선외기 보트 시장 : 기회, 성장 요인, 업계 동향 분석 및 예측(2025-2034년)

The Global Outboard Boats Market was valued at USD 36.5 billion in 2024 and is estimated to grow at a CAGR of 5.3% to reach USD 55.1 billion by 2034.

Increasing participation in recreational boating and water sports across coastal and inland regions continues to support demand for high-performance engines. Rising consumer spending on leisure activities, expansion of marina networks, and the steady growth of tourism contribute significantly to market momentum throughout the forecast period. Advancements in lightweight, fuel-efficient, and low-emission engine technology are further strengthening adoption across both recreational and commercial sectors. Regulatory pressure favoring cleaner propulsion systems is driving interest in four-stroke and direct fuel injection engines, which are increasingly viewed as reliable, long-term solutions. Expanding coastal transport activities, artisanal fishing, and aquaculture development are also reinforcing the need for dependable outboard engines capable of supporting continuous operations. Ongoing investments in coastal infrastructure, paired with the rapid transition toward hybrid and electric propulsion, are expected to create substantial growth opportunities for manufacturers over the coming decade.

The seagoing segment accounted for a 56% share in 2024 and is anticipated to grow at a CAGR of 5.9% from 2025 to 2034. Demand is being driven by rising interest in coastal tourism, offshore travel, and marine recreation, all of which require powerful and durable engines. The seagoing category is also gaining importance within coastal transport, patrol fleets, and rescue operations due to its efficiency and high reliability in demanding maritime environments.

The leisure category segment held a 62% share in 2024 and is forecast to grow at a CAGR of 5% between 2025 and 2034. Growing interest in recreational cruising, family outings, and weekend marine sports continues to increase sales of small and mid-range outboard engines. Higher disposable incomes, urbanized lifestyles, and greater participation in marine activities are further stimulating demand. Government and private-sector investments in marinas, waterfront resorts, and boating clubs are helping accelerate the long-term expansion of the leisure boating sector.

U.S. Outboard Boats Market held 86% share, generating USD 3.57 billion in 2024. The strong boating culture in the country, supported by widespread marina development and high consumer spending, continues to elevate demand for outboard engines. Personal watercraft, fishing boats, and recreational vessels remain key contributors to ongoing sales. Leading U.S. manufacturers are increasingly introducing advanced four-stroke and digitally enhanced engines that offer reduced emissions, improved fuel economy, and smoother performance.

Major companies participating in the Outboard Boats Market include Brunswick, Cox Powertrain, Hidea Power, Honda, Oxe Marine, Parsun Power Machine, Suzuki Motor, Tohatsu, Volvo Penta, and Yamaha. Companies in the Outboard Boats Market are strengthening their competitive edge by expanding their portfolios of fuel-efficient, low-emission, and digitally controlled propulsion systems. Many are investing heavily in hybrid and electric outboard technologies to meet future environmental standards and evolving customer preferences. Strategic partnerships with boat manufacturers, marina operators, and technology firms enable seamless integration of next-generation propulsion systems. Firms are also optimizing global service networks to improve maintenance support and enhance customer loyalty. Continuous R&D investments focus on reducing engine weight, boosting power output, and improving durability for varied marine applications.

