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세계의 프로그래매틱 DOOH(Digital Out-Of-Home) 시장

Programmatic Digital Out-Of-Home
발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 214 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

프로그래매틱 DOOH(Digital Out-Of-Home) 세계 시장은 2030년까지 70억 달러에 달할 전망

2024년에 14억 달러로 추정되는 프로그래매틱 DOOH(Digital Out-Of-Home) 세계 시장은 2024년부터 2030년까지 CAGR 31.5%로 성장하여 2030년에는 70억 달러에 달할 것으로 예측됩니다. 이 보고서에서 분석한 부문 중 하나인 수요측 플랫폼은 CAGR 34.2%를 기록하며 분석 기간 종료시에는 51억 달러에 달할 것으로 예측됩니다. 공급측 플랫폼 부문의 성장률은 분석 기간 동안 CAGR 25.7%로 추정됩니다.

미국 시장은 추정 3억 5,580만 달러, 중국은 CAGR 29.7%로 성장 예측

미국의 프로그래매틱 DOOH(Digital Out-Of-Home) 시장은 2024년에 3억 5,580만 달러로 추정됩니다. 세계 2위 경제 대국인 중국은 분석 기간인 2024-2030년 CAGR 29.7%로 성장하여 2030년까지 10억 달러의 시장 규모에 달할 것으로 예측됩니다. 기타 주목할 만한 지역별 시장으로는 일본과 캐나다가 있고, 분석 기간 동안 CAGR은 각각 29.1%와 26.9%로 예측됩니다. 유럽에서는 독일이 CAGR 21.5%로 성장할 것으로 예측됩니다.

세계 프로그래매틱 DOOH(Digital Out-Of-Home) 시장 - 주요 동향 및 촉진요인 정리

프로그래매틱 디지털 아웃오브홈 광고는 기존 광고판에 어떤 혁명을 일으키고 있는가?

프로그래매틱 디지털 아웃오브홈(pDOOH) 광고는 자동화, 데이터 분석, 실시간 타겟팅을 활용하여 캠페인 효과를 높이고, 브랜드가 공공장소에서 소비자와 소통하는 방식을 변화시키고 있습니다. 고정된 일정에 따라 정적인 광고판 배치에 의존하는 기존의 OOH 광고와 달리, 프로그래매틱 DOOH는 광고주가 디지털 광고판, 교통 스크린, 공항 디스플레이, 쇼핑몰 키오스크, 디지털 광고판, 교통수단 스크린, 쇼핑몰 키오스크에 동적 맥락에 맞는 컨텐츠를 전달할 수 있도록 합니다. 이를 통해 브랜드는 시청자 속성, 날씨, 시간대, 장소별 데이터에 따라 실시간으로 캠페인을 조정하여 최적의 타이밍에 적절한 시청자에게 메시지를 전달할 수 있게 됩니다. 인공지능(AI)과 머신러닝의 통합은 pDOOH의 정확도를 더욱 높이고, 광고주가 소비자의 행동 패턴을 분석하여 미디어 구매 결정을 자동화할 수 있게 해줍니다. 또한, 5G 커넥티비티와 클라우드 기반 광고 거래소의 등장으로 광고주와 디지털 사이니지 네트워크 간의 거래가 더욱 빠르고 효율적으로 이루어지고 있습니다. 프로그래매틱 DOOH는 계속해서 진화하고 있으며, 광고의 전망을 재구성하고 옥외 미디어 캠페인에서 브랜드에 더 높은 민첩성, 측정 가능성 및 참여도를 제공하고 있습니다.

프로그래매틱 DOOH의 가능성을 제한하고 있는 이슈는 무엇인가?

급속한 보급에도 불구하고, 프로그래매틱 DOOH는 확장성과 효과에 영향을 미치는 몇 가지 과제에 직면해 있습니다. 주요 장벽 중 하나는 DOOH 생태계가 파편화되어 있고, 여러 디지털 사이니지 네트워크가 서로 다른 플랫폼에서 운영되고 있기 때문에 광고주가 다양한 장소에서 통일된 캠페인을 진행하는 데 어려움을 겪고 있다는 점입니다. 광고주들은 캠페인의 성과와 투자수익률(ROI)을 평가할 수 있는 정확한 지표를 원하고 있으며, 측정 및 보고의 표준화 문제도 해결해야 할 과제입니다. 또한 GDPR, CCPA 등의 규제로 인해 공공장소에서 개인화된 타겟팅을 위한 소비자 데이터 사용이 제한되면서 데이터 프라이버시 문제가 중요한 이슈로 떠오르고 있습니다. 디지털 스크린의 설치 및 유지보수 비용이 높기 때문에 특히 신흥 시장에서는 DOOH 네트워크의 확장이 더욱 제한되고 있습니다. 또한, 프로그래매틱 바잉은 유연성을 높이는 반면, 광고주는 광고가 적절한 환경에 표시되고 논란이 되는 컨텐츠와의 연관성을 피하기 위해 브랜드 안전에 대한 우려를 해결해야 합니다. 이러한 과제를 해결하기 위해서는 업계 전체가 협력하여 표준화된 측정 기준을 개발하고, 데이터 컴플라이언스 프레임워크를 개선하며, 모든 규모의 브랜드가 접근성을 높일 수 있는 비용 효율적인 디지털 사이니지 솔루션을 확장해야 합니다.

AI, 실시간 데이터, 인터랙티브 컨텐츠는 프로그래매틱 DOOH를 어떻게 진화시킬 것인가?

AI, 실시간 데이터 통합, 인터랙티브 컨텐츠의 기술 발전은 프로그래매틱 DOOH의 영향력을 크게 강화하여 옥외 광고를 더욱 역동적이고 개인화되고 몰입감 있는 광고로 만들어주고 있습니다. AI 기반 애널리틱스를 통해 광고주는 방대한 양의 실시간 데이터를 처리하고 오디언스에 대한 인사이트, 트래픽 패턴, 행동 동향을 기반으로 광고를 최적화할 수 있게 되었습니다. 지오펜싱과 모바일 데이터 통합을 통해 타겟팅 기능이 더욱 정교해져 광고주는 특정 소비자 그룹에 공감을 얻을 수 있는 현지화된 컨텐츠를 전달할 수 있게 됩니다. 또한, 얼굴 인식 및 시청자 측정 기술의 활용은 브랜드가 시청자 참여를 평가하고 메시징 전략을 개선하는 데 도움이 되고 있습니다. 증강현실(AR), QR코드, 모션 센서 기술을 접목한 인터랙티브 DOOH 디스플레이도 인기를 끌고 있으며, 소비자와 디지털 광고의 직접적인 상호작용을 유도하고 있습니다. 브랜드들은 이러한 혁신을 활용하여 물리적 광고와 디지털 광고의 경계를 모호하게 만드는 매력적인 체험형 캠페인을 전개하고 있습니다. AI와 실시간 데이터 기능이 계속 진화하는 가운데, 프로그래매틱 DOOH는 브랜드가 사람들의 시선을 사로잡고, 소비자의 행동을 유도하고, 유동인구가 많은 장소에서 브랜드 스토리텔링을 강화할 수 있는 더욱 강력한 도구가 되고 있습니다.

프로그래매틱 DOOH(Digital Out-Of-Home) 시장의 성장 원동력은?

프로그래매틱 DOOH 시장의 성장은 디지털 사이니지 네트워크의 도입 확대, 데이터 기반 광고의 발전, 옴니채널 마케팅 전략으로의 전환 등 여러 요인에 의해 주도되고 있습니다. 스마트 시티와 디지털 인프라의 확장으로 도시 환경에서 디지털 사이니지 및 인터랙티브 스크린의 보급이 가속화되고 있으며, 광고주들은 타겟 오디언스에게 도달할 수 있는 기회를 늘리고 있습니다. 데이터 기반 광고 개인화에 대한 수요 증가도 프로그래매틱 바잉의 채택을 촉진하고 있습니다. 또한, DOOH와 모바일 및 소셜 미디어 플랫폼과의 통합을 통해 크로스 채널 마케팅 노력을 강화하고, 여러 디지털 접점을 넘나드는 원활한 오디언스 리타겟팅이 가능해졌습니다. 체험형 마케팅과 몰입형 브랜드 스토리텔링의 영향력이 커지면서 광고주들은 소비자 참여를 높이는 인터랙티브한 DOOH 솔루션에 대한 투자를 더욱 늘리고 있습니다. 브랜드가 자동화, AI 기반 인사이트, 위치 기반 타겟팅을 지속적으로 채택함에 따라 프로그래매틱 DOOH 시장은 지속적으로 성장하여 보다 스마트하고 역동적이며 측정 가능한 캠페인 전략으로 옥외광고의 미래를 재정의할 것으로 예상됩니다.

