세계의 디지털 OOH(Out Of Home) 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장, 동향 및 예측(2025-2033년)

Global Digital Out Of Home Market size is anticipated to grow from USD 34.15 Billion in 2024 to USD 92.59 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 11.72% during the forecast period of 2026 to 2033.

The digital out-of-home (DOOH) market is experiencing significant growth as advertisers increasingly shift their focus to dynamic and engaging advertising formats. With the proliferation of digital screens in urban environments, businesses are leveraging DOOH to reach consumers in high-traffic areas, enhancing brand visibility and engagement. The ability to deliver targeted and real-time content allows advertisers to connect with audiences more effectively, driving the demand for innovative DOOH solutions. As urbanization continues to rise and consumer behavior evolves, the digital out-of-home market is expected to expand rapidly, offering new opportunities for brands to engage with their target demographics.

Moreover, advancements in technology are revolutionizing the DOOH landscape, enabling the integration of data analytics and programmatic advertising. By harnessing real-time data on audience demographics and behavior, advertisers can optimize their campaigns for maximum impact. The use of artificial intelligence and machine learning algorithms is further enhancing the effectiveness of DOOH by enabling personalized content delivery based on contextual factors such as time of day and location. As businesses increasingly recognize the value of data-driven advertising strategies, the digital out-of-home market is likely to witness a surge in demand for sophisticated solutions that enhance campaign performance.

Additionally, the growing emphasis on sustainability and environmental responsibility is shaping the future of the digital out-of-home market. Advertisers are increasingly seeking eco-friendly solutions that minimize energy consumption and reduce waste, prompting the development of energy-efficient digital signage technologies. As consumers become more environmentally conscious, brands that prioritize sustainability in their advertising efforts are likely to gain a competitive edge. The digital out-of-home market is set to thrive as it adapts to these evolving trends, fostering innovation and driving the adoption of sustainable practices in advertising.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By End-User

• Automotive
• Personal Care and Households
• Entertainment
• Retail
• Food and Beverages
• Telecom
• BFSI
• Others

By Format Type

• Billboard
• Transit
• Street Furniture
• Others

By Application

• Indoor
• Outdoor
• COMPANIES PROFILED
• Daktronics Inc
• Samsung Electronics Co. Ltd
• Outfront Media Inc
• Lamar Advertising Company
• NEC Corporation
• Clear Channel Outdoor LLC
• Ooh!mediaLtd
• MvixInc
• JCDecaux SA
• Broadsign International Inc.
• The above list can be customized.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. DIGITAL OUT OF HOME INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Poerter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By End-User
  • 3.7.2 Market Attractiveness Analysis By Format Type
  • 3.7.3 Market Attractiveness Analysis By Application
  • 3.7.4 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY END-USER

• 5.1. Overview By End-User
• 5.2. Historical and Forecast Data Analysis By End-User
• 5.3. Automotive Historic and Forecast Sales By Regions
• 5.4. Personal Care and Households Historic and Forecast Sales By Regions
• 5.5. Entertainment Historic and Forecast Sales By Regions
• 5.6. Retail Historic and Forecast Sales By Regions
• 5.7. Food and Beverages Historic and Forecast Sales By Regions
• 5.8. Telecom Historic and Forecast Sales By Regions
• 5.9. BFSI Historic and Forecast Sales By Regions
• 5.10. Others Historic and Forecast Sales By Regions

6. GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY FORMAT TYPE

• 6.1. Overview By Format Type
• 6.2. Historical and Forecast Data Analysis By Format Type
• 6.3. Billboard Historic and Forecast Sales By Regions
• 6.4. Transit Historic and Forecast Sales By Regions
• 6.5. Street Furniture Historic and Forecast Sales By Regions
• 6.6. Others Historic and Forecast Sales By Regions

7. GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY APPLICATION

• 7.1. Overview By Application
• 7.2. Historical and Forecast Data Analysis By Application
• 7.3. Indoor Historic and Forecast Sales By Regions
• 7.4. Outdoor Historic and Forecast Sales By Regions

