance and regulatory adherence
    • 3.9.1.5 Expanding integration of Artificial Intelligence (AI) in automotive software
  • 3.9.2 Industry pitfalls & challenges
    • 3.9.2.1 Complexity in developing interoperable software for multi-vendor platforms
    • 3.9.2.2 Cybersecurity threats associated with connected vehicles
• 3.10 Growth potential analysis
• 3.11 Porter’s analysis
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Offering, 2021 - 2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 Operating system
• 5.3 Middleware
• 5.4 Application software

Chapter 6 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Bn)

• 6.1 Key trends
• 6.2 Passenger cars
  • 6.2.1 Hatchback
  • 6.2.2 Sedan
  • 6.2.3 SUV
• 6.3 Commercial vehicles
  • 6.3.1 Light Commercial Vehicles (LCV)
  • 6.3.2 Heavy Commercial Vehicles (HCV)

Chapter 7 Market Estimates & Forecast, By Propulsion, 2021 - 2034 ($Bn)

• 7.1 Key trends
• 7.2 ICE
• 7.3 Electric vehicle

Chapter 8 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn)

• 8.1 Key trends
• 8.2 Safety systems
• 8.3 Infotainment & telematics
• 8.4 Powertrain & chassis
• 8.5 Body control & comfort
• 8.6 Others

Chapter 9 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn)

• 9.1 Key trends
• 9.2 OEM
• 9.3 Aftermarket

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
  • 10.3.7 Nordics
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 Australia
  • 10.4.5 South Korea
  • 10.4.6 Southeast Asia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 South Africa
  • 10.6.3 Saudi Arabia

Chapter 11 Company Profiles

• 11.1 Aptiv
• 11.2 BlackBerry Limited (QNX)
• 11.3 Continental
• 11.4 Denso
• 11.5 Elektrobit Automotive
• 11.6 Harman International
• 11.7 Intel Corporation
• 11.8 KPIT
• 11.9 Luxoft
• 11.10 Magna
• 11.11 NVIDIA
• 11.12 NXP Semiconductors
• 11.13 Panasonic
• 11.14 Renesas Electronics
• 11.15 Robert Bosch
• 11.16 Siemens
• 11.17 Tata Elxsi
• 11.18 Vector Informatik
• 11.19 Visteon
• 11.20 Wind River Systems