부문

프로그래매틱 플랫폼(수요측 플랫폼, 공급측 플랫폼), 로케이션(실내 프로그램, 야외 프로그램), 포맷 유형(빌보드, 가두 시설, 트랜짓, 기타 포맷 유형), 최종사용자(부동산 최종사용자, 자동차 최종사용자, 금융 서비스 최종사용자, 관공청 최종사용자, 미디어 및 엔터테인먼트 최종사용자, 소매 및 E-Commerce 최종사용자, 레스토랑 최종사용자, 기타 최종사용자)

조사 대상 기업 사례

  • Adomni
  • Amobee
  • Blis
  • Broadsign
  • Clear Channel Outdoor Holdings
  • Doohly
  • Hivestack
  • JCDecaux SE
  • Lamar Advertising Company
  • Locala(formerly S4M)
  • Magnite
  • Outfront Media Inc.
  • Place Exchange
  • StackAdapt
  • Stroer SE & Co. KGaA
  • Taptap Digital
  • The Trade Desk
  • Viant Technology
  • Vistar Media
  • Zeta Global

AI 통합

Global Industry Analysts는 검증된 전문가 컨텐츠와 AI 툴을 통해 시장 정보와 경쟁 정보를 혁신하고 있습니다.

Global Industry Analysts는 LLM 및 업계 고유의 SLM을 조회하는 일반적인 규범을 따르는 대신 비디오 기록, 블로그, 검색 엔진 조사, 방대한 양의 기업, 제품/서비스, 시장 데이터 등 세계 전문가로부터 수집한 컨텐츠 리포지토리를 구축했습니다.

관세 영향 계수

Global Industry Analysts는 본사 소재지, 제조거점, 수출입(완제품 및 OEM)을 기준으로 기업의 경쟁력 변화를 예측하고 있습니다. 이러한 복잡하고 다면적인 시장 역학은 매출원가(COGS) 증가, 수익성 하락, 공급망 재편 등 미시적, 거시적 시장 역학 중에서도 특히 경쟁사들에게 영향을 미칠 것으로 예상됩니다.

목차

제1장 조사 방법

제2장 주요 요약

  • 시장 개요
  • 주요 기업
  • 시장 동향과 촉진요인
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 유럽
  • 아시아태평양
  • 기타 지역

제4장 경쟁

ksm 25.08.11

Global Programmatic Digital Out-Of-Home Market to Reach US$7.0 Billion by 2030

The global market for Programmatic Digital Out-Of-Home estimated at US$1.4 Billion in the year 2024, is expected to reach US$7.0 Billion by 2030, growing at a CAGR of 31.5% over the analysis period 2024-2030. Demand-Side Platforms, one of the segments analyzed in the report, is expected to record a 34.2% CAGR and reach US$5.1 Billion by the end of the analysis period. Growth in the Supply-Side Platforms segment is estimated at 25.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$355.8 Million While China is Forecast to Grow at 29.7% CAGR

The Programmatic Digital Out-Of-Home market in the U.S. is estimated at US$355.8 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.0 Billion by the year 2030 trailing a CAGR of 29.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 29.1% and 26.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 21.5% CAGR.

Global Programmatic Digital Out-Of-Home Market - Key Trends & Drivers Summarized

How Is Programmatic Digital Out-Of-Home Advertising Revolutionizing Traditional Billboards?

Programmatic Digital Out-Of-Home (pDOOH) advertising is transforming the way brands interact with consumers in public spaces, leveraging automation, data analytics, and real-time targeting to enhance campaign effectiveness. Unlike traditional out-of-home (OOH) advertising, which relies on static billboard placements with fixed schedules, programmatic DOOH enables advertisers to deliver dynamic, contextually relevant content across digital billboards, transit screens, airport displays, and shopping mall kiosks. This innovation allows brands to adjust campaigns in real time based on audience demographics, weather conditions, time of day, and location-specific data, ensuring that messages reach the right audience at the optimal moment. The integration of artificial intelligence (AI) and machine learning further enhances the precision of pDOOH, enabling advertisers to analyze consumer behavior patterns and automate media buying decisions. Additionally, the rise of 5G connectivity and cloud-based ad exchanges is facilitating faster, more efficient transactions between advertisers and digital signage networks. As programmatic DOOH continues to evolve, it is reshaping the advertising landscape, offering brands greater agility, measurability, and engagement in outdoor media campaigns.

What Challenges Are Limiting the Full Potential of Programmatic DOOH?