8. GLOBAL DIGITAL OUT OF HOME MARKET ANALYSIS BY GEOGRAPHY

• 8.1. Regional Outlook
• 8.2. Introduction
• 8.3. North America Sales Analysis
  • 8.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.3.2 North America By Segment Sales Analysis
  • 8.3.3 North America By Country Sales Analysis
  • 8.3.4 United States Sales Analysis
  • 8.3.5 Canada Sales Analysis
  • 8.3.6 Mexico Sales Analysis
• 8.4. Europe Sales Analysis
  • 8.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.4.2 Europe By Segment Sales Analysis
  • 8.4.3 Europe By Country Sales Analysis
  • 8.4.4 United Kingdom Sales Analysis
  • 8.4.5 France Sales Analysis
  • 8.4.6 Germany Sales Analysis
  • 8.4.7 Italy Sales Analysis
  • 8.4.8 Russia Sales Analysis
  • 8.4.9 Rest Of Europe Sales Analysis
• 8.5. Asia Pacific Sales Analysis
  • 8.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.5.2 Asia Pacific By Segment Sales Analysis
  • 8.5.3 Asia Pacific By Country Sales Analysis
  • 8.5.4 China Sales Analysis
  • 8.5.5 India Sales Analysis
  • 8.5.6 Japan Sales Analysis
  • 8.5.7 South Korea Sales Analysis
  • 8.5.8 Australia Sales Analysis
  • 8.5.9 South East Asia Sales Analysis
  • 8.5.10 Rest Of Asia Pacific Sales Analysis
• 8.6. Latin America Sales Analysis
  • 8.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.6.2 Latin America By Segment Sales Analysis
  • 8.6.3 Latin America By Country Sales Analysis
  • 8.6.4 Brazil Sales Analysis
  • 8.6.5 Argentina Sales Analysis
  • 8.6.6 Peru Sales Analysis
  • 8.6.7 Chile Sales Analysis
  • 8.6.8 Rest of Latin America Sales Analysis
• 8.7. Middle East & Africa Sales Analysis
  • 8.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.7.2 Middle East & Africa By Segment Sales Analysis
  • 8.7.3 Middle East & Africa By Country Sales Analysis
  • 8.7.4 Saudi Arabia Sales Analysis
  • 8.7.5 UAE Sales Analysis
  • 8.7.6 Israel Sales Analysis
  • 8.7.7 South Africa Sales Analysis
  • 8.7.8 Rest Of Middle East And Africa Sales Analysis

9. COMPETITIVE LANDSCAPE OF THE DIGITAL OUT OF HOME COMPANIES

• 9.1. Digital Out Of Home Market Competition
• 9.2. Partnership/Collaboration/Agreement
• 9.3. Merger And Acquisitions
• 9.4. New Product Launch
• 9.5. Other Developments

10. COMPANY PROFILES OF DIGITAL OUT OF HOME INDUSTRY

• 10.1. Top Companies Market Share Analysis
• 10.2. Market Concentration Rate
• 10.3. Daktronics Inc
  • 10.3.1 Company Overview
  • 10.3.2 Company Revenue
  • 10.3.3 Products
  • 10.3.4 Recent Developments
• 10.4. Samsung Electronics Co. Ltd
  • 10.4.1 Company Overview
  • 10.4.2 Company Revenue
  • 10.4.3 Products
  • 10.4.4 Recent Developments
• 10.5. Outfront Media Inc
  • 10.5.1 Company Overview
  • 10.5.2 Company Revenue
  • 10.5.3 Products
  • 10.5.4 Recent Developments
• 10.6. Lamar Advertising Company
  • 10.6.1 Company Overview
  • 10.6.2 Company Revenue
  • 10.6.3 Products
  • 10.6.4 Recent Developments
• 10.7. NEC Corporation
  • 10.7.1 Company Overview
  • 10.7.2 Company Revenue
  • 10.7.3 Products
  • 10.7.4 Recent Developments
• 10.8. Clear Channel Outdoor LLC
  • 10.8.1 Company Overview
  • 10.8.2 Company Revenue
  • 10.8.3 Products
  • 10.8.4 Recent Developments
• 10.9. Ooh!MediaLtd
  • 10.9.1 Company Overview
  • 10.9.2 Company Revenue
  • 10.9.3 Products
  • 10.9.4 Recent Developments
• 10.10. MvixInc
  • 10.10.1 Company Overview
  • 10.10.2 Company Revenue
  • 10.10.3 Products
  • 10.10.4 Recent Developments
• 10.11. JCDecaux SA
  • 10.11.1 Company Overview
  • 10.11.2 Company Revenue
  • 10.11.3 Products
  • 10.11.4 Recent Developments
• 10.12. Broadsign International Inc
  • 10.12.1 Company Overview
  • 10.12.2 Company Revenue
  • 10.12.3 Products
  • 10.12.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies