세계의 자동차용 음향 합성 기술 시장 : 기회, 성장 촉진요인, 산업 동향 분석, 예측(2025-2034년)

The Global Vehicle Sound Synthesis Technology Market was valued at USD 1.7 billion in 2024 and is estimated to grow at a CAGR of 12.3% to reach USD 5.2 billion by 2034. The widespread adoption of electric and hybrid vehicles plays a major role in driving market growth. Electric vehicles (EVs) are incredibly quiet due to their electric motor, which provides an advantage in cabin comfort. However, this silence also poses a risk to pedestrians, particularly the elderly and disabled, as they may not hear the vehicle approaching. As a result, Acoustic Vehicle Alerting Systems (AVAS) are now mandatory in several regions, including the US, EU, Japan, and China, to generate artificial sounds at low speeds and alert pedestrians of an EV's presence. The surge in global EV production further boosts the demand for these vehicle sound synthesis systems.

Automotive manufacturers are also using sound design to enhance brand identity and create emotional connections with customers. Vehicle sound synthesis has evolved beyond safety and now plays a key role in branding and enriching the sensory experience of electric vehicles. Many car manufacturers are working with sound designers to develop unique audio profiles for their vehicles, ranging from engine-like roars to calming melodies, which also serve to strengthen brand association. This trend is helping expand the scope of vehicle sound synthesis technologies.

The external sound system segment was valued at USD 950 million in 2024. As autonomous driving systems progress and the shared economy model gains ground, the need for exterior sounds is becoming more critical for human-machine interactions. Vehicles that lack a driver, such as self-driving cars, often rely on sound synthesis to alert pedestrians, replacing the traditional horn with synthetic sounds. This necessity has made external sound systems a crucial, revenue-generating feature in vehicles, with manufacturers dedicating significant research, development, and legal resources to comply with regulatory standards. Since these systems are legally required, automakers are increasingly investing in mass production, making them more affordable and widely available.

The electric vehicle segment dominated the market in 2024, capturing a 74% share, and it is expected to grow significantly during the forecast period. Battery Electric Vehicles (BEVs) operate without an internal combustion engine and are therefore silent by nature, posing a safety concern for pedestrians. To mitigate this risk, BEVs rely heavily on AVAS technology to produce artificial engine sounds, ensuring safer driving conditions for pedestrians. This market segment, which is the most advanced adopter of vehicle sound synthesis, is expected to see continued growth as the demand for EVs expands worldwide.

Germany Vehicle Sound Synthesis Technology Market held a 21% share in 2024 and generated USD 133.3 million. The country has been at the forefront of adopting sound synthesis systems for electric vehicles, with many manufacturers leading the charge. Not only do these companies comply with safety standards, but they also use sound design to market their electric vehicles more effectively. Germany's strong automotive industry, with key players such as Bosch, Continental, and HELLA, has accelerated the widespread adoption of AVAS systems across Europe, making them standardized and scalable within a short period.

Major companies in the Vehicle Sound Synthesis Technology Market include Aptiv, General Motors, Tesla, Harman International, Denso, Continental, Hyundai Motor Company, Volkswagen, Delphi Technologies, and BMW Group. In the vehicle sound synthesis market, companies are focusing on developing advanced sound design and acoustic solutions that enhance the safety, branding, and emotional connection with customers. Many manufacturers have adopted strategic collaborations with sound designers and composers to create bespoke audio profiles for their vehicles. Additionally, they are increasing investments in research and development to ensure compliance with evolving regulations. Partnerships with key Tier 1 suppliers for hardware and control system development are also helping companies expand their capabilities. Furthermore, mass production strategies are being employed to make sound synthesis systems more affordable and widely accessible to consumers.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product
  • 2.2.3 Propulsion
  • 2.2.4 Component
  • 2.2.5 Application
  • 2.2.6 Sales channel
• 2.3 TAM analysis, 2025-2034
• 2.4 CXO perspectives: strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Cost structure
  • 3.1.4 Value addition at each stage
  • 3.1.5 Factor affecting the value chain
  • 3.1.6 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising adoption of electric and hybrid vehicles
    • 3.2.1.2 Regulations by the government for pedestrian safety
    • 3.2.1.3 Technological advancements in digital sound design
    • 3.2.1.4 Increasing demands for in-car acoustic experiences
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Integration with legacy platforms and EV conversions
    • 3.2.2.2 Limited awareness among smaller OEMs and tier-2 markets
  • 3.2.3 Market opportunities
    • 3.2.3.1 Expansion of electric and hybrid vehicles
    • 3.2.3.2 Regulatory mandates for pedestrian safety
    • 3.2.3.3 Demand for customizable brand sound signatures
    • 3.2.3.4 Integration with advanced vehicle architectures
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Technology and innovation landscape
  • 3.7.1 Current technological trends
  • 3.7.2 Emerging technologies
• 3.8 Price trends
  • 3.8.1 By region
  • 3.8.2 By product
• 3.9 Production statistics
  • 3.9.1 Production hubs
  • 3.9.2 Consumption hubs
  • 3.9.3 Export and import
• 3.10 Cost breakdown analysis
• 3.11 Patent analysis
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly initiatives
  • 3.12.5 Carbon footprint considerations