Despite its rapid adoption, programmatic DOOH faces several challenges that impact its scalability and effectiveness. One of the primary barriers is the fragmented nature of the DOOH ecosystem, with multiple digital signage networks operating on different platforms, making it difficult for advertisers to execute unified campaigns across diverse locations. Standardization issues in measurement and reporting also pose challenges, as advertisers seek accurate metrics to assess campaign performance and return on investment (ROI). Additionally, data privacy concerns have emerged as a key issue, with regulations such as GDPR and CCPA limiting the use of consumer data for personalized targeting in public spaces. The high cost of digital screen installations and maintenance further restricts the expansion of DOOH networks, particularly in emerging markets. Moreover, while programmatic buying enhances flexibility, advertisers must navigate brand safety concerns, ensuring that ads appear in suitable environments and avoid association with controversial content. Addressing these challenges requires industry-wide collaboration to develop standardized metrics, improve data compliance frameworks, and expand cost-effective digital signage solutions that enhance accessibility for brands of all sizes.

How Are AI, Real-Time Data, and Interactive Content Elevating Programmatic DOOH?

Technological advancements in AI, real-time data integration, and interactive content are significantly enhancing the impact of programmatic DOOH, making outdoor advertising more dynamic, personalized, and immersive. AI-driven analytics are enabling advertisers to process vast amounts of real-time data, optimizing ad placements based on audience insights, traffic patterns, and behavioral trends. The integration of geofencing and mobile data is further refining targeting capabilities, allowing advertisers to deliver hyper-localized content that resonates with specific consumer groups. Additionally, the use of facial recognition and audience measurement technology is helping brands assess viewer engagement and refine messaging strategies. Interactive DOOH displays are also gaining popularity, incorporating augmented reality (AR), QR codes, and motion-sensitive technology to encourage direct consumer interaction with digital ads. Brands are leveraging these innovations to create engaging, experiential campaigns that blur the lines between physical and digital advertising. As AI and real-time data capabilities continue to evolve, programmatic DOOH is becoming a more powerful tool for brands to capture attention, drive consumer action, and enhance brand storytelling in high-traffic locations.

What Is Driving the Growth of the Programmatic Digital Out-Of-Home Market?

The growth in the programmatic DOOH market is driven by several factors, including the increasing adoption of digital signage networks, advancements in data-driven advertising, and the shift toward omnichannel marketing strategies. The expansion of smart cities and digital infrastructure is accelerating the deployment of digital billboards and interactive screens in urban environments, providing advertisers with more opportunities to reach target audiences. The rising demand for data-driven ad personalization is also fueling the adoption of programmatic buying, as brands seek to optimize media spend and maximize engagement through automated ad placements. Additionally, the integration of DOOH with mobile and social media platforms is enhancing cross-channel marketing efforts, enabling seamless audience retargeting across multiple digital touchpoints. The growing influence of experiential marketing and immersive brand storytelling is further encouraging advertisers to invest in interactive DOOH solutions that enhance consumer engagement. As brands continue to embrace automation, AI-driven insights, and location-based targeting, the programmatic DOOH market is expected to experience sustained growth, redefining the future of outdoor advertising with smarter, more dynamic, and highly measurable campaign strategies.

SCOPE OF STUDY:

The report analyzes the Programmatic Digital Out-Of-Home market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Programmatic Platforms (Demand-Side Platforms, Supply-Side Platforms); Location (Indoor Programs, Outdoor Programs); Format Type (Billboards, Street Furniture, Transit, Other Format Types); End-Use (Real Estate End-Use, Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

  • Adomni
  • Amobee
  • Blis
  • Broadsign
  • Clear Channel Outdoor Holdings
  • Doohly
  • Hivestack
  • JCDecaux SE
  • Lamar Advertising Company
  • Locala (formerly S4M)
  • Magnite
  • Outfront Media Inc.
  • Place Exchange
  • StackAdapt
  • Stroer SE & Co. KGaA
  • Taptap Digital
  • The Trade Desk
  • Viant Technology
  • Vistar Media
  • Zeta Global