Table of Contents

Chapter 1 Methodology

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2034
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Waterways
  • 2.2.3 Application
  • 2.2.4 Propulsion
  • 2.2.5 Engine
  • 2.2.6 Horsepower
  • 2.2.7 Boat
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future outlook
• 2.6 Strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin analysis
  • 3.1.3 Cost structure
  • 3.1.4 Value addition at each stage
  • 3.1.5 Factor affecting the value chain
  • 3.1.6 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rise in recreational boating and leisure tourism
    • 3.2.1.2 Technological advancements in outboard engines
    • 3.2.1.3 Expansion of coastal and inland water infrastructure
    • 3.2.1.4 Growing demand for lightweight, trailer boats
    • 3.2.1.5 OEM partnerships and product diversification
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 High initial and maintenance costs
    • 3.2.2.2 Seasonal usage and climatic limitations
    • 3.2.2.3 Environmental regulations
    • 3.2.2.4 Limited charging infrastructure for electric boats
  • 3.2.3 Market opportunities
    • 3.2.3.1 Growth in Asia Pacific recreational marine sector
    • 3.2.3.2 Electrification and hybrid propulsion systems
    • 3.2.3.3 Expansion of rental and sharing platforms
    • 3.2.3.4 Aftermarket services and customization
  • 3.2.4 Market Challenges
    • 3.2.4.1 Battery Range Limitations for Electric Outboards
    • 3.2.4.2 Competition from Inboard & Stern-Drive Alternatives
    • 3.2.4.3 Complex Multi-Jurisdictional Regulatory Compliance
    • 3.2.4.4 Supply Chain Disruptions & Component Shortages
• 3.3 Growth potential analysis
• 3.4 Major market trends and disruptions
• 3.5 Future market trends
• 3.6 Regulatory landscape
  • 3.6.1 North America
  • 3.6.2 Europe
  • 3.6.3 Asia Pacific
  • 3.6.4 Latin America
  • 3.6.5 MEA
• 3.7 Porter's analysis
• 3.8 PESTEL analysis
• 3.9 Technology and innovation landscape
  • 3.9.1 Current Technologies
    • 3.9.1.1 Advanced Fuel Injection Systems
    • 3.9.1.2 Corrosion-Resistant Materials for Saltwater Use
    • 3.9.1.3 Digital Engine Monitoring & Smart Controls
  • 3.9.2 Emerging Technologies
    • 3.9.2.1 Electric & Hybrid Outboard Propulsion
    • 3.9.2.2 Lightweight Composite Materials
    • 3.9.2.3 Modular & Portable Power Units
    • 3.9.2.4 Connected Outboards (IoT Integration)
• 3.10 Patent analysis
• 3.11 Production statistics
  • 3.11.1 Production hubs
  • 3.11.2 Consumption hubs
  • 3.11.3 Export and import
• 3.12 Price trends
  • 3.12.1 By region
  • 3.12.2 By propulsion
• 3.13 Pricing analysis and value chain economics
  • 3.13.1 Outboard pricing trends by hp segment
  • 3.13.2 Premium pricing strategies in high-hp models
  • 3.13.3 Cost structure breakdown
  • 3.13.4 Regional price sensitivity
• 3.14 Cost breakdown analysis
  • 3.14.1 Component-level cost structure analysis
  • 3.14.2 Manufacturing cost drivers and optimization
  • 3.14.3 Regional cost variations and competitive implications
  • 3.14.4 Cost management strategies and competitive positioning
• 3.15 Sustainability and environmental aspects
  • 3.15.1 Sustainable practices
  • 3.15.2 Waste reduction strategies
  • 3.15.3 Energy efficiency in production
  • 3.15.4 Eco-friendly initiatives
  • 3.15.5 Carbon footprint considerations
• 3.16 Global trade and import/export analysis
  • 3.16.1 Import dependencies by region
  • 3.16.2 Trade regulations and tariff impact
• 3.17 Product lifecycle analysis
  • 3.17.1 Outboard boat lifecycle stages
  • 3.17.2 Outboard engine lifecycle analysis
  • 3.17.3 Maintenance schedules & service requirements
• 3.18 Critical industry gaps & company response strategies
  • 3.18.1 Identified critical gaps
    • 3.18.1.1 Limited electric outboard range & charging infrastructure
    • 3.18.1.2 Shortage of certified marine technicians
    • 3.18.1.3 Lack of standardization in smart boat technology
    • 3.18.1.4 End-of-life boat disposal & recycling infrastructure
  • 3.18.2 Company response strategies
    • 3.18.2.1 Partnership for electric propulsion leadership
    • 3.18.2.2 Training programs & service network expansion
    • 3.18.2.3 Collaboration on charging infrastructure
    • 3.18.2.4 Recycling initiatives