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
  • 4.2.3 Asia Pacific
  • 4.2.4 LATAM
  • 4.2.5 MEA
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategic outlook matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans and funding

Chapter 5 Market Estimates & Forecast, By Product, 2021 - 2034 (USD, Million, Units)

• 5.1 Key trends
• 5.2 Internal sound system
• 5.3 External sound system

Chapter 6 Market Estimates & Forecast, By Propulsion, 2021 - 2034 (USD, Million, Units)

• 6.1 Key trends
• 6.2 Internal combustion engine (ICE)
• 6.3 Electric vehicles (EV)
  • 6.3.1 Battery electric vehicles (BEV)
  • 6.3.2 Plug-in hybrid electric vehicles (PHEV)
  • 6.3.3 Hybrid electric vehicles (HEV)

Chapter 7 Market Estimates & Forecast, By Component, 2021 - 2034 (USD, Million, Units)

• 7.1 Key trends
• 7.2 Hardware
  • 7.2.1 Sound generators/modules
  • 7.2.2 Speakers/transducers
  • 7.2.3 Amplifiers
  • 7.2.4 Controllers / ECUs
• 7.3 Software
  • 7.3.1 Sound design & profile software
  • 7.3.2 Sound synthesis algorithms
  • 7.3.3 Vehicle integration software
  • 7.3.4 Acoustic simulation & tuning tools
• 7.4 Services
  • 7.4.1 Deployment & integration
  • 7.4.2 Consulting
  • 7.4.3 Support & maintenance

Chapter 8 Market Estimates & Forecast, By Application, 2021 - 2034 (USD, Million, Units)

• 8.1 Key trends
• 8.2 Passenger cars
  • 8.2.1 Hatchbacks
  • 8.2.2 Sedan
  • 8.2.3 SUV
• 8.3 Commercial vehicles
  • 8.3.1 Light commercial vehicles (LCV)
  • 8.3.2 Medium commercial vehicles (MCV)
  • 8.3.3 Heavy commercial vehicles (HCV)

Chapter 9 Market Estimates & Forecast, By Sales channel, 2021 - 2034 (USD, Million, Units)

• 9.1 Key trends
• 9.2 OEMs
• 9.3 Aftermarket

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Million, Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
  • 10.3.7 Nordics
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Malaysia
  • 10.4.7 Singapore
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 Saudi Arabia
  • 10.6.3 South Africa

Chapter 11 Company Profiles

• 11.1 Aptiv
• 11.2 Audi
• 11.3 BMW Group
• 11.4 Brigade Electronics
• 11.5 BYD Auto Co.
• 11.6 Continental
• 11.7 Delphi Technologies
• 11.8 Denso Corporation
• 11.9 ECCO Safety Group
• 11.10 Ford Motor Company
• 11.11 General Motors Company
• 11.12 Harman International
• 11.13 Honda Motor Co.
• 11.14 Hyundai Motor Company
• 11.15 KUFATEC
• 11.16 Mando Hella Electronics Corp
• 11.17 Nissan Motor Corporation
• 11.18 STMicroelectronics
• 11.19 Tesla
• 11.20 Volkswagen