AI INTEGRATIONS

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TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Programmatic Digital Out-Of-Home - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Real-Time Advertising Optimization Throws the Spotlight on Programmatic DOOH Technologies
    • Expansion of Smart City Infrastructure and Digital Signage Networks Drives Adoption of pDOOH Platforms
    • Growth in Location-Based and Contextual Advertising Capabilities Strengthens Business Case for Dynamic DOOH Campaigns
    • Integration of Mobile Data, GPS, and Geofencing Enhances Precision Targeting in Programmatic DOOH
    • Increased Use of AI and Machine Learning Algorithms Propels Personalization and Audience Analytics in DOOH Campaigns
    • Shift Toward Omnichannel Marketing Strategies Spurs Cross-Platform Programmatic Integration with Online and Mobile Ads
    • Proliferation of Digital Screens in Transit Hubs, Retail, and Urban Spaces Expands Addressable Market for pDOOH Advertising
    • Rising Consumer Engagement with Interactive and Immersive DOOH Formats Drives Adoption of Augmented Reality Campaigns
    • Development of Unified Bidding and Real-Time Programmatic Marketplaces Enhances Efficiency in DOOH Media Buying
    • Growing Demand for Transparent and Measurable ROI Strengthens Relevance of Performance-Driven pDOOH Metrics
    • Expansion of Audience Verification and Footfall Attribution Technologies Accelerates Advertiser Confidence
    • Partnerships Between Media Owners and Ad-Tech Providers Drive Ecosystem Integration and Inventory Monetization
    • Increased Use of Dynamic Creative Optimization (DCO) Tools Generates Contextual Ad Relevance and Engagement
    • Regulatory Push for Data Privacy and Consent Management Drives Ethical Data Collection in DOOH Environments
    • Growth of 5G and Edge Computing Infrastructure Enhances Responsiveness and Latency Reduction in Programmatic Ad Delivery
    • Emergence of Weather, Traffic, and Event-Triggered Ad Triggers Fuels Real-Time Campaign Activation Capabilities
    • Adoption of Demand-Side Platforms (DSPs) with DOOH Modules Drives Ease of Campaign Management Across Media Channels
    • Rise in Small and Medium-Sized Advertisers Exploring DOOH Solutions Expands Market Accessibility Through Programmatic Buying
    • Increased Investment in Digital Retail Media and In-Store Experiences Spurs Growth in Indoor DOOH Activation
    • Challenges in Measurement Standardization Across Platforms Create Opportunities for Industry-Wide Frameworks and APIs
    • Expansion of Programmatic DOOH in Emerging Markets Strengthens Globalization of Targeted Outdoor Advertising Solutions
    • Integration of Sustainability Metrics in Campaign Planning Drives Adoption of Energy-Efficient DOOH Displays and Networks
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Programmatic Digital Out-Of-Home Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Programmatic Digital Out-Of-Home by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Demand-Side Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Demand-Side Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Supply-Side Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Supply-Side Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Automotive End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Automotive End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Financial Services End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Financial Services End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Government End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Government End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Media & Entertainment End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Media & Entertainment End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Retail & E-Commerce End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Retail & E-Commerce End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Restaurants End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Restaurants End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Real Estate End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 23: World 6-Year Perspective for Real Estate End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 24: World Recent Past, Current & Future Analysis for Indoor Programs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 25: World 6-Year Perspective for Indoor Programs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Outdoor Programs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 27: World 6-Year Perspective for Outdoor Programs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 28: World Recent Past, Current & Future Analysis for Billboards by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 29: World 6-Year Perspective for Billboards by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 30: World Recent Past, Current & Future Analysis for Street Furniture by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 31: World 6-Year Perspective for Street Furniture by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 32: World Recent Past, Current & Future Analysis for Transit by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 33: World 6-Year Perspective for Transit by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 34: World Recent Past, Current & Future Analysis for Other Format Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 35: World 6-Year Perspective for Other Format Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 36: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 37: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 38: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 39: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 40: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 41: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 42: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 43: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • CANADA
    • TABLE 44: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 46: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 48: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 50: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • JAPAN
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 52: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 54: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 56: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 58: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • CHINA
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 60: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 61: China 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 62: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 63: China 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 64: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 65: China 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 66: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 67: China 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • EUROPE
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 68: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 69: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 70: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 72: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 73: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 74: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 76: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 77: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • FRANCE
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 78: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 79: France 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 80: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 81: France 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 82: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 83: France 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 84: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 85: France 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • GERMANY
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 86: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 88: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 90: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 92: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • ITALY
    • TABLE 94: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 96: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 97: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 98: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 100: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 101: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • UNITED KINGDOM
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 102: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 103: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 104: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 105: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 106: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 107: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 108: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 109: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 110: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 112: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 113: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 114: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 115: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 116: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 117: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 118: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 119: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 120: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 121: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 122: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 123: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 124: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 125: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 126: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 127: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 128: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 129: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 130: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 131: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 132: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 133: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030

IV. COMPETITION

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