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
  • 4.2.3 Asia Pacific
  • 4.2.4 Latin America
  • 4.2.5 MEA
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategic outlook matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans and funding
• 4.7 Premium Positioning Strategies
• 4.8 Strategic OEM Partnership Opportunities
• 4.9 Technical Standards and Certification Requirements
• 4.10 Strategic Market Opportunities

Chapter 5 Market Estimates & Forecast, By Waterways, 2021 - 2034 ($Bn, Units, Fleet Size)

• 5.1 Key trends
• 5.2 Seagoing
  • 5.2.1 Leisure
  • 5.2.2 Transport Of goods
  • 5.2.3 Transport Of people
  • 5.2.4 Fishing
  • 5.2.5 Government use
• 5.3 Inland
  • 5.3.1 Leisure
  • 5.3.2 Transport Of goods
  • 5.3.3 Transport Of people
  • 5.3.4 Fishing
  • 5.3.5 Government use

Chapter 6 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn, Units, Fleet Size)

• 6.1 Leisure
• 6.2 Transport Of goods
• 6.3 Transport Of people
• 6.4 Fishing
• 6.5 Government use

Chapter 7 Market Estimates & Forecast, By Propulsion, 2021 - 2034 ($Bn, Units, Fleet Size)

• 7.1 Key trends
• 7.2 Gasoline
• 7.3 Diesel
• 7.4 Electric

Chapter 8 Market Estimates & Forecast, By Engine, 2021 - 2034 ($Bn, Units, Fleet Size)

• 8.1 Key trends
• 8.2 2-stroke
• 8.3 4-stroke
• 8.4 Electric

Chapter 9 Market Estimates & Forecast, By Horsepower, 2021 - 2034 ($Bn, Units, Fleet Size)

• 9.1 Key trends
• 9.2 Below 200 hp
• 9.3 201 to 500 hp
• 9.4 501 to 1000 hp
• 9.5 Above 1000 hp

Chapter 10 Market Estimates & Forecast, By Boat, 2021 - 2034 ($Bn, Units, Fleet Size)

• 10.1 Key trends
• 10.2 Center console
• 10.3 Express cruiser
• 10.4 Pontoon
• 10.5 Runabout bowrider
• 10.6 Others

Chapter 11 Market Estimates & Forecast, By Region, 2021-2034 ($Bn, Units, Fleet Size)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 US
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
  • 11.3.7 Nordics
  • 11.3.8 Hungary
  • 11.3.9 Greece
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 ANZ
  • 11.4.6 Southeast Asia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 South Africa
  • 11.6.2 Saudi Arabia
  • 11.6.3 UAE

Chapter 12 Company Profiles

• 12.1 Global Players
  • 12.1.1 Bennington Marine
  • 12.1.2 Brunswick
  • 12.1.3 Grady-White Boats
  • 12.1.4 Malibu Boats
  • 12.1.5 White River Marine
• 12.2 Regional Champions
  • 12.2.1 Albemarle Boats
  • 12.2.2 Blackfin Boats
  • 12.2.3 Boston Whaler
  • 12.2.4 Carolina Skiff
  • 12.2.5 Contender Boats
  • 12.2.6 Everglades Boats
  • 12.2.7 Fountain Powerboats
  • 12.2.8 NauticStar Boats
  • 12.2.9 Pathfinder Boats
  • 12.2.10 Robalo Boats
  • 12.2.11 Sailfish Boats
  • 12.2.12 Scout Boats
  • 12.2.13 Sea Fox Boats
  • 12.2.14 Sea Hunt Boats
  • 12.2.15 Tidewater Boats
  • 12.2.16 Wellcraft Boats
  • 12.2.17 World Cat
• 12.3 Emerging Players & Disruptors
  • 12.3.1 Avalon Pontoons
  • 12.3.2 Barletta Pontoon Boats
  • 12.3.3 Harris Pontoons
  • 12.3.4 Lowe Boats
  • 12.3.5 Manitou Pontoons
  • 12.3.6 Premier Pontoons
  • 12.3.7 Ranger Boats
  • 12.3.8 Tracker Boats